Map Sports

What Map Sports does

Map Sports is a privately held sports management agency founded in 2008 by Andrew Purcell, specializing in the professional representation of rugby league athletes competing in Australia's NRL and the UK's Super League. The firm offers integrated representation services that span contract negotiation (both domestic and international), career advice, post-playing career planning, sponsorship and Third Party Agreement (TPA) procurement, media and appearance opportunities, youth athlete mentoring, and digital brand management. Its client base consists of elite professional rugby league players, including multiple State of Origin representatives, NRL captains, and Grand Final / Premiership winners, with a deliberate focus on signing talent early in their pathway (approximately 90% of clients are signed between ages 16-18). The company operates without proprietary technology platforms and generates revenue through commission-based fees on player contracts and endorsement deals.

Name

Map Sports

Legal name

Map Sports

Website

https://mapsports.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Map Sports is a privately held, founder-led sports management agency representing professional rugby league players in Australia's NRL and the UK's Super League, providing contract negotiation, career management, sponsorship procurement, and digital brand services.

Ownership category

akta.pro rank

Product category

Sports Management & Athlete Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Sports Teams and Clubs (711211)

akta.pro primary industry

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

akta.pro secondary industries

Athlete International Transfer & Immigration/Visa Services (MPAKAMAJ), Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

Keywords

• Athlete representation services
• Sports contract negotiation
• Rugby league management
• Player career management
• Endorsement procurement

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Player Management and Representation Services: Commission-based representation services for professional rugby league players, including contract negotiation for domestic (NRL) and international (UK Super League) playing contracts, sponsorship procurement (TPA), and media/appearance opportunities. Revenue generated through agent commissions typically calculated as a percentage of player contracts and endorsement deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Map Sports is an integrated sports management agency providing professional representation for elite rugby league athletes competing in Australia's NRL and the UK/European Super League. Its core offering combines contract negotiation (domestic and international), career advice, post-playing career planning, sponsorship/TPA procurement, media and appearance opportunities, and digital brand management, delivered through direct, principal-led relationships across offices in Australia and the UK.

Product overview

Map Sports is an integrated sports management company specializing in professional representation of NRL and rugby league athletes. The company operates as a unified service offering centered around player management, with distinct service modules including contract negotiation (domestic and international), career advice, post-playing career planning, media/appearance opportunities, sponsorship procurement, youth mentoring, and digital brand management. The company maintains offices in both Australia (New South Wales) and the UK (Hull) to serve athletes across multiple leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Management and Player Representation Services Integrated player management and representation for professional rugby league athletes competing in Australia's NRL and the UK/European Super League, combining contract negotiation (domestic and international), career advice, post-playing career planning, sponsorship and Third Party Agreement (TPA) procurement, media and appearance opportunities, and coordination of independent financial, legal, and accounting advisors. Delivered via direct, principal-led relationships with company executives who have firsthand professional playing experience.
• Digital Brand Management (Social Hub)

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• BBCminorOthersCraig Murdock, General Manager UK of Map Sports, has a solid footing in UK sports media with BBC, serving as a media personality. This provides media exposure opportunities for UK-based clients.
• NRLcoreOthersMap Sports is an accredited NRL player management agency. Andrew Purcell served as former board member of NRL Agent Accreditation, indicating formal regulatory relationship with the league.
• NRL ClubscoreStrategic or Co-development PartnerMap Sports maintains strong relationships and frequent communication with recruitment managers, coaches, team managers, talent identification agents, and club Senior Management at all NRL clubs for player placement and contract negotiations.
• UK Super League ClubscoreStrategic or Co-development PartnerMap Sports UK maintains relationships with Super League clubs across all levels, facilitated by Craig Murdock's playing experience at Wigan Warriors and Hull FC, enabling player placement in UK and European markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pacific Sports Group: Australian sports management agency with a rugby league (NRL) practice, representing professional players across contract negotiation, sponsorship, and post-career services. Closest Australia-based comparable to Map Sports in terms of sport focus, service mix, and target client base.
• Holty Sports Management: Sydney-based player management agency focused primarily on NRL rugby league athletes. Operates a similar boutique, relationship-driven model with contract negotiation, sponsorship procurement, and career advisory services directly comparable to Map Sports.
• International Sports Management (ISM): UK-headquartered sports management agency with a strong rugby league practice representing Super League players. Highly comparable to Map Sports given overlapping rugby league focus, UK presence, and player representation service mix including contract negotiation and off-field opportunities.
• Elite Sports Properties: Australian player management agency with a rugby league client base, providing contract negotiation and career management services. Comparable niche positioning to Map Sports in the NRL market, with overlapping service modules and target player segments.

Broad incumbents

• Octagon: Global sports marketing and athlete representation business (part of Interpublic Group) with a broad portfolio across multiple sports. Overlaps with Map Sports on athlete representation services, but operates at significantly larger scale with proprietary sponsorship brokerage infrastructure Map Sports lacks.
• Roc Nation Sports: Sports division of Roc Nation, focused on athlete representation across multiple major sports. Comparable representation model but with significantly larger endorsement and content capabilities; has been expanding into international sports where Map Sports operates.
• Excel Sports Management: US-headquartered sports agency representing athletes in contract negotiation, marketing, and endorsements. Operates a similar commission-based representation model to Map Sports but across larger US-centric sports with greater commercial scale.
• CAA Sports: Athlete representation arm of Creative Artists Agency, one of the largest global sports talent agencies. Comparable business model in contract negotiation and endorsement procurement, but covers a much wider sport set and has substantially more resources for off-field monetization.
• WME Sports (Endeavor): Sports representation business within Endeavor (formerly WME-IMG), representing athletes across major global sports. Overlaps with Map Sports on the core representation value chain but competes from a position of substantially greater scale, cross-sport capabilities, and integrated content/rights infrastructure.

Others

• SFX Sports (now part of Octagon): Sports representation business originally focused on rugby league and Australian sports talent, now integrated into Octagon. Historically a direct competitor to Map Sports in the NRL market, illustrating the consolidation risk facing boutique rugby league agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mapsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Map Sports