Toonen Properties

What Toonen Properties does

Toonen Properties (legal entity Toonen Companies Inc.) is a privately held, founder-owned residential real estate developer and operator headquartered in Green Bay, Wisconsin. Founded in 1983 by Robert Toonen, the company owns and manages 17 apartment communities containing approximately 3,500 units across the Green Bay and Fox Cities metros (Green Bay, Appleton, De Pere, Menasha, Kaukauna, Little Chute, Howard), supplemented by the Elevate Student Living sub-brand serving nine regional colleges and universities and a Clean & Safe Mini Storage facility. The portfolio spans studio through three-bedroom layouts with amenity packages that include swimming and fishing lakes, heated pools, fitness centers, clubhouses, and landscaped grounds, marketed under a smoke-free, professionally managed, 24-hour emergency maintenance positioning.

The company operates a direct-to-consumer GTM through a company website, online application portal, and nine regional leasing offices with dedicated phone lines and on-site staff. Property management runs on the Rent Manager platform, which provides integrated online leasing applications, a resident portal, and maintenance request tracking. Revenue is generated through recurring monthly rental subscriptions on standard 12-month residential leases at market-rate pricing (1-bedroom from $1,095-$1,385; 2-bedroom from $1,260-$1,695), plus ancillary storage unit rentals at $75-$100 per month. The 2024 launch of Strata by Toonen, a 236-unit new-construction community in Appleton with high-end finishes and included garages, represents the most recent product expansion.

The business is concentrated entirely within Northeast Wisconsin with no disclosed institutional investors, parent company, or M&A activity. Operations are supported by 11-50 employees, and the company's stated "5 Star Core Values" culture emphasizes Service, Integrity, Teamwork, Innovation, and Excellence. No AI/ML capabilities, patents, public funding events, or external revenue disclosures are evidenced in the source material.

Name

Toonen Properties

Legal name

Toonen Companies Inc.

Website

https://toonenproperties.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Toonen Properties is a privately held, founder-owned residential real estate developer and operator managing approximately 3,500 apartment units across 17 communities in Northeast Wisconsin, with ancillary student housing and self-storage offerings.

Ownership category

akta.pro rank

Product category

Residential Apartment Rentals

NAICS

Residential Property Managers (531311)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Student Housing Facilities & Maintenance Management (BPAJAJAG)

Keywords

• Residential apartment rentals
• Property management services
• Student housing
• Self-storage rentals
• Apartment communities

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Residential Apartment Rentals: Monthly rental income from approximately 3,500 residential units across 17 apartment communities in Northeast Wisconsin. Tenants pay rent based on unit size, bedrooms, and amenities with lease terms typically 12 months.
2. Storage Unit Rentals: Monthly rental income from Clean & Safe Mini Storage units in Green Bay, WI. Storage units range from $75-100 per month for 10x20 to 10x24 sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Toonen Properties owns and manages approximately 3,500 residential apartment units across 17 apartment communities in Northeast Wisconsin, primarily in the Green Bay and Fox Valley areas. The company also operates Clean & Safe Mini Storage facilities and an Elevate Student Living brand serving students at regional colleges, providing maintenance-free rental housing with resort-style amenities including pools, lakes, fitness centers, and clubhouses.

Product overview

Toonen Properties is a residential property management company operating a portfolio of apartment communities across Northeast Wisconsin. The company manages 17 apartment complexes with nearly 3,500 units in the Green Bay and Fox Cities (Appleton) areas, plus storage facilities and student housing. The portfolio includes core apartment communities (Strata, Silver Springs, McCarthy Creek, North Shore, Tarragon Park), the student housing brand (Elevate Student Living), and Clean & Safe Mini Storage. Properties offer resort-style amenities including swimming lakes, heated pools, fitness centers, clubhouses, and community activities.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate at Baird Creek: Apartment community operated by Toonen Properties in Northeast Wisconsin.
• Elevate Student Living

