Asian Association of Utah

What Asian Association of Utah does

Asian Association of Utah (AAU) is a 501(c)(3) nonprofit founded in 1977 in Salt Lake City, Utah, that engages, equips, and empowers refugees, refugee youth, and survivors of human trafficking across Utah. Its core service portfolio comprises three integrated lines: Human Trafficking Survivor Support (Utah's largest and only statewide provider serving labor trafficking victims), Refugee Services (resettlement, English language learning, financial coaching, housing, parenting, afterschool programming, and mentoring), and Behavioral Health Services (trauma-informed outpatient therapy, substance use services, psychiatric medication management, and Mental Health First Aid training). Service delivery is supported by an in-house interpreting network of 80+ interpreters covering 35 languages, delivering over 50,000 interpreting hours and serving 15,000 clients annually.

AAU operates from multiple physical sites in Salt Lake City, including its main headquarters at 155 South 300 West, the Sunnyvale Neighborhood Center, the Major Street office in the Ballpark neighborhood, and a dedicated Human Trafficking Survivor Support Center opened in September 2025 with statewide reach. The organization also embeds services into partner sites such as the Sunnyvale Afterschool Program, Utah International Charter School, and the 4th Street Clinic medical partner at the Major Street facility. Co-chairing the Utah Trafficking in Persons (UTIP) Task Force with the Utah Attorney General's Office since 2022 is a central institutional relationship that ties AAU directly to Utah's anti-trafficking enforcement infrastructure.

AAU's business model is a hybrid nonprofit funding stack: individual and corporate donations (including UTAHGIVES and end-of-year campaigns), federal/state/local government grants and contracts for refugee resettlement and trafficking victim services, foundation grants (notably NBA Foundation Round 16 and Lowe's Hometowns), and program service fees from behavioral health and interpreting services delivered to schools, hospitals, and internal programs. Services to refugees, refugee youth, and trafficking survivors are provided at low or no cost; donations are tax-deductible to the extent allowed by law. Go-to-market is community-led, relying on referrals from schools, hospitals, law enforcement, and social service agencies, supplemented by the annual Utah Asian Festival (15,000–19,000+ attendees, 49th edition in 2026), owned social channels, and earned media. AAU does not develop or sell technology products; its core technology footprint is a Qgiv-powered donation platform, a CMS website, and standard nonprofit digital marketing tooling.

Name

Asian Association of Utah

Legal name

Asian Association of Utah

Website

https://aau-slc.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Asian Association of Utah is a 501(c)(3) nonprofit founded in 1977 providing refugee resettlement, human trafficking survivor support, behavioral health, and interpreting services to refugees, trafficking survivors, and underserved populations across Utah.

Ownership category

akta.pro rank

Product category

Human Services (Refugee Resettlement and Anti-Trafficking Support)

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Diaspora, Family Reunification & Case Management Services (BPADAHAM)

akta.pro secondary industries

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI), Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD)

Keywords

• Human trafficking victim services
• Refugee resettlement support
• Behavioral health counseling
• Community interpreting services
• Nonprofit social services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: AAU relies heavily on individual donations, corporate donations, and in-kind contributions from the community. The organization runs end-of-year giving campaigns (e.g., 'Invest to Impact' and 'Build Today. Thrive Tomorrow') and participates in events like UTAHGIVES where donations are matched.
2. Government and Foundation Grants: AAU receives federal, state, and local government funding as well as foundation grants to support refugee resettlement, human trafficking victim services, and youth programming. Notable grants include NBA Foundation grants and Lowe's Hometown grants.
3. Program Service Fees: Revenue generated through fees for service programs including behavioral health services, interpreting services (over 50,000 interpreting hours), and other client-facing programs. The interpreting team services schools, hospitals, and internal social services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Asian Association of Utah is a 501(c)(3) nonprofit social services organization that engages, equips, and empowers refugees, refugee youth, and human trafficking survivors through trauma-informed, linguistically sensitive wraparound services. Its core offerings include Human Trafficking Survivor Support, Refugee Services (resettlement, English language learning, financial coaching, housing, parenting, afterschool, mentoring), and Behavioral Health Services (outpatient counseling, psychotherapy, substance use, medication management), supported by an in-house multilingual interpreting team and community programming.

