What Munir Sukhtian Group does

Munir Sukhtian Group is a privately held Jordanian family-owned diversified conglomerate founded in 1933, headquartered in Amman, with 1,200+ professional staff across more than 20 countries. The group operates across four core verticals — manufacturing, trading, agriculture, and chemicals — through a network of wholly-owned subsidiaries including Beit Jala Pharmaceutical Company (Palestine, established 1969), Household and Toiletries Manufacturing Co. or HTM (Jordan, established 1970, with three plants in Abu Alanda, Irbid, and Zarqa), and Sukhtian Pharma (Jordan, established 2012 for cGMP generic and biosimilar pharmaceuticals). Beyond manufacturing, the group runs large-scale trading and distribution of FMCG, pharmaceuticals, medical devices, veterinary, agricultural inputs, and chemicals, supported by what the company describes as the largest private distribution fleet in Jordan and 10,000+ sq. meters of GDP/GSP-certified warehousing. Auxiliary business lines include water and environmental EPC (Sukhtian For Power, Water & Environment), vehicle leasing (PanArab Leasing), tourism (Amana Tourism Services), and a legacy Communication & Security systems business. The consumer brand portfolio — centered on the HiGeen family (since 1971, distributed to 40+ countries) and including Barrad, Calcitra, Daffaq, Gargarol, HairMate, Harrar, Herboheal Jaddad, and Povidex — is the primary owned-brand revenue layer, complemented by long-standing exclusive distribution agreements with global principals such as Schwarzkopf Professional (since 1957), BASF, DuPont Titanium Technologies, 3M/Solventum, Bayer/Monsanto, Suez, and HACH Lange.

The business model is hybrid: it combines (a) own-brand manufacturing of pharmaceuticals, FMCG, and consumer health products sold through owned and third-party distribution; (b) exclusive agency and distribution of multinational principals' products (pharma, medical devices, agricultural chemicals, water-treatment technology, professional hair care) into Jordan, Palestine, Iraq, Algeria, and wider MENA; (c) project-based EPC plus operation-and-maintenance revenue from the water/environment business; and (d) recurring revenue from vehicle leasing and tourism services. Go-to-market is multi-channel — direct sales teams, an owned distribution fleet, scientific bureaus in Iraq, and channel partnerships with HORECA, pharmacies, hypermarkets, supermarkets, government cooperatives, and humanitarian agencies (USAID/OFDA pre-qualification). Pricing is not publicly disclosed and is quote-based across B2B and B2C; no SaaS, subscription, or platform-style monetization exists. The company is led by Chairman and CEO Nidal Sukhtian, has no institutional investors, and reports revenue privately.

Name

Munir Sukhtian Group

Legal name

Munir Sukhtian Group

Website

https://sukhtian.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Munir Sukhtian Group is a privately held Jordanian family-owned diversified conglomerate (founded 1933, 1,200+ staff, 20+ countries) operating in pharmaceutical manufacturing, FMCG/consumer goods production, multi-category trading and distribution, agricultural inputs, chemicals, water/environmental EPC, vehicle leasing, and tourism across MENA and beyond.

Ownership category

akta.pro rank

Product category

Diversified Manufacturing and Trading Conglomerate

NAICS

Pharmaceutical Preparation Manufacturing (325412), Pharmaceutical and Medicine Manufacturing (3254), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Soap and Cleaning Compound Manufacturing (32561)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industry

Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Pharmaceutical manufacturing
• Consumer goods distribution
• Household toiletries manufacturing
• Agricultural chemicals trading
• FMCG distribution

