Atamo
Atamo Innovations is a Western Australia-based electronic engineering services and product firm that designs embedded electronics, sensors, and wireless systems for industrial, medical, and scientific clients, and manufactures the Pyrethroid Sampling System (PSS) for aircraft biosecurity compliance.
- Company typePrivate
- Founded2003
- HeadquartersBelmont, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Atamo does
Atamo Innovations Pty Ltd is a privately held Western Australia-based electronic engineering firm founded in 2003, operating from a single office in Belmont with approximately 10 staff. The company provides professional electronic engineering services spanning system engineering, project and business services, and electronic design, supporting industrial, medical, and scientific product development from proof of concept through prototyping, field trials, manufacturing transfer, and product approvals. Since inception it has supported more than 700 clients. Its core technical capabilities cover complex electronic circuitry with embedded processors, real-time firmware, wireless communications, and the design of custom sensors and micro electro mechanical systems (MEMS) devices, with an emphasis on reliability in difficult industrial environments.
Through its Atamo Analytics sub-brand, the company has moved beyond pure services into product design and manufacturing, with its flagship offering being the Pyrethroid Sampling System (PSS) — a portable, cloud-connected, real-time device that measures surface concentration of residual insecticide on aircraft surfaces to support biosecurity disinsection compliance. A single operator can take up to 20 samples in a 30-minute aircraft cleaning turnaround, with results streamed to a cloud data centre. Revenue is generated from a mix of project-based professional services fees, recurring PSS device leases to government and airline customers, and related consumables and support services. Go-to-market is consultative, direct, and relationship-based, with the Australian Federal Department of Agriculture as a named anchor customer and commercial airlines as the stated next customer segment from June 2021. The company is founder-led in transition: founding CEO Stewart Snell passed away in October 2019 and was succeeded by Peter Barrow.
Atamo firmographics
Firmographics- Name
- Atamo
- Legal name
- ATAMO INNOVATIONS PTY LTD
- Website
- https://atamo.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atamo Innovations is a Western Australia-based electronic engineering services and product firm that designs embedded electronics, sensors, and wireless systems for industrial, medical, and scientific clients, and manufactures the Pyrethroid Sampling System (PSS) for aircraft biosecurity compliance.
- Ownership category
- akta.pro rank
Atamo industry classification
Industry- Product category
- Electronic Engineering Services
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Other Scientific and Technical Consulting Services (541690)
- SIC
- Laboratory Analytical Instruments (3826), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Atamo is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Atamo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Engineering Services: Professional electronic engineering services including system engineering, project and business services, and electronic design. Revenue is generated through consulting and development project fees.
- PSS Device Leasing: Atamo Analytics leases the Pyrethroid Sampling System (PSS) to clients. The unit is portable and cloud-connected for real-time analysis.
- Consumables and Services: Sale of related consumables and support services for the PSS device.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Atamo product offering
Product offeringCore offering
Atamo is a professional electronic engineering services firm that designs complex electronic circuitry with embedded processors, real-time firmware, wireless communications, and custom MEMS sensors for industrial, medical, and scientific clients. Through its Atamo Analytics division, the company also designs, manufactures, and leases the Pyrethroid Sampling System (PSS), a portable, cloud-connected real-time chemical analysis device that measures residual insecticide on aircraft surfaces for biosecurity compliance. Services span proof of concept, prototyping, field trials, transfer to manufacturing, formal product approvals, and after-sales support.
Product overview
Atamo Innovations operates through its Atamo Analytics division, which designs and manufactures advanced mobile chemical analysis devices. The primary product is the Pyrethroid Sampling System (PSS), a portable device that measures residual insecticide on aircraft surfaces. The PSS is leased to clients along with related consumables and services. The company also provides professional electronic engineering services including System Engineering, Project and Business Services, and Electronic Design, supporting product development from proof of concept through prototyping, field trials, manufacturing transfer, and product approvals.
Differentiator
Problem solved
Functional benefit
Brands
- Atamo Analytics: Business division designing and manufacturing advanced mobile chemical analysis devices, including the Pyrethroid Sampling System (PSS) for biosecurity testing on aircraft.
