Myticket.de

What Myticket.de does

Myticket.de is the consumer-facing online ticket marketplace of DEAG Deutsche Entertainment AG, a leading European live entertainment group. The platform sells tickets directly to end consumers for more than 25,000 events per year across concerts, festivals, shows, comedy, musicals, classical, family entertainment, and cultural events in Germany and selected European markets including Italy. Pricing is positioned at original face value with no markup, supported by precise seat selection, multiple payment methods (credit card, Apple Pay, Google Pay, Sofortüberweisung, buy-on-account, installments), and optional ticket insurance.

The product surface is broader than core ticket sales. Colortickets provides physically designed tickets in official band or tour artwork that function as collectible souvenirs. Inklusions-Tickets address accessibility needs for wheelchair users and severely disabled persons with companion passes. Eventalarm and the newsletter drive repeat engagement, while Geschenk-Gutscheine (gift vouchers) enable gifting. myspotlight, an editorial blog covering artist interviews and backstage content, supports top-of-funnel acquisition. The platform also owns and operates the myticket Jahrhunderthalle Frankfurt venue.

The business model is transactional: myticket earns a commission or service fee on each ticket sold through the platform, with pricing set by event organizers at face value. Distribution is direct-to-consumer via the myticket.de e-commerce storefront, supplemented by exclusive presales, the myspotlight content channel, and active social media presence across Facebook, Instagram, TikTok, and YouTube. The company operates as a privately held German corporation (mytic myticket AG, headquartered in Hamburg) within the DEAG group structure, with 1-10 employees and no public listing.

Name

Myticket.de

Legal name

mytic myticket AG

Website

https://myticket.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Myticket.de is the online ticketing marketplace of DEAG Deutsche Entertainment AG, selling face-value tickets directly to consumers for 25,000+ concerts, festivals, shows, and cultural events across Germany and Italy.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Online ticket sales
• Event ticketing platform
• Live entertainment booking
• Concert ticket service
• Event distribution

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Ticket Sales Commission: The company earns revenue through ticket sales, acting as an official ticket provider selling tickets at original prices directly from event organizers. The platform facilitates transactions for concerts, shows, cultural events, and festivals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Myticket.de operates an electronic ticket sales platform offering tickets for over 25,000 concerts, festivals, shows, musicals, and cultural events across Germany and selected European markets. Tickets are sold at official original prices directly from event organizers, with precise seat selection, multiple payment options including installments, and exclusive presale access for select events. The platform is supplemented by Colortickets (custom-designed collectible tickets), gift vouchers, ticket insurance, and accessibility tickets for disabled attendees.

Product overview

Myticket.de operates as a unified online ticket sales platform under the DEAG Deutsche Entertainment AG umbrella, offering a comprehensive ecosystem for live entertainment tickets. The core platform myticket.de provides direct ticket sales for 25,000+ events including concerts, festivals, shows, and cultural events, positioning itself as an official ticket provider selling at original prices directly from event organizers. Supporting the core platform are several add-on services: Colortickets provides customized physical tickets as souvenirs, Ticketversicherung offers insurance protection, Geschenk-Gutscheine enables gift purchasing, and Inklusion/Inklusions-Tickets serves accessibility needs. The myspotlight blog extends the ecosystem with editorial content including artist interviews and event coverage. The platform also features venue partnerships like myticket Jahrhunderthalle Frankfurt and communication tools including Eventalarm notifications and a Newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Brands

• myspotlight: Official myticket blog featuring news, interviews, and behind-the-scenes content about events and artists.

Products and services

• myticket.de Online Ticket Platform
• Geschenk-Gutscheine (Gift Vouchers)

Quantifiable outcome

• 25,000+ events available on platform

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature1 record

Partnerships

One partnership is on record.

• DEAG Deutsche Entertainment AGcoreStrategic or Co-development PartnerMyticket.de is an offering of DEAG Deutsche Entertainment AG, a leading provider of live entertainment in Europe. The platform provides ticket sales for DEAG-organized events and benefits from the parent company's established relationships with event organizers and venues.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CTS Eventim: Germany's dominant primary ticketing platform and live entertainment operator. Eventim is the most direct competitor to myticket.de in the DACH market, controlling exclusive contracts with major venues and promoters and offering a comparable end-to-end ticketing experience with mobile app, fan-ticketing, and venue software.
• Ticketmaster Germany: Global primary ticketing leader with strong German market presence. Operates the same primary ticketing business model as myticket.de — selling official tickets for concerts, festivals, and shows — and competes for organizer mandates across DACH.
• Reservix: German primary ticketing platform (now majority-owned by CTS Eventim). Competes head-on with myticket.de for regional event organizers, cultural events, and local venue ticketing across Germany.
• ADticket: German ticketing platform operated by Karsten Jahnke Konzertdirektion. Competes with myticket.de in primary ticketing for concerts and live events in Germany, with comparable transaction-fee business model and organizer relationships.
• oeticket: Austrian-headquartered primary ticketing platform serving DACH and broader European markets. Directly comparable to myticket.de as a primary ticketing platform selling concert, festival, and cultural event tickets across German-speaking Europe.
• München Ticket: Regional German primary ticketing platform focused on Munich and Bavaria. Directly competes with myticket.de for cultural, concert, and theater ticketing in the southern German market.
• Frontline (Eventim-owned): German ticketing and event technology provider now under the Eventim umbrella. Competes with myticket.de in primary ticketing and event software, particularly for festival and tour organizers.

Emerging players

• See Tickets: European ticketing platform operating in multiple EU markets with focus on independent events and festivals. Comparable business model to myticket.de with primary ticketing focus, though with less DACH concentration.
• Eventbrite: Global self-service ticketing platform widely used in Germany for smaller concerts, comedy, and community events. Overlaps with myticket.de's lower-end market (club shows, local events) but lacks DEAG-style premium tour inventory.

Others

• DEAG Deutsche Entertainment AG: Parent company of mytic myticket AG. While not a direct competitor, DEAG is the live entertainment promoter group that owns myticket.de as a ticketing brand; understanding DEAG's portfolio is essential context for myticket's content pipeline and vertical integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myticket_de
• Facebookfacebook.com/myticket.de
• Instagraminstagram.com/myticket_de
• TikToktiktok.com/@myticket.de
• LinkedInlinkedin.com/company/mytic-myticket-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myticket.de