Biaogeda Precision Instrument (Guangzhou) Co.

Name

Biaogeda Precision Instrument (Guangzhou) Co.

Legal name

标格达精密仪器（广州）有限公司

Website

https://biuged.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Coating and Material Testing Instruments

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Precision Metrology, Inspection & Quality (CMM, GD&T) (EDAOAGAD)

Keywords

• Coating testing instruments
• Viscosity measurement equipment
• Environmental aging chambers
• Precision material testing
• Paint inspection equipment

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Testing Instruments: Manufacture and sale of high-precision detection instruments for coatings, plastics, textiles, rubber, and adhesives industries, including viscometers, gloss meters, aging test chambers, adhesion testers, and hardness testers.
2. Standard Consumables: Sale of standard consumables including test-grade substrates, test cards, grinding media, and color chart books.
3. Technical Support and After-Sales Services: Technical support, calibration reports, maintenance, and after-sales services including calibration report issuance and spare parts supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Biaogeda (BIUGED) designs, manufactures, and sells high-precision testing instruments and intelligent inspection systems used by manufacturers in the coatings, plastics, textiles, rubber, and adhesive industries. Its portfolio spans viscosity, drying time, fineness/density, color, gloss, thickness, adhesion, hardness, flexibility, impact, abrasion, and environmental aging testers, plus ancillary laboratory equipment, mixing/dispersing machines, and standard consumables such as test-grade substrates.

Product overview

Biaogeda Precision Instrument (Guangzhou) Co. (标格达) is a precision testing instrument manufacturer specializing in high-precision detection instruments and intelligent testing systems for the coatings, plastics, textiles, rubber, and adhesive industries. Founded in 2004, the company operates as a national specialized, refined, and innovative "little giant" enterprise and national high-tech enterprise. The product portfolio includes viscosity measurement instruments (viscosity cups, rotational viscometers), original paint performance testing (drying time, fineness, pH/conductivity, moisture/flash point), film application equipment (film preparation tools, coating machines), color/gloss/thickness measurement instruments, adhesion/hardness/flexibility testers, environmental aging equipment (salt spray, UV, xenon arc), and specialized instruments for architectural coatings and printing inks. The company serves customers in over 80 countries and regions worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Viscosity Cups Flow cups (NK-2 Iwata, Tu-4, Ford, Zahn, DIN, ISO) used to measure viscosity of coatings and inks per JIS, GB, and ISO standards.
• Rotational Viscometers Smart touch rheometers (BGD 168), cone-plate viscometers, dilution rotational viscometers (Rotothinner), STM viscometers, and portable digital viscometers for precise viscosity measurement.
• Drying Time Testers Linear drying time recorders, minimum film forming temperature (MFFT) testers, and complete drying time determinators for coating films.
• Fineness, Density, and Hiding Power Testers Smart scrape fineness testers (BGD 245), laser particle size analyzers, and wet film hiding power testers for grind, density, and opacity measurement.
• Trace Moisture and Flash Point Testers Karl Fischer moisture titrators, automatic moisture titrators, and flash point testers for solvent and raw material analysis.
• Color Measurement Instruments Portable colorimeters, spectrophotometers, multi-angle spectrophotometers, haze meters, and DOI meters for precise color and appearance analysis.
• Glossmeters Smart touch glossmeters, basic glossmeters, universal glossmeters, and precision small-aperture glossmeters for coating gloss evaluation.
• Coating Thickness Gauges Precision coating thickness gauges, QuaNix gauges, PIG magnetic gauges, ultrasonic thickness gauges, and wet film thickness gauges.
• Adhesion Testers Automatic film cross-cut testers, pull-off adhesion testers, and cross-cut adhesion evaluation systems for coating-substrate bond strength.
• Hardness Testers Pendulum hardness testers (including full-auto), pencil hardness testers, Buchholz hardness testers, and Shore hardness testers for coating hardness evaluation.
• Architectural Coating Testing Instruments Washability testers, stain resistance testers, reflectance meters, whiteness meters, and weather exposure frames specifically for architectural paint and emulsion testing.
• Ink Testing Instruments Parallel plate viscometers, fall rod viscometers, and digital ink tack meters for printing ink viscosity and printability evaluation.
• Mixing and High-Speed Dispersers Ultra-high-speed dispersers, multi-function high-speed dispersers, and precision overhead stirrers for coating and ink preparation.
• Grinding and Shaking Equipment Basket sand mills, horizontal disc sand mills, three-roll mills, and rapid dispersion testers for pigment grinding and dispersion.
• Contact Angle Goniometers Contact angle measurement instruments for evaluating surface wettability of coatings and substrates.
• Test-Grade Substrates Standard test substrates including asbestos-free fiber cement boards, metal panels (tinplate, steel, aluminum), plastic boards, and wood panels for coating testing.

Quantifiable outcome

• Products and services cover 80+ countries and regions globally
• +3 more outcomes

Named customers37 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• BYKminorOthersBYK products (bubble viscometer) are sold through Biaogeda's distribution channel, indicating a reseller/commercial relationship where Biaogeda distributes BYK testing instruments alongside its own product line.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rhopoint Instruments: UK-based manufacturer of appearance measurement instruments (gloss, haze, DOI) — direct competitor to Biaogeda's glossmeter and color measurement categories.
• Defelsko: US manufacturer of coating thickness, adhesion, and surface profile instruments — competing especially strongly with Biaogeda's thickness gauge and pull-off adhesion tester lines.
• BYK-Gardner (ALTANA): Germany-based global leader in testing instruments for the coatings, plastics, and ink industries — overlapping product range (gloss, color, thickness, viscosity) and the same enterprise coatings QC buyers. Notably also an existing distribution partner of Biaogeda, intensifying the competitive overlap.
• TQC (Industrial Physics): Netherlands-based manufacturer of coating test equipment including viscosity cups, washability, and impact testers — closely comparable product line and coatings-industry focus.
• Erichsen: German manufacturer of testing instruments for paints, coatings, and plastics with a comparable portfolio of physical-property and environmental-aging testers, competing head-to-head with Biaogeda at European coatings customers.
• ElektroPhysik: German manufacturer of coating thickness and eddy-current measurement instruments — direct overlap with Biaogeda's precision thickness gauge and ultrasonic gauge SKUs.
• Sheen Instruments: UK manufacturer of coatings testing instruments for viscosity, gloss, and application — long-established mid-sized peer with overlapping niche focus and customer base.
• Elcometer: UK-based manufacturer of coating thickness gauges, adhesion testers, surface profile, and inspection instruments — direct overlap in thickness, adhesion, and appearance testing and a similar global B2B coatings GTM.

Broad incumbents

• X-Rite (Danaher): US-based color science leader with end-to-end color measurement and management solutions — a broad incumbent that overlaps Biaogeda's color measurement business as part of a much wider portfolio.
• Konica Minolta Sensing: Japanese global incumbent in color and appearance measurement — broader portfolio spanning display, medical, and industrial colorimetry; competes with Biaogeda's spectrophotometer and colorimeter lines at premium accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BiugedI
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/biuged

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biaogeda Precision Instrument (Guangzhou) Co.