All Nutrition

What All Nutrition does

All Nutrition is a Chilean e-commerce and physical retail company founded in 2007 and headquartered in Santiago, selling nutritional supplements, vitamins, sports nutrition, beauty-from-within, baby care, and pet care products. The company operates a Shopify-based direct-to-consumer storefront at allnutrition.cl, complemented by multiple physical stores across Chile that support 48-hour nationwide home delivery and 24-hour in-store pickup. Core product categories include protein powders (whey, vegan, meat-based) with 179+ SKUs, creatine, vitamins and minerals, sports nutrition (pre-workout, BCAAs, amino acids), diet/weight management, and infant formula, plus adjacent lines in personal care and pet products. The business also operates sub-brands (All Baby, All Pet) and an All+ tiered loyalty club (Novato, Bronce) for repeat purchasing and referrals.

Revenue is generated primarily through one-time retail transactions on the e-commerce site and in physical stores, with catalog pricing ranging from approximately CLP $950 (snacks) to CLP $249,990 (specialty equipment such as electric breast pumps). The company functions as a multi-category reseller rather than a manufacturer, carrying third-party brands including Optimum Nutrition, Myprotein, Dymatize, Nestlé, Abbott, Solgar, NOW, Acana, and Orijen. Customer acquisition and retention are supported by a multi-channel marketing stack spanning social media (Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter), WhatsApp customer service, an email newsletter, the Nutriblog content site, and recurring promotional events like Black Days and Health Week. Target segments include fitness enthusiasts, health-conscious consumers, parents/families, beauty/self-care shoppers, pet owners, and consumers with specialized dietary requirements (vegan, gluten-free, lactose-free).

All Nutrition is privately held with no disclosed parent company, no venture or private equity funding rounds, no acquisitions, and no executive leadership disclosures in the source data. Operational geography is Chile only, with no cross-border expansion signals. The company carries 10,445+ verified customer reviews and 501–1,000 employees, but does not disclose revenue, headcount trends, or growth metrics. Its competitive positioning rests on assortment breadth, omnichannel fulfillment, brand recognition, and product authenticity guarantees, rather than proprietary technology or AI-driven differentiation.

Name

All Nutrition

Legal name

All Nutrition

Website

https://allnutrition.cl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

All Nutrition is a Chilean e-commerce and physical retailer founded in 2007 that sells nutritional supplements, vitamins, sports nutrition, baby care, and pet care products to Chilean consumers via its allnutrition.cl website, brick-and-mortar stores, and the All Baby and All Pet sub-brands.

Ownership category

akta.pro rank

Product category

Nutritional Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (45991), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO), Online Bulk & Pantry Staples Retail (CRAHAIAG)

Keywords

• Nutritional supplements retail
• Sports nutrition ecommerce
• Vitamins and minerals
• Infant formula retail
• Pet nutrition products

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: All Nutrition generates revenue through direct retail sales of nutritional supplements, vitamins, sports nutrition products, baby care items, personal care products, and pet supplies via their e-commerce website and physical retail stores across Chile.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Nutrition is a Chilean direct-to-consumer retailer that sells third-party branded nutritional supplements, sports nutrition products, vitamins, infant formula, beauty and personal care items, and pet nutrition products through its Shopify-based e-commerce site and physical retail stores. Customers can purchase items online for 48-hour nationwide home delivery or pick up in physical stores within 24 hours, supported by a tiered All+ loyalty program and free nutritional advisory service.

Product overview

All Nutrition is a Chilean e-commerce retailer operating a multi-category online store for nutritional supplements and health products. The platform is organized around a main e-commerce site supplemented by specialized sub-brands: All Baby for infant and maternity products, and All Pet for pet nutrition. Core product categories include protein powders (whey, vegan, meat-based), creatine supplements, vitamins and minerals, sports nutrition, diet/weight management products, and infant formula. The company also operates a loyalty program called All+ with tiered membership benefits. The platform sells third-party branded products primarily, with no proprietary manufactured goods mentioned, and operates physical store locations for pickup alongside online delivery throughout Chile.

Differentiator

Problem solved

Functional benefit

Brands

• All Baby: A sub-brand focused on infant and maternity products including baby food, formulas, diapers, and maternal care items.
• All Pet

Products and services

• All Nutrition Main E-commerce Storefront Primary e-commerce platform where Chilean consumers can purchase proteins, vitamins, minerals, sports nutrition, beauty, baby, and pet products online for delivery or in-store pickup.
• All Baby

Quantifiable outcome

• 100% Original product guarantee through authenticity certification
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/allnutrition
• YouTubeyoutube.com/channel/UC5TIbCr621R0QtA1avb1juw
• Facebookfacebook.com/AllNutrition
• Instagraminstagram.com/allnutritiononline
• Pinterestpinterest.cl/allnutritioncl
• TikToktiktok.com/@allnutritiononline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Nutrition