Baum Publications

What Baum Publications does

Baum Publications Ltd. is a privately held Canadian B2B print and digital publisher and industrial marketing services company headquartered in Vancouver, British Columbia. Founded in 1986, the company operates two specialist media brands — Heavy Equipment Guide, covering construction, roadbuilding and aggregates, and Recycling Product News, covering solid waste, scrap, demolition, waste management, organics and hauling. These two titles anchor the business, supported by audited print circulation (23,000+ and 12,000+ respectively, published 10x and 8x per year), dedicated websites (heavyequipmentguide.ca and recyclingproductnews.com) reaching a combined 653,000+ unique web users and 1.2M+ yearly page views, and 117,000+ combined e-newsletter subscribers, with active social media presences on LinkedIn, Facebook, X and YouTube.

The core technology is a multi-channel B2B publishing platform that combines editorial content, audience databases and distribution across print, web, email and social. Baum monetizes this platform through four revenue streams: print advertising (display, classifieds, sponsored content), digital advertising (banner ads, media planning, social campaigns, AdWords, audience retargeting), publishing and content marketing services (articles, case studies, advertorials, whitepapers, company profiles, product pages), and website development services (site builds, CMS, landing pages, newsletters, analytics). Pricing is quote-based and tailored to advertiser scope, duration and placement rather than published tiered rates.

Go-to-market is sales-led, with a dedicated sales function including an Associate Publisher and VP of Sales, supported by account executives engaging directly with equipment manufacturers, equipment dealers and industry associations. Primary customers are large enterprise OEMs such as Caterpillar, Volvo Construction Equipment, John Deere, Bobcat, Takeuchi and Western Star, complemented by mid-market dealers (Brandt, SMS Group) and trade associations such as the Association of Equipment Manufacturers. The company reaches 800,000+ industry professionals annually across all channels and has 11-50 employees.

Name

Baum Publications

Legal name

Baum Publications Ltd.

Website

https://baumpub.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Baum Publications is a Canadian B2B publisher operating Heavy Equipment Guide and Recycling Product News, serving equipment manufacturers, dealers and industry associations with print magazines, industry websites, e-newsletters and content marketing services across construction and recycling verticals.

Ownership category

akta.pro rank

Product category

B2B Trade Publishing and Industrial Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• B2B trade publishing
• Industrial advertising services
• Construction industry media
• Content marketing services
• Digital publishing solutions

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Advertising: Advertising space sales in print magazines including Heavy Equipment Guide (23,000+ circulation, 10x/year) and Recycling Product News (12,000+ circulation, 8x/year). Revenue generated from display ads, classifieds, and sponsored content placements in physical publications.
2. Digital Advertising: Online advertising across websites (heavyequipmentguide.ca, recyclingproductnews.com) including banner ads, display advertising, media planning and management, social media campaigns, ad word campaigns, and audience retargeting. Total web properties reach 1.2M+ yearly page views and 720,000+ unique visitors.
3. Publishing & Content Marketing: Custom content creation services including articles, case studies, advertorials, whitepapers, company profiles, and product pages. Content is distributed through company publications and platforms to serve client marketing needs.
4. Website Development Services: Web development partner services including website creation, content management systems, landing pages, newsletters, and analytics implementation for clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Baum Publications is a B2B print and digital publisher operating two vertical trade magazines — Heavy Equipment Guide (construction, roadbuilding, aggregates) and Recycling Product News (solid waste, recycling) — and sells advertising space across these publications along with related digital, e-newsletter, and social media inventory. The company also provides custom content marketing services (articles, case studies, advertorials, whitepapers, company profiles) and website development services for industrial-sector clients.