Products and services
- Pyrethroid Sampling System (PSS) A portable, single-operator, cloud-connected sampling and analysis device that measures the surface concentration of residual insecticide on aircraft surfaces in real time, designed to replace manual bio-assay and wipe testing for federal disinsection compliance and biosecurity audits. Atamo leases PSS units to clients and sells related consumables and support services.
- Professional Electronic Engineering Services
Quantifiable outcome
- Up to 20 samples can be taken during a 30-minute aircraft cleaning turnaround period
Companies that use Atamo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Atamo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Atamo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Supply Chain PartnersminorAtamo states they bring in other partners they or clients suggest to build a full supply chain to create, produce and support new products. No specific partner names are disclosed.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Atamo competitors and assessment
Company assessmentBroad incumbents
- SGS SA: Global testing, inspection and certification company with deep biosecurity, environmental and agricultural testing capabilities — overlaps with Atamo Analytics' compliance-testing angle but operates as a broad incumbent across many industries and geographies.
- Worley Limited: Australia-headquartered engineering and professional services firm serving energy, chemicals and resources — comparable to Atamo's engineering-services line but at vastly greater scale, broader sector reach, and with a much larger project portfolio.
- Intertek Group: Multinational testing, inspection and certification provider covering aerospace, chemicals and industrial sectors — comparable to Atamo Analytics on regulated compliance testing and to Atamo's electronic product-approvals experience, but operating at global incumbent scale.
- Keysight Technologies: Global electronic measurement and test-instrument company — comparable to Atamo's electronic-design and instrumentation competency but in vastly larger, standardised commercial markets rather than a niche biosecurity device.
- Bureau Veritas: International testing, inspection and certification group with marine, aerospace and commodity testing lines — relevant as a broader incumbent in regulated compliance testing that could move into disinsection-type niches Atamo serves.
- Eurofins Scientific: World-leading analytical testing group covering food, environmental, pharmaceutical and biosecurity testing — comparable to Atamo Analytics on the analytical-services side but with far greater scale, global footprint and instrument breadth.
Direct peers
- ALS Limited: Australian-listed analytical testing services provider with a global footprint across environmental, food, pharmaceutical and biosecurity-related testing — directly comparable to Atamo Analytics' chemical-analysis value proposition, though at materially larger scale and broader scope.
- SLR Consulting: Global environmental and engineering advisory firm with a strong Australian presence — comparable to Atamo's professional electronic engineering and project-services business in terms of service model, project-based delivery and customer profile, though focused on environmental rather than electronic niches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Atamo social profiles
Digital presenceAtamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atamo leadership team
Management profileNumber of profiles
Profiles10 records
Atamo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atamo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atamo
What does Atamo do?
Atamo is a professional electronic engineering services firm that designs complex electronic circuitry with embedded processors, real-time firmware, wireless communications, and custom MEMS sensors for industrial, medical, and scientific clients. Through its Atamo Analytics division, the company also designs, manufactures, and leases the Pyrethroid Sampling System (PSS), a portable, cloud-connected real-time chemical analysis device that measures residual insecticide on aircraft surfaces for biosecurity compliance. Services span proof of concept, prototyping, field trials, transfer to manufacturing, formal product approvals, and after-sales support.
Is Atamo a public or private company?
Atamo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atamo founded?
Atamo was founded in 2003. It employs 11 to 50 people.
Where is Atamo based?
Atamo is headquartered in Belmont, Australia, in the Oceania region.
How does Atamo make money?
Three revenue lines are on record. Engineering Services are the primary driver. The others are PSS Device Leasing and consumables and Services.
Who are Atamo's main competitors?
Broad incumbents on record are SGS SA, Worley Limited, Intertek Group, Keysight Technologies, Bureau Veritas and Eurofins Scientific. Direct peers are ALS Limited and SLR Consulting.
Does Atamo have an API?
No public API is recorded for Atamo.
What industry is Atamo in?
Atamo's product category is Electronic Engineering Services. Its primary akta.pro industry code is BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 334516 and its SIC code is 3826.