Autotalo Lohja

What Autotalo Lohja does

Autotalo Lohja was a regional automotive retail and service business headquartered in Lohja, Finland, with a subsidiary (Ekenäs Bilhus) serving the Tammisaari/Ekenäs market in Southwest Finland. The company sold new vehicles from the Volkswagen Group family of brands (Volkswagen, Audi, SEAT, CUPRA) and, through the wider network it has since joined, Porsche, alongside used/exchange vehicles. On September 2, 2024, Autotalo Lohja and Ekenäs Bilhus were acquired by K Auto Oy, a subsidiary of the K-Ryhmä (Kesko) retail conglomerate, and now operate under the K-Auto brand as K-Auto Lohja and K-Auto Ekenäs, retaining the same local staff and customer relationships.

Beyond vehicle sales, the business operates authorized brand maintenance (Merkkihuolto) for the brands it represents, an accident repair body shop (vauriokorjaamo), an original-equipment spare parts operation (which also wholesale-supplies other repair shops), seasonal tire services including a tire hotel for storage, and a 24/7 damage/accident hotline plus towing. The product mix now includes EV-related offerings via K-Lataus (charging solutions) and access to what is described as Finland's largest electric vehicle selection. A customer self-service portal (Oma K-Auto) handles bookings online. The customer base is primarily private individuals, with a secondary business segment for fleet vehicles and company car programs.

The revenue model is multi-stream: one-time vehicle sales (new and used), recurring professional services revenue from maintenance and accident repair, transaction fees from parts (retail and wholesale), tire services and seasonal tire hotel storage as a quasi-recurring service, and financing/leasing arranged through partner institutions (disclosed promotional rates of 1.49% + costs on new vehicles and 2.99% + costs on Porsche exchange vehicles, with sample monthly payments around EUR 246–660). Distribution centers on two physical retail showrooms supplemented by the k-auto.fi e-commerce storefront enabling browse-and-buy from a nationwide K-Auto inventory of 3,000+ vehicles with home delivery. The go-to-market is enterprise/field sales style — relationship-driven, locally staffed dealerships serving consumers and small/medium business fleet customers in Uusimaa and Southwest Finland.

Name

Autotalo Lohja

Legal name

K Auto Oy

Website

https://autotalolohja.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Autotalo Lohja, now K-Auto Lohja, is a Finnish multi-brand automotive retailer and authorized service center in Lohja and Ekenäs, selling and servicing Volkswagen, Audi, SEAT, and CUPRA vehicles plus used cars, parts, tires, accident repair, and financing for private and business customers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Tire Dealers (441340), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive retail
• Car dealership
• Authorized brand service
• Vehicle maintenance
• Used vehicle sales

Headquarters

HQ city

Lohja

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Volkswagen vehicles and used/exchange vehicles. Includes car financing options with varying interest rates.
2. Vehicle Service and Repair: Authorized brand maintenance and repair services, accident repair (vauriokorjaamo).
3. Parts Sales: Sales of original spare parts to customers and wholesale to other repair shops.
4. Tire Services: Tire replacement, new tires, and tire hotel storage services for seasonal tire storage.
5. Financing and Leasing: Vehicle financing and leasing services offered through partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Autotalo Lohja (now operating as K-Auto Lohja) and its subsidiary Ekenäs Bilhus (now K-Auto Ekenäs) are automobile dealerships in Lohja and Ekenäs/Tammisaari, Finland, that sell new Volkswagen vehicles, used/exchange cars, and offer authorized brand maintenance for Volkswagen, Audi, SEAT, and CUPRA. The dealerships also provide spare parts, tire replacement and seasonal storage, accident repair (vauriokorjaamo), 24/7 damage and towing service, and vehicle financing and leasing. Since the September 2, 2024 acquisition by K Auto Oy, both locations are part of the K-Auto network with access to over 3,000 vehicles nationwide, including Finland's largest electric vehicle selection.

