RIGEL
RIGEL manufactures dissolvable teeth whitening strips using a patented peroxide-free Eureco HC® active oxygen formula, produced in the UK and sold globally via DTC e-commerce, an authorized dealer network, and Russian retail partners across 200+ countries.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What RIGEL does
RIGEL is a privately held consumer-goods company that manufactures and sells a single product — dissolvable teeth whitening strips — under the legal entity Rigel Trade LP. Founded in 2015 and headquartered in Dublin 2, Republic of Ireland, the company manufactures its strips in the United Kingdom under ISO 13485 quality standards and ships to over 200 countries with free worldwide delivery. The core technology is the patented European Eureco HC® active oxygen formula, a hydrogen peroxide- and urea-free whitening agent that releases active oxygen to remove plaque and stains without damaging enamel; the strips dissolve into a thin layer of active gel within 3–5 minutes and wash away naturally within 15–20 minutes. The product is positioned for sensitive teeth, dental work (crowns, fillings, braces), and on-the-go use, with claimed visible results after a single application and a 14-day full course.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on rigelstrips.com with a curated authorized dealer network spanning pharmacies, beauty salons, dental clinics, aesthetic medicine centres, spa centres, and specialised stores. Pricing is premium and unit-based — approximately $49 for a single pack and $98–$99 for a 3-pack full-course bundle internationally, with corresponding pricing in Russian rubles and cash-on-delivery support in Russia. RIGEL also runs an influencer and opinion-leader sampling program and has built a notable Russian retail footprint including TSUM Moscow, TSUM St. Petersburg, Barvikha Luxury Village, 36.6 Pharmacy, Samson Pharma, A.v.e, and World Class fitness clubs. No funding rounds, M&A activity, leadership changes, or revenue disclosures are present in the available data.
RIGEL firmographics
Firmographics- Name
- RIGEL
- Legal name
- Rigel Trade LP
- Website
- https://rigelstrips.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIGEL manufactures dissolvable teeth whitening strips using a patented peroxide-free Eureco HC® active oxygen formula, produced in the UK and sold globally via DTC e-commerce, an authorized dealer network, and Russian retail partners across 200+ countries.
- Ownership category
- akta.pro rank
RIGEL industry classification
Industry- Product category
- Teeth Whitening Products
- NAICS
- Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)
Keywords
Where RIGEL is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
RIGEL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer sales of teeth whitening strips through the company website. Customers purchase individual packs or multi-pack bundles at standard retail prices. Revenue is generated through one-time transaction fees for each purchase.
- Wholesale/Dealer Sales: B2B sales to authorized dealers including pharmacies, beauty salons, dental clinics, and specialized stores. Dealers purchase products in bulk to resell to end consumers through their own retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Pack (7 days) - Single package for one week of twice-daily use |
| Unit Pricing | Pay-as-you-go | 3 Pack Bundle (Full Course) - Complete 14-day whitening course |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
RIGEL product offering
Product offeringCore offering
RIGEL manufactures and sells professional dissolvable teeth whitening strips using its patented European Eureco HC® active oxygen formula. Each package contains 28 strips (14 upper, 14 lower) designed for twice-daily use over 7-14 days, with the strips dissolving into an active gel within 3-5 minutes and washing away with saliva within 15-20 minutes. Products are manufactured in the UK under ISO 13485 standards and sold globally via direct e-commerce and an authorized dealer network.
Product overview
RIGEL offers a single unified product — the RIGEL Whitening Strips — which are professional dissolvable teeth whitening strips manufactured in the UK. The core product is available as a single pack (1 package for 7 days) or as a bundle of 3 packs (for a full 14-day course). The strips use a patented Eureco HC® active oxygen formula that is hydrogen peroxide and urea-free. The product is positioned as an on-the-go teeth whitening solution suitable for sensitive teeth, with results claimed to be visible after the first application.
Differentiator
Problem solved
Functional benefit
Products and services
- RIGEL Whitening Strips Professional dissolvable teeth whitening strips manufactured in the UK using the patented European Eureco HC® active oxygen formula. Each package contains 28 strips (14 upper, 14 lower) designed for twice-daily use over 7 days, with a recommended 14-day full course. The strips dissolve into an active gel within 3-5 minutes and wash away with saliva within 15-20 minutes. Hydrogen peroxide- and urea-free, suitable for sensitive teeth, crowns, fillings, and braces. Sold as a 1-pack or 3-pack bundle.
Quantifiable outcome
- Visible whitening results after single application
- +3 more outcomes
Companies that use RIGEL
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
RIGEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RIGEL partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- PharmaciescoreNetwork of pharmacy partners that stock and resell RIGEL teeth whitening products. Partners are carefully selected and genuinely happy to offer the brand to customers. Includes chains like 36.6 Pharmacy and Samson Pharma in Russia.
- Beauty Salons and SpascoreBeauty salons, aesthetic medicine centres, and spa centres worldwide that offer RIGEL products to their customers as part of beauty and wellness services.
- Dental ClinicscoreDental clinics that recommend or sell RIGEL products to patients. Products are suitable for use with crowns, fillings, and braces. Leading dentists publicly endorse the brand.
- Beauty Influencers and BloggerscoreOpinion leaders, social media users, and bloggers who receive free product samples worldwide and share their experiences with audiences. Includes named influencers like Anastasia Ostrovsskaya, Miss O, Karina Nigay, and Instagram reviewers.
- TSUM Moscow (ЦУМ)flagshipPremier luxury department store in Moscow featuring RIGEL products. One of the most prestigious retail partnerships in Russia.
- TSUM St. Petersburg (ДЛТ)flagshipLuxury department store in St. Petersburg carrying RIGEL products as part of their beauty and wellness offerings.
- A.v.e Retail ChaincoreRetail chain partner offering RIGEL products to consumers.
- World Class FitnesscorePremium fitness club chain partnership offering RIGEL products to health-conscious members.
- 36.6 Pharmacy ChaincoreMajor pharmacy chain in Russia stocking RIGEL products for health and beauty consumers.
- Samson PharmacorePharmaceutical distribution partner for RIGEL products in Russia.
- Barvikha Luxury VillagecoreLuxury retail destination partnership for exclusive RIGEL product distribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
RIGEL competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RIGEL social profiles
Digital presenceRIGEL compliance and trust
Trust signalCompliance3 records
RIGEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIGEL leadership team
Management profileNumber of profiles
RIGEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIGEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIGEL
What does RIGEL do?
RIGEL manufactures and sells professional dissolvable teeth whitening strips using its patented European Eureco HC® active oxygen formula. Each package contains 28 strips (14 upper, 14 lower) designed for twice-daily use over 7-14 days, with the strips dissolving into an active gel within 3-5 minutes and washing away with saliva within 15-20 minutes. Products are manufactured in the UK under ISO 13485 standards and sold globally via direct e-commerce and an authorized dealer network.
Is RIGEL a public or private company?
RIGEL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIGEL founded?
RIGEL was founded in 2015. It employs 11 to 50 people.
Where is RIGEL based?
RIGEL is headquartered in London, United Kingdom, in the Europe region.
How does RIGEL make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale/Dealer Sales.
Does RIGEL have an API?
No public API is recorded for RIGEL.
What industry is RIGEL in?
RIGEL's product category is Teeth Whitening Products. Its primary akta.pro industry code is CRABAFAF, Whitening Products (Strips, Gels, Pens, Kits). Its NAICS code is 32562 and its SIC code is 2844.