What Oconnection does

ØCONNECTION is an independent French communication agency founded in 2010 and headquartered in Neuilly-sur-Seine (Paris region), operating what it describes as an 'Open Agency' model that integrates five service lines — Media, Relations Publiques & Influence, Event, Culture, and Sports Marketing — under a single P&L rather than as separate silos. The agency explicitly positions its independence from major media holding groups as a strategic differentiator, arguing that absence of inventory pressure allows it to deliver unbiased media recommendations to clients. According to the firm's own materials, it manages €350M of client media purchases annually (2024), supports 200+ media clients, and is the 2nd largest independent media agency in France as well as the #1 media agency in Culture and Charitable Causes sectors.

The agency operates with a team of 150+ talents distributed across the five expertises (approximately 80 media experts, 25+ PR & Influence experts with a senior majority, and 40 dedicated event professionals). Its proprietary technology backbone is the 'Spyne' dashboarding platform, which centralizes real-time data, finances, and KPIs across on- and offline campaigns and auto-generates insights, benchmarks, and reports using AI. The firm also operates the LABØ strategic planning unit, which performs cultural and weak-signal analysis to inform integrated campaigns. International delivery is enabled via exclusive memberships in the ECCO Network (30+ partner agencies across 40 countries) and TheNetworkOne.

Commercially, ØCONNECTION runs a professional services revenue model combining media planning/buying commissions and fees, PR & Influence retainers, and end-to-end event production, with bespoke pricing per client. The customer base is diversified across verticals (Food, Sports, Culture, Government & Institutions, Charitable Causes, Publishing, Retail, Technology) and across enterprise, mid-market, and SMB tiers — disclosed mix is 10 clients above €7M net media spend, 24 clients between €2M–€7M, and 166 clients under €2M. The firm is privately held and founder-led with no disclosed institutional investors, holds ISO 20121 certification for sustainable event management, and is evaluated by EcoVadis on broader CSR criteria.

Name

Oconnection

Legal name

Oconnection

Website

https://oconnection.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Oconnection is an independent French communication agency integrating Media, PR & Influence, Event, Culture, and Sports Marketing for brands, cultural institutions, governments, and nonprofits across France, with €350M in annual managed media purchases and proprietary AI-augmented Spyne campaign tooling.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Media planning buying
• Public relations services
• Event management
• Sports marketing
• Cultural marketing

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Planning and Buying Services: Independent media consultancy and purchasing services. The agency manages €350M in media purchases annually, operating without inventory pressure or hidden objectives typical of integrated models.
2. PR & Influence Services: Public relations and influence services including brand positioning, reputation management, endorsement and strategic partnerships. Services are measured by KPI quality, tonality of coverage, image impact and audience engagement.
3. Event Planning and Production: Strategic event design and production services spanning brand experiences, tours and activations, retail & pop-up stores, press events, product launches, seminars and conventions. Services include B2C, B2B, immersive and hybrid formats.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Oconnection is an independent French communication agency that provides integrated marketing and communication services across five core practices: Media (planning and buying with €350M+ in annual media purchases), Public Relations & Influence, Event management, Culture marketing, and Sports Marketing. The firm operates a proprietary AI-augmented dashboard called Spyne that combines data-driven media buying with human strategic oversight, serving over 200 clients including major brands and institutions.

Product overview

ØCONNECTION is an independent French communication agency founded in 2010, operating as a unified platform that integrates five core service lines: Media, RP & Influence, Event, Culture, and Sports Marketing. The agency positions itself as an 'Open Agency' model, where each expertise feeds into the others in a hybrid, synergistic approach. Media services include AI-powered buying and strategy; RP & Influence covers PR, brand positioning and reputation management; Event encompasses full-spectrum event production from strategy to performance measurement; Culture and Sports Marketing provide sector-specific expertise. The proprietary Spyne platform supports campaign management with AI-driven analytics and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Media
• RP & Influence
• Event
• Culture
• Sports Marketing (Marketing Sportif)
• Spyne Dashboard

Named customers37 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ECCO NetworkcoreStrategic or Co-development PartnerExclusive membership in ECCO Network providing access to 30+ partner agencies across 40 countries. Enables ØCONNECTION to deploy international media strategies, access global journalist networks, and serve multinational clients with consistent quality across markets.
• TheNetworkOnecoreStrategic or Co-development PartnerStrategic partnership providing access to international networks of journalists and media professionals. Complements ECCO Network membership for comprehensive global reach and activation capabilities.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Herezie: Independent French creative and communications agency of comparable size, competing on integrated campaigns for French brands and institutions without holding-company backing.
• Havas Media Network: One of the largest media planning and buying networks operating in France, with a similar service portfolio across media, creative and influence. Most direct comparator to Oconnection's core media agency offering.
• Publicis Media: Paris-headquartered global media network that competes with Oconnection on French enterprise and multinational accounts across planning, buying and digital media services.
• Image 7: Independent French communications and public relations consultancy, most directly comparable to Oconnection's RP & Influence service line serving institutional and corporate clients.
• Hopscotch: Leading independent French PR and influence agency with a comparable client roster of corporate, cultural and public-sector accounts, directly competitive with Oconnection's RP & Influence business.
• Buzzman: Paris-based independent creative agency recognized for award-winning integrated campaigns, comparable to Oconnection in scope of independent French agency competition.
• Marcel: Long-standing independent French advertising agency (Publicis-affiliated historically, now independent again) of comparable scale, targeting similar French enterprise and consumer brand briefs.

Emerging players

• SEC Newgate: European PR and communications group with French operations, competing on reputation, public affairs and influence mandates for institutional and corporate clients across Europe.

Broad incumbents

• GroupM France: WPP's media investment arm operating in France across Mindshare, Wavemaker, EssenceMediabar and mSix&Partners. Competes with Oconnection on multi-channel media investment management for large advertisers.
• Dentsu France: International media and communications group with a significant French footprint, competing on integrated media, creative and customer experience mandates for multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oconnection

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oconnection