Potter
Potter Inc. is a privately held Bryan, Ohio-based manufacturer founded in 1977 that supplies hand-tied bows, corsages, floral upgrades, fruit baskets, and specialty packaging to supermarket Floral and Produce Departments across the Midwest United States.
- Company typePrivate
- Founded1977
- HeadquartersBryan, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Potter does
Potter Inc. (Potter Incorporated) is a privately held B2B manufacturing firm founded in 1977 and headquartered in Bryan, Ohio. The company produces specialized hand-crafted products designed to enhance supermarket Floral and Produce Departments, including hand-tied decorative bows, floral upgrades, corsage collections (notably the "Ready to Sell 4 Keeps" line), pre-assembled fruit and gift baskets, basket supplies, and proprietary "Potter Boxes" packaging. Potter operates two manufacturing and packing facilities in Bryan (630 Commerce Drive and 820 E South Street) and serves grocery retailers through product catalogs and direct sales representative engagement.
The company generates revenue through B2B sales to supermarket floral and produce department buyers, organized into two seasonal product catalog lines (Floral and Fruit & Gift Basket catalogs, with 2025-26 and 2026-27 editions published). Pricing is not publicly disclosed and is managed through direct sales relationships rather than online channels. Potter has no mobile app, no API, no disclosed technology platform, and minimal digital infrastructure (the corporate website is built on Squarespace), indicating a traditional catalog-and-rep-driven wholesale model.
The business is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no public ticker. Operating geography is concentrated in the Midwest United States, with the company employing between 11 and 50 people. Customer base spans supermarket Floral and Produce Departments across grocery chains and independents, though no named customer accounts are disclosed in the source data.
Potter firmographics
Firmographics- Name
- Potter
- Legal name
- Potter Incorporated
- Website
- https://potter-inc.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Potter Inc. is a privately held Bryan, Ohio-based manufacturer founded in 1977 that supplies hand-tied bows, corsages, floral upgrades, fruit baskets, and specialty packaging to supermarket Floral and Produce Departments across the Midwest United States.
- Ownership category
- akta.pro rank
Potter industry classification
Industry- Product category
- Floral & Gift Basket Manufacturing Supplies
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
- akta.pro secondary industry
- Seasonal & Holiday Craft Supplies Retail (CRALACAI)
Keywords
Where Potter is headquartered
LocationHeadquarters
- HQ city
- Bryan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Potter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Floral Products: Sale of hand-tied bows, floral upgrades, corsages, and related floral accessories to supermarket floral departments.
- Fruit & Gift Basket Products: Sale of fruit baskets, gift baskets, and basket supplies to supermarket produce departments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Potter product offering
Product offeringCore offering
Potter Inc. manufactures and supplies hand-crafted floral and gift basket products to supermarket Floral and Produce Departments. Its core offerings include hand-tied decorative bows, floral upgrades, corsage collections, pre-assembled fruit and gift baskets, basket supplies, and specialty Potter Boxes. Products are positioned as ready-to-sell items designed to enhance retail grocery floral and produce presentations across everyday and seasonal occasions.
Product overview
Potter Inc. is a B2B supplier specializing in products to enhance supermarket Floral and Produce Departments. The company offers a unified product portfolio consisting of hand-tied decorative bows, floral upgrade products, corsage collections (including Ready to Sell 4 Keeps Corsages), fruit and gift baskets, basket supplies, and Potter Boxes. The products are organized into two main catalog categories: Floral products (encompassing Hand Tied Bows, Floral Upgrades, Corsage Collection, and Potter Boxes) and Fruit & Gift Baskets (including assembled baskets and supplies). All products target supermarket retailers seeking to improve their floral and produce department presentation and offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand Tied Bows Hand-tied decorative bows manufactured by Potter for use in floral arrangements and gift packaging in supermarket settings. Designed as a core ready-to-sell item for grocery Floral Departments.
- Floral Upgrades Products designed to enhance and upgrade supermarket floral departments with improved presentation and variety for everyday and seasonal merchandising.
- Corsage Collection Ready-to-sell corsages designed for special occasions such as proms and events, intended for supermarket Floral Department resale.
- Ready to Sell 4 Keeps Corsages Pre-made corsage products positioned as retail-ready items for direct supermarket shelf placement without further assembly.
- Fruit & Gift Baskets Pre-assembled fruit and gift basket products sold to supermarket Produce Departments for retail sale during everyday, holiday, and gift-giving occasions.
- Fruit & Gift Basket Supplies Supplies and materials used by supermarket Produce Departments to create and assemble fruit and gift baskets in-store.
- Potter Boxes Specialty packaging boxes used for floral and produce department presentations and gift packaging in supermarket retail environments.
Companies that use Potter
Customer profileSegments2 records
Ideal customer profiles2 records
Potter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Potter partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights3 records
Potter competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Potter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potter leadership team
Management profileNumber of profiles
Potter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potter
What does Potter do?
Potter Inc. manufactures and supplies hand-crafted floral and gift basket products to supermarket Floral and Produce Departments. Its core offerings include hand-tied decorative bows, floral upgrades, corsage collections, pre-assembled fruit and gift baskets, basket supplies, and specialty Potter Boxes. Products are positioned as ready-to-sell items designed to enhance retail grocery floral and produce presentations across everyday and seasonal occasions.
Is Potter a public or private company?
Potter is a private company. It is classified as unknown and is currently operating.
When was Potter founded?
Potter was founded in 1977. It employs 11 to 50 people.
Where is Potter based?
Potter is headquartered in Bryan, United States, in the North America region.
How does Potter make money?
Two revenue lines are on record. Floral Products are the primary driver. The others are fruit & Gift Basket Products.
Does Potter have an API?
No public API is recorded for Potter.
What industry is Potter in?
Potter's product category is Floral & Gift Basket Manufacturing Supplies. Its primary akta.pro industry code is CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail, with a secondary code of CRALACAI, Seasonal & Holiday Craft Supplies Retail. Its NAICS code is 42493 and its SIC code is 3960.