Bellamy Gallery

What Bellamy Gallery does

Bellamy Gallery is a privately held Dutch direct-to-consumer women's fashion e-commerce brand headquartered in Meerkerk, Netherlands (registered in Den Bosch under KvK 23014828) and founded by Mireille Overgoor. The company sells a curated, trendless and seasonless assortment of women's wardrobe essentials — dresses, tops, blouses, pullovers/knitwear, vests, pants, jeans, and shorts — through its own Shopware-based online storefront at bellamygallery.com, with pricing roughly between €29 and €170 per item, free Netherlands shipping above €50, next-day delivery via DHL, and a 14-day return flow processed through Returnista.

The product range is built on natural and lower-impact fibers (organic cotton, linen, cashmere, alpaca, Lenzing Ecovero viscose, TENCEL Lyocell, and recycled polyamide) and is manufactured by eight partner factories across Madagascar, Portugal, Serbia, Turkey, and Morocco, each carrying sustainability certifications such as BSCI, GOTS, GRS, OCS, RWS, European Flax, ICS, or SGS. The value proposition is positioned around "fair, affordable luxury" — durable, conscious clothing designed to be worn across seasons and passed to the next generation, in contrast to disposable fast fashion.

The business model is one-time unit-pricing direct sales to Dutch individual consumers (DTC only, no wholesale or marketplace). Go-to-market relies on the owned e-commerce site with localized checkout (iDEAL, PayPal, Riverty BNPL, SOFORT, major credit cards) and marketing via the Bellamy Blog, "Shop the Look" curated lookbooks, an email newsletter, and social plugins across Facebook, Pinterest, Twitter, Instagram, and YouTube. The company does not disclose revenue, headcount, funding, or ownership; its operations appear to be founder-led and self-funded, with no parent company, venture capital, or acquisition activity disclosed.

Name

Bellamy Gallery

Legal name

Bellamy Gallery

Website

https://bellamygallery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellamy Gallery is a privately held Dutch direct-to-consumer women's fashion e-commerce brand selling trendless, seasonless wardrobe essentials priced €29–€170 via its own Shopware storefront, with next-day delivery across the Netherlands and production through eight certified partner factories in Europe and Madagascar.

Ownership category

akta.pro rank

Product category

Women's Apparel E-commerce

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF)

Keywords

• Women's fashion apparel
• Direct-to-consumer e-commerce
• Sustainable clothing brand
• Organic cotton knitwear
• Seasonless wardrobe basics

Headquarters

HQ city

Den Bosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: One-time purchase model for women's clothing and accessories. Products sold at full price and through seasonal sales. Revenue generated through individual transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bellamy Gallery is a direct-to-consumer e-commerce fashion brand that sells refined, seasonless women's clothing through its own Shopware-based webshop at bellamygallery.com. The assortment covers dresses and tunics, tops, blouses, knitwear/pullovers, vests, pants, jeans, shorts, blazers, and sweaters, manufactured by certified production partners in Madagascar, Turkey, Portugal, Serbia, and Morocco from organic cotton, linen, cashmere, alpaca, Lenzing Ecovero viscose, and TENCEL Lyocell. Products are sold at fixed unit prices (approximately €29-€170) with seasonal sales, free Netherlands shipping above €50, and next-day delivery through DHL.

