ProOne
- Company typePrivate
- Founded2008
- HeadquartersCosta Mesa, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
ProOne firmographics
Firmographics- Name
- ProOne
- Legal name
- ProOne, Inc.
- Website
- https://pro-one.us
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ProOne industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Chemical Products (2890), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)
- akta.pro secondary industries
- Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Lubricant Additives & Performance Chemicals (EUALAJAB), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)
Keywords
Where ProOne is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ProOne business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lubricant Product Sales: Sale of proprietary lubricants and drilling fluid additives including XPL+ based products for oil & gas, mining, manufacturing, transportation, and commercial/industrial applications.
- Licensing Royalties: Licensing of ProFlow technology to American Well Technology Holdings for North American distribution. Master distributorship agreement for production well products.
- Distribution Revenue: Revenue through distribution agreements with DistributionNOW and regional distributors in Thailand, Nigeria, and other international markets.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
ProOne product offering
Product offeringCore offering
ProOne develops and markets proprietary XPL+ (Xtreme Pressure Lubrication) lubricant technology — a vegetable-based, biodegradable system with positively-charged molecular structure that bonds to metal surfaces under extreme heat and pressure, delivering 50x greater film strength than conventional lubricants. The company sells downhole drilling fluid additives, production well lubricants (ProFlow), coiled tubing treatments, fuel catalysts, rust inhibitors, greases, and engine treatments primarily to oil & gas operators, mining, manufacturing, and transportation industries through direct enterprise sales and a global channel partner network.
Product overview
ProOne is a lubricant technology company powered by its proprietary XPL+ (Xtreme Pressure Lubrication) technology, a vegetable-based, biodegradable lubrication system with 50 times the film strength of conventional lubricants. The company's product portfolio is organized into two divisions: Pro1 Energy (Energy Division) and Pro1 Industrial (Commercial and Industrial Division). The Energy Division focuses on downhole drilling fluid treatments including the core XPL+ drilling mud additive, ProFlow Production Fluid for artificial lift systems, Diamond Dust 2-in-1 drill conditioner, NITRO treatment, and CoilPro for coiled tubing. The Commercial and Industrial Division offers engine lubricants, greases (EP-1 and EP-2), penetrating sprays (XPL-101), cutting oils, hydraulic treatments, fuel additives (Fuel Maximizer), and rust/corrosion inhibitors (RustPro). All products leverage the core XPL+ technology platform characterized by positively charged molecular bonding to metal surfaces.
Differentiator
Problem solved
Functional benefit
Brands
- XPL+ Technology: Xtreme Pressure Lubricant technology with 50 times the film strength of conventional lubricants, vegetable-based and biodegradable.
- NITRO
- CoilPro
- RustPro
- Fuel Maximizer
- ProFlow
- Diamond Dust
Products and services
- XPL+ (Xtreme Pressure Lubricant) Technology Proprietary lubrication technology platform featuring a strong ionic (+) charge that bonds to metal surfaces, providing extreme pressure performance and protection under extreme downhole conditions (up to 200,000+ psi and 500°F). Vegetable-based, stable, non-corrosive, non-reportable, and environmentally friendly. Forms the core technology underlying all ProOne products.
- ProFlow Production Fluid World's first Production Lubricant for Artificial Lift Systems (ALS), treating downhole components in production wells to address inefficient production, high energy consumption, costly maintenance, and untimely wear and failure. Reduces friction, torque, and drag by up to 80%. Targets rod pumps, PCP, and ESP artificial lift systems for oil & gas production operators.
- Bio-Stable Downhole Drilling Fluid Treatment (XPL+ Drilling Mud Additive) Biodegradable drilling mud additive that bonds to metal under extreme heat and pressure using XPL+ technology. Reduces friction by up to 70%, torque and drag by 20-50%, and increases rate of penetration. Used in over 800 wells. EPA approved for offshore use in federal waters off Southern California at 0-3% by volume.
