Roll Forming Services
Roll Forming Services is a Canadian manufacturer that designs and supplies custom roll forming equipment, computer-designed tooling, and the SIMPLY Roll Design software, serving automotive, construction, appliance, and metal-framing manufacturers across North America, Europe, Asia, the Middle East, Africa, and Australia.
- Company typePrivate
- Founded1996
- HeadquartersPickering, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roll Forming Services does
Roll Forming Services Inc. is a privately held Canadian industrial equipment company headquartered in Pickering, Ontario, that designs and supplies custom roll forming machinery, tooling, and related services to manufacturers worldwide. Its core technology centers on the roll forming process—bending sheet metal through successive pairs of contoured rolls at room temperature—and the company delivers turnkey systems integrating custom electronics, servo drives, in-line welding, louvering, embossing, rotary piercing, and rotary punching. Core products include roll forming equipment, computer-designed tooling manufactured with vacuum heat-treated tool steel for extended life, precision rotary dies, and dedicated presses and shears. The company also markets SIMPLY Roll Design, a proprietary Windows-based software for designing roll tooling patterns, and an additional office in Markham, Ontario supports operations.
The company operates a sales-led, quote-based go-to-market model, reaching customers through its website, dedicated email inboxes (info, service, support), and phone contact, with no channel intermediaries. It serves eight vertical end-markets—Automotive, Construction, Appliances, Shelving & Storage, Furniture, Metal Framing, Lighting, and Solar & Wind Power—and claims a global footprint spanning North America, Europe, Asia, the Middle East, Africa, and Australia. Beyond hardware and tooling, revenue streams include software licensing for SIMPLY Roll Design and professional services for troubleshooting, product and process evaluation, and tiered training (basic operator, advanced engineer/supervisor, and tooling design courses).
The business is led by founder and president George Dobrev and competes on engineering depth—citing more than 40 years of combined industry experience—and on the ease-of-use positioning of its design software. No public financials, funding rounds, acquisitions, patents, certifications, or institutional investors are disclosed in the available data, and the company's competitive advantages appear to be concentrated in domain expertise and proprietary tooling design tooling rather than scale, data, or platform effects.
Roll Forming Services firmographics
Firmographics- Name
- Roll Forming Services
- Legal name
- Roll Forming Services Inc.
- Website
- https://rollformingservices.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roll Forming Services is a Canadian manufacturer that designs and supplies custom roll forming equipment, computer-designed tooling, and the SIMPLY Roll Design software, serving automotive, construction, appliance, and metal-framing manufacturers across North America, Europe, Asia, the Middle East, Africa, and Australia.
- Ownership category
- akta.pro rank
Where Roll Forming Services is headquartered
LocationHeadquarters
- HQ city
- Pickering
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Roll Forming Services business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Roll Forming Equipment Supply: Supply of roll forming equipment ranging from dedicated lines to quick changeover production systems. Includes roll formers, rotary dies, presses and dies.
- Tooling Design and Supply: Computer-designed roll tooling manufactured with vacuum heat treatment. Every roll set designed as part of a complete system.
- Training and Consulting Services: Roll forming training courses (basic operators, advanced for engineers/supervisors, tooling design), troubleshooting, and product/process evaluations.
- SIMPLY Roll Design Software: Proprietary roll design software license sold to customers worldwide for roll tooling design.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Roll Forming Services product offering
Product offeringCore offering
Roll Forming Services designs, manufactures, and supplies custom roll forming equipment, tooling, and rotary dies, along with proprietary roll design software (SIMPLY Roll Design). The company also provides troubleshooting, training, and consulting services to industrial manufacturers across automotive, construction, appliance, furniture, and renewable energy sectors.
Product overview
Roll Forming Services is a custom roll forming services provider offering a portfolio of related products and services. The core offerings include SIMPLY Roll Design software for roll tooling design, custom roll forming tooling manufactured to specifications, and roll forming equipment ranging from basic to sophisticated systems. Supporting products include rotary dies and presses/dies. The company also provides complementary services including troubleshooting for roll forming problems, comprehensive training programs (operator, engineering, and tooling design levels), and roll design courses taught by experts with over 40 years of combined experience.
