AWI
AWI (Anthratech Western Inc.) is a privately-held specialty manufacturer of custom-engineered granular media filtration systems, most notably the Phoenix Underdrain System, serving municipal water utilities and industrial process water operators across North America and select international markets from its bases in Calgary, Canada and Sandy, Utah.
- Company typePrivate
- Founded1977
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AWI does
AWI (Anthratech Western Inc.) is a privately-held specialty industrial manufacturer founded in 1977 and headquartered in Calgary, Alberta, with a US operating subsidiary in Sandy, Utah. The company designs, engineers, and supplies custom granular media filtration systems and components for municipal water treatment facilities and industrial process water operators across North America and select international markets.
AWI's core product line centers on the Phoenix Underdrain System — a proprietary ultra-low-profile underdrain with an integral air scour conduit and rugged stainless steel construction, custom-engineered for each installation and in operation across more than 2,600 filters worldwide. Adjacent offerings include the Phoenix Panel System, a retrofit upgrade that enables customers to avoid full underdrain replacement; Packaged Filter Systems for new builds; Puracite Filter Anthracite, a proprietary filter media designed to lower backwash rates and water volumes; and a broader granular filter media line (filter sand, GAC, iron/manganese removal media). The company also delivers technical services — filter inspections, pilot filtration studies, and operator training and support — that anchor its site-specific engineering approach.
AWI operates a direct enterprise field-sales model in which quotes are issued on a project-specific basis following technical evaluation; the company does not appear to use third-party distribution. Demand is generated through industry trade shows, downloadable technical brochures, and website inquiry forms, then converted via dedicated inside-sales phone lines for Canada/international and the USA. Revenue is derived principally from one-time capital equipment sales (underdrain systems, packaged filters), consumable filter media replenishment, and professional services engagements. The business is small (11-50 employees), self-funded with no disclosed institutional investors, and concentrates its commercial effort on engineering-led differentiation within a defined industrial vertical.
AWI firmographics
Firmographics- Name
- AWI
- Legal name
- Anthratech Western Inc.
- Website
- https://awifilter.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AWI (Anthratech Western Inc.) is a privately-held specialty manufacturer of custom-engineered granular media filtration systems, most notably the Phoenix Underdrain System, serving municipal water utilities and industrial process water operators across North America and select international markets from its bases in Calgary, Canada and Sandy, Utah.
- Ownership category
- akta.pro rank
AWI industry classification
Industry- Product category
- Water Filtration Equipment
- akta.pro primary industry
- Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)
- akta.pro secondary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where AWI is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
AWI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Phoenix Underdrain System Sales: Sale of the Phoenix Underdrain System for new filter installations and retrofits. This is a project-based, capital equipment revenue stream involving custom engineering and stainless steel fabrication.
- Phoenix Panel System Sales: Sale of the Phoenix Panel System as an upgrade solution for existing filter underdrains, enabling customers to avoid full underdrain replacement.
- Granular Filter Media Supply: Supply of filter media products including filter sand, granular activated carbon (GAC), iron and manganese removal media, and Puracite Filter Anthracite. Revenue is generated through product delivery on a per-project basis.
- Technical Services: Technical services including filter inspections, pilot filtration studies, and operator training and support, provided as add-on or standalone consulting engagements.
- Packaged Filter Systems: Sale of complete new filter systems designed for specific customer processes, as well as upgrades to existing packaged filter systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific custom quotation for Phoenix Underdrain System, Phoenix Panel System, and Packaged Filter Systems |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AWI product offering
Product offeringCore offering
AWI designs, manufactures, and supplies custom-engineered granular media filtration hardware, including the Phoenix Underdrain System, Phoenix Panel retrofit system, and Packaged Filter Systems for industrial and municipal water treatment facilities. The company also supplies proprietary filter media such as Puracite Filter Anthracite, sand, GAC, and iron/manganese removal media, and delivers supporting technical services including filter inspections, pilot filtration studies, and operator training.
