reDesignED

What reDesignED does

reDesignED is an independent nonprofit education design research (EDR) laboratory headquartered in the U.S. Midwest (Twin City, Minnesota), founded in 2019 by Dr. Christiane Reilly and incorporated as reDesignED, Inc. in 2024. It operates as a research collaborative that brings together learning scientists, instructional designers, educators, students, and community partners to design, develop, and iteratively test educational interventions through design-based research methods. Its core services include Design-Based Research Services, Course Design and Development, Professional Learning Programs (including a tiered Culturally-Responsive Teaching pathway), Consultations, and Strategy Services, supported by a fellow network of Research, Design, and Improvement Fellows drawn from institutions such as the University of Georgia, University of Minnesota, University of Illinois at Urbana-Champaign, and Michigan State University.

The organization's technical foundation rests on a set of proprietary, evidence-based instruments developed through multi-year design-based research studies: the Active Learning Design Principles Rubric with a quantifiable Active Learning Score (built on review of 100 online courses and 1,000+ learner testimonies), the Outcomes Mapping Protocol, the Authentic Task Rubric, and Transdisciplinary Skills (T-skills) Tracking. It publishes 39 resources across research publications, whitepapers, presentations, and free design tools, and aligns its work to mission categories including equitable futures, sustainable futures, and skills for a changing world. An advisory board of leading EDR scholars — including Thomas C. Reeves (Vice Chair, top 2% most-cited scientist worldwide) and Brad Hokanson — guides the research agenda.

reDesignED's business model is that of a grant- and project-funded nonprofit rather than a commercial SaaS or licensing operation. Revenue is derived from external research grants, fees for design and consulting services, tiered professional learning engagements with educators, and donations solicited through its website. Go-to-market is relationship-driven, executed via direct research-practice partnerships with state education agencies, school districts, and community partners, supplemented by content marketing (publications and design tools), academic conference presence (e.g., OTESSA'25), and recruitment through AERA Special Interest Groups. Pricing is not publicly disclosed, and customer concentration is structurally tilted toward public-sector education buyers.

Name

reDesignED

Legal name

reDesignED, Inc.

Website

https://redesign-education.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

reDesignED is a Midwest-based, independent nonprofit education design research lab that provides design-based research, professional learning, and consultation services to state education agencies, school districts, and educators across the United States.

Ownership category

akta.pro rank

Product category

Education Research and Consulting Services

NAICS

Research and Development in the Social Sciences and Humanities (54172), Other Specialized Design Services (54149)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Education design research
• Instructional design services
• Professional learning programs
• Curriculum design consulting
• Improvement science research

Headquarters

HQ city

Twin City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Grant-funded Research: reDesignED engages in writing grant proposals and conducting research initiatives funded by external grants. Education scholars come together for initiatives to write grant proposals and provide content expertise.
2. Design Services: Fees for design and development services including course design and development, instructional design support, and evidence-based intervention development for local education partners.
3. Professional Learning Services: Teacher professional learning opportunities delivered through tiered learning progressions (Level 1: Learn, Level 2: Interpret, Level 3: Create) on topics such as culturally-responsive teaching.
4. Consulting Services: Strategic consultation services including consultations, strategy development, and improvement research approaches for education institutions.
5. Donations and Support: reDesignED accepts donations through their website to support their work as a nonprofit organization.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

reDesignED is a nonprofit education design research lab that conducts design-based research and provides course design and development, professional learning programs, consultations, and strategy services to educational institutions. The organization brings together researchers, learning scientists, instructional designers, educators, students, and community partners through research-practice partnerships to address enduring and emerging challenges in education. It also maintains a network of Design Fellows and Research Fellows and publishes publications and design tools to disseminate evidence-based practices.

Product overview

reDesignED is the first independent, nonprofit education design research (EDR) lab in the Midwest of the United States, offering a portfolio of services rather than a unified software product. The core offerings include Design-Based Research Services, Professional Learning Programs (with specific pathways for culturally-responsive teaching), Consultations, Strategy Services, and Course Design and Development. These are supported by the Design Fellows Program and Research Fellows Program, which provide access to a network of scholars and instructional designers. reDesignED also publishes a content library of publications, whitepapers, presentations, and design tools (including the Authentic Task Rubric) that document and disseminate evidence-based practices in education design research.

