What The Urology Place does

The Urology Place is an independent urology practice headquartered in San Antonio, Texas, founded in 2013 by Dr. Naveen Kella, a fellowship-trained urologic oncologist. It operates a second office in Austin and provides a comprehensive range of adult urological services to men and women, with primary focus areas of prostate cancer treatment, benign prostatic hyperplasia (BPH), male sexual dysfunction, bladder cancer, vasectomy, and female urinary incontinence. The practice differentiates through the unusually high surgical volume and outcomes of its founder, who performs 100% of robotic prostatectomies using DaVinci Xi and DaVinci 5 systems, with cumulative volume exceeding 3,000 cases and reported complication rates below peer benchmarks.

Service delivery spans in-office procedures (no-scalpel vasectomy, UroLift, Rezūm, iTind, GAINSWave shockwave therapy, Emsella chair, in-office anesthesia via CRNA, hormone pellets, rectal spacer placement) and hospital-based procedures (robotic prostatectomy at St. Luke's Baptist and Methodist Landmark, LDR brachytherapy via Western Radiation Oncology partnership, TULSA-PRO MRI-guided ablation, PAE via Dr. Sandeep Rao at I-Vascular Center, laser en bloc resection for bladder tumors). The practice also runs an active clinical trials program spanning prostate, bladder, BPH, incontinence, and renal indications.

The revenue model is fee-for-service professional services paid by patients and insurers. Most major insurance plans, Medicare Part B, and Tricare are accepted; transparent self-pay pricing is published for key procedures (e.g., $21,500 all-inclusive robotic prostatectomy, $875–$1,275 vasectomy, ~$3,500 Rezūm, $250 new patient appointment), with third-party financing through Cherry and a structured out-of-town patient program featuring telemedicine pre-consults and a Marriott lodging partnership to capture national demand driven by Dr. Kella's reputation.

Name

The Urology Place

Legal name

The Urology Place

Website

https://theurologyplace.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Urology Place is an independent San Antonio-based urology practice founded in 2013 by Dr. Naveen Kella, serving men and women with prostate cancer, BPH, bladder cancer, male sexual dysfunction, and incontinence through robotic surgery, minimally invasive procedures, and clinical trials.

Ownership category

akta.pro rank

Product category

Urology Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Urology Telemedicine Platforms (HLALAGAN)

Keywords

• Urology services
• Prostate cancer treatment
• BPH treatment
• Robotic surgery
• Male sexual health

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Consultation and Office Visits: Revenue generated from new patient consultations and follow-up office visits. New patient appointments priced at $250 for uninsured patients; follow-up visits at discounted rates. Insurance-covered visits with participating insurers. Consultations and procedures can be combined in a single visit for self-pay patients.
2. Surgical and Procedural Services: Revenue from in-office procedures (vasectomy, circumcision, Rezum, UroLift, iTind, GAINSWave, rectal spacer placement) and hospital-based procedures (robotic prostatectomy, TULSA-PRO, laser surgery, brachytherapy, PAE). Procedures performed in office or at affiliated surgical facilities (St. Luke's Baptist, Methodist Landmark). Pricing varies by procedure and includes surgeon, assistant, anesthesia, pathology, and hospital stay for robotic surgery.
3. Clinical Research/Trial Participation: The practice conducts clinical trials for prostate cancer, bladder cancer, urinary incontinence, BPH, and renal conditions. While trial participation itself may not generate direct revenue, it attracts patients and may involve compensation or sponsored study arrangements.
4. Patient Financing: The practice offers patient financing through Cherry, a third-party financing platform, to help patients manage costs for procedures not covered by insurance. Financing enables patients to pay for treatments over time rather than upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Urology Place is a board-certified urology medical practice specializing in advanced surgical and minimally invasive procedures for urological conditions. It offers comprehensive care for prostate cancer (robotic prostatectomy, TULSA-PRO, Vanquish, brachytherapy), benign prostatic hyperplasia (UroLift, Rezum, iTind, Thulium/Greenlight laser, PAE), bladder cancer (BCG, Zusduri, laser en bloc resection), male sexual dysfunction (GAINSWave, hormone pellets), female incontinence (Emsella), and vasectomy services for men and women in San Antonio and Austin, Texas.