Product overview
AWI (Anthratech Western Inc.) is a provider of granular media filtration systems and components. The product portfolio centers on the Phoenix Underdrain System and Phoenix Panel System as core filtration hardware, supplemented by Packaged Filter Systems for new installations and retrofits. The company also offers a line of filter media products including Puracite Filter Anthracite and various granular filter media (sand, GAC, iron/manganese removal media). Technical services include filter inspections, pilot filtration studies, and operator training to support filter optimization across water treatment applications.
Differentiator
Problem solved
Functional benefit
Brands
- Phoenix Underdrain System: The leading underdrain system for new filters and retrofits with ultra-low profile and integral air scour conduit.
- Phoenix Panel System
- Puracite Filter Anthracite
Products and services
- Phoenix Underdrain System
Quantifiable outcome
- Over 2,600 Phoenix Underdrain Systems in operation worldwide
- +2 more outcomes
Companies that use AWI
Customer profileSegments2 records
Ideal customer profiles2 records
AWI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AWI partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
AWI competitors and assessment
Company assessmentDirect peers
- WesTech Engineering: WesTech designs and supplies water and wastewater treatment equipment including granular media filtration systems and underdrains, directly overlapping AWI's core product portfolio for municipal and industrial customers.
- Aqua-Aerobic Systems: Aqua-Aerobic Systems manufactures water and wastewater treatment equipment including filtration and cloth media filtration products, serving the same municipal and industrial customers as AWI.
- Huber Technology: Huber Technology provides water, wastewater, and sludge treatment equipment including screening and filtration solutions for municipal and industrial applications, competing in adjacent filtration niches.
- Parkson Corporation: Parkson supplies water and wastewater treatment equipment including filtration systems and packaged treatment plants for municipal and industrial applications, overlapping with AWI's filtration equipment offering.
- Severn Trent Services: Severn Trent Services provides water filtration and treatment solutions, including underdrain systems and filter media for municipal drinking water plants, making it a direct competitor to AWI in granular media filtration.
- Leopold (a Xylem brand): Leopold, owned by Xylem, is a long-established manufacturer of underdrain systems, filter media, and filtration equipment for municipal and industrial water treatment, directly competing with AWI's Phoenix Underdrain and granular media offerings.
Broad incumbents
- De Nora Water Technologies: De Nora supplies a broad portfolio of water treatment technologies including filtration, disinfection, and electrochemistry for municipal and industrial markets, overlapping with AWI's filtration focus as part of a wider portfolio.
- Evoqua Water Technologies (Veolia): Evoqua (now part of Veolia) is a large water treatment solutions provider offering filtration equipment, services, and consumables across municipal and industrial markets, with granular media filtration as part of a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AWI financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWI leadership team
Management profileNumber of profiles
Profiles2 records
AWI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWI
What does AWI do?
AWI designs, manufactures, and supplies custom-engineered granular media filtration hardware, including the Phoenix Underdrain System, Phoenix Panel retrofit system, and Packaged Filter Systems for industrial and municipal water treatment facilities. The company also supplies proprietary filter media such as Puracite Filter Anthracite, sand, GAC, and iron/manganese removal media, and delivers supporting technical services including filter inspections, pilot filtration studies, and operator training.
Is AWI a public or private company?
AWI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AWI founded?
AWI was founded in 1977. It employs 11 to 50 people.
Where is AWI based?
AWI is headquartered in Calgary, Canada, in the North America region.
How does AWI make money?
Five revenue lines are on record. Phoenix Underdrain System Sales are the primary driver. The others are phoenix Panel System Sales, granular Filter Media Supply, technical Services and packaged Filter Systems.
Who are AWI's main competitors?
Direct peers on record are WesTech Engineering, Aqua-Aerobic Systems, Huber Technology, Parkson Corporation, Severn Trent Services and Leopold (a Xylem brand). Broad incumbents are De Nora Water Technologies and Evoqua Water Technologies (Veolia).
Does AWI have an API?
No public API is recorded for AWI.
What industry is AWI in?
AWI's product category is Water Filtration Equipment. Its primary akta.pro industry code is IMAHAEAB, Separation & Filtration Equipment (Filters, Centrifuges, Membranes), with a secondary code of IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems).