Jab House
Jab House is a fitness studio that combines boxing and functional training.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Jab House does
Jab House is a Brazilian boutique fitness studio brand that delivers 50-minute high-intensity group workouts structured as 10 alternating rounds of boxing (on aquabags) and functional training (on steps and with free weights) in a cinematic, music- and lighting-driven environment. The brand targets adults 14 and older seeking an engaging, stress-relieving workout experience that differs from conventional gyms, positioning itself around time efficiency, variety, and atmosphere rather than equipment breadth. Founded in 2020 and operated by SMARTFIT ESCOLA DE GINÁSTICA E DANÇA S.A. (Grupo Smart Fit), Jab House functions as a niche vertical within Latin America's largest fitness conglomerate, which operates 900+ academies serving 2.5 million students across 13 countries.
The product surface consists of in-studio classes, a web-based booking platform at jabhouse.com.br, and a dedicated iOS mobile application that supports self-serve class reservation, position selection (step versus bag), credit-package management, and access to an At Home video catalog. Underlying technology is therefore a standard consumer-booking stack: unit-specific class scheduling, credit accounting with tiered validity windows (30 to 360 days), and mobile distribution via the Apple App Store, with no disclosed APIs, SDKs, or AI/ML components.
The business model combines usage-based revenue (credit packages ranging from 1 to 65 classes, unit-specific and transferable between accounts, with a R$50 no-show or late-cancellation penalty) and recurring subscription revenue (Mensal Unidade for a single unit up to 2 classes per day, and Multi Club for cross-brand access including partner studios Race Bootcamp, Vidya Studio, and Tonus Gym). Customer acquisition relies on a product-led, self-serve digital funnel (Instagram, website, iOS app) supported by Grupo Smart Fit's paid media stack on Google and Meta, and the brand operates four studio locations across Campinas, Recife, Brasília, and Salvador (the last announced as coming soon), with no separately disclosed revenue, funding, or management team.
Jab House firmographics
Firmographics- Name
- Jab House
- Legal name
- SMARTFIT ESCOLA DE GINÁSTICA E DANÇA S.A
- Website
- https://jabhouse.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jab House is a fitness studio that combines boxing and functional training.
- Ownership category
- akta.pro rank
Jab House industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Boxing & Kickboxing Fitness Classes (HSADABAF)
- akta.pro secondary industry
- Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)
Keywords
Where Jab House is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Jab House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Credit Package Sales: Customers purchase credit packages (1-65 classes) with varying validity periods (30-360 days depending on package size). Credits are unit-specific and can be transferred between accounts.
- Monthly Subscription Plans: Monthly subscription plans including Mensal Unidade (single unit, up to 2x/day) and Multi Club (multiple units including Race Bootcamp, Vidya Studio, and Tonus Gym)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 1 class credit |
| Usage-based | Pay-as-you-go | 5 class credits |
| Usage-based | Pay-as-you-go | 10 class credits |
| Usage-based | Pay-as-you-go | 20 class credits |
| Usage-based | Pay-as-you-go | 30 class credits |
| Usage-based | Pay-as-you-go | 65 class credits |
| Subscription | Monthly | Mensal Unidade |
| Subscription | Monthly | Multi Club |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Jab House product offering
Product offeringCore offering
Jab House operates boutique fitness studios in Brazil delivering 50-minute high-intensity workout classes structured as 10 alternating rounds of boxing (aquabags) and functional training (steps, free weights) in a cinematic studio environment. Customers access the classes either through prepaid credit packages (1 to 65 classes with tiered validity periods) or through monthly subscriptions (single-unit Mensal Unidade or multi-unit Multi Club), reserving seats via the website or iOS app and selecting their starting position (step or bag).
Product overview
Jab House is a unified boutique fitness concept combining boxing and functional training in 50-minute sessions structured as 10 alternating rounds. The offering consists of physical studio classes featuring aquabags, steps, and free weights in a cinematic environment, supported by an iOS mobile app for booking. Membership options include Mensal Unidade (single-unit monthly) and Multi Club (multi-location access). Credit packages range from single sessions to 65-class bundles with varying validity periods. The brand operates multiple physical units across Brazil (Campinas, Recife, Brasília, Salvador) and is part of the Grupo Smart Fit ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Jab House Boxing & Functional Training Classes 50-minute high-intensity group workout classes structured as 10 alternating rounds combining boxing technique (aquabags) and functional training (steps, free weights), delivered in a cinematic studio environment with lighting, music, and high-energy instructor coaching. Designed for adults (14+) seeking a motivating, time-efficient, full-body workout and stress relief.
- Jab House iOS Mobile App Dedicated iOS application for Jab House customers to book classes, manage user profiles, reserve specific unit schedules, and access the At Home video workout catalog.
- Jab House At Home (Video Catalog) On-demand video catalog of boxing and functional training workouts accessible to Jab House customers for home use, extending the studio experience outside physical locations.