Product overview

The Urology Place is a urology medical practice offering a comprehensive portfolio of diagnostic and treatment services for urological conditions. The practice specializes in prostate cancer care with multiple treatment modalities including robotic prostatectomy (RALP), TULSA-PRO ablation, Vanquish water vapor ablation, and LDR brachytherapy. For BPH/enlarged prostate, they offer minimally invasive options including UroLift implants, Rezūm water vapor therapy, iTind temporary device, Thulium laser treatment, and prostate artery embolization (PAE). Their men's health services include no-scalpel vasectomy, GAINSWave shockwave therapy for erectile dysfunction, and hormone replacement with bioidentical pellets. Women's services include Emsella chair for incontinence and hormone replacement therapy. They also provide bladder cancer treatments including BCG therapy, Zusduri (Adstiladrin) gene therapy, and laser en bloc resection. Additional services include in-office anesthesia, rectal spacers for radiation protection, and clinical trials for prostate cancer, bladder cancer, BPH, and renal conditions. The practice is led by Dr. Naveen Kella, a fellowship-trained urologist with extensive experience in robotic surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• Robotic Prostatectomy (RALP) Minimally invasive robotic-assisted surgery for prostate cancer removal using the DaVinci Xi surgical system, performed by Dr. Naveen Kella.
• TULSA-PRO MRI-guided transurethral ultrasound ablation procedure for targeted prostate cancer and BPH treatment, using directional thermal ultrasound with closed-loop temperature feedback.
• Vanquish Water Vapor Ablation Minimally invasive prostate cancer treatment using sterile water vapor to ablate targeted prostate tissue.
• LDR Brachytherapy Low-Dose-Rate internal radiation therapy placing radioactive seeds directly into the prostate using live-ultrasound guidance, performed in partnership with Western Radiation Oncology.
• Rectal Spacer Temporary absorbable gel placed between the prostate and rectum during radiation therapy to reduce rectal radiation exposure by up to 75%.
• UroLift Minimally invasive BPH treatment using small permanent implants to lift and hold enlarged prostate tissue away from the urethra, preserving sexual function without cutting or heating tissue.
• Rezum Water Vapor Therapy In-office water vapor therapy using controlled thermal energy in steam form to treat enlarged prostate tissue.
• iTind Temporary implantable nitinol device that reshapes the prostatic urethra over 5-7 days without permanent implants, cutting, or burning tissue.
• Thulium/Greenlight Laser Treatment Laser photoselective vaporization of the prostate using Thulium or Greenlight laser to rapidly vaporize prostate cells with minimal bleeding and quick recovery.
• Prostate Artery Embolization (PAE) Minimally invasive non-surgical procedure using image-guided catheter to reduce blood flow to the prostate, performed by Dr. Sandeep Rao.
• No-Scalpel No-Needle Vasectomy Minimally invasive vasectomy using no-scalpel technique with nitrous oxide availability, over 3,200 procedures performed by Dr. Kella.
• GAINSWave Low-intensity shockwave therapy using acoustic waves to treat erectile dysfunction and Peyronie's disease by opening blood vessels and stimulating new vessel growth.
• Emsella Chair High-intensity electromagnetic chair treatment for urinary incontinence in men and women, using focused energy to strengthen pelvic floor muscles.
• Zusduri (Adstiladrin) Gene-based therapy for BCG-unresponsive non-muscle invasive bladder cancer, first administered in San Antonio at The Urology Place.
• BCG Therapy Bacillus Calmette-Guerin intravesical immunotherapy, the gold standard for treating non-muscle invasive bladder cancer, including access to recombinant BCG.
• Laser En Bloc Resection Surgical technique removing bladder tumors in a single whole piece using laser precision for better pathological samples and reduced recurrence rates.
• In-Office Anesthesia Safe in-office anesthesia services for select procedures including vasectomies and circumcisions, administered by a Certified Registered Nurse Anesthetist (CRNA).
• BioIdentical Hormone Pellets Hormone replacement therapy using bioidentical hormone pellets implanted in upper hips or buttocks, releasing consistent hormone levels.
• Varicocele Treatment Evaluation and treatment for varicocele (enlarged scrotal veins) affecting comfort, testosterone levels, and fertility.
• Adult Circumcision Adult circumcision procedure offered as routine clinic procedure with in-office anesthesia options available.

