Editorial El Manual Moderno

Academic and Scientific Publishingmanualmoderno.com

Editorial El Manual Moderno (operating as Hogrefe México) is a Mexican scientific publisher offering psychology and health sciences books, locally normed assessment instruments, and online evaluation platforms to clinicians, educators, HR professionals, and healthcare practitioners across 18 Latin American countries.

Company typePrivate
Founded1949
HeadquartersCiudad De León, Mexico
Headcount51–100
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Editorial El Manual Moderno does

Editorial El Manual Moderno is a Mexican scientific and academic publishing company founded in 1949 and headquartered at Av. Sonora 206, Col. Hipódromo, Mexico City, operating today as Hogrefe México following its 2018 merger with Vesalius and integration into the Germany-headquartered Hogrefe Group. The company maintains a catalog of more than 4,044 titles and 41 journals across psychology, health sciences, and language learning, and distributes products and services to 18 countries through its e-commerce storefront at hogrefe.mx, brick-and-mortar Tiendas Hogrefe México locations, and a network of official national and international representatives.

Its core products fall into three lines: (1) standardized psychological and neuropsychological assessment instruments with locally adapted Latin American norms, including SENA, BANFE-3, WISC-V, ADOS-2, ATENTO, CUIDA, and the 2026-launched EFECS, priced per unit or kit between roughly MXN$4,121 and MXN$177,915; (2) academic and professional books in psychology subdisciplines, medicine, nursing, dentistry, nutrition, physiotherapy, and language learning (via the Hemybooks sub-brand), priced between MXN$190 and MXN$3,500 with select e-books offered free; and (3) digital services and online assessment platforms, including Hogrefe ToolBox and UNIVERSITEA, delivered on a recurring subscription basis, alongside professional development through courses, workshops, webinars, and the annual International Summit on Psychological Evaluation.

Revenue is generated primarily through one-time unit sales of books and assessment instruments, supplemented by subscription-based digital assessment services, professional services revenue from training and events, and a freemium layer of free e-books. The company employs 51-100 people in Mexico and executes a sales-led go-to-market combining direct e-commerce, representative-led enterprise sales, and professional community engagement through events, newsletters, and a 2026 strategic alliance with CNEIP to promote continuing education in psychology. Pricing is publicly disclosed across the catalog, and the company serves clinical psychologists, educational institutions, HR departments, and healthcare professionals across Latin America.

Editorial El Manual Moderno firmographics

Firmographics

Name: Editorial El Manual Moderno
Legal name: Editorial El Manual Moderno
Website: https://manualmoderno.com
Company type: Private
Founded year: 1949
Operating status: Operating
Headcount range: 51–100 employees
Short description: Editorial El Manual Moderno (operating as Hogrefe México) is a Mexican scientific publisher offering psychology and health sciences books, locally normed assessment instruments, and online evaluation platforms to clinicians, educators, HR professionals, and healthcare practitioners across 18 Latin American countries.
Ownership category
akta.pro rank

Editorial El Manual Moderno industry classification

Industry

Product category: Academic and Scientific Publishing
NAICS: Book Publishers (513130)
SIC: Books: Publishing Or Publishing & Printing (2731)
akta.pro primary industry: Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD)
akta.pro secondary industry: Assessment, Testing & Exam Prep Publishing (MPAJABAF)

Keywords

Academic publishing
Psychological assessment instruments
Health sciences textbooks
Language learning books
Scientific books

Where Editorial El Manual Moderno is headquartered

Location

Headquarters

HQ city: Ciudad De León
HQ country: Mexico
HQ region: Latin America

Offices1 record

Markets served

Editorial El Manual Moderno business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Book Sales: Sale of academic and professional books in psychology, health sciences, languages, and general topics. Products include one-time purchase books and e-books, some with free offerings.
Assessment Instruments: Sale of psychological and educational assessment instruments including test kits, correction pins, and scoring materials. Products are sold as complete games or individual components.
Digital Services: Online assessment services including clinical and school evaluation platforms, HR evaluation services, and online tools like UNIVERSITEA and Hogrefe ToolBox.
Educational Services: Courses, workshops, webinars, and events for professional development in psychology and health sciences.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Assessment Instruments
Unit Pricing	Pay-as-you-go	Books
Freemium	Pay-as-you-go	Free eBooks

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Editorial El Manual Moderno product offering

Product offering

Core offering

Editorial El Manual Moderno (operating as Hogrefe México) publishes and distributes scientific and academic books in psychology, health sciences, and language learning, alongside standardized psychological and educational assessment instruments (kits, scoring materials, and correction pins). It also operates online assessment platforms (Hogrefe ToolBox, UNIVERSITEA) and a digital library for professional and institutional use.

