What More does

More S.r.l. (trading as More Oxy) is an Italian industrial technology company that designs, manufactures, and commissions specialized technological packages for Electric Arc Furnace (EAF) steelmaking. Founded in 1984 by three former Ferriere Nord employees and operating as a subsidiary of Danieli Group since 1997, More is headquartered in Gemona del Friuli, Italy, with a manufacturing facility in Buja and wholly-owned regional subsidiaries in Kennesaw, Georgia (USA, 2022) and Changshu, Jiangsu (China, 2020). The company employs 51–100 people and serves steelmakers globally across the Americas, Europe, MENA, and Asia.

The company's product portfolio is organized into two integrated suites. The Chemical Energy Package covers oxygen, carbon, and lime injection technologies for EAF optimization, anchored by the M-ONE multi-purpose injector, OXYGENJET supersonic lances, L-ONE combined lime lances and burners, POST COMBUSTOR systems, MOCA carbon injection dispensers, MOLI lime injection dispensers, SMARTEC dynamic electrode cooling, LINDARC EVO real-time WM-TDLAS off-gas analysis, AUTOSLAG slag chemistry optimization software, and CNC-machined copper bulged blocks with over 70% lifetime extension versus cast alternatives. The Zero Men Around package automates hazardous operations on the EAF melting floor through products including CATFIS and CATFIS 2.1 temperature/sampling manipulators, ACS automatic cartridge systems, MOTANK remote-controlled slag door cleaning rams, STAP and STROP tap hole manipulators, EBT SAND and AUTOSAND inspection/sand-filling systems, MODIVE panel manipulators, and SANDY ladle well block systems. Safety systems (FLASH STOP, W-STOP wireless backfire prevention) round out the offering.

More generates revenue primarily through project-based, custom-engineered sales of complete EAF technological packages to steel minimills and EAF operators, including factory acceptance testing, installation supervision, commissioning, and process optimization. Pricing is non-disclosed and contract-driven. A secondary recurring revenue stream comes from aftermarket spare parts, repair services, component replacement, and on-site technical support delivered through the Italian, U.S., and Chinese operations. Distribution is direct enterprise field sales complemented by embedded co-specification with parent Danieli Group, whose EAF platforms (ECS, Zerobucket, MIDA) integrate More's packages as preferred solutions. Notable customers include Nucor (multiple sites), US Steel, Ternium, Emirates Steel, BaoWu, Gerdau, CELSA, EZZ Flat Steel, North Star BlueScope, Finkl Steel, and Ferriere Nord, among more than 30 named enterprise steelmakers worldwide.

Name

More

Legal name

MORE S.r.l.

Website

https://more-oxy.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

More S.r.l. (More Oxy) designs and manufactures proprietary technological packages — chemical energy injection systems and Zero Men Around automation — for Electric Arc Furnace steelmakers globally. As a Danieli Group subsidiary, it serves steel minimills and integrated EAF operators with custom-engineered equipment and aftermarket services.

Ownership category

akta.pro rank

Product category

Steelmaking Process Equipment

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353)

SIC

Industrial Process Furnaces & Ovens (3567)

akta.pro primary industry

Electric Arc Furnace (EAF) Steelmaking (Incl. DRI/HBI-Based) (IMAKABAB)

akta.pro secondary industry

Industrial Furnaces, Kilns & Thermal Processing Equipment (IMAHAEAE)

Keywords

• EAF injection systems
• Steelmaking process technology
• Chemical energy packages
• Furnace automation equipment
• Electric arc furnace technology

Headquarters

HQ city

Gemona Del Friuli

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EAF Technological Package Sales and Commissioning: MORE designs, manufactures, and commissions complete technological packages for Electric Arc Furnaces. Revenue is generated from the sale of custom-engineered equipment suites (chemical energy packages and/or Zero Men Around automation packages) including proprietary hardware (injectors, dispensers, manipulators), software, automation systems, and related services. Each package is tailored to the customer's specific EAF specifications, and pricing is project-based. Services include factory acceptance testing (FAT), on-site installation supervision, commissioning, and process optimization support. The company also supplies spare parts, repair services, and component replacement through its subsidiaries in China and the USA.
2. Aftermarket Spare Parts and Services: Ongoing revenue from spare parts supply, repair services, component replacement, and on-site technical and process support. Sustained through the company's global subsidiaries and workshop facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MORE designs, manufactures, and commissions complete technological packages for Electric Arc Furnace (EAF) steelmaking. The company delivers two integrated product suites: (1) Chemical Energy Packages for oxygen, carbon, and lime injection, combustion, and process control; and (2) Zero Men Around packages for automating and eliminating human operations around the EAF melting floor. Each package is custom-engineered to customer specifications and includes proprietary injectors, dispensers, manipulators, automation software, and mechanical components.

