Las Vegas Day School

What Las Vegas Day School does

Las Vegas Day School is a private, non-sectarian, non-denominational independent school operating in Las Vegas, Nevada, serving approximately 750 students from Preschool through Grade 8 across a 135,000-square-foot, 17-acre campus. Founded in 1961 by Helen and Jack Daseler as Nevada's first non-sectarian private school, the institution operates on a tuition-only model that excludes gifts, grants, donations, and federal funding, creating parity among enrolled families regardless of income. It is licensed by the Nevada State Department of Education and accredited by Cognia and NIPSA, employing approximately 150 faculty and staff with low turnover (Director in his 48th year, 66% of teachers holding master's degrees). The school runs a multi-channel direct-to-consumer admissions process led by an Admissions Director, with pipeline distribution concentrated across Las Vegas Valley neighborhoods and feeder relationships to Bishop Gorman (60% of graduates), The Meadows School, Adelson Educational Campus, and area public magnets.

The product portfolio spans an eight-stage educational continuum: Preschool (3-year-olds, 8:1 ratio, $16,400 5-day tuition), Pre-Kindergarten (9:1, $17,770), Kindergarten, Elementary Grades 1-5 (class size capped at 20, $21,000), and Middle School Grades 6-8 (22:1, $22,150). The middle school program is fully departmentalized with separate subject instructors, and eighth-grade students can earn high school credit in Algebra I Honors, Spanish I Honors, Computer Science, Health, and Art. Technology is foundational via SmartBoard-equipped classrooms, computer labs, an Apple iPad one-to-one program in middle school, IXL for STEM practice, and the RenWeb/PowerSchool family portal for parent-student communication. Supplemental offerings include 20+ student clubs (Robotics, STEM, MATHCOUNTS, Science Olympiads), a competitive athletics program competing in the Red Rock Athletic Conference, summer programs, and extended care services billed at $30/day or $450/month.

The business model is structured around annual subscription tuition ($8,400-$22,150 per student), non-refundable registration fees ($300-$600), annual technology/book fees ($350-$850), and ancillary extended care revenue, with payments processed exclusively through the FACTS tuition management platform via ACH debit. Revenue exposure is diversified across 750 family relationships with no single customer concentration. The school maintains a long-tenured leadership team with family continuity (Neil H. Daseler as Director, Karli Daseler as Assistant Director, Kyle Daseler as Business Manager), no external investors, and stable multi-generational enrollment as the primary growth mechanism.

Name

Las Vegas Day School

Legal name

Las Vegas Day School

Website

https://lvds.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Las Vegas Day School is a private, non-sectarian, non-denominational K-8 school founded in 1961 in Las Vegas, Nevada, serving approximately 750 students on a tuition-only basis across Preschool through Grade 8, with strong feeder placement to local private and public magnet high schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition payments for Preschool through Grade 8. Operates solely on tuition only basis without accepting gifts, grants, donations, or federal funding. Tuition can be paid annually, semi-annually, or monthly through ACH debit via FACTS tuition management services.
2. Registration Fees: Non-refundable registration fees: $300 for Preschool, $350 for Pre-Kindergarten, $600 for Grades K-8. Covers processing, academic field trips, lab fees, art fees, clubs, sports, and annual achievement testing.
3. Extended Care Services: After school study hall at $30/day or $450/month, Kinderschool extended care at $15/day or $225/month morning and $30/day or $450/month afternoon
4. Testing Fees: $100 testing fee for new applicants in grades K-8 for entrance examination
5. Technology/Book Fee: Annual technology and book fees: $350 Preschool, $400 Pre-K, $550 Kindergarten, $600 Grades 1-5, $850 Grades 6-8 (includes school issued iPad)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Las Vegas Day School operates a tuition-only, non-sectarian, non-denominational private school serving students from Preschool through Grade 8. Core offerings include the Kinderschool Program (Preschool, Pre-Kindergarten, Kindergarten), Elementary School Program (Grades 1-5) with capped 20-student classes, and a fully departmentalized Middle School Program (Grades 6-8) offering high school credit opportunities. The school is supported by ancillary services including an Athletics Program competing in the Red Rock Athletic Conference, Student Activities and Clubs, Summer Programs, Guidance Counseling, and Extended Care services.

Product overview

Las Vegas Day School is a non-sectarian, non-denominational private school serving Preschool through Grade 8, founded in 1961. The school operates on a tuition-only basis with no fundraising requirements. Its educational offerings include: Kinderschool Program (Preschool, Pre-Kindergarten, Kindergarten) for ages 3-6; Elementary School Program (Grades 1-5) with small class sizes limited to 20 students; Middle School Program (Grades 6-8) with fully departmentalized curriculum where high-achieving eighth graders can earn high school credits; Summer Programs including camps and summer school; Student Activities including diverse clubs for grades 2-8; and a competitive Athletics Program for grades 5-8 competing in the Red Rock Athletic Conference. The school also provides Guidance Counseling and Extended Care Services. The campus spans 135,000 square feet on 17 acres with an enrollment of 750 students and faculty/staff of 150.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Program Well-balanced program for three-year-old children focusing on social, emotional, cognitive, and physical development. Classroom size of 16 students with an 8:1 student-to-faculty ratio. Students must be three years old by August 1st.
• Pre-Kindergarten Program Discovery-learning program for four- and five-year-old children preparing them academically and emotionally for kindergarten. Classroom size of 18 students with a 9:1 student-to-faculty ratio.
• Kindergarten Program Traditional academic kindergarten program emphasizing individual creativity, learning readiness, phonemic awareness, vocabulary development, writing, math, science, and social studies.
• Elementary School Program (Grades 1-5) Comprehensive elementary education with small class sizes limited to 20 students, offering English Language Arts, Mathematics, Science, Spanish, Music, Art, Physical Fitness, Health, and Library Studies. Curriculum is typically one grade level above standard expectations.
• Middle School Program (Grades 6-8) Fully departmentalized middle school with separate classrooms and instructors for every subject. Students can earn high school credit in Algebra I Honors, Spanish I Honors, Computer Science, Health, and Art I.
• Summer Programs Summer camps and summer school programs for enrolled LVDS students including Summer Camps (Grades 1-8), Junior Summer Camps (Kindergarten, Pre-K), Summer School (Kindergarten, Grades 1-5), and Sports Camps (Basketball, Volleyball, Football, Cheer, Tennis).
• Student Activities and Clubs Diverse extracurricular clubs and organizations for elementary (Grades 2-5) and middle school (Grades 6-8) students including Art Club, Band, Chess Club, Choir, Drama Club, Robotics, Science Olympiads, MATHCOUNTS, Student Council, and more.
• Athletics Program Competitive sports program for students in Grades 5-8 including Cheerleading, Cross Country, Flag Football, Volleyball, Swimming, Basketball, Golf, Soccer, Tennis, and Track and Field. Competes in the Red Rock Athletic Conference.
• Guidance Counseling Guidance Counseling Department offering classroom guidance programs, individual counseling, testing referrals, high school placement, and course selection assistance for academic, emotional, and social growth.
• Extended Care Services Before and after school care programs including Kinderschool Extended Care (7:30-8:00 AM and 3:00-6:00 PM) and After School Study Hall for Grades 1-8 (3:30-6:00 PM) at $30/day or $450/month.

Quantifiable outcome

• Students consistently average above the 85th percentile on national standardized ERB achievement testing
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FACTS Tuition ManagementcoreOthersFACTS provides tuition management services for Las Vegas Day School. All tuition payments are processed through FACTS, supporting annual, semi-annual, and monthly payment options including ACH debit directly from checking or savings accounts.
• BetterLunchminorOthersCatered lunch program partner. BetterLunch provides fresh, healthy lunch options for students daily. Parents can order lunches online at mybetterlunch.com for delivery during lunch time.
• RenWebcoreTechnology or IntegrationFamily Portal partner providing online access for parents to student information, grades, and school communications. Parents access the portal at lvds-nv.client.renweb.com/pwr/
• ApplecoreTechnology or IntegrationiPad one-to-one program provider for middle school. Students receive iPads with 64GB memory, rugged protective case with smart connector keyboard, and extended AppleCare+ coverage.
• ERB (Educational Records Bureau)coreTechnology or IntegrationStandardized achievement testing provider. LVDS uses the ERB achievement test annually to measure skills and knowledge acquired at each grade level.
• Red Rock Athletic ConferencecoreStrategic or Co-development PartnerAthletic conference for private school athletics. LVDS participates in this league known for competitive spirit and high standards, offering students opportunity to compete at a higher level against top-tier private school competition.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Bishop Gorman High School: Catholic private high school in Las Vegas that is the primary downstream placement destination for ~60% of LVDS graduates. Operates in adjacent grade range (9-12 only) and is a partner/feeder rather than direct competitor, but captures significant downstream tuition revenue.

Broad incumbents

• Stratford School: Multi-campus private preschool-through-8 school primarily in California, operating a similar college-preparatory, tuition-based model with extended care and enrichment programs. Comparable in pedagogy and family positioning, though operates at much larger scale across multiple sites.
• Bright Horizons Family Solutions: Publicly-traded national operator of employer-sponsored childcare, preschool, and early education centers. Comparable in preschool/extended-care service delivery and tuition-based revenue model, though at vastly greater scale and with employer-channel distribution rather than direct-to-consumer.
• Primrose Schools: Nationally franchised private preschool and early education operator offering a similar tuition-based, structured academic preschool model. Comparable in preschool program design (Kinderschool tier) though operates at much larger scale and as a franchise system.
• BASIS Charter Schools: National network of high-performing K-12 charter and private schools known for rigorous, college-prep academics and strong standardized test outcomes. Operates a similar "one grade level above" accelerated curriculum model that competes for academically-ambitious families nationally.

Direct peers

• The Meadows School: Las Vegas-based private, non-sectarian K-12 school that is the most direct local competitor to LVDS. Receives LVDS graduates with priority placement and competes for the same upper-middle-class Las Vegas families with a similar college-preparatory model.
• Alexander Academy (formerly Alexander Dawson School): Private K-8 school in Summerlin, Las Vegas with a similar college-preparatory model, small class sizes, and rigorous academic program. Competes head-to-head with LVDS for west-Las Vegas families.
• The Adelson Educational Campus: Las Vegas private K-12 school serving the same affluent family demographic, with a Jewish-cultural identity but open enrollment. Receives LVDS graduates with priority placement and benefits from philanthropic backing for capacity expansion.
• Faith Lutheran Academy: Las Vegas-area private K-12 school with similar preschool-through-8 program structure and faith-affiliated identity. Competes for the same tuition-paying families and receives LVDS graduates with priority placement.
• International School of Las Vegas: Private preschool-through-8 school in Las Vegas offering IB-influenced curriculum and similar tuition-tier positioning. Direct competitor for internationally-minded and academically-focused families in the same metro area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LVDScorpions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Day School