Sportily
Sportily is a UK registered charity operating across Gloucestershire, delivering sport and faith-based activities including holiday clubs, PE provision, community gym sessions, and wraparound care through partnerships with the Diocese of Gloucester, Church of England schools, and local churches.
- Company typePrivate
- Founded2021
- HeadquartersGloucester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sportily does
Sportily is a UK-registered charity (number 1111077), founded in 2021 and previously known as "Psalms", that operates a network of sport and physical activity groups across more than 15 locations in Gloucestershire. The organisation combines multi-sport coaching with Christian faith exploration under a "run by Christians, open to all" positioning and its "Give it a go" motto. Its product portfolio includes core Sport and Faith Sessions, Holiday Clubs (40+ summer camps, 16 Easter camps), ActiveRE Workshops targeting the Gloucestershire Agreed Syllabus, School PE Provision, Leadership in Sport programmes, Specialist PE Lessons (Archery, Korfball, Tchoukball, Handball, mobile climbing wall), Year 6 Residentials at Viney Hill and Tom Roberts Adventure Centre (TRAC Summer Residential), Lunchtime Sports, and bespoke workshops. The Minch Fitness Hub community gym in Minchinhampton (with a youth academy for ages 13-17) and Blakeney Wraparound Care at Blakeney Primary School (breakfast, afterschool, holiday childcare) extend the portfolio into fitness and formal childcare.
The organisation runs on a hybrid delivery model: online self-serve booking via BookWhen (sessions), TeamUp (gym), and a Childcare Bookings portal, combined with venue-based delivery through schools, churches, community halls, Innsworth Hall, and partnership sites such as Viney Hill Christian Adventure Centre. Technology is intentionally light — a website on Church Pages, social channels (Facebook, Instagram, YouTube), online donation systems, and standard safeguarding infrastructure (Thirtyone:Eight Safeguarding Standards Award, 2024). The proprietary "Seven Spaces Model" (CONNECT, EAT, EXPLORE, ENCOUNTER, SERVE, CONTRIBUTE, GROW) underpins its community-building framework.
Sportily is monetised through a mix of small-ticket unit pricing (youth clubs at £1, Pilates/fitness classes £4.50-£7, Strength & Fitness £5.60, Holiday Clubs £17.50, Couch to 5K £2.50-£3, Laser Tag £8, subsidised 50p dance sessions via Lydney Town Council), subscription gym memberships, the Movement Makers recurring giving programme at £10/month (targeting 400 donors), one-off and regular donations registered with the Fundraising Regulator, grant funding, and Department for Education-backed HAF (Holiday Activity and Food) contracts via Gloucestershire County Council. Free sessions are offered through HAF and Summer Pop-up events to remove access barriers. The organisation is supported by the Diocese of Gloucester and Church of England in Gloucestershire, employs full-time and sessional sports and faith coaches plus apprentices, and is staffed by a network of 55 volunteers delivering over 1,000 sport and activity sessions per academic year. Leadership includes Co-CEO/Head of Sport and Faith Rich (Richard Witham), COO Chris, and trustees including Leigh.
Sportily firmographics
Firmographics- Name
- Sportily
- Legal name
- Sportily
- Website
- https://sportily.org.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sportily is a UK registered charity operating across Gloucestershire, delivering sport and faith-based activities including holiday clubs, PE provision, community gym sessions, and wraparound care through partnerships with the Diocese of Gloucester, Church of England schools, and local churches.
- Ownership category
- akta.pro rank
Sportily industry classification
Industry- Product category
- Community Sports and Youth Activity Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where Sportily is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sportily business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Activity Session Fees: Charges for sports sessions, holiday clubs, youth clubs, fitness classes (Pilates, yoga, strength training), and community gym memberships at Minch Fitness Hub. Prices range from £0 to £17.50 per session.
- Donations and Grants: Registered charity (number 1111077) receiving individual donations, grant funding, and support. Accepts one-off and regular donations. Registered with Fundraising Regulator.