Products and services

• Residential Apartment Communities Portfolio of 17 residential apartment communities in Northeast Wisconsin (Green Bay and Fox Cities areas) offering nearly 3,500 rental units with studio, 1-, 2-, and 3-bedroom floor plans. Properties include amenities such as swimming and fishing lakes, heated pools, fitness centers, clubhouses, billiards rooms, and outdoor gathering spaces. Targeted at individual renters, families, young professionals, and retirees seeking maintenance-free apartment living.
• Strata by Toonen Newest apartment community in the Toonen portfolio featuring 236 units with modern finishes, energy-efficient appliances, quartz countertops, USB charging outlets, and roll-out trash cabinets. All units include one- or two-stall garages. Located near Highway 41 and downtown Appleton, WI. Managed by Property Manager Sharan Kapoor.
• Silver Springs Apartment community in Appleton featuring two sparkling lakes with fountains, on-site pool, newly remodeled clubhouse with fitness center, billiards/game room, conference room, community garden plots, and access to McCarthy Creek pond with sandy beach.
• North Shore Luxury apartment community in Menasha located off Highway 10 near Lake Winnebago, featuring a recreational lake for fishing and swimming, community clubhouse with fitness center, garden areas, pond or ravine views, private garages, library, and social room.
• McCarthy Creek Apartment community in Appleton featuring a large clear lake with beach for swimming and fishing, on-site pool, newly remodeled clubhouse with fitness center, billiards and game room, and conference room.
• Tarragon Park Small and quiet apartment community in Kaukauna, WI with spacious apartments and landscaped grounds. Residents enjoy annual community outings including holiday dinner, golf outing, and sporting events. Managed by Property Manager Julie Kopsi.
• Elevate at Baird Creek Apartment community in the Green Bay area operated by Toonen Properties as part of their residential portfolio.
• Elevate Student Living Student housing brand operated by Toonen Properties serving students from Rasmussen, Phoenix University, NWTC, FVTC, St. Norbert, Lawrence, Menominee, UWGB, and Bellin College. Offers apartment housing tailored to student needs near regional colleges and universities.
• Clean & Safe Mini Storage Self-storage facility located at 2645 University Ave, Green Bay, WI, offering units in sizes of 10x20 and 10x24 for rent at $75-100 per month. Includes online rental capability and is conveniently located near Highways 43 and 54.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Towne Properties: Multifamily and community management company based in the Midwest with a portfolio of apartment communities, comparable to Toonen's combination of owned/managed multifamily and localized service model.
• Weidner Apartment Homes: Privately held multifamily owner/operator with a regional footprint across secondary U.S. markets, comparable in scale (tens of thousands of units), private ownership structure, and amenity-driven Class B/A positioning.
• Hawthorne Residential Partners: Multifamily investment and management firm operating large portfolios across the Southeast and Midwest U.S., comparable in apartment unit count scale and amenity-driven positioning.
• Monroe Group: Multifamily owner/operator focused on U.S. Midwest and Mountain West markets, comparable in privately held ownership and amenity-rich apartment community positioning.
• The John Stewart Company: Multifamily property management firm operating apartment communities across the U.S. West and Midwest, with comparable amenity-focused product and direct leasing office distribution.
• Village Green: Family-founded multifamily property management and investment firm operating dozens of communities across the U.S. Midwest and other regions, with a similar long-tenured, owner-operator profile and amenity-rich product.
• Drucker + Falk: Privately held multifamily management, brokerage, and investment firm managing a large portfolio of apartment communities, with comparable third-party property management services, regional leasing offices, and long operating history.
• FPA Multifamily: Multifamily property management and investment firm with a sizable U.S. apartment portfolio, comparable in third-party management services, amenity-driven communities, and regional leasing office model.
• JVM Realty: Multifamily property management company operating apartment communities across the Midwest and Mid-Atlantic, with similar amenity-focused Class B/A product and direct-to-consumer leasing model.

Broad incumbents

• AvalonBay Communities: Large publicly traded multifamily REIT with a national portfolio including Midwest exposure; broader and more institutionalized than Toonen, but directly comparable in core apartment leasing operations and amenity-driven Class A positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toonenrentals
• LinkedInlinkedin.com/company/toonen-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toonen Properties