Cero Residuo

What Cero Residuo does

Cero Residuo (legal entity Zero Waste Group S.L.) is a Barcelona-headquartered direct-to-consumer e-commerce retailer selling zero-waste, plastic-free, and eco-certified products to Spanish (and implicitly EU) consumers. The catalog spans eight pillars — Higiene Personal, Hogar, Alimentación, Suplementos, Crianza, Para Llevar, Papelería, and Kits y Regalos — with SKUs ranging from €0.50 (esparto scrubbers) to €26.90 (a four-pack of beeswax wraps) and a €50 free-shipping threshold. The company does not manufacture but curates and resells products from a mix of Spanish micro-brands (ApiDrap, Palombella, Matarrania, Ibérica de Esponjas Vegetales, Cuerda Cieza, Mínima Organics) and European brands (Kutis Skincare in the UK, Fer à Cheval in France, Redecker in Germany, Imse Vimse in Sweden, Natulim).

The platform runs on a standard e-commerce stack with payment integrations to Visa, Mastercard, PayPal, Bizum, and Satispay, plus X (Twitter) OAuth social login. The core technology is the storefront itself, paired with a content-marketing layer (Blog Zero Waste) and an Instagram community (@ceroresiduo) used for top-of-funnel acquisition and education. There is no proprietary AI, no mobile app, no API, and no disclosed integrations beyond payments and social login. Operations are small (1–10 employees), with order fulfillment described as plastic-free shipping in 24/48 hours within Spain and a 30-day return policy.

The revenue model is one-time transactional e-commerce (no subscription) with promotional levers — a 10% first-purchase newsletter discount, a SOL10 code for solar protection, a DAME7 code unlocking 7% off above €70, and free shipping above €50. Customer acquisition is content- and community-led; the company has been operating since 2018 with a 4.8/5 customer rating and no external venture funding detected. Distribution is exclusively through the owned online store; there are no physical retail locations, marketplace listings, or B2B channels documented.

Name

Cero Residuo

Legal name

Zero Waste Group S.L.

Website

https://ceroresiduo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cero Residuo is a Barcelona-based direct-to-consumer e-commerce retailer (Zero Waste Group S.L.) that curates and resells zero-waste, plastic-free personal care, home, food, and lifestyle products from Spanish and European micro-brands to Spanish consumers, with no subscription model and no institutional funding.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of zero waste, eco-friendly, and organic products through their online store. Products span personal hygiene, home care, food, supplements, parenting, and stationery categories. Revenue generated through individual product transactions with no subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cero Residuo is a Spanish online store that sells zero-waste, plastic-free, and eco-friendly consumer products through its e-commerce platform. The catalog spans personal hygiene, household cleaning, food and beverages, supplements, parenting, on-the-go reusables, and stationery, sourced from third-party brands such as Kutis Skincare, Fer à Cheval, ApiDrap, Natulim, Redecker, Mínima Organics, and others. Products are shipped plastic-free within Spain with 24/48-hour delivery.

Product overview

Cero Residuo is a Spanish online zero waste store offering a comprehensive range of eco-friendly and plastic-free products across multiple categories. The product portfolio includes personal hygiene products (solid soaps like Jabón Sólido de Avena Artesano, vegan deodorants from Kutis Skincare, natural oral care), home care items (beeswax food wraps from ApiDrap like Envoltorios Encerados Wraps and individual wraps, kitchen scrubbers like natural luffa and esparto scrubbers, ecological dishwasher tablets from Natulim, and aluminum travel soap containers), food and beverages, supplements, parenting products, reusable on-the-go items, and sustainable stationery. The company operates on principles of plastic-free packaging, local/regional product sourcing, and zero waste living. Key brands include Palombella, Fer à Cheval, Kutis Skincare, ApiDrap, Natulim, Mínima Organics, and Redecker. Products are sold primarily through their e-commerce platform with 24/48h shipping in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Hygiene (Higiene Personal) Zero-waste personal hygiene product line including natural toothbrushes, toothpastes, dental floss, mouthwashes, solid shampoos, conditioners, hair serums, natural deodorants, solid soaps, shower gels, body oils, facial cosmetics, natural sunscreens, intimate hygiene items, organic makeup, and essential oils. Targeted at consumers seeking plastic-free daily hygiene alternatives.
• Home (Hogar) Zero-waste household product line including ecological laundry and dishwasher detergents, eco-friendly cleaning products, natural brushes and scrubbers, clothing and shoe care, recycled toilet paper, food preservation items, kitchenware, reusable straws, candles, air fresheners, and small electronics. Targeted at consumers looking to eliminate single-use plastics at home.
• Food (Alimentación) Zero-waste food and beverage product line including juices, teas and infusions, kombucha, coffee, chocolates, sweeteners and honeys, jams and nut butters, canned vegetables, cereals, legumes, pasta, sauces, oils, vinegars, spices, and vegetable proteins. Targeted at consumers seeking package-reduced or bulk food options.
• Supplements (Suplementos) Natural supplements product line including plant-based capsules, liquid plant extracts, Bach flowers, CBD, combined supplements, vitamins and minerals, antioxidants and Coenzyme Q10, collagen, amino acids, digestive enzymes and probiotics, omega fatty acids, medicinal mushrooms, and concentrated sea algae. Targeted at consumers pursuing natural wellness routines.
• Parenting (Crianza) Zero-waste parenting product line including reusable cloth diapers, baby care items, pregnancy and postpartum products. Targeted at families seeking sustainable alternatives for child-rearing.
• To Go (Para Llevar) Reusable on-the-go product line including reusable bags, bottles and thermoses, reusable wraps, food containers (tuppers), and travel accessories. Targeted at consumers wanting to reduce single-use items when away from home.
• Stationery (Papelería) Zero-waste stationery product line including books, writing instruments, notebooks, rulers, pencil sharpeners, colors, highlighters, and glues. Targeted at consumers and offices seeking plastic-free stationery alternatives.
• Kits and Gifts (Kits y Regalos) Zero-waste gift set product line including curated Zero Waste Savings Kits and gift cards. Targeted at consumers and gift-givers seeking eco-friendly present options.
• Jabón Sólido de Avena Artesano (Handcrafted Oatmeal Solid Soap) Handcrafted solid oatmeal soap for body, face, and baby skin, formulated for sensitive and atopic skin. Free from sulfates, petroleum derivatives, and essential oils. Made with organic extra virgin olive oil, shea butter, and colloidal oatmeal.

