What Assembly Studios does

Assembly Studios is a London-headquartered CGI, film and digital production studio founded in 2004, with a second office at Yas Creative Hub in Abu Dhabi. It operates as a B2B professional services firm, creating visual and interactive content for architects and real estate developers who need to market, lease, or obtain planning consent for unbuilt or under-construction projects. Its core offerings fall into two integrated service lines: CGI (static imagery, verified views, VR, animation, and real-time Unreal Engine walk-throughs) and Digital (strategy, UI/UX, front- and back-end web development, motion graphics, interactive tools, and brand identity). The studio typically bundles multiple assets into single project engagements, as exemplified by its Mayfield launch for Landsec, which combined CGIs, VR, media wall content, a website and a 3D immersive gaming experience.

The studio's technology stack relies on established CGI pipelines and the Unreal game engine to deliver real-time interactive 3D experiences alongside traditional web and design tooling. Service delivery is project-based, quoted on a per-project basis with no published pricing, and targeted at enterprise-grade architects, developers and a small number of heritage/cultural clients (e.g., the Worshipful Company of Chartered Architects, MadeThought for Space House). Repeat-name clients visible on its portfolio include Landsec, Make Architects (40 Leadenhall), Argent Related (Brent Cross Town), Ellington Properties, Enevoria (Nobu Residences), JTP, Bruntwood SciTech, OMA (Dhaka Tower with Shanta Holdings), and Shanta Holdings itself.

Geographic reach already spans the United Kingdom, United Arab Emirates (and Saudi-adjacent projects such as Roshn and Diriyah Gate), and South Asia (Bangladesh). In late 2024 the firm announced a partnership with Autumn Bailey Entertainment and Braveheart Entertainment to enter independent film production in Atlanta, Georgia, with operations scheduled to begin January 2026, representing its first move outside the built-environment vertical and its first North American footprint. The company remains privately held, has not disclosed any funding rounds, and operates with approximately 10-15 visible staff across creative, production, and CG functions in its two offices.

Name

Assembly Studios

Legal name

Assembly Studios

Website

https://assemblystudios.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Assembly Studios is a London- and Abu Dhabi-based CGI, film and digital production studio serving architects and real estate developers with visualization, VR, real-time 3D walk-throughs, websites and brand identity for built-environment projects.

Ownership category

akta.pro rank

Product category

Architectural Visualization Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Architectural visualization
• CGI production services
• Real estate marketing
• Interactive 3D experiences
• Brand identity design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CGI, Film and Digital Services: Project-based services revenue generating from creating CGI imagery, films, VR experiences, and digital content for architects and developers. Work is delivered on a per-project basis for major real estate developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Assembly Studios creates computer-generated imagery (CGI), film, and digital experiences for architects, developers, and real estate clients. Core deliverables include static and verified CGI views, VR experiences, real-time Unreal Engine walk-throughs, animation, branding, websites, and interactive tools that help visualise and market unbuilt spaces before construction completion. The studio operates from London and Abu Dhabi, serving enterprise property and architectural clients on a project basis.

Product overview

Assembly Studios offers a unified interactive experience platform for the built environment, serving architects and developers across CGI, film, and digital disciplines. The core offerings are CGI (computer-generated imagery) and Digital services, which encompass VR, animation, real-time interactive walk-throughs, website development, and brand identity creation. These services work together to bring architecture, new places, and unbuilt spaces to life—CGI handles visual rendering and immersive experiences while Digital provides strategy, web development, and interactive tools. The company operates from London and Abu Dhabi offices and has been shaping the industry for over twenty years.

Differentiator

Problem solved

Functional benefit

Products and services

• CGI Computer-generated imagery production service delivering high-quality static renders, verified views, VR experiences, animation, blueprint visualizations, and real-time interactive walk-throughs for architecture and real estate clients.
• Digital Digital experience creation service covering digital strategy, content planning, wireframing, UI/UX design, front-end and back-end web development, motion graphics, hosting, analytics, brand identity creation, and custom interactive tools.

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Autumn Bailey EntertainmentminorStrategic or Co-development Partner · 1 January 2026Partnership to support independent film production in Atlanta. The collaboration aims to expand film projects, integrate new technologies, and develop local talent within Georgia's film industry, with operations beginning in January 2026. This appears to be a strategic partnership to expand Assembly Studios' capabilities into the entertainment/film sector alongside their core real estate visualization work.
• Braveheart Entertainment (Ty Walker)minorStrategic or Co-development Partner · 1 January 2026Partnership with Ty Walker's Braveheart Entertainment to support independent film production in Atlanta. The collaboration aims to expand film projects, integrate new technologies, and develop local talent within Georgia's film industry, with operations beginning in January 2026.
• OMAcoreStrategic or Co-development PartnerPartnership with OMA (Office for Metropolitan Architecture) on the Dhaka Tower project in Bangladesh. Assembly Studios worked with OMA and Shanta Holdings to bring this iconic 58-story project to market through breathtaking CGI images, VRs and films.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Framestore: Global VFX and creative studio with an integrated architectural visualization practice; a much larger, broader incumbent that competes for premium CGI and immersive real estate briefs.

Direct peers

• Luxigon: Paris-based architectural imagery and CGI studio serving international architects and developers — directly comparable on still-image and animation CGI for landmark real estate.
• Cityscape Digital: UK-based architectural CGI and interactive visualization studio serving residential and commercial developers — a close peer on integrated CGI, VR and digital project work.
• Hayes Davidson: London-based architectural visualization studio specializing in CGI, film and interactive media for architects and developers — directly overlapping Assembly Studios' core service, geography and customer base.
• DBOX: High-end architectural CGI and branded-content studio with offices in New York and London; competes for the same tier-1 real estate developers and global architecture firms Assembly Studios serves.
• Bloomimages: European architectural visualization studio delivering CGI, film and digital content for real estate marketing — overlapping service mix and tier-1 developer clientele.
• VAST: US architectural visualization studio producing CGI, animation and interactive experiences for real estate developers — a close functional peer on integrated built-environment visualization.
• Neoscape: Boston-headquartered architectural visualization and brand-experience studio for real estate developers — comparable mix of CGI imagery, animation and digital storytelling.
• Kilograph: Los Angeles-based architectural visualization studio combining CGI, film and interactive media for developers and architects — overlapping service offering and creative profile.
• Brick Visual: International architectural visualization studio producing stills, animation and real-time content for developers and architects — comparable scope of CGI and film services for built-environment clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assembly-studios
• Instagraminstagram.com/assemblystudios
• Xx.com/assemblystudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assembly Studios