Groupe SEGUIN

Name

Groupe SEGUIN

Legal name

Cheminées Seguin Duteriez

Website

https://www.cheminees-seguin.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe SEGUIN manufactures fireplaces, wood-burning fireplaces, inserts, wood-burning stoves, and pellet stoves.

Ownership category

akta.pro rank

Headquarters

HQ city

Puy-de-serre

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (Wholesale to Dealers): Sale of heating appliances (wood stoves, pellet stoves, fireplaces, inserts, cookers) to dealer network. Products sold under SEGUIN brand and partner brands (PIAZZETTA, HWAM, WIKING, VERMONT CASTINGS, LOHBERGER, JC BORDELET, THERMOLAB, VULX).
2. Direct Product Sales (Exclusive Stores): Sale of products through 120+ exclusive SEGUIN branded stores in France under the Club SEGUIN model.
3. Professional Services / Training: Training services provided through SEGUIN's QUALIOPI-certified training center for network partners. Training covers technical, sales, and management topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Groupe SEGUIN manufactures and distributes wood-burning stoves, pellet stoves, fireplace inserts, fireplaces, bioethanol stoves, cookers, and renewable energy solutions (pellet boilers, air conditioning, photovoltaic systems). The company operates five European production sites producing cast iron and steel heating appliances under its own SEGUIN brand and acquired brands including PIAZZETTA, HWAM, WIKING, VERMONT CASTINGS, LOHBERGER, JC BORDELET, THERMOLAB, and VULX, distributing through 130+ exclusive Club SEGUIN dealers and ~170 total retailers in France and 40+ countries.

Product overview

Groupe SEGUIN is a French manufacturer and distributor of wood and pellet heating appliances operating since 1976. The company offers its own SEGUIN brand products manufactured in five European production sites, alongside multiple sub-brands including PIAZZETTA (Italian premium pellet/wood stoves), HWAM and WIKING (Danish stoves), VERMONT CASTINGS (American cast iron), LOHBERGER (Austrian cookers), JC BORDELET (French designer fireplaces), THERMOLAB (pellet boilers), and VULX. The core product portfolio centers on wood stoves (design, traditional, suspended, round, double-sided styles), pellet stoves (design, silent, mixed variants), inserts and closed fireboxes (wood, pellet, gas), chimneys, bioethanol stoves, cookers, and renewable energy solutions including pellet boilers, air conditioning, and photovoltaic systems. SEGUIN operates France's largest independent fireplace specialist network with approximately 130 exclusive stores, serving over 40 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• CLUB SEGUIN: The exclusive retailer network of SEGUIN, providing territorial exclusivity, structured support, national marketing power, and dedicated tools and services for independent fireplace specialists.

Products and services

• Poêles à bois SEGUIN (Wood-burning stoves) Wood-burning stoves available in design/modern, traditional/vintage, suspended, round, and double-sided styles. Power ranges from 4kW to 12kW, with materials including steel, ceramic, and cast iron. Log sizes from 25cm to 50cm. Designed for residential primary or supplementary heating with 70-85% efficiency.
• Poêles à granulés SEGUIN (Pellet stoves) Pellet stoves offering automated heating with programmable temperature control. Models include design, silent, and mixed wood-pellet variants. Power ranges from 6kW to 11kW. Features Multifuoco technology for even heat distribution across multiple rooms. Pellet stove efficiency exceeds 90%.
• Inserts et Foyers SEGUIN (Inserts and closed fireboxes) Fireplace inserts and closed fireboxes that transform existing fireplaces or new constructions into efficient heating systems. Available for wood, pellets, gas, and as closed fireboxes. Power ranges from 5kW to 16kW.
• Cheminées SEGUIN (Fireplaces) Fireplaces available in traditional and modern designs, offering architectural integration options for interior heating solutions.
• Poêles Bioéthanol SEGUIN (Bioethanol stoves) Bioethanol stoves providing flameless heating without requiring chimney installation. Portable and easy-to-install options like the UNIK4 model for flame experience without chimney or construction work.
• Cuisinières SEGUIN (Wood and mixed cookers) Cookers that combine cooking functionality with heating. Available in mixed (wood/electric) and wood-only versions. Power ranges from 4kW to 7kW.
• Solutions ENR SEGUIN (Renewable energy solutions) Renewable energy solutions including pellet boilers (via THERMOLAB brand), air conditioning, and photovoltaic systems for comprehensive sustainable home heating and energy.
• SEGUIN brand (own-label appliances) SEGUIN's own brand of wood and pellet heating appliances manufactured in France and Europe. Products include wood stoves, pellet stoves, inserts, fireplaces, and bioethanol stoves, made from cast iron and steel in five production sites.
• PIAZZETTA (sub-brand) Premium Italian brand of pellet and wood stoves and inserts, known for handcrafted ceramic finishes and design excellence. PIAZZETTA products feature Multifuoco technology and were recognized among the favorite brands of French consumers in 2025.
• THERMOLAB (sub-brand) Brand specializing in pellet boilers for central heating and domestic hot water production, manufactured by the SEGUIN Group.
• HWAM (sub-brand) Danish manufacturer of wood and pellet stoves known for Scandinavian design and quality craftsmanship, distributed through the SEGUIN network.
• WIKING (sub-brand) Danish brand specializing in wood-burning stoves with clean combustion technology, part of the SEGUIN brand portfolio.
• VERMONT CASTINGS (sub-brand) American brand of cast iron wood stoves and inserts with traditional designs, distributed through the SEGUIN network.
• LOHBERGER (sub-brand) Austrian manufacturer of wood-burning stoves and cookers, distributed through the SEGUIN network.
• JC BORDELET (sub-brand) French designer brand of high-end chimneys and stoves with artistic and architectural designs, distributed through SEGUIN.
• VULX (sub-brand) Brand of heating appliances distributed through the SEGUIN network.
• SEGUIN QUALIOPI-certified training services Professional training services offered to SEGUIN dealer network partners through the QUALIOPI-certified training center in Randan. Training covers technical, sales, and management topics, with 500+ people trained annually through weekly sessions. Certifies expertise for OPCO-funded programs.

