Phyt’s
Phyt's manufactures and markets organic cosmetics and personal care products.
- Company typePrivate
- Founded1972
- HeadquartersMercuès, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Phyt’s does
PHYT'S is a France-based organic cosmetics manufacturer and brand founded in 1972/1973, headquartered in Mercuès, France, with a Canadian operating entity (CJMB Cosmétiques Inc.) in Kirkland, Quebec. The company develops and markets certified organic skincare, body care, sun care, hair care, men's grooming, baby care, color cosmetics, and solid/zero-waste products across 19+ specialized product lines containing 100% natural origin ingredients. All products are certified by Cosmébio and Qualité France, with Vegan Society certification (excluding beeswax-containing products) and cruelty-free In Vitro testing protocols. The company's proprietary expertise centers on certified organic essential oils and plant-based active ingredient formulations.
PHYT'S operates a hybrid distribution model that combines exclusive professional channel sales through partner beauty institutes and spas with direct-to-consumer e-commerce via phytstore.com in Canada. The online store requires customers to identify their esthetician, establishing a referral mechanism that channels online sales back to the professional partner network. Revenue is generated through one-time product purchases (no subscription model), with prices ranging from $16 for entry-level products to $425 for gift cards, and an average order supported by free shipping above $100 CAD and three free samples per order. The company serves two primary segments: professional beauty establishments (B2B) and individual end consumers (D2C), with a focused but mature product portfolio spanning facial, body, sun, hair, baby, and men's care.
The company has 51-100 employees and operates as a private, family-controlled business with no disclosed external investors, no funding rounds, and no M&A activity in the data. Its strategic positioning emphasizes regulatory-certified organic credentials, professional-channel exclusivity, and brand heritage accumulated over 50+ years. There are no material AI/ML, software platform, or data-driven revenue streams — the business is fundamentally a traditional CPG operation with a modern e-commerce front-end.
Phyt’s firmographics
Firmographics- Name
- Phyt’s
- Legal name
- Laboratoires Jerodia
- Website
- https://phyts.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phyt's manufactures and markets organic cosmetics and personal care products.
- Ownership category
- akta.pro rank
Phyt’s industry classification
Industry- Product category
- Organic Cosmetics and Natural Personal Care
- NAICS
- Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Natural & Clean Fragrance (CRABADAG), Deodorants & Antiperspirants (CRADANAA)
Keywords
Where Phyt’s is headquartered
LocationHeadquarters
- HQ city
- Mercuès
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Phyt’s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Professional Cosmetics Sales: Sale of professional-grade organic cosmetics through partner beauty institutes and spas. Products are distributed exclusively through these professional channels, with the company's online store supporting the professional distribution network by directing customers to their preferred estheticians.
- Direct Consumer E-commerce: Direct-to-consumer sales of organic cosmetics via the phytstore.com online boutique serving the Canadian market. One-time product purchases with no subscription model mentioned.
- Gift Cards: Gift cards available for purchase ranging from $43 to $425, providing flexible gifting options for consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products starting at $16 |
| Unit Pricing | Pay-as-you-go | Mid-range products $47-$81 |
| Unit Pricing | Pay-as-you-go | Gift cards $43-$425 |
| Unit Pricing | Pay-as-you-go | Bundles and sets |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Phyt’s product offering
Product offeringCore offering
PHYT'S manufactures and sells certified organic cosmetics and personal care products using 100% natural origin ingredients, including facial care, body care, sun protection, hair care, baby care, men's grooming, makeup, and solid/zero-waste ranges. Products are distributed exclusively through partner beauty institutes and spas in the professional channel, and to Canadian consumers via the phytstore.com e-commerce store. The brand emphasizes dual Cosmébio and Qualité France certification, vegan formulations (except beeswax), and cruelty-free in vitro testing.