Differentiator

Problem solved

Functional benefit

Products and services

• Design-Based Research Services

Quantifiable outcome

• Active learning measurable through rubric-based scoring of 100 online courses reviewed over three years
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• UN Sustainability GoalscoreStrategic or Co-development PartnerreDesignED partners with organizations aligned to UN Sustainability Goals, particularly those focused on education and sustainable development. Their mission categories include 'Sustainable futures' which aligns with global sustainability objectives.
• Human Rights Educators USAcoreStrategic or Co-development PartnerPartner organization focused on human rights education, aligned with reDesignED's mission categories including 'Equitable futures' and 'Ways of knowing'.
• Cabrera Research LabcoreStrategic or Co-development PartnerResearch collaboration with Cabrera Research Lab, an organization focused on research that informs and evaluates the practice of human-centered design in learning settings.
• Improvement Scholars NetworkcoreStrategic or Co-development PartnerreDesignED draws from existing networks of improvement scientists for their collaborative research initiatives. The organization's Advisory Board members are leading education scholars from this network whose scholarship guides their mission categories.
• American Education Research Association (AERA) Special Interest GroupscoreStrategic or Co-development PartnerProject-specific open calls are announced through relevant AERA special interest groups when specialized expertise is needed. reDesignED engages with AERA communities for Improvement Science in Education, Advanced Technologies for Learning, Design and Technology, and Online Teaching and Learning.
• Learning Policy InstitutecoreStrategic or Co-development PartnerreDesignED cites and aligns with research from the Learning Policy Institute, particularly the work of Linda Darling-Hammond on educator learning and the science of learning and development.
• Siebel Center for Design, University of Illinois at Urbana-ChampaigncoreStrategic or Co-development PartnerSaad Shehab, a design fellow, serves as Associate Director of Assessment and Research at the Siebel Center for Design, facilitating research collaboration on human-centered design in STEM education.
• CREATE for STEM Institute, Michigan State UniversitycoreStrategic or Co-development PartnerLili Yan, an improvement fellow, is a learning scientist and research associate at Michigan State University's CREATE for STEM Institute, engaging in collaborative education research.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WestEd: Nonprofit education research and development organization serving schools, districts, and state agencies. Comparable in delivering evidence-based professional learning, research, and design services to the same K-12 and higher-ed customer base.
• American Institutes for Research (AIR): Largest U.S. nonprofit behavioral and social science research organization, with a sizable education evaluation practice. Research Fellow Juliette Berg is a principal researcher there. Comparable in mission, target customers (state agencies, districts, federal funders), and educational research services.
• Transcend Education: Nonprofit that helps communities design and build new K-12 learning models. Comparable in design-thinking-led education transformation services and partnership-based delivery model.
• Digital Promise: Nonprofit that works to shape the future of learning through research, innovation, and equitable access. Comparable in developing evidence-based learning interventions and serving district and educator customers through partnerships.
• Education Elements: Education consulting firm that partners with districts to redesign teaching and learning. Comparable in providing instructional design, professional learning, and transformation strategy services to district customers.
• Learning Policy Institute: Nonprofit policy research organization focused on K-12 and educator learning. reDesignED explicitly cites Linda Darling-Hammond's work; both serve state education agencies and conduct research-practice partnerships on similar topics.
• KnowledgeWorks: Nonprofit focused on the future of learning and personalized learning models. Comparable in research-practice orientation and mission alignment around education transformation.
• 2Revolutions: Education design firm focused on the future of learning, helping districts design new school models. Comparable in forward-looking instructional design and transformation partnerships with districts.

Emerging players

• Getting Smart: Education advisory and media organization focused on innovation in teaching and learning. Comparable in forward-looking design thinking orientation and audience of district and educator decision-makers.

Broad incumbents

• RAND Corporation: Large, diversified research organization with a substantial education research practice. Overlapping capabilities in evidence-based education research and policy evaluation, but operates at far greater scale and breadth than reDesignED.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/redesign-educationorg/100090219894316
• LinkedInlinkedin.com/company/redesigned-llc
• Xx.com/RedesignedL

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reDesignED