ROPA

What ROPA does

ROPA Management AB is a Stockholm-based boutique corporate advisory firm founded by Jenny Rosberg (sources differ on founding year: 2013 in firmographics, 2017 in company history; the 2017 incorporation of the current AB entity is the more precise anchor). The firm specializes in capital markets advisory for SMEs listed on Nordic venues including Nasdaq Stockholm Small Cap, First North Premier, First North, NGM Equity, NGM Nordic Growth Market, and Spotlight Stockmarket. ROPA serves CEOs, CFOs, boards, owners, and entrepreneurs on strategic decisions, communications, transactions, investments, investor relations, financing, governance, special situations, and succession planning, drawing on Jenny Rosberg's nearly 40 years of executive and boardroom experience, including a tenure as Senior Vice President of Nasdaq Group Inc. and Deputy CEO of Nasdaq OMX Nordic Ltd.

The firm operates two complementary service lines. The first is traditional project-based and retainer advisory delivered directly by Rosberg, supplemented on a Co-Lab basis by trusted senior experts for specific deals and special situations. The second is BOARDA.se, a digital corporate advisory platform launched in 2019 that delivers 24/7 on-demand video, audio, checklists, and templates covering strategy, risk, sustainability, governance, insider information (MAR), financial reporting, and investor relations. The platform runs on a subscription model and is distributed partly through institutional partnerships, including a digital partnership with Stockholm School of Economics (SSE) Business Lab established in 2018 and a Go-Public Partners collaboration with Spotlight Stock Market announced in 2019.

The business model is a hybrid of professional-services fees (traditional advisory) and recurring subscription revenue (BOARDA.se), with go-to-market driven by content marketing, webinars, Swedish business media appearances, and LinkedIn presence. ROPA is privately held, founded and solely owned by Jenny Rosberg, with no external funding and a stated headcount of 1-10. The firm is not listed on any exchange, and pricing is not publicly disclosed.

Name

ROPA

Legal name

ROPA MANAGEMENT AB

Website

https://ropa.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ROPA Management AB is a Stockholm-based boutique advisory firm founded by Jenny Rosberg that provides capital markets advisory and a digital platform (BOARDA.se) to CEOs, CFOs, boards, owners, and entrepreneurs of Nordic SME listed companies.

Ownership category

akta.pro rank

Product category

Capital Markets Corporate Advisory

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Governance & Board Effectiveness Advisory (BPAHAFAC), Corporate Strategy Advisory (BPAHADAA), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Capital markets advisory
• Corporate advisory services
• Investor relations consulting
• Board governance advisory
• SME listings advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advisory Subscription: BOARDA.se provides subscription-based digital corporate advisory services for boards and leadership in SME companies. The platform offers video/audio guidance, checklists, templates, and documentation covering strategy, risk, sustainability, governance, information disclosure, insider information (MAR), financial reporting, and investor relations.
2. Traditional Advisory Services: Traditional corporate advisory engagements for specific transactions, transitions, investor relations, special situations, and ownership shifts. These are project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ROPA is a boutique corporate advisory firm specializing in capital markets, advising CEOs, CFOs, boards, owners, and entrepreneurs in SME companies on strategic decisions, communications, transactions, investments, investor relations, financing, governance, special situations, and succession planning. The firm delivers advisory through two channels: (1) traditional advisory engagements led directly by founder Jenny Rosberg, and (2) BOARDA.se, a digital corporate advisory platform launched in 2019 providing on-demand video-based guidance, checklists, templates, and certification covering strategy, risk, MAR, financial reporting, and governance for listed SME companies.

Product overview

ROPA is a corporate advisory firm offering two complementary service lines: (1) BOARDA.se - a digital on-demand advisory platform launched in 2019 that provides video-based guidance, checklists, and templates for listed companies covering strategy, risk, information disclosure, MAR compliance, investor relations, and corporate governance; and (2) Traditional advisory services for transitions, transactions, investor relations, special situations, and ownership shifts. The digital platform targets SME companies listed on Swedish markets including Small Cap, First North Premier, First North, NGM Equity, and Spotlight Stockmarket.

Differentiator

Problem solved

Functional benefit

Brands

• BOARDA: Digital corporate advisory platform launched in 2019 for SME companies, providing online guidance for leadership and boards in listed companies.

Products and services

• BOARDA.se Digital Corporate Advisory Platform Digital subscription-based corporate advisory platform providing on-demand guidance, video/audio coaching, downloadable checklists and templates for leadership and boards in listed SME companies. Covers strategy, risk, sustainability, governance, information disclosure, insider information (MAR), financial reporting, and investor relations. Includes VD/CEO and board evaluation, certification for management and board, and ongoing content updates.
• Traditional Corporate Advisory Services Bespoke corporate advisory engagements for SME companies and their leadership on strategic decisions, communications, transactions, investments, investor relations, financing, governance, special situations, ownership transitions, and succession planning. Delivered on a project or retainer basis by founder Jenny Rosberg, with senior expert capacity flexed via the Co-Lab model.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Spotlight Stock MarketcoreGTM or Marketing Partner · 13 May 2019BOARDA.se is a digital partner to Spotlight Stock Market, which launched a new segment for growth companies preparing for listing. ROPA provides its digital advisory services as part of Spotlight's Go-Public Partners program.
• SSE Business LabcoreGTM or Marketing Partner · 11 November 2018ROPA and BOARDA.se became digital partners to Stockholm School of Economics (SSE) Business Lab. Leadership and boards in companies within SSE Business Lab gain access to ROPA's digital qualified advisory services through BOARDA.se with focus on STRATEGY & RISK from a capital markets perspective.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Setterwalls: Major Swedish law firm with a leading capital markets and public M&A practice advising Nordic issuers, brokerages, and listed companies on IPOs, rights issues, and MAR compliance.
• Cederquist: Stockholm-based law firm with a dedicated capital markets practice advising Nordic listed companies, smaller issuers, and underwriters on equity offerings and disclosure obligations.
• Pareto Securities: Nordic investment bank focused on equity capital markets, IPOs, and follow-on offerings for small- and mid-cap Nordic issuers, frequently active on Spotlight and First North.
• Advokatfirman Vinge: Top-tier Swedish law firm with a prominent capital markets practice serving issuers and underwriters on IPOs, ECM transactions, and corporate governance matters across the Nordics.

Broad incumbents

• SEB Corporate Finance: Nordic universal bank's corporate finance division providing ECM/DCM advisory, equity capital markets execution, and IR services to Nordic listed and pre-IPO companies.
• DNB Markets: Nordic investment bank with ECM and advisory services for Nordic SMEs and mid-caps, including IPO sponsorship and rights-issue execution on Stockholm and Oslo venues.
• Deloitte Sweden: Big 4 advisory with dedicated capital markets, governance, and transaction services teams in the Nordics; targets SME issuers on First North, Spotlight, and main venues, overlapping with ROPA's niche.
• PwC Sweden: Big 4 advisory firm offering capital markets, IPO readiness, governance, and corporate finance services to Nordic SMEs and listed companies; competes with ROPA for the same client segment but as part of a much broader advisory portfolio.
• Carnegie Investment Bank: Leading Nordic investment bank with ECM/DCM advisory, IPO sponsorship, and IR support; directly competes with ROPA on capital markets mandates for Nordic SMEs and mid-caps.
• Handelsbanken Capital Markets: Universal bank's capital markets division providing ECM advisory, equity research, and IR-related services to Nordic listed companies including SMEs on First North and main markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInse.linkedin.com/in/jennyrosberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROPA