Nolee-O Web Design

What Nolee-O Web Design does

Nolee-O Web Design is a privately held, owner-operated custom web design agency founded in 1997 by Nathan Olson and headquartered at 28 Old State Road South, Lake George, New York. The firm designs, hosts, and maintains websites primarily for small and medium-sized businesses in the Adirondack, Lake George, Glens Falls, and Queensbury region of New York, while also serving clients throughout the United States and select international markets including Australia, Colombia, and Africa (largely through missionary and church clients served at discounted rates under an explicit mission focus). The business operates as a sole proprietorship with Olson personally managing client engagements.

The firm's core technology is the proprietary Nolee-O Content Management System (CMS), a modular platform built on web technologies including HTML, CSS, ASP, CFM, JavaScript, and historically Flash, which enables clients to manage pages and modules through a secured admin area. The CMS bundles more than 20 free add-on modules (media galleries, news and video blogs, calendars, online store, custom form generator, social link manager, rotating photo slider, testimonials, Google Maps embedding, forum, polls, banner ads, site map, website search, member-only authenticated pages, and printer-friendly pages) and supports responsive/mobile rendering with built-in meta tags and local schema for on-site SEO. The company integrates third-party solutions including PayPal for basic e-commerce, Shopify for advanced shopping carts, and accessiBe for AI-powered ADA compliance. As of the available data, the portfolio comprises 287 website clients (136 custom-designed, 151 template-based, 255 responsive/mobile sites) across healthcare, hospitality, ministry, real estate, restaurants, construction, e-commerce, and nonprofit verticals.

Nolee-O generates revenue through one-time project fees ($1,200-$3,000+) for custom or template website builds, plus recurring annual subscriptions for hosting (~$165/year), maintenance (~$240/year), email hosting (~$60/year per account), domain registration ($32-$45/year by TLD), SSL ($95/year), and ADA compliance ($490/year). Go-to-market is primarily referral-driven and relationship-based, with Olson personally handling sales and delivery, supplemented by Adirondack Regional Chamber of Commerce networking, a public portfolio of client sites, a technical support blog, and local press coverage. The firm also offers discounted services to Christian churches and missionaries as part of an explicit mission focus.

Name

Nolee-O Web Design

Legal name

Nolee-O Web Design

Website

https://noleeo.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held, owner-operated custom web design agency founded in 1997 in Lake George, NY, serving SMBs primarily in the Adirondack region and select international clients via a proprietary CMS, with revenue from one-time design fees and recurring hosting, maintenance, and ADA compliance subscriptions.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Custom web design
• Content management system
• Website hosting
• Search engine optimization
• ADA compliance

Headquarters

HQ city

Lake George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Design Services: One-time custom website design and template website services. Custom designed websites start at $2400, template websites start at $1200, e-commerce websites start at $3000.
2. Hosting & Maintenance Services: Annual recurring hosting services including disk space, bandwidth, domain management, email hosting, SSL certificates, and maintenance. Basic hosting starts at $165/year, maintenance packages start at $240/year, email hosting at $60/year per account.
3. ADA Compliance Services: accessiBe integration for ADA compliance - $49/month or $490/year.
4. Additional Services: SEO services, copywriting services, social marketing services, and logo design offered as add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Nolee-O Web Design is a custom website design agency that designs, builds, and hosts websites for small and medium businesses, primarily in New York's Adirondack region. Its core deliverables are custom-designed websites and lower-cost template websites, both powered by the proprietary Nolee-O Content Management System (CMS) that lets clients self-manage pages and modules. The firm also offers e-commerce builds, search engine optimization, ADA compliance (via accessiBe), copywriting, social marketing, logo design, and recurring website hosting, domain, email, SSL, and maintenance services.

