Cramer
Cramer is a privately held, family-owned B2B flavor and fragrance manufacturer, founded in 1939 in Chile. It serves food, beverage, personal care, and home care clients across Latin America via offices in four countries and a 20+ country distributor network.
- Company typePrivate
- Founded1939
- HeadquartersSantiago, Chile
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cramer does
Cramer (legal name Carlos Cramer Productos Aromáticos S.A.C.I.) is a privately held, family-owned manufacturer of flavors and fragrances headquartered in Santiago, Chile. Founded in 1939 and tracing its entrepreneurial tradition to late-19th-century Germany, the company serves B2B customers in the food and beverage, personal care, home care, fine perfumery, industrial, and pet product industries. It operates through wholly-owned subsidiaries in Chile, Brazil, Peru, and Bolivia and a distributor and representative network that covers more than 20 countries across Latin America, Central America, the Caribbean, and Europe.
The company's core offering is custom-developed flavors and fragrances tailored to each client's product specification. R&D and production are supported by a proprietary e-capture technology that combines e-nose equipment with gas chromatographs coupled to mass spectrometers to identify aromas in their natural state at up to 90% efficiency, plus pilot plants for application testing, 24-hour robotic continuous manufacturing, and a Smart Order system that anticipates replenishment. Its proprietary specialty-ingredient portfolio includes Grainseal® (extruded granular aromas), Flavorsweet® (sweetness and sugar reduction), Authentica® (natural flavors via chromatography), Driseal® (spray-dried flavor powders), Flavorbase® (masking for plant-based and protein-rich products), DRISCENT® (micro-encapsulated fragrance powders), and CAPSCENT® (textile micro-encapsulation), alongside a service line for olfactory logos (odotypes).
Cramer runs a direct sales-led go-to-market with regional commercial teams in each operating country, supported by an in-house marketing and FIS function that surfaces opportunities and proposes concepts. Revenue is generated through B2B project-based custom development and supply, with pricing quote-based and not publicly disclosed. The company holds FSSC 22000, ISO 9001, ISO 14001, ISO 45001, and Sedex certifications and is a member of IOFI, IFRA, and FEMA; it reports 100% renewable electricity and a 45-50% waste recovery rate with a target above 50%.
Cramer firmographics
Firmographics- Name
- Cramer
- Legal name
- Carlos Cramer Productos Aromáticos S.A.C.I.
- Website
- https://cramerlatam.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cramer is a privately held, family-owned B2B flavor and fragrance manufacturer, founded in 1939 in Chile. It serves food, beverage, personal care, and home care clients across Latin America via offices in four countries and a 20+ country distributor network.
- Ownership category
- akta.pro rank
Cramer industry classification
Industry- Product category
- Flavor and Fragrance Manufacturing
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Flavors, Fragrances & Aroma Chemicals (IMAEABAE)
- akta.pro secondary industries
- Flavor Houses & Compound Flavor Manufacturing (AFAJADAA), Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Natural & Clean Fragrance (CRABADAG), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Cramer is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices4 records
Markets served
Cramer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Flavor Development and Manufacturing: Cramer creates bespoke flavors for the food and beverage industry, including natural flavors, flavorsweet lines, flavorbase masking solutions, umami enhancers, and functional ingredient flavors. Revenue is generated through direct B2B engagements with food and beverage manufacturers across Latin America.
- Custom Fragrance Development and Manufacturing: Cramer develops personalized fragrances for personal care, home care, fine perfumery, industrial applications, and pet products. The company offers vegan fragrances, chlorinated-product fragrances, odorblock technologies, and micro-encapsulated fragrance systems (Driscent®, Capscent®). Revenue comes from direct B2B relationships with consumer goods manufacturers.
- Specialty Ingredient Lines (Grainseal®, Flavorsweet®, Authentica®, Driseal®): Proprietary specialty ingredient product lines (Grainseal, Flavorsweet, Authentica, Driseal) sold as proprietary formulations to food and beverage clients, often as differentiated technology-embedded ingredients.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Cramer product offering
Product offeringCore offering
Cramer develops and manufactures custom flavors and fragrances for B2B clients in the food & beverage, personal care, and consumer goods industries across Latin America. Its offering combines a portfolio of proprietary specialty ingredient lines (Grainseal®, Flavorsweet®, Flavorbase®, Driseal®, Authentica®, Driscent®, Capscent®, Vegan Fragrances) with in-house processing technologies such as e-capture, micro-encapsulation, spray-drying, extrusion, and chromatography, plus an Olfactory Logo service for brand identity. The company operates its own pilot plants and a 24-hour continuous robotic manufacturing line to deliver tailored, project-based flavor and fragrance solutions.
