GreenVision
GreenVision (Consorzio Ottico Italiano Soc. Coop.) is an Italian cooperative of independent opticians, founded in 1992, that sells prescription eyewear online and routes fulfillment through its network of 500-plus GreenVision Optical Centers across Italy, serving individual consumers seeking branded glasses, lenses, and after-sales optical service.
- Company typePrivate
- Founded1992
- HeadquartersPadova, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GreenVision does
GreenVision is the consumer brand of Consorzio Ottico Italiano Soc. Coop., a cooperative society established in Padova, Italy in 1992 and headquartered at Via San Marco, 9M. It operates as Italy's largest association of independent opticians, uniting 400 affiliated opticians selected for territorial presence and professional competence, with a network cited at over 500-600 GreenVision Optical Centers nationwide. The consortium functions as a quality-and-marketing federation for its member-retailers rather than a vertically integrated retailer, formalizing standards (including first-in-Italy certification under the Sistema Qualità per Dispositivi Medici) and shared branding across independent storefronts.
The product portfolio is organized around two e-commerce categories — prescription glasses (Occhiali da Vista) and sunglasses (Occhiali da Sole) — backed by an owned multi-sub-brand architecture: Philosopheyes, iGreen (with variants including 10.0, 11.0, 12 Titanio, 13 Bold, 14 Titanio, 15), iGreenSmart, iGreenPlus (magnetic clip-on sun technology), iGreenEco, iGreenGlasant, GreenEyes, and MockTurtle. Configurable lens options include monofocal near, monofocal distance, and progressive lenses with AntiRiflesso (anti-reflective) coatings, with over 344 prescription SKUs and 220 sunglasses available online. Progressive-lens fulfillment is routed through affiliated optical centers for in-person fitting. The stack is a standard e-commerce configurator on igreenvision.it with no proprietary software moats evident.
GreenVision makes money through one-time unit-priced sales of complete prescription eyewear (€145-€396 with AntiRiflesso lenses), frame-only sales, and professional optical services at affiliated centers, supported by a VisionCard loyalty program. Distribution is hybrid: direct online purchase with in-store pickup and after-sales service at the nationwide optical-center network. Customers are segmented horizontally into Men, Women, and Children collections and additionally addressed as individual consumers rather than enterprise accounts. The customer base is consumer-only with no named enterprise logos, pricing is purely transactional pay-as-you-go, and there are no documented M&A, funding rounds, or leadership transitions in the input data.
GreenVision firmographics
Firmographics- Name
- GreenVision
- Legal name
- Consorzio Ottico Italiano Soc. Coop.
- Website
- https://igreenvision.it
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenVision (Consorzio Ottico Italiano Soc. Coop.) is an Italian cooperative of independent opticians, founded in 1992, that sells prescription eyewear online and routes fulfillment through its network of 500-plus GreenVision Optical Centers across Italy, serving individual consumers seeking branded glasses, lenses, and after-sales optical service.
- Ownership category
- akta.pro rank
GreenVision industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where GreenVision is headquartered
LocationHeadquarters
- HQ city
- Padova
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
GreenVision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Sales of Prescription Eyewear: Direct online sales of prescription glasses (frames with prescription lenses) and sunglasses through the www.igreenvision.it platform. Customers select frames and configure lenses online, with delivery/pickup at GreenVision Optical Centers.
- Frame-only Sales: Sale of frames without lenses for customers who may already have prescription lenses.
- Optical Center Services: Professional optometric services, eye examinations, and after-sales support provided through affiliated optical centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prescription glasses with AntiRiflesso lenses ranging from €145 to €396 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
GreenVision product offering
Product offeringCore offering
GreenVision operates an e-commerce platform (www.igreenvision.it) selling prescription eyeglasses and sunglasses under in-house brands such as Philosopheyes, iGreen, iGreenSmart, iGreenPlus, iGreenEco, GreenEyes, and MockTurtle, with configurable AntiRiflesso, monofocal, and progressive lens options. Orders are fulfilled and fitted through a network of more than 500 affiliated GreenVision Optical Centers across Italy, which also provide eye examinations, progressive lens consultations, and after-sales support.
Product overview
GreenVision (Consorzio Ottico Italiano Soc. Coop.) operates Italy's largest optical retail network with over 600 associated stores. The company offers a unified e-commerce platform where customers can purchase prescription eyeglasses and sunglasses online, with products organized into two main categories: Occhiali da Vista (prescription glasses with graduated lenses) and Occhiali da Sole (sunglasses). The product portfolio centers around owned sub-brands including Philosopheyes, iGreen with its variants (iGreen 10.0, 11.0, 12 Titanio, 13 Bold, 14 Titanio, 15), iGreenSmart, iGreenPlus (with magnetic clip technology), iGreenEco, iGreenGlasant, GreenEyes, MockTurtle (sunglasses), and iGreen Vision Eco Light. Customers can purchase complete glasses with lenses (including AntiRiflesso and progressive options) or frames only, with over 344 prescription eyewear products and 220 sunglasses available across the collection featuring various frame materials (acetate, titanium, metal, eco-plastics) and lens shapes (round, rectangular, oval, pantos, butterfly, hexagonal, octagonal, drop). The VisionCard service provides purchase protection and customer benefits, with products delivered or picked up at one of the 500+ certified GreenVision optical centers throughout Italy.
Differentiator
Problem solved
Functional benefit
Brands
- iGreen: Eyeglass frames brand featuring various models including iGreen, iGreen10.0, iGreen11.0, iGreen 12 titanio, iGreen 13 bold, iGreen 14 titanio, iGreen 15, igreeneco, igreenglasant, igreenplus, igreensmart.