Product overview

Hogrefe México (formerly Editorial El Manual Moderno integrated with Vesalius) operates as a comprehensive educational and scientific publishing platform offering three core product lines: (1) Assessment Instruments including standardized psychological evaluations like SENA, BANFE-3, WISC-V, ADOS-2, ATENTO, CUIDA, and EFECS for clinical, educational, and organizational use; (2) Scientific Books spanning psychology subcategories (Clinical, Educational, Forensic, Organizational, Health, Social), health sciences (Medicine, Nursing, Dentistry, Nutrition, Physiotherapy), and language learning through Hemybooks; (3) Digital Products and Online Services including e-books, digital library access, Hogrefe ToolBox, and UNIVERSITEA for remote assessment delivery. The portfolio serves professionals and institutions in psychology, healthcare, and education across Latin America with locally adapted norms (baremos latinoamericanos).

Differentiator

Problem solved

Functional benefit

Brands

Manual Moderno: Primary publishing brand for psychology and health sciences books
Hemybooks

Products and services

Psychology Books Scientific and academic books covering psychology sub-disciplines for individual practitioners, students, and institutional libraries in Latin America.
Health Sciences Books Academic and clinical reference books for medical, nursing, dentistry, nutrition, and physiotherapy professionals and students in Spanish-speaking markets.
Hemybooks (Language Learning Books) Language-learning books and materials distributed under the Hemybooks sub-brand for individual learners and language programs.
SENA (Sistema de Evaluación de Niños y Adolescentes) Standardized assessment instrument for evaluating children and adolescents across multiple psychological domains, used by clinical and educational psychologists.
BANFE-3 (Batería Neuropsicológica de Funciones Ejecutivas y Lóbulos Frontales) Neuropsychological battery for assessing executive functions and frontal lobe integrity, used by clinical psychologists and neuropsychologists.
WISC-V (Escala Wechsler de Inteligencia para Niños - Quinta edición) Standardized intelligence assessment for children (Spanish-language fifth edition), used by clinical and school psychologists for cognitive evaluation.
ADOS-2 (Escala de Observación para el Diagnóstico del Autismo - 2) Standardized observational instrument for diagnosing autism spectrum disorder, used by clinical and educational professionals.
ATENTO (Cuestionario para la Evaluación de las Funciones Ejecutivas y el TDAH) Questionnaire for evaluating executive functions and ADHD in school and family contexts, used by school psychologists and clinicians.
CUIDA (Cuestionario para la Evaluación de Adoptantes, Cuidadores, Tutores y Mediadores) Questionnaire for assessing candidates in adoption processes, including adopters, caregivers, guardians, and mediators, used by adoption professionals and clinical psychologists.
EFECS (Evaluación de las Funciones Ejecutivas y Cognición Social) Assessment instrument for evaluating executive functions and social cognition, designed for clinical, educational, and organizational applications.
Hogrefe ToolBox Online platform for digital administration, scoring, and management of psychological and educational assessments, used by clinical, educational, and HR professionals.
UNIVERSITEA Online service for educational and institutional assessment administration and scoring, used by universities, schools, and HR departments.
Biblioteca Digital (Digital Library) Digital library providing e-books and electronic resources for academic and professional users across psychology, health sciences, and language learning.
Professional Development Services (Courses, Workshops, Webinars, and Events) Courses, workshops, webinars, and professional events for continuing education and professional development in psychology and health sciences.

