Haucon Norge
HauCon Norge AS is a B2B specialty distributor serving concrete contractors and construction companies across Scandinavia, operating 7 Norwegian branches and group locations in Sweden, Denmark, and Finland, distributing premium brands and proprietary products via field sales and an integrated customer portal.
- Company typePrivate
- Founded1994
- HeadquartersÅros, Norway
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haucon Norge does
HauCon Norge AS, founded in 1994 and headquartered in Åros (Røyken), Norway, is a specialty B2B distributor serving concrete contractors and general construction firms across Scandinavia. The company operates seven Norwegian branches (Røyken, Bergen, Stavanger, Kristiansand, Trondheim, Harstad, Ålesund) and is part of a wider HauCon Group with locations in Sweden, Denmark, and Finland, generating combined group revenue of over 1 billion NOK. Its product portfolio spans 15 categories covering the full concrete-construction process — formwork, reinforcement accessories, fastening, concrete chemicals, waterproofing, embedment goods, joint and thermal-break solutions, tools, safety equipment, and flood protection — and is complemented by exclusive Norwegian distribution rights for premium global brands including Wacker Neuson (concrete vibrators), Converge (AI-enabled wireless concrete monitoring sensors), Makita (professional power tools), and Tammet Oy (edge protection).
The underlying technology stack is built around an e-commerce platform and integrated customer portal that combine real-time stock, customer-specific pricing, order history, invoice archive, project administration, and quick-reordering. Documentation — including safety data sheets, EPDs, BIM/RFA files, and CE markings — is managed through Cobuilder Collaborate, with Peppol e-invoicing handling accounts payable. A proprietary edge protection system, certified to NS-EN 13374, is sold under HauCon's own brand.
HauCon's business model is a hybrid of agency/distribution (Wacker Neuson, Converge, Makita, Tammet Oy) and proprietary product resale. Go-to-market combines a nationwide technical field-sales force, counter sales at branch locations, and a B2B e-commerce portal where registered business customers receive credit terms after a 2–4 day onboarding and credit check. Pricing is customer-specific and only visible post-login, with no public price list. Customer segments are concrete contractors and construction companies, with no named anchor accounts disclosed and revenue distributed across a long tail of registered B2B accounts in the Norwegian and Scandinavian construction sector.
Haucon Norge firmographics
Firmographics- Name
- Haucon Norge
- Legal name
- HauCon Norge AS
- Website
- https://haucon.no
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HauCon Norge AS is a B2B specialty distributor serving concrete contractors and construction companies across Scandinavia, operating 7 Norwegian branches and group locations in Sweden, Denmark, and Finland, distributing premium brands and proprietary products via field sales and an integrated customer portal.
- Ownership category
- akta.pro rank
Haucon Norge industry classification
Industry- Product category
- Concrete Construction Supplies Distribution
- SIC
- Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming) (CRAIAEAL)
- akta.pro secondary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
Keywords
Where Haucon Norge is headquartered
LocationHeadquarters
- HQ city
- Åros
- HQ country
- Norway
- HQ region
- Europe
Offices10 records
Markets served
Haucon Norge business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Speciality Construction Products: HauCon generates revenue through the sale of specialty products to concrete contractors, including reinforcement accessories, formwork, waterproofing, anchoring, safety equipment, and tools. Sales are made directly via field sales representatives, branch counters, and an e-commerce platform.
- Agency / Distribution Revenue: As the Norwegian agent for brands such as Wacker Neuson (concrete technology) and Converge (wireless sensors), HauCon imports and distributes these products through its nationwide branch network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | B2B credit account for registered businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Haucon Norge product offering
Product offeringCore offering
Haucon Norge AS supplies specialty products to concrete contractors across Scandinavia. Its portfolio spans formwork, reinforcement accessories, concrete chemicals, waterproofing, fastening materials, thermal breaks, embedment goods, tools, safety equipment, and flood protection. The company also acts as the Norwegian distributor for brands such as Makita, Wacker Neuson, and Converge, and operates an integrated B2B customer portal for ordering, documentation, and project administration.
Product overview
HauCon is Scandinavia's leading supplier of specialized products for concrete contractors, established in 1994. The company offers a comprehensive product portfolio organized into 15 main categories covering the entire construction process. Core offerings include formwork systems (Forskaling), concrete and chemical products (Betong og Kjemiprodukter), reinforcement accessories, waterproofing solutions, and fastening materials. The company distributes professional tool brands including Makita (LXT 18V/36V and XGT 40V/80V electric tools), Wacker Neuson (concrete vibrators and frequency converters), and Converge (AI-powered wireless data loggers for concrete monitoring). Digital services include the HauCon Customer Portal platform for online ordering, documentation management, and project administration. Additional specialized products include edge protection systems, thermal break solutions, flood protection, safety equipment, and ground/insulation products. The product range is complemented by proprietary solutions like the HauCon edge safety system certified to NS-EN 13374 standards.