- Movement Makers Monthly Giving: Monthly sponsorship program where Movement Makers donate £10/month to sponsor sessions. In return receive Sportily Movement Maker Ball, Certificate, and regular email updates.
- Community Gym Memberships: Minch Fitness Hub gym memberships including youth memberships (ages 13-17) with initial induction, support, and unlimited session access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth Club Sessions |
| Unit Pricing | Pay-as-you-go | Pilates and Fitness Classes |
| Unit Pricing | Pay-as-you-go | Strength and Fitness Classes |
| Unit Pricing | Pay-as-you-go | Holiday Club Sessions |
| Unit Pricing | Pay-as-you-go | Couch to 5K Running |
| Unit Pricing | Pay-as-you-go | Youth Laser Tag Social |
| Unit Pricing | Pay-as-you-go | Family/Community Dance Sessions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Sportily product offering
Product offeringCore offering
Sportily operates a network of sport and physical activity groups across Gloucestershire, delivering youth clubs, afterschool multi-sport clubs, holiday clubs, school PE and faith-exploration workshops, residential adventure camps, and a community gym. It sells sessions, memberships, school programmes, and a monthly donation subscription (Movement Makers) directly to families, children, and partner schools.
Product overview
Sportily is a network of sport and physical activity groups operating across Gloucestershire in partnership with the Diocese of Gloucester, schools, churches, and community organizations. The organization offers a diverse portfolio of products and services centered around its core Sport and Faith Sessions concept, which combines sports activities with Christian faith exploration. The portfolio includes Holiday Clubs and Summer Pop-up Sports Events for children during breaks, School-based programmes (ActiveRE, School PE Provision, Specialist PE Lessons, Leadership in Sport, Lunchtime Sports, and Year 6 Residentials), Community facilities (Minch Fitness Hub community gym and Blakeney Wraparound Care childcare), TRAC Summer Residential adventure camps, and the Movement Makers subscription/donation programme. Activities range from multi-sport sessions and afterschool clubs to Pilates, yoga, family fitness, and adventure sports, all delivered through various booking platforms across 15+ locations throughout Gloucestershire.
Differentiator
Problem solved
Functional benefit
Products and services
- Sport and Faith Sessions Multi-sport and physical activity sessions combining sports activities with Christian faith exploration, delivered across schools, community centres, and open spaces in Gloucestershire for children, families, and adults.
- Holiday Clubs Sports-focused holiday camps for children during school breaks featuring multi-sport activities, games, and adventure sports across multiple Gloucestershire locations including Forest of Dean, Cirencester, and Stonehouse, priced at £17.50 per session.
- ActiveRE Workshops
Quantifiable outcome
- Over 1,000 sport and activity sessions delivered in one academic year
- +2 more outcomes
Companies that use Sportily
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Sportily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sportily partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and major.
- Diocese of GloucestercorePrimary organizational support partner. Sportily operates in partnership with the Diocese of Gloucester and is supported by the Church of England in Gloucestershire. Diocese provides strategic guidance and support for faith-based community sports initiatives.
- Church of England in GloucestershirecoreMain faith-based organizational support. Sportily is supported by the Church of England in Gloucestershire, with all appointments made under CofE safer recruitment framework.
- Christian Adventure Centre Viney HillcoreAdventure activities partnership for Forest of Dean zone. Delivers incredible program of adventure activities at Viney Hill Centre and other Forest of Dean locations.
- Tom Roberts Adventure Centre (TRAC)coreHost venue for TRAC Summer Residential - epic 5-day camps with raft building, pedalo boats, archery, zip lining, sport, drama, art, wide games, fitness fun for school years 6-13.
- West of Severn ChurchesminorChurch partnership supporting Hartpury Triangle area operations.
- Leadon Vale ChurchminorChurch partnership supporting Hartpury Triangle area.
- Highnam Benefice of churchesminorChurch partnership supporting Hartpury Triangle area.
- West Cheltenham ParishminorLocal parish partnership for Cheltenham operations.
