Urbi & Orbi

What Urbi & Orbi does

Urbi & Orbi is an Athens-based, privately held Greek producer of handmade concrete design objects, founded in 2012 and operating with a 1–10 employee workshop. The company designs and manufactures washbasins, lighting fixtures (pendant, table, wall, floor, outdoor, LED), furniture, accessories, and cabinet knobs and hooks across five core collections, plus the Medius Terra sub-brand developed in collaboration with external designers. Its production approach treats concrete as a "living mixture" of rock, sand, and water in which cement makes up only one-tenth of the mass, with all raw materials sourced to international standards. The Zero Waste Project, launched in 2020, recycles industrial concrete waste into secondary raw materials, with qualifying products containing 20-80% recycled content and contributing to LEED Recycled Content credit.

The business model is sales-led B2B and direct-to-consumer, serving architects and interior designers, the hospitality industry (HORECA), dealers/resellers/showrooms, and a long tail of private consumers. Revenue is generated through one-time product sales and bespoke custom projects commissioned by architects and designers, with pricing conducted on a quote basis rather than via public list prices. Distribution runs through the company's own multilingual e-commerce site (English, French, German, Greek, Italian), a global network of sale points, design marketplaces (Architonic, Archiproducts), and direct project collaboration for bespoke commissions. The company is founder-owned by Kyriakakos Ioannis, operates without disclosed external funding, and is registered at Thessalonikis 61, Agios I. Rentis, Athens, Greece.

Name

Urbi & Orbi

Legal name

Urbi et Orbi (Kyriakakos Ioannis)

Website

https://www.urbietorbi.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Urbi & Orbi specializes in concrete object design and production services.

Ownership category

akta.pro rank

Product category

Handmade Concrete Design Objects

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)

SIC

Concrete Products, Except Block & Brick (3272), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

Keywords

• Handmade concrete design
• Concrete washbasins
• Concrete lighting fixtures
• Concrete furniture collections
• Bespoke concrete projects

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of handmade concrete objects including bathroom products (washbasins), lighting (pendant, table, wall, floor, outdoor lamps, LED fixtures), furniture, accessories, and knobs/hooks.
2. Bespoke/Custom Projects: Custom concrete creations tailored to architectural visions. The company builds and designs if necessary custom objects, furniture, washbasins, and other concrete elements for specific projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Urbi & Orbi designs and manufactures handmade concrete objects organized into six collections — Bathroom (washbasins), Lighting (wall, ceiling, hanging, table and floor lamps), Furniture, Accessories, Knobs and Hooks, and Medius Terra — produced in its Athens workshop for architects, interior designers, hospitality projects and private clients. The company also develops bespoke concrete products for custom residential, hotel and resort projects, and produces the Zero Waste Project material using recycled concrete scrap.

Product overview

Urbi et Orbi is an Athens-based company producing handmade concrete objects inspired by Mediterranean landscapes and cultures. The product portfolio consists of five core categories: BATHROOM (concrete washbasins in wall-mounted, countertop, and freestanding styles), LIGHTING (pendant lamps, table lamps, wall lights, floor lamps, and outdoor LED fixtures), FURNITURE (concrete tables, stools, and custom pieces in concrete and terrazzo), ACCESSORIES (decorative objects including vases, ashtrays, bowls, trays, candle holders), and KNOBS AND HOOKS (cabinet knobs and wall hooks). The company also produces the MEDIUS TERRA COLLECTION—a curated sub-brand featuring Mediterranean-inspired designs in collaboration with external designers. The ZERO WASTE PROJECT is a sustainability initiative offering products with 20-80% recycled concrete content. Custom/bespoke project services enable architects and designers to commission tailored concrete objects. All products are handcrafted using simple materials (rock, sand, water) with cement comprising only one-tenth of the mixture.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Collection Handmade concrete washbasins and matching bathroom products offered in multiple colors and finishes, designed for residential bathrooms, hotels, resorts and other HORECA projects, and sold directly, through dealers and via the company e-commerce site.
• Lighting Collection Handmade concrete lighting fixtures including wall, ceiling, hanging, table and floor lamps with LED modules, designed for residential interiors, hospitality projects and retail / showroom installations, and sold via the company website, dealers and design marketplaces.
• Furniture Collection Handmade concrete furniture pieces for residential and contract interiors, sold via the company website, dealers and design marketplaces.
• Accessories Collection Handmade concrete accessories including mirrors and coordinating home objects, designed for residential and hospitality interiors and sold via the company website, dealers and design marketplaces.
• Knobs and Hooks Collection Handmade concrete knobs and hooks for residential and contract interiors, sold via the company website, dealers and design marketplaces.
• Medius Terra Collection Terrazzo-inspired handmade concrete collection spanning bathroom, lighting, furniture and accessories, intended for residential and hospitality interiors and showcased via Milan Design Week and the Medius Terra partner network.
• Zero Waste Project Handmade concrete products (sinks, lighting, furniture, accessories, knobs and hooks) manufactured using a closed-loop material made from 20–80% recycled concrete scrap, offered to buyers who prioritize sustainable, locally produced home objects.
• Bespoke / Custom Projects Custom design and production of handmade concrete pieces for private clients, architects, interior designers and hospitality projects, including bespoke sizing, finishes and one-off pieces developed outside the standard collections.