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pharmaceutical Manufacturing and Distribution: Manufacturing and distribution of pharmaceutical products including branded generics, biologics, and biosimilars through Beit Jala Pharmaceuticals, Sukhtian Pharma, and the Pharma division representing private and public sectors in Jordan, Palestine, and Iraq
2. Trading and Distribution: Distribution of Fast Moving Consumer Goods (FMCG), pharmaceutical, medical, veterinary, agricultural, chemical products, and professional hair & beauty care products through the trading business line serving multiple channels including pharmacies, hypermarkets, supermarkets, HORECA, groceries, and government cooperatives
3. Manufacturing - Consumer Goods: Manufacturing of household and toiletries products including medical devices, cosmetics, personal care, body care, oral care products in liquid, semisolid, and powder forms, as well as aerosol products
4. Vehicle Leasing Services: PanArab Leasing Company provides vehicle leasing services for individuals and commercial entities in Jordan and Algeria, including fleet management solutions
5. Water and Environmental Solutions: Design, supply, construction, and operation of water and wastewater treatment plants, renewable energy systems, and environmental solutions through Sukhtian For Power, Water & Environment
6. Tourism and Travel Services: Amana Tourism Services provides global airline ticketing, tailor-made packages, accommodation arrangements, transportation, visa services, and tour operations

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Munir Sukhtian Group is a diversified conglomerate that manufactures and distributes pharmaceutical products, household and personal care items, agricultural and veterinary chemicals, and water/environmental solutions. The group operates cGMP-certified pharmaceutical plants (Beit Jala Pharmaceuticals, Sukhtian Pharma), household/toiletries manufacturing facilities (HTM), and a regional trading and distribution network covering pharmacies, hypermarkets, supermarkets, HORECA channels, and government cooperatives across more than 20 countries.

Product overview

Munir Sukhtian Group is a diversified multinational corporation with operations in manufacturing, trading, marketing, distribution, and contracting. The company's product portfolio consists primarily of consumer-facing brands across healthcare and personal care categories, centered around the HiGeen® family of products, which includes sub-brands for antiseptic wound care (HiGeen® Povidone Iodine, Povidex®), pain relief (Barrad®, Harrar®, Herboheal Jaddad®), oral care (Gargarol®), nutritional supplements (Calcitra®), and foot care (Daffaq®). The Professional Hair & Beauty Care line distributes Schwarzkopf Professional products. Core business divisions span Pharmaceuticals (import/distribution, manufacturing via Sukhtian Pharma and Beit Jala Pharmaceuticals), Medical equipment, Veterinary products, Agriculture chemicals, Chemical trading, Communication & Security systems, Environmental & Water treatment solutions, Legal services, Trading/FMCG distribution, and Logistics/Warehousing.

Differentiator

Problem solved

Functional benefit

Brands

• HiGeen: Healthcare, personal care and cosmetic products brand including hand sanitizers, antiseptic solutions, and skincare products
• Calcitra
• Daffaq
• Gargarol
• HairMate
• Harrar
• Herboheal Jaddad
• HiGeen Povidone Iodine
• Povidex
• Barrad