Product overview

Bellamy Gallery is a Dutch women's fashion e-commerce platform offering a curated collection of refined, thoughtfully designed quality clothing. The product portfolio is organized as a single unified e-commerce platform (Shopware-based) with multiple product categories including dresses and tunics (Jurk Fumio), tops (Top Zelda, Blousetop Emma), blouses (Blouse Sachi, Blouse Kosuke), knitwear/pullovers (Pullover Keiko, Pullover Kaoru, Pullover Miya, Pullover Ayumi, Pullover Minas), vests (Vest Rika, Vest Chi), pants (Broek Brooke, Broek Manou), jeans (Jeans Kimiko), and shorts (Short Yara). The brand ethos emphasizes trendless, seasonless clothing designed to last, made from quality materials including organic cotton, linen, cashmere, alpaca, Lenzing Ecovero viscose, and TENCEL Lyocell. Products are primarily manufactured in partners in Madagascar, Turkey, Portugal, Serbia, and Morocco, with production partners holding various sustainability certifications including BSCI, GOTS, GRS, SGS, OCS, RWS, and European Flax.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses and Tunics Women's dresses and tunics category featuring the Jurk Fumio collection and other styles designed for refined everyday and occasion wear for conscious women shoppers.
• Tops Women's tops category offering refined everyday pieces such as blousetops (Emma) and ribbed openwork tops (Zelda) for the brand's conscious women customers.
• Blouses Women's blouses category including the Sachi and Kosuke styles, focused on classic collars, tie details, and considered fabric blends suited to conscious, seasonless dressing.
• Knitwear (Truien / Pullovers) Women's pullover/knitwear category focusing on merino and finest cotton knits made from organic cotton, linen-cotton, and cashmere blends, designed as timeless wardrobe staples.
• Vests (Vesten) Women's vests category combining organic cotton, linen, alpaca, and wool blends suitable for layering across seasons in a capsule wardrobe.
• Pants (Broeken) Women's pants category featuring wide-leg viscose-based styles built around comfort, elastic waistbands, and sustainable Lenzing Ecovero fibers.
• Jeans Women's jeans category featuring the Kimiko loose-fit, high-waist style made from a cotton and TENCEL Lyocell blend.
• Shorts Women's shorts category represented by Short Yara, a normal-fit, pleated style with a metal-ring belt made from Lenzing Ecovero viscose.
• Blazers and Jackets Women's blazers and jackets category offering refined layering pieces aligned with the brand's understated, seasonless wardrobe concept.
• Sweaters Women's sweaters category offering additional knitwear layering options alongside the Pullover (Truien) line.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Izmir Production Partner (Turkey)minorStrategic or Co-development Partner · 1 January 2024Family business established in 2008 with 25 employees. Specializes in sweats and wovens. Certified BSCI, GOTS. First order placed after visiting Izmir end 2024. Produces linen styles including Short Yara.
• Istanbul Denim Production Partner (Turkey)minorStrategic or Co-development Partner · 1 January 2023Factory established in 2004 with 30 employees. Started as design company transformed to production. Specializes in denim and non-denim. Works with various laundries in Istanbul for finishing. Partnership since 2023. Produces Jeans Kimiko.
• Fes Production Partner (Morocco)minorStrategic or Co-development Partner · 1 January 2023Supplier established in 2006 with 180 employees. Works with various factories. Specializes in woven product groups including dresses, blouses, and pants. ICS certified with 99% rating. Partnership since 2023. Produces Jurk Fumio.
• Istanbul Wide Leg Production Partner (Turkey)minorStrategic or Co-development Partner · 1 January 2022Supplier active in textile industry since 1992. Works with various partners in Istanbul. Approximately 1/3 of factory capacity dedicated to Bellamy items. Specializes in both knitwear and wovens. Partnership since 2022. Produces Broek Brooke.
• Marinhas Production Partner (Portugal)minorStrategic or Co-development Partner · 1 January 2016Family business established in 2012 with 39 employees. Specializes in circular knitwear including jersey and fleece. Focus on eco-friendly production processes from yarn selection to material recycling. BSCI & GOTS certified. Partnership since 2016. Produces Top Zelda.
• Grdelica Production Partner (Serbia)minorStrategic or Co-development Partner · 1 January 2014Factory owned by two Dutch entrepreneurs with extensive knitwear industry knowledge. Established 2007 with 35 employees. Certified GRS. Partnership since 2014. Produces Pullover Kaoru.
• Antananarivo Production Partner (Madagascar)coreStrategic or Co-development Partner · 1 January 2012Factory established in 2001 with 2970 employees. Produces Bellamy knits including Pullover Minas. Certified BSCI, SGS, GOTS, OCS, RWS & European Flax. Collaboration since 2012. Factory produces 1.5-3 million sweaters annually, with 5% capacity dedicated to Bellamy knits.
• Braga Production Partner (Portugal)coreStrategic or Co-development Partner · 1 January 2010Family business established in 1991 with 40 employees. Three generations work at company. Specializes in woven items. Approximately 1/3 of production capacity dedicated to Bellamy articles. Partnership since 2010. Produces Blouse Kosuke.
• Shopware AGcoreTechnology or IntegrationWebshop software provider. Joint responsibility for Shopware Analytics tracking customer behavior, visited pages, click paths, and device information. Data processed and transmitted in near real-time for website optimization.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Closed: Closed is a German premium European denim and knitwear brand sold direct-to-consumer with sustainability positioning; comparable to Bellamy on quality-meets-ethics narrative and similar price points on knitwear.
• Armedangels: Armedangels is a Cologne-based sustainable fashion label offering GOTS-certified women's apparel at comparable accessible price points via DTC e-commerce. Direct peer on the sustainable, ethical-supply-chain axis that defines Bellamy's value proposition.
• Sézane: Sézane is a French accessible-luxury women's apparel DTC brand known for timeless, quality-driven design at ~€60-€180. Comparable to Bellamy on the affordable-luxury positioning, French-European brand aesthetic, and direct-to-consumer go-to-market.
• Vanilia: Vanilia is a Dutch contemporary women's fashion brand with a similar elevated-basics assortment and overlapping Netherlands customer base. Direct in-market peer competing for the same refined-everyday-wear shopper.
• Studio Anneloes: Studio Anneloes is a Dutch women's fashion brand offering refined, timeless apparel at similar accessible price points and is an in-market direct competitor in the Netherlands for Bellamy's core customer.
• Mud Jeans: Mud Jeans is a Dutch sustainable denim brand offering circular, certified women's jeans similar to Bellamy's Jeans Kimiko. Direct peer specifically on the sustainable women's bottomwear category where Bellamy competes.
• Arket: Arket is H&M Group's sustainable-focused banner offering timeless women's essentials with a transparent supply chain narrative, closely mirroring Bellamy's blend of sustainability storytelling, quality basics, and neutral design.
• NA-KD: NA-KD is a Swedish affordable-luxury women's fashion e-commerce brand competing on similar trend-aware-but-quality-leaning apparel at €30-€150 price points, with a similar DTC-led model targeting the same European customer mindset.
• COS (H&M Group): COS is a H&M Group banner offering minimalist, seasonless, quality women's apparel at a similar accessible-luxury price point (€50-€200). It is the closest large-scale analog to Bellamy's trendless, refined design philosophy and DTC-led distribution.

Broad incumbents

• Zalando: Zalando is Europe's dominant apparel marketplace and a key indirect competitor in the Dutch women's apparel category. It is a broad incumbent that captures demand adjacent to Bellamy via assortment breadth and logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bellamy_gallery
• LinkedInlinkedin.com/company/bellamy-gallery

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellamy Gallery