The School Of Make Up

What The School Of Make Up does

The School Of Make-up Pte Ltd is a Singapore-based private education institution founded in 1997 that delivers in-person beauty training and WSQ-accredited professional development courses from a single facility at 19 Keppel Road, Jit Poh Building. Its core offering comprises four makeup and hairstyling certifications (Certificate of High Proficiency in Make-up Artistry at $2,400, Certificate of Proficiency in Basic Make-up Artistry at $1,288, Certificate of Proficiency in Professional Hairstyling at $600, and 1-to-1 Personal Make-up / Personal Make-up & Hairstyling sessions at $400–$550) alongside six WSQ-certified courses covering service excellence, retail business development, change management, technology strategy, leadership mastery, and a niche Sun Tzu-based retail strategy course. The institution operates with approximately 8 employees and serves two principal customer segments: aspiring professional makeup artists and individual learners seeking personal grooming skills, plus working retail/service professionals pursuing SkillsFuture-funded certifications, with enterprise relationships including Singapore Airlines, Ministry of Education, ITE, BreadTalk, and YMCA Singapore.

The business model is one-time course fee collection delivered through a direct-to-consumer enrollment motion: prospective students browse course pages on the website, submit online registration forms, and transact confirmations via WhatsApp (+65 9668 8428) and email ([email protected]), with all training conducted strictly by appointment at the Singapore facility. The company discloses no proprietary technology, mobile applications, or platform architecture; its core technology footprint consists of a Wix-hosted website and standard social media presence (Facebook, Instagram) for portfolio marketing. Revenue is split across personal development fees, professional certification fees, and SSG/SkillsFuture-funded WSQ course fees that range $535–$1,500 before subsidies.

The company is privately held with no disclosed parent company, institutional investors, or funding rounds; Principal Peter Angel Wanneck leads the institution, and ownership appears founder-controlled. There are no public awards, patents, trademarks, subsidiaries, M&A activity, regulatory actions, or restructuring events in the record. The firm claims 80,000+ learners trained over its 27-year history, providing brand equity and an alumni base that supports ongoing enrollment and enterprise client acquisition.

Name

The School Of Make Up

Legal name

The School Of Make-up Pte Ltd

Website

https://theschoolofmakeup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The School Of Make-up is a Singapore-based private training institution that delivers in-person makeup artistry, hairstyling, and WSQ-accredited retail/service professional development courses from a single facility, serving aspiring beauty professionals, individual learners, and enterprise clients such as Singapore Airlines and ITE.

Ownership category

akta.pro rank

Product category

Beauty and Vocational Education

NAICS

Cosmetology and Barber Schools (611511)

akta.pro primary industry

Makeup Artistry Training Programs (HSALANAE)

akta.pro secondary industries

Makeup Lessons & Coaching (HSALAHAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Makeup artistry courses
• Hairstyling training
• Professional beauty education
• WSQ certified courses
• Personal grooming lessons

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Makeup and Hairstyling Courses: One-time course fees for professional certification programs including Certificate of High Proficiency in Make-up Artistry ($2,400), Certificate of Proficiency in Basic Make-up Artistry ($1,288), and Certificate of Proficiency in Professional Hairstyling ($600).
2. Personal Development Courses: One-time fees for personal makeup and hairstyling courses including Personal Make-up ($400) and Personal Make-up & Hairstyling ($550).
3. WSQ Accredited Courses: WSQ-certified professional development courses for retail and service industry professionals with SkillsFuture Singapore funding support. Course fees range from $535 to $1,500 before SSG funding subsidies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The School Of Make-up is a Singapore-based beauty education institution that delivers professional make-up artistry and hairstyling certification courses alongside WSQ-accredited service excellence, retail management, and leadership training programs. Courses are conducted in small groups or one-to-one at its single Singapore training facility and cover bridal, fashion, corrective and studio make-up, traditional and modern hairstyling, and SkillsFuture-funded soft-skills modules for working professionals.