Companies that use Editorial El Manual Moderno

Customer profile

Segments4 records

Ideal customer profiles4 records

Editorial El Manual Moderno technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Editorial El Manual Moderno partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

CNEIP (Consejo Nacional para la Enseñanza e Investigación en Psicología)coreStrategic or Co-development Partner · 14 May 2026Strategic alliance announced at the LII Congreso Nacional de Psicología for academic and professional development of psychology in Mexico. The partnership aims to promote continuing education and evidence-based practice through joint initiatives.
VesaliuscoreStrategic or Co-development PartnerIntegration of Vesalius with Editorial El Manual Moderno formed Hogrefe México, combining international editorial strength with local market expertise for scientific content in health sciences and behavior.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Editorial El Manual Moderno competitors and assessment

Company assessment

Broad incumbents

Springer Nature: Global academic publisher with significant psychology, behavioral science, and health sciences publishing programs. Competes indirectly with Manual Moderno's scientific book catalog and journal portfolio.
Elsevier Health Sciences: Elsevier's health sciences division publishes medical textbooks, clinical reference works, and journals. Broad incumbent competing in the same medical and health sciences publishing space as Manual Moderno.
Wolters Kluwer Health: Major publisher of medical, nursing, and health sciences books, journals, and reference materials globally. Competes in the same health sciences publishing category as Manual Moderno's Ciencias de la Salud catalog.
McGraw-Hill Education: Global educational publisher with extensive medical and higher education book and assessment portfolios. Operates broadly in the same publishing categories as Manual Moderno, with overlapping health sciences and assessment content.
Hogrefe Verlag (Germany): Parent publishing house of Hogrefe Group, headquartered in Germany. Originator of the psychological assessment instruments (WISC-V, ADOS-2, etc.) that Manual Moderno distributes in Mexico and Latin America. Most relevant peer for sourcing and product development comparison.

Direct peers

PAR (Psychological Assessment Resources): PAR publishes psychological assessment instruments and tests for clinical, educational, and organizational use. Direct competitor to Manual Moderno's psychological evaluation product line including SENA, BANFE-3, and ATENTO.
Pearson Clinical and Talent Assessment: Pearson's clinical division publishes standardized psychological assessment instruments (WISC, WAIS, ADOS) globally. It is the most direct competitor to Manual Moderno's assessment instrument portfolio, particularly its WISC-V and ADOS-2 Spanish editions.
Editorial Médica Panamericana: Leading Spanish-language medical and health sciences publisher with strong presence across Latin America. Directly competes with Manual Moderno's health sciences catalog (Medicine, Nursing, Dentistry, Nutrition).

Regional players

Editorial El Ateneo: Major Spanish-language publisher based in Argentina with strong medical and health sciences catalog across Latin America. Comparable to Manual Moderno's medical and behavioral science publishing operations.
Editorial Trillas: One of Mexico's largest Spanish-language academic and scientific publishers, covering psychology, education, health sciences, and social sciences. Competes directly with Manual Moderno's book catalog in the Mexican and LATAM markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Editorial El Manual Moderno financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Editorial El Manual Moderno leadership team

Management profile

Number of profiles

Editorial El Manual Moderno funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Editorial El Manual Moderno M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editorial El Manual Moderno

What does Editorial El Manual Moderno do?

Is Editorial El Manual Moderno a public or private company?

Editorial El Manual Moderno is a private company. It is classified as corporate owned and is currently operating.

When was Editorial El Manual Moderno founded?

Editorial El Manual Moderno was founded in 1949. It employs 51 to 100 people.

Where is Editorial El Manual Moderno based?

Editorial El Manual Moderno is headquartered in Ciudad De León, Mexico, in the Latin America region.

How does Editorial El Manual Moderno make money?

Four revenue lines are on record. Book Sales are the primary driver. The others are assessment Instruments, digital Services and educational Services.

Who are Editorial El Manual Moderno's main competitors?

Broad incumbents on record are Springer Nature, Elsevier Health Sciences, Wolters Kluwer Health, McGraw-Hill Education and Hogrefe Verlag (Germany). Direct peers are PAR (Psychological Assessment Resources), Pearson Clinical and Talent Assessment and Editorial Médica Panamericana. Regional players are Editorial El Ateneo and Editorial Trillas.

Does Editorial El Manual Moderno have an API?

No public API is recorded for Editorial El Manual Moderno.

What industry is Editorial El Manual Moderno in?

Editorial El Manual Moderno's product category is Academic and Scientific Publishing. Its primary akta.pro industry code is EDAGABAD, Social Sciences (Psychology, Sociology, Political Science), with a secondary code of MPAJABAF, Assessment, Testing & Exam Prep Publishing. Its NAICS code is 513130 and its SIC code is 2731.