Quantifiable outcome
- 50-minute high-intensity sessions
- +1 more outcomes
Companies that use Jab House
Customer profileSegments1 record
Ideal customer profiles1 record
Jab House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jab House partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Race BootcampminorPartner studio within the Grupo Smart Fit ecosystem. Multi Club subscribers can access Race Bootcamp studios as part of their membership, enabling cross-brand fitness experiences.
- Vidya StudiominorPartner studio within the Grupo Smart Fit ecosystem. Multi Club subscribers can access Vidya Studio as part of their membership.
- Tonus GymminorPartner gym within the Grupo Smart Fit ecosystem. Multi Club subscribers can access Tonus Gym studios as part of their membership.
- Google (via Grupo Smart Fit)minorDigital advertising partner for Grupo Smart Fit brands including Jab House. Implements remarketing and targeted advertising through Google Ads platform.
- Meta (Facebook/Instagram)minorSocial media and advertising partner for Grupo Smart Fit brands including Jab House. Enables targeted advertising and social sharing features.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Jab House competitors and assessment
Company assessmentDirect peers
- Race Bootcamp: Sister brand within Grupo Smart Fit running high-energy outdoor/indoor bootcamp classes. Direct competitive peer because it serves the same fitness-enthusiast segment in Brazil with comparable group class formats, even sharing Multi Club cross-access rights with Jab House.
- Tonus Gym: Sister gym brand within the Grupo Smart Fit ecosystem that participates in the Multi Club bundle. Comparable as a fitness-studio chain sharing the same Brazilian customer base and cross-subscription mechanics as Jab House.
- 9Round Fitness: Global kickboxing/boxing fitness franchise with 30-minute circuit formats. Direct comparable to Jab House as an internationally scaled boutique boxing-fitness chain using membership-style recurring revenue.
- Rumble Boxing: US-based boxing-plus-strength boutique studio concept. Direct comparable to Jab House because it fuses boxing technique with high-intensity functional training in a 'cinematic' group-class environment targeting the same fitness-enthusiast segment.
- Title Boxing Club: Large US boxing-themed fitness franchise. Compares to Jab House as a globally scaled boxing-fitness brand using membership/credit-based pricing and group-class formats in similar urban markets.
Broad incumbents
- Smart Fit (Grupo Smart Fit): Parent brand and core gym network of Grupo Smart Fit. Comparable as a fitness membership operator in Brazil and as the 'broad' competitor Jab House must differentiate against in the same demographic and locale (Brazil).
- Bio Ritmo: Premium sister brand within Grupo Smart Fit's portfolio. Overlaps Jab House on the wellness/premium positioning and Brazilian metro footprint, serving similar affluent fitness consumers across multiple modalities.
Regional players
- Vidya Studio: Sister studio brand under Grupo Smart Fit operating in Brazil with comparable boutique formats. Comparable because it sits in the same parent platform, serves similar Brazilian fitness consumers, and is bundled in Multi Club alongside Jab House.
- Velocity Studio: Brazilian boutique fitness studio brand shown on Jab House's own sister-brand footer. Adjacent comparable as a Brazilian boutique competitor fighting for the same Group Fitness/Smart Fit ecosystem user.
- BKB (Boxing & Kickboxing) - Brazilian boutique boxing studios (e.g., Fight Club): Brazilian boutique boxing-focused gyms (Fight Club being one representative example). Comparable as country-level competitors in the boxing-class segment Jab House targets, sharing São Paulo metro demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jab House social profiles
Digital presenceJab House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jab House leadership team
Management profileNumber of profiles
Jab House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jab House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jab House
What does Jab House do?
Jab House operates boutique fitness studios in Brazil delivering 50-minute high-intensity workout classes structured as 10 alternating rounds of boxing (aquabags) and functional training (steps, free weights) in a cinematic studio environment. Customers access the classes either through prepaid credit packages (1 to 65 classes with tiered validity periods) or through monthly subscriptions (single-unit Mensal Unidade or multi-unit Multi Club), reserving seats via the website or iOS app and selecting their starting position (step or bag).
Is Jab House a public or private company?
Jab House is a private company. It is classified as corporate owned and is currently operating.
When was Jab House founded?
Jab House was founded in -1. It employs 101 to 250 people.
Where is Jab House based?
Jab House is headquartered in São Paulo, Brazil, in the Latin America region.
How does Jab House make money?
Two revenue lines are on record. Credit Package Sales are the primary driver. The others are monthly Subscription Plans.
Who are Jab House's main competitors?
Direct peers on record are Race Bootcamp, Tonus Gym, 9Round Fitness, Rumble Boxing and Title Boxing Club. Broad incumbents are Smart Fit (Grupo Smart Fit) and Bio Ritmo. Regional players are Vidya Studio, Velocity Studio and BKB (Boxing & Kickboxing) - Brazilian boutique boxing studios (e.g., Fight Club).
Does Jab House have an API?
No public API is recorded for Jab House.
What industry is Jab House in?
Jab House's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADABAF, Boxing & Kickboxing Fitness Classes, with a secondary code of HSADADAB, Combat Sports Gyms (Boxing, Kickboxing, Muay Thai). Its NAICS code is 71394 and its SIC code is 7997.