What Autostar does

Autostar is a privately held Brazilian multi-brand automotive and motorcycle dealership group headquartered in São Paulo and operating as a subsidiary of Grupo Automob, which in turn is controlled by the listed holding company SIMPAR. Founded in 1992 and employing 501–1,000 people, Autostar holds authorized dealer status for nine premium and luxury brands—BMW, MINI, Jaguar, Land Rover, Volvo, Triumph, Harley-Davidson, Ram, and Jeep—across 16+ physical showrooms strategically located in São Paulo's affluent neighborhoods (Vila Olímpia, Jardins, Morumbi, Barra Funda, Santo Amaro, and Butantã). The group's go-to-market is a traditional dealership model: physical showrooms with executive sales teams, online inventory browsing through brand-specific subsites, and direct phone/WhatsApp channels for sales and service scheduling.

The core product set spans new vehicle sales (one-time transactions capturing dealer margin), certified pre-owned vehicle sales through the Autostar Seminovos platform, financial services (vehicle consortium and financing), OEM-authorized after-sales maintenance and parts, and armored vehicle conversion through the SBR Blindados sub-brand. Pricing is unit-based with publicly disclosed per-vehicle prices on the Seminovos channel ranging from approximately R$66,900 for entry-level motorcycles to over R$949,000 for high-end armored premium SUVs. Technology is non-proprietary: the group relies on third-party dealer management systems, standard web platforms for inventory display, and a centralized service scheduling module hosted by Automob. There is no disclosed proprietary software, AI/ML capability, or mobile application.

Revenue mechanics flow through four streams: new vehicle margin (one-time), pre-owned vehicle margin including certification uplift, financial services margin (interest spread and consortium administration fees), and after-sales service and parts. Customer concentration is structurally low at the end-customer level given a fully B2C consumer base, though the group's economics are exposed to a small set of OEM franchise counterparties. The group's strategic positioning under the 'Especialista em Sonhos' (Dream Specialist) tagline targets affluent, brand-conscious consumers across two primary personas—premium/luxury vehicle buyers and motorcycle enthusiasts—supplemented by a secondary segment of value-seeking certified pre-owned buyers.

Name

Autostar

Legal name

Autostar

Website

https://autostar.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Autostar is a São Paulo-based, privately held multi-brand automotive and motorcycle dealership group, authorized to sell and service nine premium brands (BMW, MINI, Jaguar, Land Rover, Volvo, Triumph, Harley-Davidson, Ram, Jeep) across 16+ showrooms, serving affluent individual consumers with new and certified pre-owned vehicles, financing, and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New Vehicles: Sales of new vehicles from multiple premium and luxury brands including BMW, MINI, Jaguar, Land Rover, Volvo, Triumph, Harley-Davidson, Ram, and Jeep. Revenue generated from the margin between wholesale acquisition cost and retail sales price.
2. Pre-owned Vehicle Sales (Seminovos): Sales of certified pre-owned vehicles with warranty. Higher margin opportunities through vehicle reconditioning and certification programs.
3. Financial Services: Financing and consortium (consórcio) services for vehicle purchases. Revenue from interest spreads and administration fees.
4. After-sales Service and Parts: Workshop services, maintenance, and Genuine parts sales for all represented brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autostar is a multi-brand automotive dealership group operating across São Paulo that sells new vehicles from nine premium and luxury brands (Triumph, BMW, MINI, Jaguar, Land Rover, Volvo, Harley-Davidson, Ram, Jeep) and certified pre-owned vehicles through dedicated Seminovos centers. The group supplements vehicle sales with in-house financial services (vehicle financing and consortium), authorized workshop maintenance with genuine parts, and armored vehicle (blindados) conversion services through SBR Blindados.