Product overview

MORE S.r.l. (More) is an industrial equipment manufacturer and part of the Danieli Group, specializing in technological packages for the electric arc furnace (EAF) steelmaking industry. The company operates two integrated product categories: (1) the Chemical Energy Package, which provides oxygen, carbon, and lime injection technologies for EAF optimization, including M-ONE multi-purpose injectors, OXYGENJET supersonic lances, L-ONE lime burners, POST COMBUSTOR systems, COPPER BULGED BLOCKS, MIXED SWIRLED FLAME burners, FLASH STOP and W-STOP backfire prevention systems, MOCA carbon injection, MOLI lime injection, SMARTEC electrode cooling, LINDARC™ EVO off-gas analysis, AUTOSLAG optimization software, and Re-carburization injection systems; and (2) the Zero Men Around technological package suite designed to eliminate human operation around the EAF for safety, including CATFIS and CATFIS 2.1 temperature/sampling manipulators, ACS automatic cartridge systems, MOTANK slag door cleaning rams, STAP emergency tap hole openers, STROP tap hole cleaners, EBT SAND and AUTOSAND inspection/filling systems, MODIVE panel manipulators, and SANDY ladle well block systems. These products work together to provide comprehensive EAF automation from charging to tapping.

Differentiator

Problem solved

Functional benefit

Products and services

• M-ONE Multi-Purpose Injector All-in-one injector combining supersonic oxygen lancing and coal/carbon injection for slag foaming and redox reaction control at the slag-metal interface in EAF steelmaking.
• OXYGENJET

Quantifiable outcome

• Electrical energy reduction of 30 kWh/t, power-on time reduction of 3 minutes, productivity increase of 6 t/hr, and electrode consumption reduction of 20% at EZZ Flat Steel (185t EAF, Egypt)
• +5 more outcomes

Named customers34 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered minor.

• JGM (J. G. Machine & Tool Co.)minorImplementation/ SI/ Consulting PartnerMORE partnered with JGM to successfully complete the supply and commissioning of a turnkey pneumatic lime injection system for a major US steelmaker. JGM provided market knowledge, customer network, and installation expertise in the US market, while MORE supplied the core technology. This partnership strengthens MORE's presence in the North American market.
• European Union (Horizon 2020 — RETROFEED Programme)minorStrategic or Co-development PartnerMORE participated in the EU's Horizon 2020 RETROFEED research and innovation programme, contributing its Wastes Injection Technology (PIT) to enable injection of recycled polymers and plastics into EAFs as an alternative to fossil carbon sources at Tenaris Silcotub in Romania. This collaboration supports decarbonization objectives in the steel industry.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Primetals Technologies: Joint venture of Mitsubishi Heavy Industries and partners, supplying EAFs, continuous casters, and rolling mills to the global steel industry. Direct competitor to Danieli and to MORE in the EAF process technology space, with overlapping engineering and project-based delivery model.
• SMS group: German-headquartered global plant manufacturer for steel and non-ferrous metals. Direct competitor in EAF steelmaking equipment with comparable project-based engineering model and overlapping process technology offerings.
• Tenova: Italian-based (Techint Group) supplier of equipment and technologies for metals and mining industries, including EAFs and downstream steelmaking process solutions. Direct competitor in EAF equipment and process technology, with similar customer base among global steelmakers.
• ANDRITZ Metals: Austrian-headquartered group with a metals processing division serving the steel industry. Direct peer in metallurgical equipment manufacturing with overlapping process technology offerings for EAF and downstream operations.

Others

• KUKA: German industrial robotics and automation specialist. Comparable as an enabling automation technology provider whose manipulator and robotics expertise is adjacent to MORE's CATFIS and MOTANK products, though KUKA does not specifically focus on EAF melt shop applications.

Broad incumbents

• Rockwell Automation: Major industrial automation and information provider with metals industry solutions including process control and drives. Comparable as a broader automation incumbent serving steel industry control and information needs.
• Danieli: MORE's parent company since 1997 and the global leader in steel plant equipment, including complete EAF engineering. Comparable as the dominant incumbent in EAF plant engineering where MORE operates as an integrated technology subsidiary rather than an independent competitor.
• ABB: Global industrial automation and electrification leader serving the metals industry with drives, process control systems, and digital solutions. Comparable as a broader automation incumbent whose products integrate with EAF operations and compete for some control-system scope on new builds.
• Siemens Metals: Global automation and digitalization provider with a dedicated metals industry focus. Comparable as a broader automation incumbent serving steel industry process control and electrification needs that overlap with portions of MORE's automation scope.

Emerging players

• Lechler: German specialist in nozzles, lances, and injection technology for metallurgical processes. Comparable as a niche emerging player in injection and lance technology that partially overlaps with MORE's chemical energy package components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/more.srl.oxy
• LinkedInlinkedin.com/company/moresrl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More