- Philosopheyes
- GreenEyes
- MockTurtle
- iGreen VisionCard
- iGreen Eco Light
Products and services
- Prescription Eyeglasses (Occhiali da Vista) Complete prescription glasses sold through the GreenVision e-commerce platform under sub-brands including Philosopheyes, iGreen, iGreenSmart, iGreenPlus, iGreenEco, iGreenGlasant, and GreenEyes. Customers configure frames with anti-reflective, monofocal, or progressive lenses and pick up at a local GreenVision Optical Center.
- Sunglasses (Occhiali da Sole) Non-prescription sunglasses offered under the MockTurtle brand and iGreen frame lines, sold online and through GreenVision Optical Centers across Italy.
- Frames Only (Solo Montatura) Eyeglass frames sold separately without prescription lenses, for customers who already own lenses or who wish to reuse existing lenses in a new frame.
- VisionCard Loyalty Program Customer loyalty and service card providing purchase protection, reserved services, and exclusive benefits for GreenVision Optical Center customers; available both in-store and online to registered users.
Companies that use GreenVision
Customer profileSegments2 records
Ideal customer profiles2 records
GreenVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GreenVision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Società Italiana di Oftalmologia Pediatrica (Italian Society of Pediatric Ophthalmology)minorGreenVision opticians collaborate with the Italian Society of Pediatric Ophthalmology to provide specialized eye care for children. This partnership reflects GreenVision's commitment to professional development and quality standards in pediatric vision care, directing parents to affiliated optical centers for appropriate consultations and services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GreenVision competitors and assessment
Company assessmentRegional players
- Specsavers: International optical and audiology retailer operating partnership stores across Europe, Australia, and New Zealand. Comparable as a large optical chain with a joint-venture partner model similar in spirit to GreenVision's cooperative-affiliated store model.
- Fielmann: Germany-headquartered European optical retailer with stores across multiple European countries. Comparable as a large multi-country optical chain offering prescription eyewear and optometric services; relevant as a pan-European operating model that contrasts with GreenVision's Italy-only footprint.
Broad incumbents
- EssilorLuxottica: Global eyewear giant combining lens manufacturing with the largest eyewear retail brands (Ray-Ban, Oakley, Sunglass Hut, LensCrafters, Salmoiraghi & Viganò). Comparable as a broad incumbent across optical retail and frame/lens manufacturing that competes with GreenVision across product, brand, and retail.
Emerging players
- Warby Parker: US-based DTC eyewear brand selling prescription glasses and sunglasses online and through own retail. Comparable to GreenVision's prescription-eyewear offering as a digitally-native, vertically-integrated eyewear brand competing for the same consumer occasion.
- Otticanet: Italian online eyewear retailer specializing in prescription glasses, sunglasses, and contact lenses. Comparable to GreenVision's e-commerce channel as a domestic online optical retailer targeting the same Italian consumer.
- Zenni Optical: Pure-online prescription eyewear retailer offering low-priced frames and lenses globally. Comparable as a direct online competitor pressuring the prescription-eyewear price points GreenVision sells into.
Others
- De Rigo: Italian eyewear company designing, producing, and distributing prescription frames and sunglasses under licensed and proprietary brands (e.g., Police, Lozza). Comparable to GreenVision as an Italian eyewear ecosystem participant with overlapping brand distribution and lens/frame operations.
Direct peers
- Salmoiraghi & Viganò: Italian optical retail chain offering prescription eyewear, sunglasses, and in-store optometric services. Directly comparable to GreenVision as a domestic optical retailer with a national store footprint and overlapping prescription-eyewear offering.
- VisionOttica: Italian optical retail chain with stores across Italy selling prescription eyewear and sunglasses. Directly comparable to GreenVision as a national Italian optical retailer with a similar product mix and in-store professional service model.
- Ottica Avanzi: Italian optical retailer operating a chain of stores offering prescription eyewear, sunglasses, and optometric services. Comparable to GreenVision as a domestic Italian optical chain with overlapping consumer base and product offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GreenVision social profiles
Digital presenceGreenVision compliance and trust
Trust signalCompliance2 records
GreenVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenVision leadership team
Management profileNumber of profiles
GreenVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenVision
What does GreenVision do?
GreenVision operates an e-commerce platform (www.igreenvision.it) selling prescription eyeglasses and sunglasses under in-house brands such as Philosopheyes, iGreen, iGreenSmart, iGreenPlus, iGreenEco, GreenEyes, and MockTurtle, with configurable AntiRiflesso, monofocal, and progressive lens options. Orders are fulfilled and fitted through a network of more than 500 affiliated GreenVision Optical Centers across Italy, which also provide eye examinations, progressive lens consultations, and after-sales support.
Is GreenVision a public or private company?
GreenVision is a private company. It is classified as management employee owned and is currently operating.
When was GreenVision founded?
GreenVision was founded in 1992. It employs 11 to 50 people.
Where is GreenVision based?
GreenVision is headquartered in Padova, Italy, in the Europe region.
How does GreenVision make money?
Three revenue lines are on record. E-commerce Sales of Prescription Eyewear is the primary driver. The others are frame-only Sales and optical Center Services.
Who are GreenVision's main competitors?
Regional players on record are Specsavers and Fielmann. EssilorLuxottica is listed as a broad incumbent. Emerging players are Warby Parker, Otticanet and Zenni Optical. De Rigo is listed as an others. Direct peers are Salmoiraghi & Viganò, VisionOttica and Ottica Avanzi.
Does GreenVision have an API?
No public API is recorded for GreenVision.
What industry is GreenVision in?
GreenVision's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 45613 and its SIC code is 3851.