Product overview

Autostar is a multi-brand automotive and motorcycle dealership group (concessionária) operating as part of the Grupo Automob. The company offers a platform-plus-services architecture centered on vehicle sales across 9 premium and luxury brands (Triumph, BMW, MINI, Jaguar, Land Rover, Volvo, Harley-Davidson, Ram, Jeep), supplemented by financial services (consortium and financing), vehicle maintenance services, and armored vehicle options. The core product is the Seminovos (pre-owned vehicles) platform, supported by brand-specific dealership locations throughout São Paulo.

Differentiator

Problem solved

Functional benefit

Brands

• Triumph: Motorcycle brand sold at Autostar Triumph dealerships
• BMW
• MINI
• Jaguar
• Land Rover
• Volvo
• Harley-Davidson
• Ram
• Jeep
• SBR Blindados

Products and services

• Autostar Seminovos (Certified Pre-owned Vehicle Sales) Sales of certified pre-owned vehicles from premium brands (BMW, MINI, Jaguar, Land Rover, Volvo, Triumph, Harley-Davidson, Jeep, Ram) with warranty and financing options, targeted at individual consumers in the São Paulo market.
• Triumph Motorcycle Dealership Sales of new and pre-owned Triumph motorcycles plus service and genuine parts, offered through authorized Triumph dealership locations in São Paulo.
• BMW Vehicle Dealership Sales of new and pre-owned BMW vehicles through authorized BMW dealership locations across São Paulo, including BMW Jardins, BMW Morumbi, and BMW Vila Olímpia.
• MINI Vehicle Dealership Sales of new and pre-owned MINI vehicles through authorized MINI dealership locations in São Paulo, including MINI Jardins and MINI Vila Olímpia.
• Jaguar Vehicle Dealership Sales of Jaguar luxury vehicles through authorized Jaguar dealership locations in Morumbi and Jardins, São Paulo.
• Land Rover Vehicle Dealership Sales of Land Rover SUVs and crossovers (including Range Rover, Discovery, and F-Pace) through authorized Land Rover dealership locations in São Paulo.
• Volvo Vehicle Dealership Sales of Volvo vehicles including SUVs such as the XC90 PHEV through authorized Volvo dealership locations in Barra Funda and Santo Amaro, São Paulo.
• Harley-Davidson Motorcycle Dealership Sales of new and pre-owned Harley-Davidson motorcycles (Sportster, Softail, Touring) plus service and parts through authorized Harley-Davidson dealerships in São Paulo.
• Ram Truck Dealership Sales of Ram pickup trucks including the Ram 1500 through the authorized Ram dealership at the Butantã location in São Paulo.
• Jeep Vehicle Dealership Sales of Jeep vehicles including Compass, Renegade, and Commander through the authorized Jeep dealership at the Butantã location in São Paulo.
• Financiamento Autostar (Vehicle Financing) Vehicle financing service with customized payment plans and special interest rates offered to customers purchasing vehicles at Autostar dealerships.
• Consórcio Autostar (Vehicle Consortium) Brazilian-style consortium (consórcio) program that lets customers acquire vehicles through scheduled group savings plans, administered by Autostar with associated administration fees.
• Serviços de Manutenção e Agendamento (Maintenance and Parts Service) Authorized after-sales workshop services, scheduled maintenance, and sales of genuine parts for all brands represented by Autostar, with an online service scheduling platform.
• SBR Blindados (Armored Vehicle Service) Armored vehicle conversion and sales service providing bulletproof glass and enhanced security specifications, delivered through the SBR Blindados unit for customers requiring secured vehicles.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Triumph MotorcyclescoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Triumph motorcycle dealer with multiple locations including Triumph Barra Funda, Triumph Nações, and a dedicated seminovos center. Offers full sales, service, and parts for Triumph motorcycles including Street Triple, Tiger, Bonneville, and Trident models.
• BMW Group (BMW and MINI)coreChannel Partner/ Reseller/ DistributorAutostar is an authorized BMW and MINI dealer with locations in Vila Olímpia, Jardins, and Morumbi. Offers full line of BMW and MINI vehicles including new and pre-owned options with financing available.
• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Jaguar and Land Rover dealer with locations in Jardins and Morumbi. Offers full line of Jaguar and Land Rover vehicles including Range Rover, Discovery, and F-Pace models.
• VolvocoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Volvo dealer with locations in Barra Funda and Santo Amaro. Offers Volvo vehicle sales, service, and parts.
• Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Harley-Davidson motorcycle dealer with locations in Santo Amaro and Barra Funda. Offers full line of Harley-Davidson motorcycles including Sportster, Softail, and Touring models with dedicated service center.
• RamcoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Ram truck dealer with location in Butantã. Offers Ram pickup trucks including the Ram 1500.
• JeepcoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Jeep dealer with location in Butantã. Offers Jeep vehicles including Compass, Renegade, and Commander models.
• Grupo AutomobcoreStrategic or Co-development PartnerAutostar is a subsidiary of Grupo Automob, which provides centralized governance, compliance programs, risk management, and shared services including the CRC (Internal Controls, Risks and Compliance) area reporting to SIMPAR's Audit Committee.
• SIMPARcoreStrategic or Co-development PartnerSIMPAR is the parent holding company of Grupo Automob. Autostar falls under SIMPAR's corporate governance structure including the Audit Committee, Ethics and Compliance Committee, and integrated reporting framework.
• Instituto EthosminorGTM or Marketing PartnerPartnership through the 'Selo Empresa Limpa' (Clean Company Seal) program recognizing corporate integrity and anti-corruption practices as part of the Pacto Empresarial pela Integridade.
• United Nations Global CompactminorGTM or Marketing PartnerAutostar (through Grupo Automob) is a signatory to the UN Global Compact, committing to Ten Principles in Human Rights, Labor, Environment, and Anti-Corruption.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grupo Saga: Brazilian automotive dealership group representing brands including Volvo, Jaguar, Land Rover, Chevrolet, and others. Direct peer sharing brand overlap (Volvo, JLR) and a similar multi-brand Brazilian retail model.
• Eurobike: Brazilian motorcycle dealership group operating premium motorcycle brands. Comparable to Autostar's Triumph and Harley-Davidson motorcycle retail operations.
• Grupo Barigui: Brazilian multi-brand automotive dealership group operating across various brands in southern Brazil. Comparable as a multi-brand dealer group operating in Brazil.
• Habi Group: Brazilian motorcycle dealership group representing premium brands including Harley-Davidson. Direct peer in motorcycle retail with overlapping brand representation.
• Grupo Fipase: Brazilian premium automotive dealership group with operations across multiple OEM brands. Comparable multi-brand premium dealership model in Brazil.
• Grupo ABG (Auto Bianca Group): Brazilian premium automotive dealership group authorized for BMW, MINI, Land Rover, Jaguar, and other premium brands. Directly comparable as a multi-brand premium competitor with overlapping brand franchises.
• Grupo Serval: Brazilian premium multi-brand automotive dealership group operating brands such as Porsche, Mercedes-Benz, BMW, Audi, and Land Rover. Directly comparable to Autostar as a competing multi-brand premium dealer in the same Brazilian market.

Regional players

• Iveco Group dealerships (multi-brand retail peers): Other regional Brazilian multi-brand dealer groups outside São Paulo that compete for OEM franchise awards. Comparable as multi-brand Brazilian dealers but with non-overlapping geographic footprint.

Others

• Webmotors: Brazil's largest online vehicle marketplace. Comparable as a channel competing for Autostar's pre-owned (Seminovos) vehicle buyers and indirectly pressuring traditional dealership economics.

Broad incumbents

• SIMPAR (parent): Publicly listed Brazilian holding company and parent of Grupo Automob/Autostar. Relevant context as the listed parent entity encompassing multiple mobility and dealership businesses across Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autostar