qwer

What qwer does

qwer (クウェル) is a Tokyo-based creative agency founded in December 2019 and operating as a brand within 株式会社東京通信社 (Tokyo Tsushinsha). The agency delivers integrated creative services spanning creative direction, brand strategy, art direction, communication design, copy writing, creative content production (video, web/landing pages, social media, OOH), PR planning, campaign and event activation, and entertainment content development. There is no proprietary software platform; the product is human-led creative output delivered through project engagements and retainers to clients.

The client base spans large Japanese and global enterprises — including Nike, adidas, Google, Disney, Häagen-Dazs, Salesforce, BMW, Indeed, Mercari, Pairs, Coca-Cola (Qoo), and GU — alongside government and cultural organizations such as the Agency for Cultural Affairs, Ibaraki Prefecture (Ishiota City), the All Japan Judo Federation, and EXPO 2025 Osaka-Kansai. Repeat engagements (Häagen-Dazs across Spring, 40th Anniversary, CREAMY GELATO, and Decorations LP work; GU across AW Womens, Barrel Leg Pants global, and NY flagship localization) indicate retained-client depth within a horizontally-diversified portfolio.

Revenue is generated through project-based fees and retainers, quoted per engagement; pricing is not publicly disclosed and inbound is via direct email ([email protected]) plus portfolio-driven referrals. The firm is led by representative 若月 優 (Wakatsuki Yu) and operates from a Shibuya-ku, Tokyo headquarters at the Tokyo Tsushinsha premises. No external funding, no disclosed revenue or headcount, and no public listing information exists in the source set.

Name

qwer

Legal name

株式会社東京通信社

Website

https://qwer-creative.jp

Company type

Private

Founded year

2019

Operating status

Operating

Short description

qwer is a Tokyo-based creative agency inside Tokyo Tsushinsha, delivering creative direction, brand strategy, art direction, content production, and PR services to Japanese and global enterprises, and government and cultural organizations across fashion, tech, F&B, and entertainment.

Ownership category

akta.pro rank

Headquarters

HQ city

Shinbashi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative and Production Services: qwer generates revenue through project-based creative engagements including creative direction, brand strategy, art direction, communication design, PR planning, content production, and campaign/activation work. Fees are negotiated per project or retainer basis with enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

qwer is a Tokyo-based creative agency offering integrated creative services spanning creative direction, brand strategy, art direction, communication design, PR planning, content production (movies, web, social), and entertainment content development. The agency delivers end-to-end campaign and brand communication work for enterprise clients across fashion, technology, F&B, entertainment, and government sectors, operating as a brand within Tokyo Tsushinsha (株式会社東京通信社).

Product overview

qwer is a creative agency offering integrated creative services including Creative Direction, Brand Strategy, Art Direction, Communication Design, Creative Content production, and Public Relations. The agency operates as a single unified service offering rather than a platform with separate modules, providing end-to-end creative solutions from concept development through production and execution. Services encompass campaign planning, product development, entertainment content creation, and multi-channel brand communication strategies for clients across diverse industries including retail, technology, food & beverage, and cultural organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction Strategic creative direction for brand campaigns, visual concepts, and messaging frameworks delivered to enterprise and government clients across multiple media channels.
• Brand Strategy Development of brand positioning, messaging architecture, and strategic communication frameworks for brand and corporate clients.
• Art Direction Visual art direction for advertising campaigns, photo and video shoots, and branded content materials for corporate clients.
• Communication Design Design and planning of integrated communication strategies across digital and traditional media platforms for brand campaigns.
• Creative Content Production Production of creative content including movies, web content, social media campaigns, landing pages, and branded entertainment for clients.
• Public Relations (PR) Planning Public relations planning and execution including press relations, PR strategy, and PR reflection campaigns for enterprise and government clients.
• Entertainment Content Development Development of entertainment content including short drama productions, documentary films, and event-sponsored activations for brand clients.
• Campaign Planning End-to-end campaign development from concept to execution across digital, OOH, event, and social media touchpoints for brand and product launches.

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• PARTY: Tokyo-based independent creative agency producing brand campaigns, entertainment content, and integrated creative work for major Japanese and global brands. Most directly comparable peer in terms of scale, independent status, and creative-led positioning.
• Wieden+Kennedy Tokyo: Independent creative agency with a flagship Tokyo office serving global brands (Nike, Coca-Cola, etc.) with brand storytelling, campaign work, and cultural activations. The closest peer to qwer's boutique-creative-shop-meets-global-brand-client profile.
• Drill Inc. Tokyo-based independent creative studio known for high-concept advertising, design, and branded content for major brands. Comparable as a Japan-based boutique creative firm working at the intersection of art direction, campaign production, and cultural content.
• Loftwork: Japanese creative company specializing in branding, web/digital design, and community-driven creative projects. Overlaps with qwer on integrated communication design and brand strategy work for enterprise and cultural-sector clients.
• Anomaly (Tokyo): Independent creative agency with a Tokyo presence focused on brand strategy, campaign development, and content production for global brands. Operates with a similar boutique-creative-shop positioning against network incumbents as qwer does.
• Whatever Co. Tokyo-based independent creative agency producing advertising, branded content, and design work for major Japanese brands. Operates at a comparable boutique scale to qwer with a similar emphasis on integrated creative production and brand storytelling.

Broad incumbents

• ADK Holdings: One of Japan's major advertising agency groups with full creative, media, and PR service lines. Competes with qwer for enterprise brand campaigns, though typically at a larger scale and with a network-agency structure.
• Dentsu: Largest Japanese advertising network with global operations. Directly competes for the same enterprise creative briefs as qwer (brand strategy, campaign planning, content production), but with the additional scale of media planning/buying and a much larger account team model.
• TBWA\Hakuhodo: Joint venture combining TBWA's global disruption creative methodology with Hakuhodo's local market strength. Competes with qwer for enterprise and government creative briefs in Japan, particularly those seeking culturally provocative work.
• Hakuhodo: Japan's second-largest advertising agency network, offering full-service creative, media, and PR capabilities. Comparable to qwer as a full-stack creative services provider to enterprise Japanese and global clients, though at vastly larger scale and with integrated media-buying infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about qwer