- Family SpaceminorCommunity partnership for Cheltenham activities.
- Hesters Way Baptist ChurchminorChurch partnership for Cheltenham delivery.
- Gloucestershire County Council (HAF Programme)majorHoliday, Activity and Food programme partnership. Many summer camps offered as part of HAF programme, free to those receiving benefits-related free school meals. Funded by Department for Education.
- Schools across GloucestershirecorePartnership with Church of England and community primary and secondary schools for delivery of sports programs, PE lessons, afterschool clubs, and leadership development.
- Churches TogetherminorInter-church partnership for community sports activities such as Stonehouse Afterschool Hangout.
- Chatty CafeminorCollaboration for Community Cafe at Innsworth Hall.
- Gloucester Lions Korfball ClubminorExternal referral partner for korfball activities. Adults directed to Gloucester Lions for korfball games and 'Beginners welcome' sessions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sportily competitors and assessment
Company assessmentDirect peers
- StreetGames: UK charity bringing doorstep sport to disadvantaged young people, including HAF programme delivery. Highly comparable model (HAF partner, multi-sport community sessions, volunteer networks) and an obvious competitor for Sportily's HAF-funded holiday clubs.
- Access Sport: UK charity increasing access to community sport for under-served young people through clubs, multi-sport hubs, and volunteer-driven delivery. Comparable community sport / youth access mission and multi-sport club delivery to Sportily.
- Youth Sport Trust: National UK charity focused on PE, school sport, and physical literacy. Comparable in delivering school-based sport programmes, leadership awards (PlayMaker/Sports Leader), and advocacy aligned with Sportily's PE provision and Leadership in Sport products.
- Christians in Sport: UK-wide Christian charity linking sport and faith through chaplaincy, camps, and athlete engagement. Directly comparable to Sportily's faith + sport positioning and school/club delivery model, though operating at national scale.
- Greenhouse Sports: UK charity using sport to engage young people in disadvantaged communities, with embedded school programmes and coach-mentor roles. Highly comparable mission and operating model to Sportily's youth-facing, school-delivered sports charity work.
Broad incumbents
- Sport England: National body distributing public and lottery funding to community sport across England. Not a direct competitor but the principal funding ecosystem in which Sportily operates, and a potential strategic partner or grant source.
- UK Active: UK trade body for the fitness and leisure sector, representing gyms and activity providers. Relevant as the sector body for Sportily's Minch Fitness Hub community gym operations and broader activity-provider positioning.
Emerging players
- Kids Run Free: UK charity organising free, timed children's running events and community activity days in parks. Comparable family/children community sport events with free-access pricing, an emerging alternative to Sportily's free pop-up sports events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sportily social profiles
Digital presenceSportily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportily leadership team
Management profileNumber of profiles
Profiles3 records
Sportily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportily
What does Sportily do?
Sportily operates a network of sport and physical activity groups across Gloucestershire, delivering youth clubs, afterschool multi-sport clubs, holiday clubs, school PE and faith-exploration workshops, residential adventure camps, and a community gym. It sells sessions, memberships, school programmes, and a monthly donation subscription (Movement Makers) directly to families, children, and partner schools.
Is Sportily a public or private company?
Sportily is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sportily founded?
Sportily was founded in 2021. It employs 11 to 50 people.
Where is Sportily based?
Sportily is headquartered in Gloucester, United Kingdom, in the Europe region.
How does Sportily make money?
Four revenue lines are on record. Activity Session Fees are the primary driver. The others are donations and Grants, movement Makers Monthly Giving and community Gym Memberships.
Who are Sportily's main competitors?
Direct peers on record are StreetGames, Access Sport, Youth Sport Trust, Christians in Sport and Greenhouse Sports. Broad incumbents are Sport England and UK Active. Kids Run Free is listed as an emerging player.
Does Sportily have an API?
No public API is recorded for Sportily.
What industry is Sportily in?
Sportily's product category is Community Sports and Youth Activity Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 61162 and its SIC code is 7997.