Product overview

Nolee-O Web Design is a custom website design agency offering a comprehensive portfolio of web services primarily serving Adirondack, Lake George, and Glens Falls area businesses. The core offering consists of Custom Designed Websites and Template Websites, both powered by the proprietary Nolee-O Content Management System (CMS) which provides an admin interface for managing pages, media, and various modules. Additional services include E-Commerce functionality (integrated with PayPal and Shopify), Search Engine Optimization, ADA Compliance (via accessiBe partnership), Copywriting, Social Marketing, and Website Hosting & Maintenance. The CMS includes built-in modules for media galleries, news blogs, calendars, online stores, forums, and more, while optional add-on services cover logo design, Flash animation, graphic correction, and local directory submissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Designed Website Fully custom website design service that creates a unique layout tailored to the client's company image, typically 5–15 pages of basic content. Starting at $2,400 one-time and built for SMBs needing a distinctive, image-driven web presence.
• Template Website Pre-designed website template customized with the company's logo header, color adjustment, photos, and content setup. Starting at $1,200 one-time and aimed at businesses on a budget.
• Nolee-O Content Management System (CMS) Proprietary web-based platform that lets clients manage website pages and modules through a secured admin area. Includes free add-on modules: Media Galleries, News Blog, Audio & Video Blog, Calendar, Online Store (PayPal-integrated), Custom Form Generator, Social Website Link Manager, Rotating Photo Slider, Email List Sign-up Form, Random Quote, Testimonials/Reviews, Google Maps embedding, Forum, Polls/Voting, Banner Ads, Site Map, Website Search, and Printer-Friendly Pages. GDPR-compliant and ADA-aware.
• E-Commerce Website Online store build service starting at $3,000, including either PayPal shopping cart integrated with the Nolee-O CMS or full Shopify shopping-cart setup for clients needing more advanced store capabilities.
• Search Engine Optimization (SEO) Digital marketing service to improve search engine placement through keyword-rich content, interlinks, schema markup, metadata, calls-to-action optimization, Google Business management, and directory listings. Monthly SEO programs report on analytics, keyword rankings, and conversion tracking.
• ADA Compliance Service Web accessibility compliance solution using accessiBe's AI-powered accessWidget to help websites become ADA and WCAG compliant within 48 hours of installation. Includes installation, ongoing maintenance, an accessibility statement, and daily re-scanning. Subscription priced at $49/month or $490/year.
• Copywriting Services Professional web copywriting focused on SEO and reader engagement, with writers collaborating with clients to understand their business, products, services, and competitive differentiation to produce compelling site content.
• Social Marketing Services Comprehensive social marketing services for Facebook, Twitter, and YouTube, delivered in collaboration with local SEO experts to provide strategy, content, and execution for small businesses.
• Website Hosting & Maintenance Annual web hosting subscription including DDoS attack protection, FTP access, disk space (1 GB basic), 50 GB bandwidth, search engine submission, and statistics reporting. Maintenance packages start at $240/year. Domain name hosting and email hosting at $60/year per account are included as part of the hosting stack.
• Local Directories & Link Opportunities Directory submission and local SEO service submitting clients to regional Adirondack directories, local chambers of commerce, and review sites including TripAdvisor, Insider Pages, and Epinions.
• Logo Design and Creation Professional logo design and creation services to help clients establish or refresh their company visual identity as part of a website project.
• Flash Animation Custom Flash animation design service intended to add visual excitement and motion graphics to client websites.
• Graphic Correction Photo/image enhancement services including color correction and removal of photo imperfections for client website media.

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• accessiBecoreTechnology or IntegrationaccessiBe is an AI-powered web accessibility solution provider. Nolee-O Web Design partnered with accessiBe to offer ADA compliance services to clients. accessiBe's accessWidget solution helps websites become ADA compliant within 48 hours of installation and maintains compliance through daily re-scanning and re-analysis.
• PayPalcoreTechnology or IntegrationPayPal is integrated with the Nolee-O CMS for simple e-commerce capabilities including online store functionality. Offered as a basic option with all CMS websites.
• Local SEO ExpertsminorStrategic or Co-development PartnerNolee-O collaborates with local SEO experts to offer comprehensive social marketing solutions to clients requiring advanced search engine optimization and social media marketing services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Shopify: Shopify is a leading e-commerce platform serving SMB merchants globally and operates a Shopify Partners program through which agencies build custom stores. Nolee-O partners with Shopify for advanced e-commerce clients, making it both a competitor for simple e-commerce builds and a partner channel for complex deployments.
• BigCommerce: BigCommerce is a SaaS e-commerce platform serving SMB and mid-market merchants with composable, headless commerce capabilities. It competes with Nolee-O for SMB e-commerce clients seeking professional online stores, particularly those outgrowing basic PayPal integration.

Broad incumbents

• Squarespace: Squarespace is a design-forward website builder targeting SMBs, creatives, and small e-commerce businesses with premium templates and integrated commerce. It overlaps directly with Nolee-O's hospitality and lifestyle verticals while offering a no-code, low-monthly-cost alternative to custom design.
• SiteGround: SiteGround is a managed hosting provider offering shared, WordPress, and cloud hosting with strong SMB and agency appeal. It overlaps with Nolee-O's hosting subscription offerings and competes for the same SMB customers seeking reliable, low-cost website infrastructure.
• GoDaddy: GoDaddy offers domain registration, hosting, website builders, and managed WordPress for SMBs. As a broad incumbent in the SMB web services market, it competes with Nolee-O across hosting, design, and email services at scale and price points Nolee-O cannot match.
• Bluehost: Bluehost is a major web hosting provider offering shared hosting, WordPress hosting, and domain registration. It competes with Nolee-O's hosting subscription offering at significantly lower price points for budget-conscious SMBs in the same market segment.
• Hostinger: Hostinger is a global low-cost web hosting and website builder provider targeting SMBs and individuals. It competes directly with Nolee-O's hosting and template website offerings at significantly lower price points through automated, self-service delivery.
• Web.com: Web.com is a long-established SMB web services provider offering website design, hosting, e-commerce, and digital marketing. It is comparable to Nolee-O in serving small businesses seeking an all-in-one solution, but at national scale and with standardized templates rather than regional, personalized service.
• Wix: Wix is a leading DIY website builder serving SMBs globally with drag-and-drop site creation, hosting, and e-commerce. It competes with Nolee-O for the same entry-tier SMB design market but at a fraction of the upfront cost via self-serve subscription model.

Others

• accessiBe: accessiBe is an AI-powered web accessibility solution provider whose accessWidget Nolee-O resells for ADA compliance services. As a strategic technology partner, it enables Nolee-O's recurring ADA compliance revenue stream and could in theory compete with agencies offering bundled accessibility services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noleeo
• Facebookfacebook.com/noleeowebdesign
• LinkedInlinkedin.com/company/nolee-o-web-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nolee-O Web Design