What Gicon Pumps & Equipment does

Gicon Pumps & Equipment is a wholesale distributor of pumps and water-industry equipment serving professional contractors in Texas. Founded in 1979 in Amarillo, Texas as Amarillo Pump & Supply Co. (later operating as APSCO, Desert Pump & Supply, and Global Pumps & Equipment before adopting the Gicon name in 2009), the company today operates six branch locations across Texas (Amarillo, Fort Worth, Johnson City, Lubbock, Odessa, and San Antonio) and serves the water well, water treatment, wastewater, and turf/irrigation markets in residential, commercial, and industrial end-use segments. Core products include submersible pumps, lineshaft turbines, motors and controls, electrical cables, water treatment equipment, tanks, pipe, drilling supplies, and irrigation components sourced from over 100 manufacturer vendor partners (including Franklin Electric, Pentair, Goulds, A.Y. McDonald, ABB, Rain Bird, and Watts).

The company's value proposition centers on distribution density and value-added services rather than proprietary technology. The On-Site Inventory (OSI) program places fully stocked mini-warehouse containers on contractor properties with pay-only-when-used billing and app-based consumption tracking, addressing contractor working capital and inventory management pain points. The HydroLink Customer Portal provides 24/7 online ordering, invoicing, and bill payment. Custom-engineered high-voltage, high-horsepower water transfer systems (up to 650 HP) and pre-packaged pumping solutions are delivered as turnkey engineered offerings. The company holds continuous ISO 9001 certification (since 2015) and has been recognized with the NGWA Supplier of the Year (2020) and Texas Ground Water Association Manufacturer and Supplier of the Year (2009) awards.

On December 31, 2020, Franklin Electric Co., Inc. (NASDAQ: FELE) acquired Gicon for $27.9 million in cash through its Headwater Companies distribution segment. At the time of acquisition Gicon reported approximately $68 million in consolidated annual sales across seven Texas locations. In May 2021, the engineered pumps division was rebranded as Headwater Engineered Systems. Pricing follows standard wholesale terms (Net 30 days, $25 invoice minimum, 2% per month late fee, Ex Works pricing). Gicon now operates as a wholly owned subsidiary of Headwater Companies within Franklin Electric's distribution segment.

Name

Gicon Pumps & Equipment

Legal name

Gicon Pumps & Equipment Inc.

Website

https://giconpumps.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Gicon Pumps & Equipment is a Texas-based wholesale distributor of pumps, motors, and water-industry equipment serving professional contractors in water well, water treatment, wastewater, and irrigation markets through six branch locations.

Ownership category

akta.pro rank

Product category

Pump and Water Equipment Wholesale Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Wholesale pump distribution
• Water well equipment
• Groundwater pumping systems
• Engineered pump systems
• Water treatment equipment

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Pump & Equipment Distribution: Gicon operates as a wholesale distributor of pumps and water industry equipment, serving contractors in the water well, water treatment, wastewater, and turf industries across Texas through multiple branch locations. Revenue is generated through the sale of equipment and supplies to professional contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gicon Pumps & Equipment is a wholesale distributor of pumps, motors, and water industry equipment serving professional contractors in the water well, water treatment, wastewater, and turf/irrigation industries across Texas. The company distributes products from 100+ manufacturer partners through six physical branch locations and the HydroLink online portal, and provides custom-engineered water systems, pre-packaged pumping solutions, and a value-added On-Site Inventory (OSI) program that places stocked containers on contractor properties.

Product overview

Gicon Pumps & Equipment is a wholesale pump and equipment distributor serving the water industry across Texas in residential, commercial and industrial markets. The company operates through six branch locations and offers a comprehensive portfolio including custom engineered water systems (high-voltage, high-horsepower submersible pumps and lineshaft turbines), pre-packaged pumping systems, water well products, water treatment solutions, wastewater products, and turf/irrigation equipment. Value-added services include the On-Site Inventory (OSI) program providing 24/7 inventory containers on contractor properties, and the HydroLink Customer Portal for online ordering, invoicing and bill payment. In 2021, the company was rebranded as Headwater Engineered Systems under Headwater Companies (a Franklin Electric subsidiary).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Engineered Water Systems Custom-built, high-voltage, high-horsepower water transfer designs (including 650 HP submersible pumps and lineshaft turbines) delivered as turnkey solutions for advanced, nonstandard applications in municipal, commercial, and industrial settings.
• Pre-Packaged Pumping Systems Pre-packaged pumping solutions with complete system integration for municipal, commercial, and industrial applications.
• On-Site Inventory (OSI) Program Value-added inventory program that places fully stocked mini-warehouse containers on contractor properties for 24/7/365 access. Contractors pay only for products when used, freeing working capital previously tied up in idle inventory and reducing taxable inventory and insurance costs.
• HydroLink Customer Portal Online customer portal at portal.giconpumps.com that enables contractors to explore products and pricing, view invoices, pay bills, and place orders 24/7.