Product overview
Cramer is a B2B supplier of flavors and fragrances headquartered in Chile with operations across Latin America. The company offers two core product lines: Sabores (Flavors) including branded technologies like Grainseal®, Flavorsweet®, Flavorbase®, Driseal®, Authentica®, and Sabores Naturales® for food and beverage applications; and Fragancias (Fragrances) featuring micro-encapsulation technologies DRISCENT® and CAPSCENT®, plus vegan fragrances, chlorinated-product fragrances, and Odorblock technology for personal care, home care, and industrial uses. Additionally, Cramer offers strategic services such as Olfactory Logo (odotype) development for brand identity. The portfolio spans from commodity flavors to premium differentiated offerings including Umami, Masstige, and Extremo flavor concepts.
Differentiator
Problem solved
Functional benefit
Brands
- Grainseal: Granulated aromas line obtained from extrusion technology. Ideal for candies, confectionery, teas, among others.
- Flavorsweet
- Flavorbase
- Driseal
- Authentica
- Sabores Naturales
- DRISCENT
- CAPSCENT
Products and services
- Grainseal® (flavors) Proprietary encapsulated flavor line using extrusion technology, sold to food and beverage manufacturers requiring controlled flavor release and processing stability.
- Flavorsweet® Proprietary sweet flavor line sold to food and beverage manufacturers for use in sweet-tasting product applications.
- Flavorbase® Proprietary base flavor line sold to food and beverage manufacturers as foundational flavor building blocks for product formulations.
- Driseal® Proprietary encapsulated flavor line using spray-drying technology, sold to food and beverage manufacturers for applications requiring flavor stability and protection.
- Authentica® Proprietary natural flavor line supported by chromatography-based authentication, sold to food and beverage manufacturers seeking verified natural flavor solutions with anti-fraud traceability.
- Sabores Naturales® (Natural Flavors) Proprietary natural flavor range sold to food and beverage manufacturers pursuing clean-label and natural ingredient positioning.
- Driscent® (fragrances) Proprietary micro-encapsulated fragrance line sold to personal care, cosmetic, and household product manufacturers for controlled scent release.
- Capscent® Proprietary encapsulated fragrance line sold to personal care, cosmetic, and household product manufacturers requiring scent stability and controlled release.
- Vegan Fragrances Vegan-certified fragrance range sold to personal care, cosmetic, and household product manufacturers serving vegan and animal-free product markets.
- Chlorinated Product Fragrances (Fragancias para Productos Clorados) Specialty fragrance range formulated for use in chlorinated cleaning and household products, sold to home care manufacturers.
- Odorblock Fragrances (Fragancias Odorblock) Functional fragrance range designed to mask or block unwanted odors, sold to home care and personal care manufacturers.
- Olfactory Logo (Logo Olfativo) service Brand identity service that develops custom signature scents (odotypes) for client companies, applying Cramer's Olfactive Pyramid methodology to build olfactory brand identity. Sold to corporate clients, primarily in consumer-facing industries.
Quantifiable outcome
- E-capture technology identifies aromas at up to 90% efficiency
- +3 more outcomes
Companies that use Cramer
Customer profileSegments4 records
Ideal customer profiles2 records
Cramer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Cramer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- Four External Waste Recovery Companies (unnamed)supportingCramer works regularly with four external companies, plus two additional partners depending on the type of industrial waste, to manage waste recovery and recycling. These companies are approved by the regional Health Ministry (Seremi) and guarantee recovery or reuse of materials including plastics, paper, cardboard, wood, metals, and drums/barrels. This partnership supports Cramer's sustainability plan and green seal policy for industrial waste treatment.
- Kreglinger EuropesupportingKreglinger Europe serves as Cramer's flavor distribution partner in Belgium, enabling Cramer to supply European clients from its location at Grote Mark 7, 2000 Antwerp, Belgium. This is part of Cramer's international expansion beyond Latin America.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Cramer competitors and assessment
Company assessmentDirect peers
- Robertet: French family-controlled F&F specialist with deep expertise in natural ingredients and fine fragrances. Robertet competes with Cramer in personal care and home care fragrance categories and operates globally with Latin American distribution.