- NITRO Downhole Drilling Fluid Treatment Cost-effective downhole drilling fluid treatment based on XPL+ technology. Used at only 1.5-3.0% concentration to reduce metal-to-metal coefficient of friction more effectively than competitor products at 6.0-7.5% concentration. Designed for oil & gas drilling operators.
- Diamond Dust 2-in-1 Drill Fluid Conditioner Drill fluid conditioner combining shale inhibition and stabilization with friction-reducing technology. Dispersible in water-based or oil-based muds. Reduces torque and drag, differential sticking, bit balling, and bit wear. Multi-purpose replacement for sulfonated asphalt, gilsonite, wetting agents, and other additives.
- CoilPro Pipe on Pipe Treatment Coiled tubing lubricant formulated with XPL+ technology. Withstands more than 200,000 psi metal-to-metal pressure and temperatures up to 500°F. Reduces pipe-on-pipe friction between coiled tubing and casing, increases rate of penetration, and helps drill all frac-plugs.
- RustPro Rust & Corrosion Inhibitor Rust and corrosion inhibitor providing up to 5 years protection in indoor storage and 2-3 years protection outdoors. Addresses corrosion costs to US industries estimated at $170 billion annually. Used across industrial storage and equipment applications.
- Fuel Maximizer Super-concentrated fuel catalyst that breaks down large fuel particles and accelerates combustion of hard-to-burn hydrocarbon molecules. Improves fuel efficiency, reduces emissions, and virtually eliminates exhaust opacity. Mixed at 1:3,000 ratio with diesel fuel. Ideal for industrial boilers and diesel engines.
- Heavy Duty Oil Stabilizer Industrial lubricant product for heavy duty applications, marketed through the ProOne Industrial Division (pro1industrial.com) for manufacturing, mining, steel, and transportation industries.
- Engine Life Treatment Engine treatment product designed to extend engine life and performance, marketed through the ProOne Industrial Division for fleet and transportation operators.
- EP-2 Multipurpose Grease Multi-purpose grease for industrial applications, marketed through the ProOne Industrial Division.
- EP-1 Synthetic Grease Synthetic grease for industrial applications, marketed through the ProOne Industrial Division.
- XPL-101 Penetrating Lubricant Penetrating spray lubricant for industrial and commercial use, marketed through the ProOne Industrial Division.
Quantifiable outcome
- Reduces friction by up to 70%
- +9 more outcomes
Companies that use ProOne
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
ProOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ProOne partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Midis Energy Services LimitedminorAppointed as exclusive distributor for Nigeria. World-class oil and gas services company established in 2005, focused on providing cutting-edge solutions to meet present-day challenges of oil and gas industry and other industrial markets in Nigeria. Pre-eminent products and services supplier to largest global oil companies operating in Nigeria.
- OPS Oilfield Equipment & Services Ltd. (OPS-OES)minorAppointed as distributor for Thailand. OPS-OES is a leading service company providing high-quality products and services to oil, gas and energy sector in Thailand. Provides inspection, testing, manpower services, and supplies equipment and chemical products for drilling, completion and cementing for both onshore and offshore drilling rigs and platforms.
- American Well Technology Holdings, LLC (AWT)coreMaster Distributorship agreement to bring ProFlow (world's first Production Lubricant) to market. AWT granted license by ProOne to be Master Distributor for production well products in North America (US, Canada, Mexico). Two years of collaborative development and field testing led to this agreement. Scott Rettberg, AWT Managing Partner, is primary inventor on ProFlow patent.
- DistributionNOW (DNOW)coreDistribution agreement with one of the largest distributors to the energy industry. Gives DistributionNOW rights to distribute ProOne's proprietary lubricants to oil & gas industry in US and Canada. With 300+ locations and 5,000+ employees, DistributionNOW (NYSE: DNOW) was formerly NOV Wilson, a division of National Oilwell Varco. Initial focus in Texas and Oklahoma, expanding across US and Canada in 2014-2015.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
ProOne competitors and assessment
Company assessmentDirect peers
- TETRA Technologies: TETRA Technologies supplies specialty chemicals, fluids, and associated services for oil & gas drilling and production, including completion fluids and production chemistries that overlap with ProOne's drilling-fluid additives and ProFlow-style production treatment products.