Quantifiable outcome

• Products contain 20-80% recycled raw materials under Zero Waste Project
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CTRLZAKcoreStrategic or Co-development Partner · 1 January 2024CTRLZAK (founded by Katia Meneghini and Thanos Zakopoulos) provides art direction for Urbi et Orbi. The hybrid studio integrates various disciplines and forms of expression, creating artworks, objects, and spaces. Their work has been featured in major international exhibitions including Venice Art Biennale, Milan Triennale, and London Design Biennial.
• Gian Paolo Venier / OTTO StudiocoreStrategic or Co-development Partner · 1 January 2024Italian designer Gian Paolo Venier, associated with OTTO Studio (founded by Paola Navone), collaborates on the Medius Terra collection and various product designs including the SIMAN collection, JAR coffee tables, and TUS side tables. OTTO is a multi-disciplinary design studio of 15 people working on interior design, furniture, accessories, graphics, styling and creative direction.
• Sotiris Lazou Design StudiocoreStrategic or Co-development Partner · 1 January 2024Collaborates with Urbi et Orbi on Medius Terra collection (Vika pendant lamp, Kamara flower stand, Saroma side table) and various projects including balcony washbasin and holywater basin designs.
• Saint of AthensminorGTM or Marketing PartnerCreative agency that curated the Urbi et Orbi website, as noted in the footer 'CURATED BY SAINT OF ATHENS'. Also worked on Gavello project as designer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyon Beton: French manufacturer of concrete design furniture and objects (tables, lamps, accessories). Strong direct comparable as a design-led concrete object maker selling through international dealers and design marketplaces.
• Atelier Vierkant: Belgian maker of handmade concrete design objects, lighting, and furniture sold globally to architects and designers. Highly comparable in production approach (handmade concrete, design collaborations) and target customer base.
• Concrete Cat: Concrete design object maker producing home accessories, lighting, and decorative items. Comparable product mix and B2C/B2B sales through design channels.
• Rexa Design: Italian concrete furniture brand producing tables, bathtubs, sinks, and accessories. Comparable as a design-led concrete products manufacturer serving residential and project clients in Europe.
• Bentu Design: Chinese designer-maker of concrete and recycled-material furniture and lighting. Comparable in blending concrete materials with contemporary design and selling through international design channels.

Regional players

• Hatefor: Turkish concrete design brand producing furniture, lighting, and accessories with Mediterranean-adjacent aesthetic. Comparable in product category and design sensibility, but primarily serves its own regional market.

Broad incumbents

• Tomasucci: Italian furniture and home accessories brand with a concrete-design sub-line. Comparable in concrete product categories, but operates at a broader, more industrialized scale with mass distribution.
• MDF Italia: Established Italian furniture brand with designer collaborations and material innovation, including concrete and stone-based pieces. Comparable in selling design-led furniture through architects and dealers, but at a much larger scale and broader portfolio.
• Bonaldo: Italian contemporary furniture manufacturer with a wide range of tables, seating, and accessories using concrete, ceramic, and composite materials. Comparable in selling premium design furniture to architects and design professionals, but at industrial scale and broader category.

Emerging players

• Studio LoHer: Small-batch design studio producing concrete and terrazzo furniture objects. Comparable in artisanal concrete production and design-led positioning, though smaller and less internationally commercialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/@www.urbietorbi.gr
• Instagraminstagram.com/urbietorbi.gr
• LinkedInlinkedin.com/company/urbi-et-orbi-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbi & Orbi