Product overview

Baum Publications is a B2B print and digital publisher and industrial marketing services company operating two main publication brands: Heavy Equipment Guide (covering construction, roadbuilding and aggregates markets) and Recycling Product News (covering solid waste and recycling industries). These are complemented by advertising services (print, digital, social media, AdWords, audience targeting), publishing & content marketing (articles, case studies, advertorials, whitepapers), and website development services. The company reaches over 800,000 industry professionals through magazines, websites, newsletters, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Heavy Equipment Guide: Leading publication covering the latest industry news, product information and new equipment technologies for the construction, roadbuilding and aggregates markets. Delivering insight into equipment and technology for contractors for over 35 years.
• Recycling Product News

Products and services

• Heavy Equipment Guide Leading B2B print and digital magazine for the construction, roadbuilding, and aggregates markets. Published 10 times per year with 23,000+ audited print circulation and a digital property attracting 455,000+ unique web users and 760,000 page views annually, plus an e-newsletter reaching 81,000 subscribers. Delivered to equipment manufacturers, dealers, and contractors seeking industry news, product information, and equipment technology coverage.
• Recycling Product News Print and digital B2B magazine covering industry news, product information, and new equipment technologies for the solid waste and recycling industry. Published 8 times yearly with 12,000+ print circulation, 198,000+ web users, and an e-newsletter reaching 36,000 subscribers. Serves advertisers and readers across scrap, demolition, waste management, organics, and hauling sectors.
• Advertising Services Full range of advertising opportunities including print advertising, digital advertising, media planning and management, social media campaigns, AdWords campaigns, and audience targeting and retargeting. Sold to equipment manufacturers, dealers, and industry associations across Heavy Equipment Guide, Recycling Product News, and their associated digital properties.
• Publishing & Content Marketing Services Custom content creation services including articles, case studies, advertorials, whitepapers, company profiles, and product pages. Content is developed by the Baum editorial team and distributed through the company's publications and digital platforms to serve client marketing and lead generation needs in construction and recycling industries.
• Website Development Services Web development partner services including website creation, content management systems, landing pages, newsletters, and analytics implementation for industrial-sector clients.

Quantifiable outcome

• Reach 800,000+ industry professionals across all channels
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recycling Today: Endeavor/GIE Media's flagship title covering scrap, waste, and recycling markets. Direct B2B trade publishing peer to Recycling Product News in editorial scope and advertiser base.
• Waste360: Informa Markets B2B media brand covering the solid waste and recycling industry. Comparable as a multi-channel trade publisher competing for the same recycling and waste-management advertisers.
• Pit & Quarry: Endeavor Business Media B2B publication covering aggregates producers and equipment buyers. Comparable trade publisher overlapping with Baum's aggregates/roadbuilding coverage.
• Construction Equipment Magazine: Informa-owned B2B magazine serving the construction equipment market with editorial coverage of machines and technology. Closest US-based peer to Heavy Equipment Guide in editorial scope and advertiser base.
• Equipment World: Randall-Reilly's flagship construction equipment publication serving contractors and fleet managers with print, digital, and video content. Directly comparable as a B2B trade publisher covering heavy equipment buyers in North America.
• ForConstructionPros.com: AC Business Media's site serving construction contractors with product reviews, news, and how-to content. Directly comparable digital-first B2B publisher in the same equipment and contractor audience.
• OEM Off-Highway: Endeavor Business Media title covering OEM equipment engineering and component design. Comparable B2B trade publisher targeting the heavy equipment manufacturer ecosystem.
• Better Roads: Endeavor Business Media B2B brand covering road construction and infrastructure equipment. Comparable trade publisher in the same heavy equipment and roadbuilding verticals as Heavy Equipment Guide.

Broad incumbents

• Randall-Reilly: Large US-based B2B media company operating Equipment World, Aggregates Manager, and other heavy equipment and trucking titles. Broader incumbent competitor with overlapping audiences and deeper digital/data product offerings.
• Endeavor Business Media: Large B2B media portfolio company owning OEM Off-Highway, Pit & Quarry, Recycling Today, and Better Roads. Broad incumbent competitor across Baum's verticals with significantly more resources for product development and acquisitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HeavyEquipGuide
• YouTubeyoutube.com/channel/UCK4eU7B8jVlMa-8ZR1u-Zzw
• Facebookfacebook.com/HeavyEquipmentGuide
• LinkedInlinkedin.com/company/heavy-equipment-guide

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baum Publications