Differentiator
Problem solved
Functional benefit
Products and services
- HauCon Customer Portal (Kundeportal) Integrated B2B digital platform combining online store, real-time stock, customer-specific pricing, order history, invoice archive, purchasing statistics, saved shopping lists, project administration, and automated documentation delivery for registered construction business customers.
- HauCon Edge Protection System (HauCon Kantsikring) Proprietary edge safety system manufactured by Tammet Oy and distributed by HauCon. Certified to NS-EN 13374 class A, B and C by RISE Sweden. Includes galvanized railing nets, mounting feet, posts, and barrels in sizes 2600x1150mm and 1300x1150mm for construction site fall protection.
- Makita Professional Electric Tools Distributed product line of professional-grade brushless electric power tools with lithium-ion battery technology, including drills, combi hammers, jigsaws, circular saws, reciprocating saws, nutrunners, and accessories for demanding professional construction environments.
- Wacker Neuson Concrete Technology Distributed product line of concrete compaction and vibration equipment including internal vibrators (IRSE, IRSEN, IREN series), external vibrator packages, frequency converters, leveling machines, and battery-powered backpack vibrators for full mobility on construction sites.
- Converge Wireless Data Loggers Distributed product line of AI-powered wireless monitoring systems for concrete temperature and strength. Includes Signal sensors (CSS-210, CSS-211) cast into concrete and the reusable Helix system with 2.4 km LoRaWAN range, transmitting real-time data to the ConcreteDNA platform via Signal Live Hub or Helix Hub.
- Forskaling (Formwork) Complete formwork solutions including deck formwork, plywood, formwork fabric, accessories, foundation formwork, edge formwork, ring beam elements, slanting supports, pouring matrices, column formwork, lumber, recesses, and wall formwork systems (Geopanel, Malthus cassettes).
- Betong og Kjemiprodukter (Concrete and Chemical Products) Comprehensive range of leveling compounds, concrete additives, form oil/wax, sealants, impregnation, injection materials, ice removers, corrosion protection, adhesives, membranes, primers, cleaning products, and lubricants for concrete construction.
- Armeringstilbehør (Reinforcement Accessories) Reinforcement accessories including reinforcement chairs, reinforcement wire, couplings, and splice bar cassettes for concrete reinforcement applications.
- Vanntetting (Waterproofing) Waterproofing solutions including flashings, joint tapes, joint profiles, penetrations, injection hoses, crystallizing sealing mortar, membranes, swelling tapes, sealing tapes, and waterproof sealants.
- Festemateriell (Fastening Materials) Fastening solutions including bolts, expansion anchors, hammer anchors, anchors, screws (concrete, wood, special), plugs, insulation plugs, washers, nails, and express nails.
- Kuldebrobrytere (Thermal Breakers) Isokorb thermal break elements for concrete-concrete, concrete-steel, concrete-wood, and steel-steel connections, used in beams, parapets, balconies, and walls.
- Sikring og Verneutstyr (Safety Equipment) Safety solutions including fall protection, personal protective equipment (gloves, hearing protection, first aid, glasses, clothing), safety fences/barriers, safety systems, and protective sleeves.
- Verktøy (Tools) Extensive tool range including reinforcement tools, concrete buggies, drilling and impact tools, electrical articles, injection equipment, cutting and grinding, load/fastening/lifting, painting and sealing, masonry tools, measuring tools, storage, marking, wrenches, power trowels, cleaning, demolition, shovels/cranes/trucks, sprayers, stone boxes, ladders, welding/cutting torches, and water equipment.
- Flomvern (Flood Protection) Flood protection systems for buildings, landscapes, and installations including demountable systems for buildings and larger installations, portable systems, and permanent installations.
- Grunn- og Isolasjonsprodukter (Ground and Insulation Products) Ground and insulation products including drainage pipes, geotextiles, foundation plastic, insulation (EPS, XPS, stone wool), plastic sheeting, tarpaulins, radon barriers, snow sails, sealing tapes, wind barriers, and winter mats.
Companies that use Haucon Norge
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Haucon Norge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Haucon Norge partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Wacker NeusoncoreHauCon holds the Norwegian agency for Wacker Neuson concrete technology products. The company imports and distributes Wacker Neuson concrete vibrators, motor vibrators, and frequency converters directly from the German manufacturer. Products include internal vibrators (IRSE, IRSEN, IREN series), external vibrator packages, and concrete leveling equipment.
- ConvergecoreHauCon holds the Norwegian agency for Converge smart concrete monitoring solutions. Products include Signal wireless sensors (CSS-210, CSS-211) cast into concrete for temperature/strength monitoring, and the Helix system featuring reusable sensors with LoRaWAN technology for large construction projects. HauCon stocks these products at all Norwegian branches.