Quantifiable outcome

• Less than 1% blood transfusion rate during robotic prostatectomy
• +8 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dr. Sandeep Rao (I-Vascular Center)coreTechnology or IntegrationDr. Sandeep Rao is a board-certified interventional radiologist who performs Prostate Artery Embolization (PAE) procedures for The Urology Place patients. Dr. Rao has over 20 years of experience, trained at Johns Hopkins Hospital for Vascular & Interventional Radiology fellowship, and performs hundreds of embolization procedures annually. Dr. Kella evaluates patients and coordinates care while Dr. Rao performs the embolization at I-Vascular Center. PAE location: 19234 Stonehue, San Antonio, TX 78258.
• Western Radiation Oncology (Dr. Ankit Agarwal)coreTechnology or IntegrationWestern Radiation Oncology, led by Dr. Ankit Agarwal, partners with The Urology Place for LDR Brachytherapy procedures. Dr. Agarwal has treated over 1,000 men with intraoperatively planned prostate brachytherapy and currently performs over 300 cases annually, described as the busiest active group in the world. Dr. Kella evaluates patients and coordinates planning while the radiation oncology team performs the seed implant procedure.
• Certified Registered Nurse Anesthetist (CRNA)coreTechnology or IntegrationPartnership with a Certified Registered Nurse Anesthetist (CRNA) enables The Urology Place to offer safe, convenient in-office anesthesia for select procedures including vasectomies and circumcisions. The CRNA administers IV propofol sedation and provides continuous monitoring during procedures, allowing patients to receive high-quality care in a comfortable office setting without hospital or surgery center visits.
• Marriott Hotel (San Antonio Northwest)minorGTM or Marketing PartnerThe Urology Place has a reduced rate arrangement with the Marriott Hotel (San Antonio Northwest) for out-of-town patients traveling for procedures. Patients can easily Uber to the office and affiliated surgery centers from the hotel. The partnership facilitates medical tourism for patients traveling nationally to receive care from Dr. Kella.
• St. Luke's Baptist Hospital and Methodist LandmarkcoreImplementation/ SI/ Consulting PartnerDr. Kella performs robotic prostatectomy and other major surgical procedures at St. Luke's Baptist Hospital (San Antonio Medical Center) and Methodist Landmark. These hospital partnerships provide the surgical infrastructure for The Urology Place's highest-acuity procedures. St. Luke's Baptist is described as having well-appointed private rooms.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Texas Urology Specialists: Texas-based multi-site urology practice group (part of The US Oncology Network) offering prostate, bladder, BPH, and men's health services across the Dallas–Fort Worth and Greater Houston regions. Direct regional peer competing for the same Texas patient base and payer relationships.
• United Urology Group: One of the largest U.S. networks of urology practices (formed from Chesapeake Urology Affiliates), offering comprehensive urology, prostate cancer, BPH, and men's health across multiple states. Direct competitor in the consolidated specialty-urology practice space.
• Adult Pediatric Urology & Urogynecology: Mid-size independent multi-physician urology group offering prostate cancer, BPH, incontinence, and robotic surgery across Nebraska and Iowa. Comparable as a similarly sized specialist-anchored regional practice competing for patient referrals.
• Arizona Urology Specialists: Multi-location specialist urology group in Arizona with a comparable service portfolio including prostate cancer, BPH, male sexual health, and robotic surgery. Directly comparable because it operates the same specialist-anchored, multi-site urology model referenced in The Urology Place's PA team background.

Broad incumbents

• Cleveland Clinic Glickman Urological & Kidney Institute: Nationally ranked academic urology program offering advanced robotic, BPH, and urologic oncology care. Competes for out-of-state medical-tourism urology patients and serves as a benchmark for clinical quality.
• Mayo Clinic Department of Urology: Major academic urology program referenced in The Urology Place's patient testimonials (a relative at Mayo recommended Dr. Kella). Competes for the same complex-prostate-cancer medical-tourism patients and is a benchmark for surgical outcomes.
• US Urology Partners: PE-backed urology practice management platform aggregating independent urology groups across multiple states. Relevant broad incumbent because it actively partners with and competes against high-performing independent practices like The Urology Place for talent and referrals.
• NYU Langone Urology Associates: Large academic urology group within NYU Langone Health providing comprehensive urologic oncology, BPH, and men's health services. Competes with The Urology Place for self-pay and complex-case out-of-town patients nationally.

Others

• Boston Scientific (Rezum): Manufacturer of the Rezum system for which Dr. Kella is a designated Center of Excellence. Adjacent ecosystem participant — its commercial strategy, training programs, and Center of Excellence designations directly shape how The Urology Place differentiates BPH services.
• Teleflex (UroLift): Manufacturer of the UroLift system, in which The Urology Place's Dr. Kella was the first Texas user. Adjacent ecosystem player whose device adoption, reimbursement support, and surgeon training programs materially influence the practice's BPH service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Pr_UcnmD8 RiOqfkhMK1_w
• Facebookfacebook.com/UrologyPlace
• Xx.com/theurologyplace
• LinkedInlinkedin.com/company/invita-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Urology Place