- ChampionX: ChampionX (formerly Dover Chemicals) is a specialty chemistry company serving upstream oil & gas production, including artificial lift and production optimization chemistries, directly comparable to ProOne's ProFlow production-lubricant positioning and E&P customer segment.
- Newpark Resources: Newpark Resources provides drilling fluids, completion fluids, and related specialty chemistries to the oil & gas industry, overlapping directly with ProOne's Energy Division product portfolio (NITRO, Diamond Dust, XPL+ drilling mud additive) and target E&P customer base.
- Roemex: Roemex is a specialty lubricant manufacturer focused on oilfield, marine, and industrial applications, offering torque-reducing and friction-reducing chemistries closely aligned with ProOne's XPL+ drilling mud additives and industrial grease products.
Emerging players
- Stepan Company: Stepan is a specialty chemical manufacturer producing surfactants, polymers, and specialty intermediates used in lubricants, fuel additives, and industrial cleaners — adjacent chemistry overlap with ProOne's vegetable-based XPL+ technology platform and Industrial Division formulations.
Broad incumbents
- Halliburton: Halliburton is a major oilfield services incumbent operating deep drilling fluids R&D (Baroid) and integrated chemistry portfolios that compete with ProOne's XPL+ drilling fluid additives and could bundle substitutes into service contracts with E&P operators.
- SLB (Schlumberger): SLB is a global oilfield services leader with extensive drilling fluids and production chemistry capabilities, offering overlapping solutions to the same Tier-1 E&P customers ProOne serves through Chevron, Exxon, Marathon, and similar operators.
- Infineum: Infineum is a specialty fuel and lubricant additives joint venture (Shell/ExxonMobil) whose performance-chemistry portfolio targets industrial and transportation lubricant applications analogous to ProOne's Industrial Division greases, penetrating oils, and Fuel Maximizer.
- Lubrizol: Lubrizol (a Berkshire Hathaway company) is a major specialty additives and lubricant chemist supplier whose performance-additive portfolio overlaps with XPL+ as a chemistry platform, with comparable applications in industrial lubricants, metalworking fluids, and grease formulations.
- Baker Hughes: Baker Hughes operates an integrated oilfield services and industrial energy technology portfolio including drilling fluids, production chemistry, and industrial lubricants that compete with ProOne's Energy and Industrial divisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProOne leadership team
Management profileNumber of profiles
Profiles9 records
ProOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProOne
What does ProOne do?
ProOne develops and markets proprietary XPL+ (Xtreme Pressure Lubrication) lubricant technology — a vegetable-based, biodegradable system with positively-charged molecular structure that bonds to metal surfaces under extreme heat and pressure, delivering 50x greater film strength than conventional lubricants. The company sells downhole drilling fluid additives, production well lubricants (ProFlow), coiled tubing treatments, fuel catalysts, rust inhibitors, greases, and engine treatments primarily to oil & gas operators, mining, manufacturing, and transportation industries through direct enterprise sales and a global channel partner network.
Is ProOne a public or private company?
ProOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProOne founded?
ProOne was founded in 2008. It employs 51 to 100 people.
Where is ProOne based?
ProOne is headquartered in Costa Mesa, United States, in the North America region.
How does ProOne make money?
Three revenue lines are on record. Lubricant Product Sales are the primary driver. The others are licensing Royalties and distribution Revenue.
Who are ProOne's main competitors?
Direct peers on record are TETRA Technologies, ChampionX, Newpark Resources and Roemex. Stepan Company is listed as an emerging player. Broad incumbents are Halliburton, SLB (Schlumberger), Infineum, Lubrizol and Baker Hughes.
Does ProOne have an API?
No public API is recorded for ProOne.
What industry is ProOne in?
ProOne's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAC, Lubricant Formulation & Blending (Finished Lubricants), with a secondary code of EUALAJAJ, Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro). Its NAICS code is 324191 and its SIC code is 2890.