Product overview
PHYT'S is a professional bio-cosmetics brand with over 50 years of experience, offering certified organic cosmetics with 100% natural origin ingredients. The product portfolio includes multiple specialized product lines (gammes): face care lines (Aqua PHYT'S for hydration, Aromaclear for balance, Aromalliance and Panacée for anti-aging, Reviderm for anti-pollution, Sensi PHYT'S for sensitive skin, White Bio-Active for skin unifying, Phyt'Sublim Eyes for eye care, Douceur Jour for daily care); body care lines (Bionatural for sensoriality, Phyt'Silhouette for slimming, Protecteurs Corps for protection, Soins Capillaires for hair); solar protection (Phyt'Solaires); men's grooming (PHYT'S Men); baby care (PHYT'S 1er Âge); solid/zero-waste cosmetics (Les Solides); and organic makeup (PHYT'S Organic Make-Up). Individual products include BB creams, cleansing oils, cleansing powders, facial waters, and gift cards. The brand is distributed exclusively through partner beauty institutes and spas.
Differentiator
Problem solved
Functional benefit
Brands
- PHYT'S Organic Make-Up: Certified organic makeup line including face, eye, and lip products
- Bionatural by PHYT'S
- PHYT'S Men
- PHYT'S 1er Âge
- Les Solides
Products and services
- Gamme Soins Nettoyants (Cleansing Care Range) Facial cleansing range of about 20 products including cleansers, micellar waters, and exfoliants formulated for organic skincare routines.
- Gamme Sensi PHYT'S (Sensitive Skin Range) Range of 8 products with gentle, soothing formulations designed for sensitive and reactive skin types.
- Gamme Phyt'Sublim Eyes (Eye Care Range) Range of 3 eye care products targeting dark circles and under-eye puffiness.
- Gamme Douceur Jour (Day Care Range) Range of 6 day care products for gentle daily moisturizing and skin protection.
- Gamme Aqua PHYT'S (Hydration Range) Range of 8 products providing 24-hour deep hydration for the skin.
- Gamme Aromaclear (Balance and Purity Range) Range of 9 products using aromatic essential oils to balance and clarify oily and combination skin.
- Gamme Aromalliance Anti-Âge Range of 9 anti-aging products combining aromatic essential oils for mature skin.
- Gamme Panacée (Premium Global Anti-Aging Range) Premium range of 3 products offering exceptional global anti-aging skincare.
- Gamme Reviderm (Anti-Pollution, Radiance, Prevention Range) Range of 5 products addressing anti-pollution, radiance, and anti-aging prevention.
- Gamme Unifiante White Bio-Active Range of 6 bio-active products targeting dark spots and uneven skin tone for a unified complexion.
- Gamme Phyt'Ssima Nutrition Extrême Range of 8 products for very dry skin requiring intensive nutrition and care.
- PHYT'S Men Men's grooming and skincare range of 10 products including shaving and post-shave care.
- Gamme Bionatural by PHYT'S (Body Sensoriality Range) Body care range of 6 products with indulgent textures for a sensorial body care experience.
- Gamme Phyt'Silhouette (Slimming and Body Contouring Range) Range of 13 products targeting cellulite and supporting slimming and body contouring.
- Gamme Protecteurs Corps (Body Protection Range) Body protection range of 18 products including hand care, foot care, and body lotions.
- Gamme Phyt'Solaires (Sun Care Range) Sun care range of 10 certified organic products including sunscreens, self-tanners, and after-sun care.
- Gamme Soins Capillaires (Hair Care Range) Hair care range of 8 products for scalp and hair health.
- Soins pour bébé PHYT'S 1er Âge (Baby Care Range) Baby care range of 6 products formulated for newborns and infants with delicate skin.
- Gamme Les Solides (Solid/Zero-Waste Cosmetics Range) Solid-format cosmetics range of 5 products designed for zero-waste skincare.
- Gamme PHYT'S Organic Make-Up Certified organic makeup range including face, eye, and lip products.
- Carte cadeau Phyt's (Gift Cards) PHYT'S gift cards available in denominations from $43 to $425 for flexible gifting.
Companies that use Phyt’s
Customer profileSegments4 records
Ideal customer profiles2 records
Phyt’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Phyt’s partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Phyt’s competitors and assessment
Company assessmentDirect peers
- Weleda: Weleda is a long-established European natural and organic cosmetics and skincare brand with similar certified natural/ biodynamic ingredient philosophy, professional spa distribution, and a comparable broad product range (face, body, baby, men). It is the most direct peer to PHYT'S in terms of positioning, channel strategy, and consumer target.