Quantifiable outcome

• Customer rating of 4.8/5.0 based on customer reviews

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Kutis SkincarecoreChannel Partner/ Reseller/ DistributorUK-based natural skincare brand whose vegan deodorants and personal care products are sold through Cero Residuo. Products include solid deodorants in various scents (Lavanda, Geranio, Pomelo, Mandarina) made with natural ingredients and certified by Soil Association.
• Fer à ChevalcoreChannel Partner/ Reseller/ DistributorTraditional Marseille soap manufacturer with 160+ years of history. Sells authentic Marseille soap products including laundry soap, dish soap bars, and aluminum travel soap boxes through Cero Residuo.
• ApiDrapcoreChannel Partner/ Reseller/ DistributorCatalan brand manufacturing reusable beeswax wraps and DIY waxing kits. Products made with organic cotton GOTS certified, beeswax, pine resin, and almond oil. Manufactured in Catalonia with a focus on zero waste alternatives to aluminum foil and plastic wrap.
• NatulimcoreChannel Partner/ Reseller/ DistributorEco-friendly cleaning products brand selling biodegradable dishwasher tablets, floor cleaning strips, and ecological detergents through Cero Residuo. Products in biodegradable cardboard packaging as plastic-free alternatives.
• PalombellaminorChannel Partner/ Reseller/ DistributorNatural and vegan cosmetic brand specializing in artisanal solid soaps. Products include oat solid soap for sensitive and atopic skin, made with cold-processed formula using organic olive oil, shea butter, and colloidal oats.
• RedeckerminorChannel Partner/ Reseller/ DistributorGerman brand producing natural brushes and cleaning tools including dish brushes with wooden handles and pot scrubbers. Products made with natural materials as alternatives to plastic cleaning tools.
• Mínima OrganicsminorChannel Partner/ Reseller/ DistributorBrand offering organic dental care products including powder toothpaste and vegan biodegradable dental floss. Products provide plastic-free alternatives for oral hygiene.
• Ibérica de Esponjas VegetalesminorChannel Partner/ Reseller/ DistributorSpanish manufacturer of natural luffa vegetable sponges and scrubbers made in Spain. Luffa products are 100% natural and biodegradable alternatives to synthetic plastic sponges.
• Cuerda CiezaminorChannel Partner/ Reseller/ DistributorSpanish manufacturer of sterilized esparto grass scrubbers for dishes and cleaning. Traditional natural product made in Murcia as a plastic-free alternative to synthetic scrubbers.
• La droguerie écologiqueminorChannel Partner/ Reseller/ DistributorEcological cleaning product brand selling citric acid for cleaning and descaling. Products provide natural alternatives for household cleaning without harsh chemicals.
• MatarraniaminorChannel Partner/ Reseller/ DistributorSpanish ecological cosmetics brand made in Spain. Products featured in promotional banners on the Cero Residuo homepage.
• Imse VimseminorChannel Partner/ Reseller/ DistributorSwedish brand specializing in reusable cloth diapers, panty liners, and menstrual products. Organic cotton products as sustainable alternatives to disposable hygiene products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights3 records

Customer concentration

• Xx.com/cero_residuo
• Instagraminstagram.com/ceroresiduo
• LinkedInlinkedin.com/company/ceroresiduo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cero Residuo