Wherrelz Corporation

What Wherrelz Corporation does

Wherrelz Corporation (pronounced "Where-Else") is a privately held, web-centric IT product development and services company that positions itself as an end-to-end technology partner and, for early-stage companies, a tech-incubator. The firm delivers custom software, CRM and ERP (WowBerry), document management (DMS/eDM), real-time communication (RTC Zone), OTT streaming (Hott.one), social media management (Social Fluff), 3D/VR/AR (Ocuara), and an AI-labelled e-commerce chatbot (ShopBot), as well as non-profit platforms (NGO B.A.A.P., WhoDaFuc) and various utility tools. Its technology stack is conventional — Java, C#, ASP.NET, NodeJS, JSP, VBS, AJAX, MongoDB — and the company emphasises 256-bit security and geo-distributed hosting across six data-centre locations.

The company is founder-led (Chaitanya BD, referred to on the website) and serves a heterogeneous mix of startups, SMEs, and a handful of mid-market and enterprise clients including Mercedes Benz (Gargash Enterprises UAE), FoodFood by Chef Sanjeev Kapoor, Ivation Denmark, BuyDoBuy Advertising LLC, danaChoga, Dr Sood's Glaucoma Clinic, Grow-Trees, Taza Bhav, tour for you, and Turkish Magic. Revenue is generated through professional services (custom development, consulting, disaster recovery) and subscription/recurring streams (hosting, retainers, own-SaaS products), with a distinctive EMI- or equity-based payment programme for startups priced against the typical INR 1–2 crore/year cost of an in-house team. Operations span nine served countries with a US (Newark, Delaware) headquarters and an India partner entity (Wherrelz IT Solutions Pvt Ltd, Navi Mumbai) handling delivery.

The commercial footprint is wide on paper but shallow in evidence: firmographics report 1–10 employees, no funding rounds are disclosed, and the long history since 2005 alongside a very small headcount points to a sub-scale, bootstrapped operation rather than a venture-scale trajectory.

Name

Wherrelz Corporation

Legal name

Wherrelz Corporation

Website

https://wherrelz.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Wherrelz Corporation is a private, founder-led IT services and product company that builds custom software, CRM/ERP, OTT, AI chatbots, and web hosting for startups, SMEs, and a handful of enterprises across nine countries, with delivery centred on a US headquarters and an India partner entity.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: End-to-end product building for startups and enterprises. Offers EMI or Equity based payment options for startups. Development team retains original team for ongoing retainer work.
2. Technology Consulting: IT consulting services including technology selection, procurement, deployment, performance analysis, security analysis, maintenance planning, and product end-of-life management.
3. Retainer-based Ongoing Support: Optional ongoing support retainer covering 24/7/365 support, optional on-site and full-time off-site personnel, quarterly on-site reviews, product updates, and integration support.
4. Web Hosting Services: Shared hosting and managed dedicated servers with 99.99% uptime guarantee. Includes domain registration, SSL, and related hosting infrastructure services.
5. SaaS Products: Proprietary products including RTC Zone, Social Fluff, Ocuara, ShopBot, Hott.one OTT platform, and various other SaaS offerings.
6. Disaster Recovery Services: Emergency IT crisis support and disaster recovery solutions available 24/7/365.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wherrelz Corporation is a custom software development and IT services firm that delivers end-to-end product engineering for businesses, including custom web and mobile applications, SaaS products, and digital platforms. The company also operates a portfolio of proprietary products (e.g., WowBerry.in, Hott.one, RTC Zone, ShopBot, Ocuara, NGO B.A.A.P., Social Fluff, DMS/eDM Platform) and offers ancillary services such as IT consulting, retainer-based support, and web hosting.

Product overview

Wherrelz Corporation is a web-centric enterprise multi-spectrum IT product development company that offers both proprietary products and custom development services. Their product portfolio includes: enterprise solutions (WowBerry.in CRM/ERP, DMS/eDM Platform), OTT streaming (Hott.one), Web/Mobile apps (RTC Zone, Enterprise Apps), Social tools (Social Fluff), Immersive tech (Ocuara - 3D/VR/AR/Games), AI/Bots (ShopBot), Non-profit platforms (NGO B.A.A.P., WhoDaFuc), and various utility tools (Coffinette, URL Hitter, Is This A Brand, VCIO Club, Play Story, IT Maxims, Nop.One). They also provide custom software development, digital marketing, SEO, and social media management services, functioning as a technology incubator for startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development End-to-end custom software engineering service that designs, develops, tests, and deploys bespoke web and mobile applications for business clients. Targeted at organizations needing tailored software solutions.

Quantifiable outcome

• danaChoga grew from 1 restaurant to 15 outlets across New Delhi after implementing CRM solutions

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Startup Ecosystem PartnerscoreStrategic or Co-development PartnerWherrelz acts as a technology incubator and partner for startups, offering discounted software development rates and equity/EMI-based arrangements. Focus on helping entrepreneurs create tech-based products and services at a fraction of typical costs (INR 1-2 crores per year).
• IT Partnership ClientsminorStrategic or Co-development PartnerIT partnerships with individuals, businesses, governments, non-government organizations. Arrangements focused on mutual interests with formal NDA and MOU under legal counsel guidance. Partnerships can exist within and across sectors to increase likelihood of achieving mission and amplify reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globant: Globant is a large global digital engineering and IT services firm offering custom software, AI, and digital transformation — a much larger incumbent competing for the same enterprise and mid-market custom development engagements as Wherrelz.
• Thoughtworks: Thoughtworks is a global technology consultancy delivering custom software, digital strategy, and product engineering to enterprises — a broader incumbent that competes with Wherrelz's consulting and custom development practice at the larger end of the market.
• LTIMindtree: LTIMindtree is a large Indian IT services and digital transformation company offering custom development, cloud, and enterprise solutions — relevant given Wherrelz's India operations and competing for similar global SMB and mid-market digital engagements.

Direct peers

• Simform: Simform is a custom software development and product engineering firm offering web, mobile, cloud, and SaaS solutions to startups and SMBs — directly comparable to Wherrelz's core custom dev and product-building services across similar customer segments.
• Iflexion: Iflexion is a custom software development company delivering web, mobile, and enterprise applications using Microsoft .NET, Java, and related stacks — closely matching Wherrelz's web-centric Java/C#/ASP.NET technology stack and end-to-end product development model.
• Freshworks: Freshworks is a SaaS provider of CRM, helpdesk, and customer engagement software targeting SMBs and mid-market — overlapping with Wherrelz's WowBerry CRM and customer-focused service offerings for the same segment.
• Zoho: Zoho is a global SaaS provider of CRM, ERP, and business productivity software — directly competitive with Wherrelz's WowBerry CRM/ERP product, serving the same SMB customer base with subscription-based software.
• Toptal: Toptal is a global talent marketplace connecting companies with freelance software developers, designers, and product managers — an alternative to traditional dev shops like Wherrelz for startups and enterprises seeking on-demand development talent.
• Geneca: Geneca is a custom software development consultancy delivering web, mobile, and enterprise applications — a directly comparable boutique product-development firm serving the same startup and mid-market customer segments as Wherrelz.
• BairesDev: BairesDev provides outsourced software development and dedicated engineering teams to startups and enterprises globally — competing with Wherrelz for the same end-to-end product-building engagements and SMB/startup customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wherrelz
• Facebookfacebook.com/wherrelz
• LinkedInlinkedin.com/company/wherrelz-it-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wherrelz Corporation