Quantifiable outcome

• OSI program reduces contractor time spent on inventory management, ordering, and supply runs, allowing them to stay focused on growing their business.
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Headwater Companies / Headwater Engineered SystemsflagshipStrategic or Co-development PartnerHeadwater Companies, a focused groundwater distribution organization and wholly owned subsidiary of Franklin Electric, acquired Gicon Pumps & Equipment in late 2020 for $27.9 million. Gicon's engineered pumps division was rebranded as Headwater Engineered Systems. This acquisition expanded Headwater's geographic footprint in Texas and added technical depth in engineered water products.
• 100+ Manufacturer Vendor PartnerscoreChannel Partner/ Reseller/ DistributorGicon partners with over 100 top-tier manufacturers to deliver industry-leading pump products, water treatment equipment, and related supplies to contractors. Key partners include Franklin Electric, Pentair Residential, Goulds, A.Y. McDonald, ABB Motors, Norwesco, Rain Bird, Watts Regulator, and many others across categories including Pumps/Motors/Controls, Groundwater, Water Treatment, Wastewater, Turf/Irrigation, Tanks, Pipe, Drilling, Accessories, and Wire/Electrical.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Core & Main: Core & Main is a leading U.S. distributor of water, wastewater, storm drainage and fire protection products serving utility, municipal, and contractor customers across the country. Highly comparable to Gicon's wholesale water industry equipment distribution model, with overlapping contractor end-markets and pump product categories.
• HD Supply Waterworks: HD Supply Waterworks (part of The Home Depot's acquisition) is a dedicated water, sewer, and utility infrastructure distributor serving contractors and municipalities. Direct overlap with Gicon's water well, water treatment, and wastewater distribution model.
• Other Headwater Companies / Franklin Electric Distribution subsidiaries: Sister distribution subsidiaries under Headwater Companies/Franklin Electric serving groundwater and waterworks markets in other U.S. regions. Operate the same wholesale distribution playbook, customer base, and OSI-style value-added services as Gicon.
• Griffin Pump & Equipment: Griffin distributes pumps, dewatering equipment, and specialty pumping solutions to contractors across the southern/southwestern U.S. Direct overlap with Gicon's water well, irrigation, and industrial dewatering contractor base.

Broad incumbents

• IDEX Corporation: IDEX is a diversified manufacturer of fluidic systems and specialty pumps serving industrial, municipal, and commercial markets. Compares to Gicon's engineered water systems scope rather than its core distribution business.
• Crane Pump & Systems: Crane Pump & Systems manufactures and supplies pumps for industrial, commercial, and municipal water applications. Comparable to Gicon's industrial/commercial/engineered pumping scope, though Crane is a manufacturer rather than distributor.
• Xylem: Xylem is a global water technology company manufacturing pumps, treatment, and metering equipment serving municipal, industrial, commercial and residential markets. Significantly larger and vertically integrated, but overlapping product categories (pumps, motors, control) that Gicon distributes.
• Pentair: Pentair is a global manufacturer of water treatment and flow technologies; one of Gicon's key vendor partners (Pentair Residential) but also operates its own distribution/service capabilities in adjacent markets, partially overlapping in commercial/industrial and irrigation water.
• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, waterworks, HVAC and industrial products with a nationwide branch network. Broader portfolio than Gicon but overlapping in plumbing/heating/waterworks distribution to contractors and municipal customers.

Regional players

• Industrial Water & Waste Water Services (regional pump distributors): Regional pump and water treatment equipment distributors (e.g., Industrial Water & Process Services) operating multi-state footprints adjacent to Gicon's Texas territory, serving similar well-drilling, irrigation, and wastewater contractor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GiconPumps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gicon Pumps & Equipment