Homes Urban

What Homes Urban does

Homes Urban is a boutique-sized multifamily housing developer and investor operating across the Southeastern United States. Founded in 2013 by J. Russ Davis, Jr. and E.J. Mondor as the successor to Davis Property Group (formed in 1998), the firm develops and acquires Class-A multifamily, single-family rental, student housing, and mixed-use communities in markets across North Carolina, South Carolina, and Georgia. Its portfolio includes more than 14 named projects such as Murphy's Farm (240 homes, Morganton NC), 100 Prince (110 apartments plus 27,000 SF retail, Athens GA), Grandmarc at Clemson (494 student beds), and Vista Towers (263 apartments, Columbia SC), with principals having developed over 15,000 multifamily units cumulatively. The firm reports 1–10 employees and is headquartered in Greenville, SC with a secondary office in Mount Pleasant, SC.

The business operates through two service lines: Development Services (ground-up multifamily, mixed-use, student, and single-family rental development) and Investment Services (acquisition and repositioning of multifamily assets for financial partners). Revenue is generated primarily through rental housing operations across stabilized communities and through development fees, promoted returns, and asset management fees tied to capital-partner investments. The go-to-market relies on direct enterprise sales to financial partners through established banking and capital relationships, combined with municipality partnerships for site access, and direct resident leasing for the stabilized rental book. No technology platform, app, or AI tooling is disclosed; the offering is fundamentally a real estate operating business rather than a technology-enabled one.

The firm is privately held with no disclosed institutional investors or parent company. There are no public funding rounds, M&A activity, or restructuring events in the source data. Pricing is not publicly disclosed: rental rates vary by unit and market, while investment-partnership terms are negotiated individually with each financial partner. Customer concentration risk is split between a long tail of distributed residential renters (low concentration) and an undisclosed but likely small set of financial partners on the institutional side (higher concentration).

Name

Homes Urban

Legal name

Homes Urban Development

Website

https://homesurban.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Homes Urban is a boutique multifamily housing developer and investor that builds and acquires Class-A rental, single-family rental, student housing, and mixed-use communities in the Southeastern United States for residents and institutional financial partners.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Multifamily real estate development
• Property investment management
• Residential rental housing
• Mixed-use development
• Single-family rental

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Rental Housing Operations: Revenue generated from leasing multifamily apartments and single-family rental homes to residents. Properties include suburban garden-style apartments, urban mixed-use developments, and single-family rental communities.
2. Property Investment and Asset Management: Acquisition and repositioning of multifamily assets to generate returns for financial partners. Investment returns delivered through property appreciation and operational performance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Homes Urban is a boutique multifamily rental housing developer and investor. It develops Class-A multifamily housing ranging from urban infill mixed-use to suburban garden-style apartments to single-family rental communities across the Southeastern United States. It also acquires and repositions multifamily assets on behalf of financial partners, delivering investment returns through property appreciation and operational performance.

Product overview

Homes Urban is a boutique-sized multifamily housing developer and investor offering two core service lines: Development Services and Investment Services. The company develops and acquires Class-A multifamily housing, single family rentals, and mixed-use properties throughout the Southeastern United States. Their portfolio includes named communities such as Murphy's Farm, 100 Prince, Grandmarc at Clemson, The Shoals, Homestead at Hartness, Jones Grant, Verda Vista, McBee Station, Vista Towers, and 4000 Margaret, ranging from urban infill mixed-use to suburban garden-style to single family rental product types.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Services

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RangeWater Real Estate: Atlanta-based multifamily developer, investor, and manager operating across the Southeast. Closely comparable to Homes Urban in geography, product mix (garden-style, SFR, mixed-use), and integrated development/investment platform.
• Bell Partners: Multifamily investor and operator with one of the largest apartment portfolios in the Southeast. Comparable to Homes Urban in multifamily focus and Sun Belt concentration, though Bell is significantly larger and institutional.
• Wood Partners: National multifamily developer with deep Southeast presence developing Class-A apartment communities. Comparable to Homes Urban in product type and target geography, though operating at significantly larger scale.
• Mill Creek Residential: Multifamily developer focused on Class-A apartment communities across high-growth US markets including the Southeast. Comparable product type, though Mill Creek operates at greater national scale.
• JLB Partners: Dallas-based boutique multifamily developer focused on Class-A garden-style and mid-rise communities across the Sun Belt, including the Southeast. Highly comparable to Homes Urban in size, product type, and development-led business model.

Broad incumbents

• Mid-America Apartment Communities: Public multifamily REIT with extensive Sun Belt rental housing portfolio. Comparable to Homes Urban's Class-A multifamily focus and Southeast exposure, but operates as a fully institutional, public-market platform.
• Toll Brothers Apartment Living: Multifamily development arm of Toll Brothers building luxury mid-rise and garden apartments in select Southeast markets. Overlaps with Homes Urban on Class-A multifamily but operates as part of a much larger, publicly backed homebuilder platform.
• Greystar Real Estate Partners: Largest US multifamily property manager, developer, and investor with broad Southeast operations. Overlaps with Homes Urban's multifamily development and operating footprint but at vastly greater scale and with institutional capital.

Emerging players

• Biltmore Capital Partners: Boutique-sized multifamily investment and development firm operating in Southeastern US markets. Highly comparable to Homes Urban in scale, geography, and integrated development/investment approach.

Others

• Davis Property Group: Predecessor entity to Homes Urban, founded by J. Russ Davis in 1998, that originally developed the majority of the 15,000+ unit track record. Included for historical context given its direct lineage to the current Homes Urban platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homes-urban

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes Urban