BB&A

What BB&A does

BB&A (legally Birch Bernto & Associates Limited) is a UK-headquartered engagement and culture change consultancy founded in 2007 and based in Farnham, Surrey. The firm designs bespoke learning, leadership, and communication programs that help large global enterprises improve performance across health, safety and wellbeing, environmental and sustainability targets, quality, diversity and inclusion, customer excellence, and organisational purpose. Service delivery is human-centered, structured around cultural baseline measurement, co-creation workshops, leadership development, behavioural nudge campaigns, team conversation kits, and digital learning content - explicitly not a technology or software platform. BB&A employs 11-50 people led by Founder and Director Mark Birch, Managing Director Jane Mitchell, and HSE and Risk Practice Lead Gideon Bernto.

BB&A serves blue-chip enterprise clients spanning aerospace and defence (Rolls-Royce, Airbus, Babcock, BAE Systems), pharmaceuticals and life sciences (GSK, Moderna, Takeda, Teva), transport and rail (Hitachi Rail), mining and resources (Anglo American, Shell, BP, Air Products), financial services (HSBC), retail and consumer (Ralph Lauren, BAT, SpecSavers, Autoglass), manufacturing (Tsubaki Nakashima, Aggreko, Jabil, Marel, Valmet), and UK government departments (DWP, DfE). Documented outcomes include a 45% reduction in lost-time incident frequency for Hitachi Rail, $180 million in combined water/energy/GHG savings for Anglo American, and 21% and 14% increases in private appointments at Ralph Lauren stores. The firm has received multiple IABC Gold Quill awards (2013, 2015, plus an Award of Excellence), IoIC class wins, and SHE Awards commendations.

Revenue is generated through professional services engagements, bespoke-priced per scope, typically structured as multi-year transformation contracts anchored by senior leadership sponsorship. The firm operates without channel partners or resellers, relying on direct enterprise relationships, thought-leadership content, awards, and LinkedIn-driven awareness. In May 2025, BB&A transitioned to an Employee-Owned Trust, an ownership change designed to reinforce long-term independence rather than signal external capital involvement.

Name

BB&A

Legal name

Birch Bernto & Associates Limited

Website

https://bbanda.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BB&A is a UK-based culture change consultancy founded in 2007 that designs bespoke engagement, learning, and communication programs helping global enterprises improve health, safety, environmental, quality, and sustainability performance through behavioral change.

Ownership category

akta.pro rank

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Culture Change Consultancy: BB&A generates revenue through professional services engagements including cultural assessment, strategy development, workshop facilitation, leadership development programs, engagement campaign design and delivery, and digital learning content creation. Their work spans multi-year transformation programs with global organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BB&A is an engagement and culture change consultancy that helps global enterprises improve health, safety, environmental, quality and sustainability performance. It delivers bespoke learning programmes, leadership development, communication campaigns, conversation tools, cultural measurement and facilitated workshops as customised consulting engagements rather than packaged software products.

Product overview

BB&A is a culture change and performance improvement consultancy, not a software product company. It offers a portfolio of professional services including bespoke learning programmes, leadership development, engagement campaigns, team conversation tools, cultural measurement, and strategic communication services. These are delivered as customised consulting engagements rather than packaged software products. The company combines expertise in learning, communications, management consultancy, content, and design to develop original engagement solutions tailored to each client's needs. Services span health, safety and wellbeing, environmental targets, quality embedding, diversity and inclusion, customer excellence, and organisational purpose.

Differentiator

Problem solved

Functional benefit

Products and services

• Improving Health, Safety and Wellbeing A core practice area in which BB&A works with global enterprises to build high reliability safety cultures, raise awareness of health hazards, support mental health foundations, embed process safety mindsets, and develop leadership engagement programmes that reduce incidents. Validated by outcomes such as a 45% reduction in lost time incident frequency rates at Hitachi Rail (2021-2022) and a Best Health and Safety Project award at the 2023 Safety and Health Excellence Awards.
• Delivering Environmental Targets A core practice area in which BB&A engages organisations in environmental sustainability programmes, ESG strategy engagement, and behavioural change to support net-zero and ESG targets. Validated by outcomes including $180 million in total water, energy and greenhouse gas savings for Anglo American and an environmental sustainability awareness programme for British American Tobacco.
• Embedding Quality A core practice area in which BB&A helps organisations embed quality-focused cultures across their value chains, including quality culture embedding programmes (such as Babcock's Target Quality programme) and purpose, vision, mission and values launches and activations (such as for Tsubaki Nakashima).
• Promoting Diversity and Inclusion A core practice area in which BB&A supports organisations in fostering inclusive cultures, promoting diversity awareness, developing allyship, addressing unconscious bias and microaggressions, and building speaking-up and disability-confident cultures.
• Creating Customer Excellence A core practice area in which BB&A improves customer experience and service culture through customer journey mapping, clienteling training, and employee engagement programmes. Validated by a Ralph Lauren clienteling training programme that produced 21% and 14% increases in private appointments across stores.
• Achieving Purpose

Quantifiable outcome

• 45% reduction in lost time incident frequency rates for Hitachi Rail (2021-2022)
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Employee-Owned TrustcoreOthers · 1 May 2025In May 2025, BB&A became an Employee-Owned Trust (EOT). This structural change means the company is now owned by its employees, strengthening long-term commitment to culture change delivery and organizational sustainability.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Walking the Talk: Culture-change consultancy specialising in values, behaviours, and leadership alignment for global enterprises. Directly comparable in methodology (conversation-based culture work, behavioural campaigns) and target client profile.
• Lane4: UK-based management consultancy focused on performance through people, leadership development, and culture change. Highly comparable to BB&A in size, geography, and offering mix (workshops, leadership programmes, engagement campaigns).
• Senn Delaney (a Korn Ferry company): Acquired by Korn Ferry in 2018, Senn Delaney is the most established culture-transformation consultancy globally. Directly comparable to BB&A in methodology (culture shaping, behavioural change, leadership engagement) and in serving global enterprise clients.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with a dedicated culture-change practice (via Senn Delaney). Larger and broader than BB&A, but competes for the same enterprise culture-transformation budgets.
• KPMG (People & Change): Big Four advisory offering People & Change services including culture transformation and engagement. Competes for the same enterprise clients (Rolls-Royce, BP, HSBC, Shell type accounts).
• EY (People Advisory Services): Big Four advisory with People Advisory Services covering culture, change, and workforce transformation. A broad incumbent competitor for global-enterprise culture-change mandates.
• Deloitte (Human Capital practice): Big Four advisory with a large Human Capital and Organisation Transformation practice. Competes with BB&A for culture, change, and leadership engagements at global enterprise clients.
• Heidrick & Struggles: Global leadership advisory with an organisational culture and assessment practice. Comparable to BB&A in serving senior leadership teams on culture and engagement but operates at larger scale.
• PwC (People & Organisation): Big Four advisory with a People & Organisation practice covering culture, change, and leadership. Competes for the same enterprise transformation and ESG culture engagements as BB&A.

Emerging players

• BTS: Global consultancy specialising in behaviour-change programmes, leadership simulations, and performance improvement. Comparable to BB&A in methodology (behaviour-led learning and engagement) and target buyer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BBandA_Chat
• YouTubevimeo.com/bbanda
• LinkedInlinkedin.com/company/bb&a
• Facebookfacebook.com/bbanda.chat

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BB&A