House of Borse
House of Borse (Noor Capital UK Limited) is an FCA-regulated London-based ECN broker offering professional and corporate clients multi-asset trading via MetaTrader 4/5, WebTrader, mobile apps, and FIX API, with white-label and money-manager programs.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What House of Borse does
House of Borse operates through its legal entity Noor Capital UK Limited, an FCA-authorised and regulated broker (FRN 631382) headquartered in Mayfair, London. The firm operates a matched-principal ECN brokerage model that routes all client trades through to the market, eliminating principal conflict of interest, and aggregates Tier-1 bank and institutional liquidity to deliver ultra-low spreads across multiple asset classes. Founded in 2012, it is registered in England and Wales under company number 09137156 and serves professional and corporate clients globally, with explicit exclusion of US residents.
The product stack is built entirely on third-party MetaTrader infrastructure: MetaTrader 4 and MetaTrader 5 are available across Windows, Mac, WebTrader, iOS, and Android, with FIX API providing institutional-grade algorithmic and direct-market-access trading. Asset coverage spans forex, indices, commodities, equities (CFD and cash), ETFs, and futures. Account types include Standard and Interest Free (Sharia-compliant) accounts. The firm extends its infrastructure externally through a White Label program, Money Manager services, and a Referring Partner program, effectively packaging its brokerage stack as a B2B platform.
Revenue mechanics are spread- and commission-based on CFD/FX/Cash Equities trading, supplemented by licensing and service fees from white-label and institutional partnership programs. Go-to-market is digital-first via the firm's website with WhatsApp live chat and multi-language support (English and Arabic), targeting professional traders, corporate clients, money managers, and white-label partners. The firm is privately held with no disclosed funding, parent company, management team, or financial performance.
House of Borse firmographics
Firmographics- Name
- House of Borse
- Legal name
- Noor Capital UK Limited
- Website
- https://houseofborse.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- House of Borse (Noor Capital UK Limited) is an FCA-regulated London-based ECN broker offering professional and corporate clients multi-asset trading via MetaTrader 4/5, WebTrader, mobile apps, and FIX API, with white-label and money-manager programs.
- Ownership category
- akta.pro rank
House of Borse industry classification
Industry- Product category
- Retail and Institutional Brokerage Services
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
Keywords
Where House of Borse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
House of Borse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- CFD Trading: Revenue generated from spreads and commissions on Contract for Difference products including forex, indices, commodities, and equities.
- FX Trading: Spread-based revenue from foreign exchange trading with ultra-low spreads from Tier 1 liquidity providers.
- Institutional Services: White label and institutional partnership programs generating licensing and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading Account |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
House of Borse product offering
Product offeringCore offering
House of Borse (operating as Noor Capital UK Limited) is an FCA-authorised broker providing professional and corporate clients trading access to forex, indices, commodities, equities, ETFs, futures, and cash equities through MT4/MT5 platforms, WebTrader, and mobile apps. The firm operates as a matched-principal ECN, aggregating Tier-1 bank liquidity to deliver ultra-low spreads and low-latency execution, and supplements trading with institutional, white label, and money manager services.
Product overview
House of Borse (operated through Noor Capital UK Limited) offers a multi-platform trading ecosystem consisting of MetaTrader 4 and MetaTrader 5 trading platforms, WebTrader browser-based access, and FIX API for institutional connectivity. The platform provides access to multiple asset classes including Forex, Indices, Commodities, Equities, ETFs, Futures, and Cash Equities through CFD instruments. Account types include Standard Accounts and Interest Free (Islamic) accounts. The firm operates as an ECN broker with direct market access through Tier-1 bank aggregation, offering ultra-low spreads and low-latency execution. Institutional services, white label solutions, and money manager programs are available for professional clients.
Differentiator
Problem solved
Functional benefit
Brands
- NC UK MT5: The company's proprietary MetaTrader 5 trading platform offering.
- NC UK WebTrader
Products and services
- MT5 Trading Platform Primary multi-asset trading platform providing access to forex, indices, commodities, equities, ETFs, and futures through MetaTrader 5, available on Windows, Mac, WebTrader, iOS, and Android with support for click-and-trade and algorithmic trading. Aimed at professional and corporate clients.
