Three Cellars
Three Cellars is a single-location wine and craft beer bar in Menomonee Falls, Wisconsin, offering 24 draft taps, 16 wines by-the-glass, a retail bottle shop, seven food vendors, club memberships, and event space rentals to local adult consumers.
- Company typePrivate
- Founded-
- HeadquartersMenomonee Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Three Cellars does
Three Cellars is a single-location wine and craft beer establishment operating in Menomonee Falls, Wisconsin. The business combines a tasting-room model with a retail bottle shop: it serves 24 draft beer taps and 16 wines by-the-glass on-premise, while also maintaining a large retail area where customers can purchase bottles to take home — or request that any retail bottle be opened for in-house consumption. The venue is supplemented by seven different food vendors providing bar snacks and meals, creating a multi-vendor food hall element layered onto the beverage offering. The primary customer segment is adults aged 21 and older in the Menomonee Falls area seeking a differentiated drinking and socializing experience.
The business generates revenue across six identifiable streams: on-premise beverage sales (transaction-based), retail bottle sales (transaction-based), food sales sourced from the seven vendors, recurring wine and beer club memberships, event space rentals for private gatherings, and gift card sales distributed through the SquareUp marketplace. Operating hours are limited — Monday through Thursday 3–9 PM, Friday and Saturday noon–11 PM, closed Sundays — with an explicit "no one under 21 after 6 PM" policy. The company employs between 11 and 50 people (consistent with a single hospitality venue) and is privately held with no disclosed parent company, investors, or external funding.
From a technology and operating standpoint, Three Cellars runs a minimal digital footprint: a Squarespace-hosted website with menu, club, event, and rental information, plus SquareUp for payment processing and gift card distribution. There is no proprietary technology platform, mobile app, or AI/ML capability. Marketing relies on the website, local brand presence, word-of-mouth, and Google as an advertising partner. The underlying differentiator is the hybrid retail/tasting format itself, which is uncommon in suburban Wisconsin and constitutes the company's primary value proposition.
Three Cellars firmographics
Firmographics- Name
- Three Cellars
- Legal name
- Three Cellars
- Website
- https://threecellars.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Cellars is a single-location wine and craft beer bar in Menomonee Falls, Wisconsin, offering 24 draft taps, 16 wines by-the-glass, a retail bottle shop, seven food vendors, club memberships, and event space rentals to local adult consumers.
- Ownership category
- akta.pro rank
Three Cellars industry classification
Industry- Product category
- Wine Bar / Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Bars (THAFAEAF)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Wine Bars (CRANACAE)
Keywords
Where Three Cellars is headquartered
LocationHeadquarters
- HQ city
- Menomonee Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Three Cellars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-site beverage sales: Revenue from selling 24 draft beers and 16 wines by-the-glass for on-premises consumption. Customers can also request any bottle from the retail area to be opened for in-house enjoyment.
- Retail bottle sales: Large retail area offering bottled wines and beers for purchase to-go. Customers select from inventory and purchase bottles directly.
- Food sales: Revenue from 7 different food vendors providing bar snacks and food items to complement beverage purchases.
- Club memberships: Recurring membership programs (wine club, beer club) offering perks to regular customers with monthly or periodic benefits.
- Event space rental: Rental of venue space for private events, gatherings, and celebrations.
- Gift cards: Digital and physical gift cards sold through SquareUp platform for gifting purposes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Three Cellars product offering
Product offeringCore offering
Three Cellars operates a brick-and-mortar wine and beer bar in Menomonee Falls, Wisconsin, offering 24 draft beer taps and 16 wines by-the-glass for on-site consumption, complemented by a large retail selection of bottled wines and beers that customers can also open in-house. The venue supplements beverages with food from 7 different food vendors and offers recurring beer and wine club memberships, private event space rentals, and gift cards sold through SquareUp.