Products and services

• Pharmaceutical Manufacturing (Branded Generics) Manufacturing of branded generic pharmaceutical products for domestic and export markets through cGMP-certified facilities, including specialty/oncology, biologics, biosimilars, and pain management products. Serves private and public sector healthcare providers in Jordan, Palestine, Iraq, Europe, Central Africa, and South East Asia.
• Sukhtian Pharma (Generic Pharmaceuticals) Manufacturing of high-quality pharmaceutical generics compliant with cGMP standards and Jordanian Food & Drugs Administration regulations, targeting new generation biotechnology and biosimilars.
• Household and Toiletries Manufacturing (HTM) Manufacturing of medical devices, cosmetics, personal care, body care, oral care products in liquid, semisolid, and powder forms, plus aerosol products including insecticides, disinfectants and air fresheners. Operates in accordance with GMP, ISO 9001:2008 and ISO 14001:2004.
• HiGeen® Consumer Healthcare Brand Healthcare, personal care and cosmetic product line including hand sanitizers with vitamin beads and glycerin, body washes, and fragrances. Over 85 SKUs distributed to more than 40 countries worldwide.
• FMCG Trading and Distribution Distribution of Fast Moving Consumer Goods (FMCG), pharmaceutical, medical, veterinary, agricultural, chemical products and professional hair & beauty care products through pharmacies, hypermarkets, supermarkets, hotels, restaurants & cafés (HORECA), groceries, and military & civil cooperatives.
• Professional Hair & Beauty Care Distribution Exclusive distribution of Schwarzkopf Professional hair & beauty care products including damaged hair treatment, hair care products, dyes and cosmetics in Jordan and Egypt.
• Agricultural Inputs Distribution Distribution of seeds, pesticides, fertilizers, bio-stimulants, and crop protection products from partners including BASF, Monsanto, and Arysta Life Science for farmers and agricultural businesses.
• Logistics and Warehousing Services Logistics, clearing, distribution, and warehousing services with strategic 10-fold high-tech capacity warehouse near airport highway, GDP/GSP standards compliance, and online vehicle tracking system. Golden List Jordan Customs member and USAID/OFDA pre-qualified pharmaceutical wholesaler.
• Water and Environmental Solutions Design, supply, construction and operation of water and wastewater treatment plants, renewable energy systems, and environmental solutions, partnering with HACH Lange, Suez Water Technologies, and Inge GmbH (BASF) for ultrafiltration technologies, R.O units, MBR, and water testing equipment.
• Vehicle Leasing Services (PanArab Leasing) Vehicle leasing services for individuals and commercial entities in Jordan and Algeria, including fleet management solutions.
• Travel and Tourism Services Global airline ticketing, tailor-made packages, accommodation arrangements, transportation, visa services, and tour operations.

Quantifiable outcome

• HiGeen Hand Sanitizer distributed to over 40 countries worldwide
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and major.

• Schwarzkopf ProfessionalcoreChannel Partner/ Reseller/ Distributor · 1 January 1957Munir Sukhtian Trading Group established the professional hair & beauty care line with Schwarzkopf's trusted agent in Jordan and Egypt since 1957. The company imports all Schwarzkopf's hair & beauty care products including damaged hair treatment, hair care products, dyes and cosmetics.
• 3M Health CaremajorChannel Partner/ Reseller/ Distributor3M Health Care products distributed through MSG Medical Division providing quality medical equipment and products
• SolventummajorChannel Partner/ Reseller/ DistributorSolventum medical products distributed through MSG Medical Division
• BASFmajorChannel Partner/ Reseller/ DistributorBASF agricultural partners including crop protection products, fertilizers, and biotechnology solutions. Also environmental & water sciences partner for specialty chemicals.
• Arysta Life SciencemajorChannel Partner/ Reseller/ DistributorAgricultural business line partner for pesticides and crop protection products
• MonsantomajorChannel Partner/ Reseller/ DistributorAgricultural partner for seeds and agricultural biotechnology products
• HACH LangemajorTechnology or IntegrationAmerican-German world leader of water test and analysis equipment, chemicals & consumables including spectrophotometers, pH meters, conductivity meters, turbidity meters for water quality monitoring
• Suez Water Technologies & SolutionsmajorTechnology or IntegrationStrategic partnership for filters, membranes, R.O units, MBR, boiler and cooling tower treating chemicals for water treatment solutions
• DuPont Titanium TechnologiescoreChannel Partner/ Reseller/ DistributorMSG is exclusive agent and distributor for DuPont Titanium Technologies company, number one producer worldwide for Titanium Dioxide key product in paints industry
• Beit Jala PharmaceuticalcoreStrategic or Co-development PartnerExclusive distributor for pharmaceutical products from Beit Jala Pharmaceutical Company (first pharmaceutical company in Palestine, established 1969)
• HTM (Household and Toiletries Manufacturing)coreStrategic or Co-development PartnerExclusive distributor for household and toiletries products from HTM, Jordan's leading manufacturer since 1972
• Shangahi Channel MedmajorChannel Partner/ Reseller/ DistributorMedical device partner for healthcare products distribution in Palestine market
• Changzhou Kangfulia MedicalmajorChannel Partner/ Reseller/ DistributorMedical device partner for healthcare products distribution in Palestine market
• Pirrone (Italy)majorChannel Partner/ Reseller/ DistributorItalian medical device manufacturer partner for healthcare products in Palestine
• Hippokrat (Turkey)majorChannel Partner/ Reseller/ DistributorTurkish medical device manufacturer partner for healthcare products in Palestine
• Solventum (formerly 3M Health Care)majorChannel Partner/ Reseller/ DistributorMedical supplies and equipment distribution partnership
• AvantormajorChannel Partner/ Reseller/ DistributorChemical partner for raw materials and additives serving pharmaceutical, cosmetics and detergents industries
• Sensient ColorsmajorChannel Partner/ Reseller/ DistributorChemical partner for colorants and tinting solutions for paints, coatings, and industrial applications
• Inge GmbH (BASF)majorTechnology or IntegrationUltrafiltration technologies for water treatment including drinking water, process water, seawater and wastewater treatment
• Veterinary Product PartnersmajorChannel Partner/ Reseller/ DistributorPartnerships with Ajinomoto, Biove Laboratories, Cenavisa, Coventry, Danisco, Degussa, Henke Sass Wolf, Ibsa, Izo, Kerbl, Lavet, Norbrook, Quat chem, Selko, Trisal, Vilsan for veterinary medicines, feed additives and instruments