- Dr. Hauschka: Dr. Hauschka is a German certified natural cosmetics brand with a 100% natural ingredient philosophy, professional esthetician channel distribution, and a comprehensive face/body product portfolio. Its rhythmic skincare approach and professional beauty institute network closely mirror PHYT'S brand DNA.
- Melvita: Melvita is a French certified organic beauty brand founded with similar bio-cosmetic philosophy, offering face, body, hair, and baby care ranges. It shares PHYT'S French heritage, organic certification (Cosmébio/Ecocert), and emphasis on natural-origin ingredients.
- Caudalie: Caudalie is a French natural-origin skincare brand leveraging plant-based active ingredients (grape polyphenols) with both professional spa distribution (Vinothérapie spas) and broad retail presence. It is a relevant French peer with comparable natural-ingredient positioning and premium pricing.
- Nuxe: Nuxe is a French natural-origin skincare and body care brand with a strong essential oil and plant-based formulation heritage. It shares PHYT'S apothecary-style positioning and offers a comparable face/body range, though it operates more in mass selective retail than the professional channel.
- Korres: Korres is a natural-ingredient skincare brand originating from a Greek pharmacy heritage, with similar plant-based active formulations and a comparable broad skincare portfolio. It serves as a natural beauty direct peer with overlapping customer demographics.
Broad incumbents
- L'Occitane en Provence: L'Occitane is a large established French natural beauty brand with broad plant-based ingredient positioning across face, body, and fragrance. It overlaps with PHYT'S French natural-ingredient DNA but operates at much greater scale with mass selective retail and global distribution.
- Aveda: Aveda (Estée Lauder) is a large-scale botanical and natural-positioning beauty brand with strong professional salon/spa channel roots similar to PHYT'S, plus much broader retail presence. It represents the scaled incumbent version of the professional natural beauty model PHYT'S operates in.
- Burt's Bees: Burt's Bees (Clorox) is a mass-market natural personal care brand with a beeswax-rooted formulation heritage. It overlaps with PHYT'S natural ingredient positioning but operates at a much larger scale and price point in mass retail channels.
Emerging players
- Pai Skincare: Pai Skincare is a certified organic and certified natural skincare brand focused on sensitive skin, with a comparable clean beauty certification profile and direct-to-consumer e-commerce model. It represents an emerging DTC-focused peer that competes for the same certified organic consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Phyt’s social profiles
Digital presencePhyt’s compliance and trust
Trust signalCompliance4 records
Phyt’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phyt’s leadership team
Management profileNumber of profiles
Phyt’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phyt’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phyt’s
What does Phyt’s do?
PHYT'S manufactures and sells certified organic cosmetics and personal care products using 100% natural origin ingredients, including facial care, body care, sun protection, hair care, baby care, men's grooming, makeup, and solid/zero-waste ranges. Products are distributed exclusively through partner beauty institutes and spas in the professional channel, and to Canadian consumers via the phytstore.com e-commerce store. The brand emphasizes dual Cosmébio and Qualité France certification, vegan formulations (except beeswax), and cruelty-free in vitro testing.
Is Phyt’s a public or private company?
Phyt’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phyt’s founded?
Phyt’s was founded in 1972. It employs 51 to 100 people.
Where is Phyt’s based?
Phyt’s is headquartered in Mercuès, France, in the Europe region.
How does Phyt’s make money?
Three revenue lines are on record. Professional Cosmetics Sales are the primary driver. The others are direct Consumer E-commerce and gift Cards.
Who are Phyt’s's main competitors?
Direct peers on record are Weleda, Dr. Hauschka, Melvita, Caudalie, Nuxe and Korres. Broad incumbents are L'Occitane en Provence, Aveda and Burt's Bees. Pai Skincare is listed as an emerging player.
Does Phyt’s have an API?
No public API is recorded for Phyt’s.
What industry is Phyt’s in?
Phyt’s's product category is Organic Cosmetics and Natural Personal Care. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 32562 and its SIC code is 2844.