Differentiator
Problem solved
Functional benefit
Brands
- SIMPLY Roll Design: Roll forming design software developed by Roll Forming Services, featuring simple, quick, and easy functionality with metric and imperial design capabilities, windows dialog boxes, drawing preview, strip width calculations, and interactive help.
Companies that use Roll Forming Services
Customer profileSegments8 records
Roll Forming Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roll Forming Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Roll Forming Services competitors and assessment
Company assessmentDirect peers
- Tishken: Tishken produces roll forming equipment, cut-off tooling, and ancillary metal forming machinery for industrial and consumer goods manufacturers—a direct competitor in roll form line equipment.
- Yoder Industries: Yoder manufactures roll forming machinery, tube mills, and custom tooling for industries including construction and automotive—directly comparable in custom roll tooling and equipment supply.
- Gasparini Industries: Gasparini designs roll forming lines and tooling for construction, shelving, and industrial applications—a direct peer in profile-based roll forming systems and custom tooling.
- Samco Machinery: Samco designs and builds roll forming equipment, tooling, and coil processing systems serving HVAC, automotive, construction, and appliance OEMs—a close direct peer across equipment, custom tooling, and turnkey system offerings.
- The Bradbury Group: Bradbury designs and manufactures roll forming equipment, cut-to-length lines, and related metal forming systems for construction, automotive, and HVAC markets—directly overlapping with Roll Forming Services' equipment and tooling offerings.
- Dreistern: Dreistern is a German manufacturer of roll forming lines and tooling for automotive, construction, and shelving applications—directly comparable in profile-based roll forming equipment and tooling.
- Formtek (B+T Group): Formtek is a group of metal forming and processing equipment brands (including Dahlstrom, Lockformer, MetaForm, Yoder) supplying roll forming machinery, tooling, and integrated lines—directly competing across Roll Forming Services' product categories.
- Profilroll: Profilroll designs and manufactures roll forming machines and tooling for profile production across construction, automotive, and storage industries—closely overlapping in equipment, tooling, and process engineering.
Emerging players
- Hengzhong / Hegler (HEGLA): HEGLA and related roll forming specialists supply equipment and tooling for profile-based products including construction, automotive, and solar framing segments—overlapping with Roll Forming Services' customer verticals and equipment offerings.
- data M Sheet Metal Solutions (COPRA): data M develops COPRA, a leading roll forming design and simulation software suite used by roll tooling engineers worldwide—a direct peer to Roll Forming Services' SIMPLY Roll Design software product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Roll Forming Services social profiles
Digital presenceRoll Forming Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll Forming Services leadership team
Management profileNumber of profiles
Roll Forming Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll Forming Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll Forming Services
What does Roll Forming Services do?
Roll Forming Services designs, manufactures, and supplies custom roll forming equipment, tooling, and rotary dies, along with proprietary roll design software (SIMPLY Roll Design). The company also provides troubleshooting, training, and consulting services to industrial manufacturers across automotive, construction, appliance, furniture, and renewable energy sectors.
Is Roll Forming Services a public or private company?
Roll Forming Services is a private company. It is currently operating.
When was Roll Forming Services founded?
Roll Forming Services was founded in 1996. It employs 11 to 50 people.
Where is Roll Forming Services based?
Roll Forming Services is headquartered in Pickering, Canada, in the North America region.
How does Roll Forming Services make money?
Four revenue lines are on record. Roll Forming Equipment Supply is the primary driver. The others are tooling Design and Supply, training and Consulting Services and SIMPLY Roll Design Software.
Who are Roll Forming Services's main competitors?
Direct peers on record are Tishken, Yoder Industries, Gasparini Industries, Samco Machinery, The Bradbury Group, Dreistern, Formtek (B+T Group) and Profilroll. Emerging players are Hengzhong / Hegler (HEGLA) and data M Sheet Metal Solutions (COPRA).
Does Roll Forming Services have an API?
No public API is recorded for Roll Forming Services.