- Takasago: Japanese F&F manufacturer with global footprint serving food, beverage, and personal care customers. Takasago operates in Latin America and competes with Cramer for both flavor and fragrance accounts among multinational brand owners.
- Mane: Privately held French family-owned F&F house — comparable in ownership structure and mid-large scale to Cramer. Mane operates a global creation and manufacturing network with presence in Latin America, competing for the same multinational and regional CPG customers.
- Sensient Technologies: US-listed specialty ingredients and F&F company with a strong flavors & fragrances segment. Sensient serves food, beverage, and personal care manufacturers globally and overlaps with Cramer in custom flavor development and natural ingredient lines.
- T. Hasegawa: Japanese flavor house with global operations serving food and beverage manufacturers. T. Hasegawa competes with Cramer in custom flavor creation, particularly in beverage, dairy, and confectionery categories across international markets.
Broad incumbents
- DSM-Firmenich: Global F&F and nutrition major formed by the merger of DSM and Firmenich. The combined entity competes with Cramer across flavors, fragrances, and functional ingredients, with significant LatAm operations serving multinational CPG clients.
- Symrise: Top-four global F&F company (German, publicly listed) with strong presence in Latin American food, beverage, and personal care markets. Symrise competes with Cramer across both flavor and fragrance categories, particularly in Brazil and Mexico.
- International Flavors & Fragrances (IFF): Top global F&F manufacturer (US-listed) following its merger with DuPont Nutrition & Biosciences. IFF offers overlapping taste, scent, and functional ingredient portfolios to the same multinational customer base Cramer serves across LatAm.
- Givaudan: The world's largest flavors and fragrances company (Swiss, publicly listed) with full F&F portfolio serving global CPG clients. Givaudan competes directly with Cramer for multinational food, beverage, and personal care accounts and operates local creation centers across Latin America.
Emerging players
- Treatt: UK-listed manufacturer of specialty flavor and fragrance ingredients with focus on natural and citrus-derived materials. Treatt serves a similar customer base of F&B and personal care manufacturers but at a smaller scale and ingredient-tier focus than Cramer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cramer social profiles
Digital presenceCramer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cramer leadership team
Management profileNumber of profiles
Profiles5 records
Cramer subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cramer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cramer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cramer
What does Cramer do?
Cramer develops and manufactures custom flavors and fragrances for B2B clients in the food & beverage, personal care, and consumer goods industries across Latin America. Its offering combines a portfolio of proprietary specialty ingredient lines (Grainseal®, Flavorsweet®, Flavorbase®, Driseal®, Authentica®, Driscent®, Capscent®, Vegan Fragrances) with in-house processing technologies such as e-capture, micro-encapsulation, spray-drying, extrusion, and chromatography, plus an Olfactory Logo service for brand identity. The company operates its own pilot plants and a 24-hour continuous robotic manufacturing line to deliver tailored, project-based flavor and fragrance solutions.
Is Cramer a public or private company?
Cramer is a private company. It is classified as family owned and is currently operating.
When was Cramer founded?
Cramer was founded in 1939. It employs 251 to 500 people.
Where is Cramer based?
Cramer is headquartered in Santiago, Chile, in the Latin America region.
How does Cramer make money?
Three revenue lines are on record. Custom Flavor Development and Manufacturing is the primary driver. The others are custom Fragrance Development and Manufacturing and specialty Ingredient Lines (Grainseal®, Flavorsweet®, Authentica®, Driseal®).
Who are Cramer's main competitors?
Direct peers on record are Robertet, Takasago, Mane, Sensient Technologies and T. Hasegawa. Broad incumbents are DSM-Firmenich, Symrise, International Flavors & Fragrances (IFF) and Givaudan. Treatt is listed as an emerging player.
Does Cramer have an API?
No public API is recorded for Cramer.
What industry is Cramer in?
Cramer's product category is Flavor and Fragrance Manufacturing. Its primary akta.pro industry code is IMAEABAE, Flavors, Fragrances & Aroma Chemicals, with a secondary code of AFAJADAA, Flavor Houses & Compound Flavor Manufacturing. Its NAICS code is 311930 and its SIC code is 2844.