Product overview

Autotalo Lohja (now K-Auto Lohja) is a car dealership that has been part of K-Auto (K Auto Oy) since September 2024. The company operates as a multi-brand automotive retail and service business offering new car sales, used/exchange vehicles, authorized brand maintenance, spare parts, tire services, accident repair, and 24/7 damage services. The product portfolio centers on Volkswagen, Audi, SEAT, CUPRA, and Porsche brands. K-Auto's network provides access to over 3,000 vehicles nationwide, including Finland's largest electric vehicle selection. Services are available for both private individuals and businesses, with financing, leasing, and charging solutions integrated into the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales Sales of new passenger vehicles from Volkswagen, Audi, SEAT, CUPRA, and Porsche brands, available through the K-Auto network's inventory of over 3,000 cars with delivery to the customer's home. Targeted at private individuals and business fleet customers in Finland.
• Exchange Cars (Vaihtoautot) Sales of quality used and exchange vehicles from K-Auto's nationwide inventory of over 3,000 cars, including low-mileage demonstration/display vehicles and certified pre-owned cars. Targeted at private buyers seeking used vehicles.
• Authorized Brand Maintenance (Merkkihuolto) Authorized manufacturer service for Volkswagen, Audi, SEAT, CUPRA, and Porsche vehicles at K-Auto Lohja and K-Auto Ekenäs, plus the wider K-Auto service network throughout Finland. Service ensures continued warranty and preservation of vehicle value for vehicle owners.
• Spare Parts (Varaosat) Sales of quality original manufacturer spare parts with installation work, backed by a two-year warranty (excluding wear parts). Also distributed wholesale to other repair shops. For private vehicle owners and independent repair shops.
• Tire Services (Rengaspalvelut) Tire replacement, new tire fitting, and seasonal tire storage (tire hotel) for off-season tires. For private vehicle owners needing seasonal tire changes.
• Accident Repair (Vauriokorjaamo) Body and accident repair work performed by trained staff to restore accident-damaged vehicles to quality and safety standards, with priority on returning vehicles to the road quickly. For private vehicle owners and insurance claimants.
• Financing and Leasing Vehicle financing and leasing solutions arranged through partner financial institutions for both private individuals and businesses. Promotional rates publicly disclosed (e.g., new cars at 1.49% + costs; Porsche exchange cars at 2.99% + costs).
• 24/7 Damage Service (Vahinkopalvelu) Round-the-clock emergency response hotline for vehicles requiring towing or roadside assistance, available 24 hours a day, 7 days a week at +358 10 533 2325. For private vehicle owners and businesses needing emergency vehicle assistance.
• Electric Vehicles (Sähköautot) Sales of new and used electric vehicles through K-Auto's nationwide inventory, marketed as Finland's largest EV selection. For private buyers and businesses transitioning to electric mobility.
• Oma K-Auto (My K-Auto) Self-Service Portal Online customer self-service portal where customers can manage service bookings, register for free damage inspections, and handle vehicle-related tasks. For registered K-Auto customers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• K-Auto (K Auto Oy)coreOthers · 2 September 2024Autotalo Lohja and its subsidiary Ekenäs Bilhus were acquired by K-Auto (K Auto Oy) on September 2, 2024. The dealerships continue operating under new names K-Auto Lohja and K-Auto Ekenäs. Operations continue as normal with the same staff serving customers at both locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veho Oy: Veho is a major Finnish multi-brand automotive retailer and authorized service operator. It is the closest direct peer in Finland — competing in new and used vehicle sales, authorized brand service, and fleet/B2B solutions across the same VW Group and other brands.
• Hedin Mobility Group: Hedin is one of the largest automotive retail groups in the Nordic region, operating multi-brand dealerships, authorized service, and parts across Sweden, Norway, and beyond. Closely comparable business model to K-Auto, though primarily Swedish-based.
• Bilia AB: Bilia is the leading multi-brand car dealer and service chain in the Nordic region, with authorized service for premium and volume brands. Operates dealership plus service plus parts business similar to K-Auto Lohja.
• Laakkonen Oy: Laakkonen is a Finnish multi-brand car dealer group with both passenger cars and commercial vehicles, plus service operations. Comparable as a multi-brand Finnish authorized dealer offering sales, service, and parts across similar brands.

Broad incumbents

• Asbury Automotive Group, Inc. Asbury is a US-based multi-brand automotive retailer offering new and used vehicle sales, finance, parts, and service. Comparable integrated franchise-dealer model with both volume and luxury brands.
• Inchcape plc: Inchcape is a global automotive distributor and retailer operating across multiple continents. Although broader and more international, its distribution-and-retail model for premium and volume brands parallels the multi-brand authorized dealership structure.
• Sonic Automotive, Inc. Sonic operates franchised dealerships plus EchoPark used-vehicle stores in the US. Comparable for its multi-brand authorized dealer structure and used vehicle sales/financing operations.
• AutoNation, Inc. AutoNation is the largest automotive retailer in the United States, operating multi-brand dealerships with sales, service, parts, and finance. Comparable as a scaled multi-brand dealer group, though US-only and significantly larger.
• Group 1 Automotive, Inc. Group 1 Automotive is a leading US multi-brand automotive retailer with new vehicle sales, parts, service, and finance operations. Operates a similar integrated dealership business model at larger scale.

Emerging players

• CarMax, Inc. CarMax is the largest US used-vehicle retailer with reconditioning, financing, and a no-haggle model. Partially comparable to K-Auto's exchange-car business but operates a fundamentally different (used-only, OEM-independent) model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3C-AbFRIcqdESGnZorF5ig
• Instagraminstagram.com/kautosuomi
• LinkedInlinkedin.com/company/autotalo-lohja-oy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autotalo Lohja