- MakitacoreHauCon has added Makita to its product range as a distributor of professional electric power tools. Makita is known for reliable power tools, modern battery technology (18V LXT and 40V XGT platforms), and solutions developed for demanding professional environments. HauCon stocks Makita products including drills, hammers, saws, and accessories.
- Tammet OyminorHauCon distributes the HauCon edge safety system manufactured by Tammet Oy of Finland. The system is approved to NS-EN 13374 by RISE (Sweden) and provides comprehensive fall protection solutions including railing nets, base fittings, and posts for construction sites.
- CobuildercoreHauCon uses Cobuilder as its primary platform for product data and documentation management. Through Cobuilder Collaborate and integrated API solutions, product documentation including safety data sheets, technical specifications, CE marking, and EPDs (environmental product declarations) is made available to customers. HauCon receives automated documentation from Cobuilder for both proprietary and external products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Haucon Norge competitors and assessment
Company assessmentDirect peers
- Fischer Norge: Specialty manufacturer-distributor of anchoring and fastening systems for concrete and facades. Directly comparable to HauCon's 'Festemateriell' category.
- Hey'di AS: Norwegian specialty construction chemicals and waterproofing brand (owned by Saint-Gobain). Directly competes with HauCon's concrete chemical and waterproofing portfolio and shares the same Norwegian contractor customer base.
- Würth Norge: Specialty B2B distributor of fastening, tools, and consumables for construction and trades. Overlaps with HauCon's fastening materials, tools, and chemical categories and competes for the same contractor accounts.
- Isola AS: Norwegian manufacturer of waterproofing membranes, roofing, and building envelope solutions. Direct comparable to HauCon's 'Vanntetting' category serving Scandinavian construction contractors.
- Optimera (Saint-Gobain Distribution): Norway's largest building materials distributor and Saint-Gobain subsidiary; competes directly with HauCon in concrete construction products but with a broader, more generalist product range.
- Mapei AS: Norwegian subsidiary of global specialty construction chemicals producer. Directly competes with HauCon's 'Betong og Kjemiprodukter' (concrete and chemical products) category including sealants, mortars, and waterproofing.
- Hilti Norge: Direct manufacturer-distributor of premium power tools, anchors, and firestop systems serving concrete and structural contractors. Highly comparable to HauCon's Hilti-adjacent tool, fastening, and chemical categories.
Broad incumbents
- XL-Bygg: Norwegian building materials retail chain serving both professionals and DIY. Broader and more retail-skewed than HauCon, but competes for the same trade customer base in formwork, fasteners, and tools.
- Saint-Gobain Distribution: Parent group of Optimera; global building materials distributor with broad product portfolio including insulation, plasterboard, and ceiling solutions. Larger and more diversified than HauCon but overlaps in contractor-focused specialty categories.
Regional players
- Combimix: Swedish specialty producer of concrete floor screeds, levelling compounds, and concrete repair products. Operates in HauCon's adjacent Swedish market and overlaps with HauCon's concrete and chemical products category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Haucon Norge social profiles
Digital presenceHaucon Norge compliance and trust
Trust signalCompliance4 records
Haucon Norge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haucon Norge leadership team
Management profileNumber of profiles
Profiles7 records
Haucon Norge subsidiaries and ownership
Company hierarchySubsidiaries2 records
Haucon Norge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haucon Norge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haucon Norge
What does Haucon Norge do?
Haucon Norge AS supplies specialty products to concrete contractors across Scandinavia. Its portfolio spans formwork, reinforcement accessories, concrete chemicals, waterproofing, fastening materials, thermal breaks, embedment goods, tools, safety equipment, and flood protection. The company also acts as the Norwegian distributor for brands such as Makita, Wacker Neuson, and Converge, and operates an integrated B2B customer portal for ordering, documentation, and project administration.
Is Haucon Norge a public or private company?
Haucon Norge is a private company. It is classified as unknown and is currently operating.
When was Haucon Norge founded?
Haucon Norge was founded in 1994. It employs 51 to 100 people.
Where is Haucon Norge based?
Haucon Norge is headquartered in Åros, Norway, in the Europe region.
How does Haucon Norge make money?
Two revenue lines are on record. Product Sales - Speciality Construction Products are the primary driver. The others are agency / Distribution Revenue.
Who are Haucon Norge's main competitors?
Direct peers on record are Fischer Norge, Hey'di AS, Würth Norge, Isola AS, Optimera (Saint-Gobain Distribution), Mapei AS and Hilti Norge. Broad incumbents are XL-Bygg and Saint-Gobain Distribution. Combimix is listed as a regional player.
Does Haucon Norge have an API?
No public API is recorded for Haucon Norge.
What industry is Haucon Norge in?
Haucon Norge's product category is Concrete Construction Supplies Distribution. Its primary akta.pro industry code is CRAIAEAL, Jobsite Materials & Site Supplies Retail (Tarps, Erosion Control, Rebar, Forming), with a secondary code of CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel). Its SIC code is 5030.