Franzini Annibale

What Franzini Annibale does

Franzini Annibale S.p.A. is a privately-held Italian distributor headquartered in Reggio Emilia that has operated continuously since 1873, distributing hardware, tools, fasteners, machine tools, steel/ironmongery, paints, electrical, gardening and PPE products to wholesale, professional and industrial buyers across Italy. The company runs four owned retail points (punti vendita) — including a main site at Via Raffaello Sanzio 29 in the Zona Industriale Mancasale — supported by 70,000 m² of warehouse and sales surface holding 36,000 SKUs in pronta consegna (with 3,500 dedicated steel SKUs). A 37-person field sales force covers the Italian market, complemented by a 24/7 automated dispenser (Dispositivo Automatico) for tools and PPE at sales points and membership in the FERRITALIA and SIDER CENTER purchasing groups.

The technology stack is conventional B2B distribution infrastructure rather than a software-led business: the corporate website (www.franzini.it) is hosted by Newlogic Srl on its own Italian servers, while the proprietary B2B e-commerce portal (ecommerce.franzini.it) is developed and maintained by CapGemini Business Services S.p.A., allowing registered business customers (identified by Codice Cliente and Partita IVA) to check real-time availability, download technical and safety data sheets, view personalized promotions and place orders online. A confidential Whistleblowing channel, hosted on appmynet.it, was implemented on 15 December 2023 in compliance with D.Lgs. 24/2023 (EU Directive 2019/1937). No public APIs, developer documentation, AI/ML features or data assets are disclosed.

Franzini monetizes primarily through wholesale and direct B2B sales of catalog items (transactional model), augmented by distribution of proprietary exclusive brands Maurer, Maurer Plus, Papillon and Yamato, and by a specialized channel for new and used machine tools. Pricing is not publicly disclosed; it is accessible only to registered B2B users in a private area. FY2023 consolidated revenue was €86 million, with publicly stated operational KPIs of 24.48h average delivery time, 0.08% order-line error rate and 2.3% average backorder ratio. Ownership appears to remain within the founding family (Francesco Franzini is publicly quoted as a company voice on the "Lavora Con Noi" page), and the company holds no public-market listing.

Name

Franzini Annibale

Legal name

Franzini Annibale S.p.A.

Website

https://franzini.it

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

51–100 employees

Short description

Franzini Annibale S.p.A. is a 150-year-old Italian B2B distributor of hardware, tools, machine tools, steel, paints and PPE, serving wholesale, professional and industrial buyers in Italy via four retail points, a 37-agent field sales force, a CapGemini-built B2B e-commerce portal, and a 36,000-SKU, 70,000 m² logistics footprint (FY2023 revenue: €86M).

Ownership category

akta.pro rank

Product category

Industrial Hardware Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Hardware wholesale distribution
• Industrial tools supply
• Ironmongery distribution
• Machine tools trading
• Steel products wholesale

Headquarters

HQ city

Raggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B wholesale of hardware, tools and ironmongery: Core revenue from wholesale and distribution of hardware, tools, locks, machine tools, steel products and PPE to professional, wholesale and industrial customers in Italy. Reported consolidated revenue of €86 million in 2023.
2. Direct B2B e-commerce sales: Online sales of catalog items (36,000 SKUs ready for delivery) to registered business customers via the proprietary e-commerce portal; customers access personalized promotions, technical sheets, and order securely.
3. Sale of private-label / exclusive brands: Distribution of proprietary exclusive brands Maurer, Maurer Plus, Papillon and Yamato across catalog categories (tools, ironmongery, paints, gardening, electrical, etc.).
4. Machine tool sales (new and used): Sales of new and reliable used machine tools (macchine utensili) under dedicated sale conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Franzini Annibale is a B2B wholesale distributor of hardware, tools, ironmongery, machine tools (new and used), steel/iron products, paints, electrical, gardening, plumbing and security items, plus personal protective equipment (PPE), selling to wholesale, professional and industrial buyers in Italy. Distribution runs through 4 owned sales points, 37 sales agents, and a proprietary B2B e-commerce portal backed by 36,000 SKUs in pronta consegna on a 70,000 sqm site, with 24.48h average delivery and 0.08% order-line error rate, generating €86 million of FY2023 revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Maurer: Exclusive proprietary brand (Maurer) carried in the Franzini e-commerce catalogue across multiple product categories (tools, hardware, DIY, household).
• Maurer Plus
• Papillon
• Yamato

Products and services

• Wholesale hardware distribution (Ingrosso) Wholesale distribution of hardware, tools, fasteners, paints, electrical, gardening, plumbing, security and related items to wholesale and professional buyers in Italy, sourced through the counter at sales points and via the field sales force. Stocked depth of 36,000 SKUs in pronta consegna.
• Professional tools and PPE supply (Settore Professionale) Supply of professional tools and personal protective equipment (PPE) to professional customers in Italy, available at sales points and via a 24/7 automated dispenser (Dispositivo Automatico).
• Machine tools sales — new and used (Macchine Utensili) Sales of new machine tools and reliable used machine tools (macchine utensili) to industrial buyers in Italy under dedicated sale conditions (CONDIZIONI DI VENDITA MACCHINE UTENSILI).
• Steel and iron products distribution (Siderurgico) Wholesale of steel and iron products with 3,500 references ready in warehouse, distributed to trade and industrial buyers in Italy.
• B2B e-commerce ordering portal (ecommerce.franzini.it) Proprietary B2B e-commerce portal built with CapGemini Business Services that lets registered business customers (login via Codice Cliente and Partita IVA) browse 36,000 SKUs, check real-time availability, download technical and safety data sheets, view personalised promotions, and place orders online.
• Warehouse and logistics services (Magazzino e Logistica) Warehouse and logistics operations supporting 36,000 SKUs in pronta consegna on 70,000 sqm of surface, delivering within 24.48 hours on average with a 0.08% order-line error rate and 2.3 average backorder ratio.

Quantifiable outcome

• 24.48h average delivery time across 36,000 SKUs in pronta consegna
• +3 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Peers

• MSC Industrial Direct Co.

Direct peers

• Bricoman Italia: Italian subsidiary of the French Bricorama/Adeo group operating a chain of large-format B2B/B2B2C stores selling hardware, tools, paints, plumbing and building materials to professional tradespeople and serious DIY customers. Direct overlap with Franzini's wholesale/professional customer base and product categories.

Broad incumbents

• Würth Group: Global market leader in B2B distribution of fasteners, tools, hardware, and consumables to trade and industrial customers, with a multi-decade focus on direct field sales and exclusive brands. Operates at vastly larger scale than Franzini but shares the same exclusive-brand, field-sales-driven model in Italy and Europe.
• Saint-Gobain Distribution Italia (Punto Manto, Idroplanet, Leroy Merlin sister brands): Distribution arm of the Saint-Gobain group in Italy, distributing building materials, tools and related supplies through branded networks (e.g., Punto Manto for tools/PPE and Idroplanet for plumbing). Comparable in that it serves Italian professional buyers with multi-brand tool and hardware assortments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franzini Annibale