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Savola Group: Saudi diversified conglomerate with food, retail, and plastics operations across MENA. Comparable diversified consumer goods and manufacturing conglomerate with regional distribution platform.
• Astra Industrial Group: Saudi diversified group with operations in pharmaceuticals, specialty chemicals, and industrial materials. Comparable diversified conglomerate structure spanning pharma and chemicals with MENA focus.

Regional players

• EIPICO (Egyptian International Pharmaceutical Industries): Egypt's largest pharmaceutical manufacturer producing generics, branded generics, and specialty pharma for domestic and MENA markets. Regional peer with similar manufacturing scale and target customer base in MENA.
• SPIMACO (Saudi Pharmaceutical Industries & Medical Appliances): Saudi-based pharmaceutical manufacturer producing branded generics across multiple therapeutic categories for MENA markets. Comparable peer in branded generic pharma manufacturing and regional distribution.
• Julphar (Gulf Pharmaceutical Industries): UAE-based pharmaceutical manufacturer with generic and specialty pharma products serving MENA markets. Regional peer with similar generic pharma manufacturing and distribution model across the Gulf and broader MENA.
• Neopharma: UAE-based pharmaceutical manufacturer focused on generics and biosimilars for regional and emerging markets. Comparable generic pharma manufacturer with MENA distribution focus.
• Tabuk Pharmaceuticals: Saudi Arabian pharmaceutical manufacturer with branded generics, specialty, and biotech products across MENA. Comparable regional pharma manufacturer targeting similar MENA markets and institutional customers.
• Hayat Pharmaceutical: Jordanian pharmaceutical manufacturer producing branded generics and consumer health products for MENA markets. Closely comparable Jordanian pharma peer with similar product mix and regional distribution.

Direct peers

• Dar Al Dawa: Privately-held Jordanian pharmaceutical manufacturer producing branded generics for regional and export markets. Direct peer with similar manufacturing footprint, regulatory positioning, and target markets in MENA and emerging markets.
• Hikma Pharmaceuticals: Jordan-headquartered global generic pharmaceutical manufacturer with branded generics, injectables, and biosimilars across MENA and the US. Closest direct peer given shared Jordan base, generic pharma manufacturing focus, and overlapping MENA distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MSGJordan
• LinkedInlinkedin.com/company/munir-sukhtian-group---ms-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munir Sukhtian Group