Product overview

The School Of Make-up is a beauty education institution offering a comprehensive portfolio of make-up artistry and hairstyling courses alongside WSQ-certified retail and service excellence programs. The core offering comprises four make-up and hairstyling certifications: the Certificate of High Proficiency in Make-up Artistry (advanced 5-day course), Certificate of Proficiency in Basic Make-up Artistry (foundational 3-day course), Certificate of Proficiency in Professional Hairstyling (2-day course), and Personal Make-up/Hairstyling courses for individual skill development. Complementing these are six WSQ-certified courses covering service excellence, strategic retail management (including Sun Tzu's Art of War applications), AI-powered customer engagement tools, leadership mastery, technology strategy, change management, and retail business development. The institution positions itself as a unified training platform serving both beauty industry aspirants and working professionals seeking career advancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate of High Proficiency in Make-up Artistry A 5-day small group advanced certification course covering bridal, fashion, studio, and corrective make-up techniques together with a professional hairstyling module. Designed for aspiring and working professional makeup artists pursuing high-proficiency credentials. Priced at SGD $2,400 with prerequisite of WSQ Service Excellence Essentials.
• Certificate of Proficiency in Basic Make-up Artistry A 3-day small group foundational make-up course covering base preparation, eye enhancement, and corrective make-up techniques. Serves as a prerequisite pathway to the high proficiency certification. Priced at SGD $1,288.
• Certificate of Proficiency in Professional Hairstyling A 2-day professional hairstyling certification (10am-5pm) covering traditional styles (bun, French roll, twist), modern styling methods (curls, braiding), and bridal hair accessories. Aimed at individuals pursuing bridal and occasion hairstyling services. Priced at SGD $600.
• Personal Make-up & Hairstyling A 5-hour one-to-one session covering personal make-up application, color coordination, day/night makeup looks, and personal grooming with hairstyling techniques. Targeted at individual learners for personal use. Priced at SGD $550.
• Personal Make-up A 3-hour one-to-one session teaching essential make-up skills for personal use, highlighting individual features with professional techniques. Targeted at individual learners seeking everyday makeup competence. Priced at SGD $400.
• WSQ Service Excellence Essentials A WSQ-certified course enabling learners to develop a service framework to manage and address service challenges with a mindset to go the extra mile in providing excellent customer service. Targeted at retail and service industry professionals. Priced at SGD $535 before SSG funding subsidies.
• WSQ Apply Sun Tzu's Art of War to Retail Business Environment Analysis A WSQ-certified strategic retail analysis course applying Sun Tzu's The Art of War principles to competitor analysis, trend interpretation, and business planning. SkillsFuture Credit claimable. Targeted at retail managers and business owners.
• WSQ Creative AI for Service Excellence: Enhancing Customer Experience through Visual and Multimedia Innovation A WSQ-certified course teaching AI tools including DALL·E, Canva Magic Media, Synthesia, and Pictory to create visual content, product demonstrations, service guides, promotional materials, and personalized videos for customer engagement. Minimum WPLN Level 3 prerequisite. Targeted at retail and service professionals seeking AI skills.
• WSQ Service Leadership Mastery: Championing Organisational Vision, Values, and Driving Customer-Centric Team Excellence A WSQ-certified leadership course equipping managers to align teams with organizational core values and vision, foster customer-centric approaches, and enhance team performance and service quality. Priced at SGD $900 before SSG funding.
• WSQ Crafting Future-Ready Technology Strategies in Retail A WSQ-certified course covering technology adoption analysis, emerging technology evaluation, and implementation facilitation for retail technology strategy formulation. Requires basic Microsoft Office skills. Priced at SGD $1,500 before SSG funding.
• WSQ Mastering Change Management for Organisational Success A WSQ-certified change management course teaching communication strategies for employee buy-in, process integration, and performance assessment against benchmarks. Targeted at managers and team leaders. Priced at SGD $1,450 before SSG funding.
• WSQ Retail Business Development: From Insights to Impact A WSQ-certified business development course covering opportunity identification, environmental scanning, customer needs analysis, and market assessment to support informed retail decision-making. SkillsFuture Credit and UTAP claimable. Priced at SGD $800 before SSG funding.

Quantifiable outcome

• Over 80,000 learners trained and transformed through professional programs
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Make-up Designory (MUD): Los Angeles-based makeup artistry school offering professional certification programs with similar small-group, hands-on training formats. Directly comparable as a specialized makeup education institution targeting aspiring professional artists.
• London College of Make-up: UK-based professional makeup school offering intensive certification courses for aspiring makeup artists. Comparable as a boutique, instructor-led makeup training institution focused on professional career outcomes.

Broad incumbents

• Sephora (Beauty Classes / Sephora Studio): Global beauty retailer offering in-store beauty classes and digital beauty education content. Comparable as a broader beauty-education player offering lower-priced introductory training that could substitute for personal makeup courses.
• Singapore Polytechnic (School of Business & Management): Local polytechnic offering WSQ-recognized retail and service excellence courses with government funding. Comparable as a broader education provider competing for the same WSQ-funded corporate learners in service excellence training.
• Bobbi Brown Cosmetics (Artistry Programs): Global prestige beauty brand offering makeup artist education and certification. Comparable as a broader beauty-industry incumbent that also delivers professional makeup training, though primarily as a brand-building exercise rather than standalone school.
• Temasek Polytechnic (School of Humanities & Social Sciences): Singapore tertiary institution offering aesthetics, beauty, and service management programs. Comparable as a publicly-funded educational institution competing for aspiring beauty professionals in Singapore.
• Shiseido Professional (Beauty Academy): Global beauty conglomerate with professional makeup artistry training programs in Asia. Comparable as an established industry player offering professional beauty education, though embedded within a larger product portfolio.

Emerging players

• QC Makeup Academy: Online makeup artistry school offering self-paced certification courses globally. Directly comparable core curriculum (bridal, fashion, corrective makeup) but competes via digital delivery rather than in-person instruction.

Regional players

• Kimage Hair & Makeup Academy: Singapore-based hairdressing and makeup training school with professional certification programs. Comparable as a domestic beauty training competitor sharing the same Singapore learner pool and WSQ funding ecosystem.
• Jean Yip Academy: Singapore-based beauty academy offering professional beauty and aesthetics training courses. Comparable as a local beauty education competitor in the same Singapore market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theschoolofmakeup
• Instagraminstagram.com/theschoolofmakeup
• LinkedInlinkedin.com/company/the-school-of-make-up

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The School Of Make Up