- MT4 Trading Platform Legacy MetaTrader 4 trading platform providing access to financial markets including forex, indices, commodities, and equities, with algorithmic trading and expert advisor support.
- WebTrader Browser-based trading platform accessible without software installation, enabling trading across all supported asset classes via any modern web browser.
- Mobile Trading iOS and Android trading applications that enable access to trading accounts on mobile phones and tablets.
- FIX API Institutional-grade application programming interface enabling algorithmic and automated trading strategies with direct market access through the FIX protocol to Tier-1 bank liquidity pools.
- Forex Trading Foreign exchange trading with access to major, minor, and exotic currency pairs with ultra-low spreads and fast execution via Tier-1 liquidity providers.
- Indices CFDs Contract for Difference trading on global stock indices including EU Stocks 50, Japan 225, UK 100, US 30, and US 500.
- Commodities CFDs CFD trading on commodities including precious metals (gold, silver) and energy products (UK Oil, US Oil).
- Equities CFDs Contract for Difference trading on individual company stocks including major US companies such as AAPL, AMZN, TSLA, META, and GE.
- ETFs Exchange-traded fund CFDs including popular ETFs such as QQQ, BND, TQQQ, ACWI, and others.
- Cash Equities Direct equity trading for actual share ownership rather than CFD instruments.
- Futures CFDs Contract for Difference trading on futures contracts across various asset classes.
- Institutional Services Tier-1 bank aggregation services providing deep liquidity access for institutional and professional clients, supporting institutional trading and corporate accounts.
- White Label Solutions Partnership program enabling third parties to offer trading services under their own branding using the firm's FCA-regulated infrastructure, technology, and liquidity.
- Money Manager Services Services for professional money managers including multi-client account management, allocation tools, and infrastructure for managing client funds.
Companies that use House of Borse
Customer profileSegments2 records
Ideal customer profiles2 records
House of Borse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
House of Borse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MetaQuotes (MetaTrader)coreProvides MetaTrader 4 and MetaTrader 5 trading platforms as the primary trading infrastructure. Platforms available on Windows, Mac, WebTrader, iOS, and Android with full feature support including algorithmic trading capabilities.
- Tier-1 Banks and Institutional Liquidity ProviderscoreAggregator of Tier-1 Banks providing deep liquidity and broad range of liquidity providers for tight spreads and reliable execution across all trading instruments.
- Financial Conduct Authority (FCA)coreUK financial regulator providing authorization and regulation (FRN 631382). Ensures highest standards of consumer protection and customer service compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
House of Borse competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
House of Borse social profiles
Digital presenceHouse of Borse compliance and trust
Trust signalCompliance1 record
House of Borse financial estimates
Financial estimateRevenue estimate
Valuation estimate
House of Borse leadership team
Management profileNumber of profiles
House of Borse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
House of Borse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about House of Borse
What does House of Borse do?
House of Borse (operating as Noor Capital UK Limited) is an FCA-authorised broker providing professional and corporate clients trading access to forex, indices, commodities, equities, ETFs, futures, and cash equities through MT4/MT5 platforms, WebTrader, and mobile apps. The firm operates as a matched-principal ECN, aggregating Tier-1 bank liquidity to deliver ultra-low spreads and low-latency execution, and supplements trading with institutional, white label, and money manager services.
Is House of Borse a public or private company?
House of Borse is a private company. It is classified as unknown and is currently operating.
When was House of Borse founded?
House of Borse was founded in 2012. It employs 1 to 10 people.
Where is House of Borse based?
House of Borse is headquartered in London, United Kingdom, in the Europe region.
How does House of Borse make money?
Three revenue lines are on record. CFD Trading is the primary driver. The others are FX Trading and institutional Services.
Does House of Borse have an API?
Yes. FIX API enables algorithmic trading, click-and-trade functionality, and direct market access for institutional and professional clients. Allows connection to deep liquidity pools through Tier-1 banks and institutions.
What industry is House of Borse in?
House of Borse's product category is Retail and Institutional Brokerage Services. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement. Its NAICS code is 5231 and its SIC code is 6211.