Quantifiable outcome

• 70-85% efficiency for SEGUIN wood stoves (vs. 10-30% for traditional fireplaces)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Eric Gold (Sénateur du Puy-de-Dôme)minorOthers · 1 January 2026Local political figure present at inauguration of SEGUIN's new logistics platform, representing regional government support for the company's development.
• PIAZZETTAcoreChannel Partner/ Reseller/ DistributorPIAZZETTA is a partner brand sold through SEGUIN's dealer network. SEGUIN describes PIAZZETTA as sharing 'two expertises, one same requirement' with SEGUIN. PIAZZETTA pellet stoves feature Multifuoco® technology. The brand was elected among the favorite brands of the French in 2025.
• HWAMminorChannel Partner/ Reseller/ DistributorDanish brand HWAM is distributed through SEGUIN's dealer network as one of the premium brands in the portfolio.
• WIKINGminorChannel Partner/ Reseller/ DistributorWIKING is a Scandinavian brand available through SEGUIN's dealer network.
• VERMONT CASTINGSminorChannel Partner/ Reseller/ DistributorNorth American heritage brand VERMONT CASTINGS is distributed through SEGUIN's network.
• LOHBERGERminorChannel Partner/ Reseller/ DistributorAustrian brand LOHBERGER is part of SEGUIN's brand portfolio.
• JC BORDELETminorChannel Partner/ Reseller/ DistributorFrench decorative fireplace brand JC BORDELET is available through SEGUIN's network.
• THERMOLABminorChannel Partner/ Reseller/ DistributorTHERMOLAB is a brand of the SEGUIN Group offering pellet boilers for central heating systems.
• VULXminorChannel Partner/ Reseller/ DistributorVULX is a brand in SEGUIN's portfolio, available through the dealer network.
• Plantons pour l'AvenircoreStrategic or Co-development PartnerEnvironmental initiative where SEGUIN participates in tree planting programs as part of its sustainability commitments.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Morsø Jernstøberi A/S: Morsø is a Danish cast-iron wood stove manufacturer with Scandinavian design heritage. Conceptually similar to SEGUIN's HWAM and WIKING Danish sub-brands and competes in the same premium European wood stove category.
• Invicta Group: Invicta is the leading French cast-iron wood stove manufacturer, headquartered in Donchery and competing head-to-head with SEGUIN across wood stoves, inserts, and fireplaces in the French residential market. Both companies serve French fireplace specialists with vertically integrated European production.
• MCZ Group: MCZ is a major Italian pellet and wood stove manufacturer distributed across Europe with a strong dealer network. It competes directly with SEGUIN's pellet stove line and PIAZZETTA sub-brand in design-led European markets.
• Palazzetti Lelio S.p.A. Palazzetti is an Italian family-owned manufacturer of pellet stoves, fireplaces, and wood heating products sold through European dealers. Comparable to SEGUIN in product breadth, vertical manufacturing integration, and dealer-led go-to-market.
• RIKA Metallwarenfabrik GmbH: RIKA is an Austrian manufacturer of pellet and wood stoves known for design and automation. Directly comparable to SEGUIN's premium pellet offering and competes in German-speaking and broader European dealer channels.
• Edilkamin S.p.A. Edilkamin is an Italian manufacturer of pellet stoves, fireplaces, and wood stoves distributed through European dealer networks. Comparable product mix and similar emphasis on pellet automation and design differentiation as SEGUIN.
• Jøtul AS: Jøtul is a Norwegian heritage cast-iron wood stove and fireplace manufacturer with strong brand recognition across Europe and North America. Comparable to SEGUIN in cast-iron heritage positioning and premium stove segment overlap (akin to SEGUIN's Vermont Castings offering).
• Spartherm GmbH: Spartherm is a German manufacturer specializing in fireplace inserts and tunnel/panoramic fireplaces. Directly comparable to SEGUIN's inserts-and-fireplaces product line and competing in the premium European fireplace segment.
• Stûv SA: Stûv is a Belgian premium fireplace and stove manufacturer focused on high-end design and efficiency. Comparable to SEGUIN's premium fireplace inserts and JC BORDELET designer segment in the high-end European market.
• HASE Kaminofenbau GmbH: HASE is a German wood stove manufacturer specializing in design-forward cast-iron and steel stoves. Comparable to SEGUIN's design/modern wood stove line and competes for premium German and broader European dealer shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupeseguin
• Facebookfacebook.com/GroupeSeguin
• LinkedInlinkedin.com/company/seguin-duteriez

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe SEGUIN