Product overview

The Asian Association of Utah operates as a nonprofit social services organization offering a portfolio of interconnected programs. The core service areas include Human Trafficking Survivor Support (providing comprehensive wraparound services including housing, healthcare, mental health, and case management), Refugee Services (encompassing resettlement, English language learning, financial coaching, housing, parenting, afterschool programming, and mentoring), and Behavioral Health Services (offering trauma-informed counseling, therapy, and psychiatric services). Supporting infrastructure includes interpreting services (35+ languages), volunteer programs, and the annual Utah Asian Festival. The organization uses an online donation platform (powered by Qgiv) to process contributions. The Sunnyvale Neighborhood Center serves as a key facility for afterschool and community programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Trafficking Survivor Support Comprehensive wraparound support services for human trafficking survivors, including case management, housing assistance, healthcare coordination, mental health resources, and community outreach. Serves survivors of all ages, genders, trafficking types, and immigration statuses statewide in Utah.
• Refugee Services Holistic services helping refugees and refugee youth achieve self-sufficiency, including refugee resettlement, English language learning, financial coaching, housing assistance, parenting programs, afterschool programming, and mentoring.
• Behavioral Health Services

Quantifiable outcome

• FY25 served 1,400 trafficking survivors with 1,700+ contacts through 30 community outreach events and trained 1,500 community members
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and core.

• Sunnyvale Afterschool ProgramsupportingStrategic or Co-development Partner · 1 January 2025AAU's behavioral health team provides individual and group mental health services at partner sites including Sunnyvale Afterschool Program, reducing transportation and cultural barriers and enabling higher engagement of refugee youth in trusted community environments.
• Utah International Charter School (UICS)supportingStrategic or Co-development Partner · 1 January 2025AAU's behavioral health team provides school-based mental health services at Utah International Charter School, offering individual and group services where clients already are to diminish logistical and cultural barriers.
• Utah Attorney General's OfficecoreStrategic or Co-development Partner · 1 January 2022AAU co-chairs the Utah Trafficking in Persons (UTIP) Task Force with the Utah Attorney General's Office since 2022. The Attorney General's office is tasked to investigate and prosecute human trafficking in Utah while AAU provides victim services to human trafficking survivors. This formal governmental partnership is central to AAU's role as Utah's primary trafficking victim services provider.
• 4th Street Clinic (Medical Partner)supportingStrategic or Co-development PartnerMedical teams from 4th Street Clinic in Salt Lake City provide on-site medical care at AAU's Major Street facility, which serves human trafficking survivors. In the last three months of operation tracked, over 125 survivors received services and 241 visits were recorded.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Polaris Project: National anti-trafficking organization operating the U.S. National Human Trafficking Hotline and direct service programs; closely comparable to AAU's human trafficking survivor support operations and statewide service-delivery model.
• HIAS: International refugee resettlement agency providing case management, legal services, and integration support for newly arrived refugees in the U.S. — directly comparable in mission, service model, and beneficiary population to AAU.
• US Committee for Refugees and Immigrants (USCRI): National nonprofit delivering refugee resettlement, anti-trafficking, and integration services across multiple U.S. sites; directly comparable to AAU in target population, funding model, and programmatic offerings.
• International Rescue Committee: One of the largest refugee resettlement and humanitarian assistance organizations in the U.S., operating a Salt Lake City office that delivers refugee resettlement, case management, and integration services directly comparable to AAU's core refugee work.
• Catholic Community Services of Utah: Faith-based social services nonprofit serving refugees, immigrants, and low-income populations across Utah with resettlement, English language, and case management programming that directly overlaps AAU's refugee and human trafficking service lines.
• A21: International anti-trafficking nonprofit with U.S. operations delivering survivor aftercare, case management, and prevention programming; comparable to AAU's trafficking survivor support services and wraparound care model.
• ECPAT-USA: Anti-trafficking organization focused on the commercial sexual exploitation of children, operating policy advocacy and direct service programs that overlap AAU's trafficking survivor work and youth-focused outreach.

Regional players

• Utah Trafficking in Persons (UTIP) Task Force: Utah statewide coalition co-led by AAU and the Utah Attorney General's Office coordinating trafficking prevention and response; serves as a regional peer/ecosystem partner rather than a service-delivery competitor.
• YMCA of Northern Utah: Community-based nonprofit delivering youth programming, community services, and family support across Northern Utah; comparable to AAU on community engagement, afterschool programming, and youth mentoring, though broader in mandate.

Emerging players

• Operation Underground Railroad: Utah-based anti-trafficking nonprofit focused on victim rescue and aftercare; operates in the same geography with overlapping survivor support and trafficking prevention mandates, making it a strong local comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/aauslc
• YouTubeyoutube.com/@AsianAssociationofUtah
• Facebookfacebook.com/aauslc
• LinkedInlinkedin.com/company/aauslc
• Instagraminstagram.com/aauslc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asian Association of Utah