Product overview
Three Cellars is a wine and beer bar/restaurant offering a single-location experience built around 24 beer tap lines and 16 wines by-the-glass. The core offering consists of draft beer and wine service, supplemented by a retail bottle selection, a food menu with 7 vendors, club memberships (beer and wine clubs), event space rental, and gift cards. The venue operates as a traditional hospitality establishment with no digital product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine on Tap
Companies that use Three Cellars
Customer profileSegments1 record
Ideal customer profiles1 record
Three Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Three Cellars partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Three Cellars competitors and assessment
Company assessmentBroad incumbents
- Binny's Beverage Depot: Large Midwest alcohol retailer with broad wine, beer, and spirits selection and knowledgeable staff. Comparable retail alcohol offering in the same regional geography as Three Cellars.
- ABC Fine Wine & Spirits: Multi-state alcohol specialty retailer with wine clubs, tastings, and broad beverage selection. Comparable on retail + club membership combination, primarily Florida-based.
- Total Wine & More: Largest independent alcohol retailer in the US with massive selection of beer, wine, and spirits. Comparable on the retail bottle side of Three Cellars' business, though lacks the on-premise tasting experience.
- BevMo!: Multi-state alcohol retail chain with broad beer, wine, and spirits selection plus in-store tastings. Comparable on retail bottle sales with experiential overlay, primarily West Coast geography.
- Yard House: National upscale-casual restaurant chain famous for its large draft beer selection (130+ taps) and American food menu. Comparable on the extensive tap list + food bar format, though at much larger venue scale.
Direct peers
- HopCat: Multi-location craft beer bar and taproom with broad tap selection and food service. Comparable hybrid beer-bar concept, though operating at broader regional scale.
- Flight Wine Bar: Wine bar concept specializing in flights and curated pours alongside light food offerings. Comparable specialty wine bar format with similar on-premise consumption focus.
- World of Beer: Craft beer-focused bar chain featuring extensive tap lists (similar 24+ taps concept) and on-premise food service. Closest direct peer on the craft beer side of Three Cellars' offering.
- Cooper's Hawk Winery & Restaurants: National wine-focused restaurant chain with retail wine sales, on-premise pours, and a wine club. Directly comparable hybrid model (food + wine + retail + membership) at much larger scale.
Regional players
- The Vintage Wine Bar: Independent wine bar concept offering curated wine selection and small plates in an intimate setting. Comparable boutique wine bar experience, though typically operates in urban markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Three Cellars social profiles
Digital presenceThree Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Cellars leadership team
Management profileNumber of profiles
Three Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Cellars
What does Three Cellars do?
Three Cellars operates a brick-and-mortar wine and beer bar in Menomonee Falls, Wisconsin, offering 24 draft beer taps and 16 wines by-the-glass for on-site consumption, complemented by a large retail selection of bottled wines and beers that customers can also open in-house. The venue supplements beverages with food from 7 different food vendors and offers recurring beer and wine club memberships, private event space rentals, and gift cards sold through SquareUp.
Is Three Cellars a public or private company?
Three Cellars is a private company. It is classified as unknown and is currently operating.
When was Three Cellars founded?
Three Cellars was founded in -1. It employs 11 to 50 people.
Where is Three Cellars based?
Three Cellars is headquartered in Menomonee Falls, United States, in the North America region.
How does Three Cellars make money?
Six revenue lines are on record. On-site beverage sales are the primary driver. The others are retail bottle sales, food sales, club memberships, event space rental and gift cards.
Who are Three Cellars's main competitors?
Broad incumbents on record are Binny's Beverage Depot, ABC Fine Wine & Spirits, Total Wine & More, BevMo! and Yard House. Direct peers are HopCat, Flight Wine Bar, World of Beer and Cooper's Hawk Winery & Restaurants. The Vintage Wine Bar is listed as a regional player.
Does Three Cellars have an API?
No public API is recorded for Three Cellars.
What industry is Three Cellars in?
Three Cellars's product category is Wine Bar / Hospitality. Its primary akta.pro industry code is THAFAEAF, Wine Bars, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 7224 and its SIC code is 5810.