What Bocchi does

Bocchi Advogados Associados is a privately held Brazilian law firm founded in 1972 by Dr. Hilário Bocchi, specializing exclusively in social security law (Direito Previdenciário) with secondary practice in labor, civil, and sports law. The firm is headquartered in Ribeirão Preto, São Paulo, and operates six physical offices across São Paulo state (Ribeirão Preto, São Paulo on Av. Paulista, Campinas, Araraquara, Serrana, Sertãozinho) while delivering nationwide remote service to all 26 Brazilian states plus the Federal District via WhatsApp, phone, email, and video call. Over 50+ years the firm has served 190,000+ clients and handled 220,000+ administrative and judicial processes, securing over R$1 billion in cumulative social security benefits for clients.

The firm's core service is end-to-end legal representation for INSS social security matters, organized around a proprietary four-stage methodology called the Raio-X method (Método Bocchi de Análise Previdenciária) that covers diagnostic analysis of contribution history, personalized retirement-rule selection, administrative and judicial execution, and post-grant benefit maximization including revisions. Supporting the practice are free public-facing digital tools — a CNIS indicator checker, retirement calculator, contribution time calculator, and the Louco pra Aposentar educational tool — plus a daily educational YouTube channel with 1M+ subscribers and 1.8M+ total social followers that drives inbound lead generation. All lawyers are trained internally through the Bocchi Academy, ensuring consistent methodological discipline across the 150+ collaborator team.

Bocchi operates a sales-led, professional-services revenue model with individualized fee proposals determined after an initial consultation and case assessment; no public pricing tiers exist. Client acquisition flows from content marketing (YouTube, blog SEO, Instagram, Facebook, LinkedIn, earned media in G1, Valor Econômico, Folha de S.Paulo, ESPN, and others) into a 0800/WhatsApp contact center that converts inquiries into case engagements. The firm is family-owned across three generations of the Bocchi family, with no external investors or institutional capital, and is registered as Bocchi Advogados Associados (CNPJ 05.325.542/0001-58) under Brazilian private limited company structure.

Name

Bocchi

Legal name

Bocchi Advogados Associados

Website

https://bocchiadvogados.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Bocchi Advogados Associados is a Brazilian law firm founded in 1972, specializing exclusively in social security law (Direito Previdenciário). It serves individual workers and retirees across all 26 Brazilian states and the Federal District through six São Paulo offices and nationwide digital delivery, having served 190,000+ clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Rua

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Legal Advisory Services - Social Security: Professional legal services for social security matters including retirement applications, benefit reviews, incapacity benefits, and disability assistance. Clients engage the firm after an initial consultation and diagnostic analysis. Revenue is generated through professional service fees for case handling from intake through resolution, covering both administrative (INSS) and judicial proceedings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bocchi Advogados provides specialized legal advisory and representation services for Brazilian social security (INSS) matters, including retirement planning, all retirement benefit types (by age, contribution time, special, rural, disability, teachers), incapacity benefits (sickness, accident, disability retirement), social assistance (LOAS/BPC), survivor pensions, and post-grant benefit revisions. Services are delivered to individual clients through a hybrid model combining six physical offices in São Paulo state with nationwide digital delivery via WhatsApp, phone, and video call, supported by the proprietary Raio-X diagnostic methodology and free online planning tools.

Product overview

Bocchi is a law firm specializing exclusively in social security law (Direito Previdenciário) with over 50 years of experience. The firm offers human-led legal services organized around three core pillars: (1) Social Security Planning and Analysis — including retirement planning consultations, retirement and contribution calculators, and CNIS indicator tools to help clients identify optimal benefit paths; (2) Legal Representation and Claims — covering all types of retirement benefits (by age, contribution time, special, rural, disability, teachers), disability benefits (sickness benefit, accident benefit), social assistance (LOAS/BPC), survivor pensions, and retirement revision services; and (3) Educational Content — a comprehensive blog with articles explaining INSS rules, CID codes, and legal procedures. All services are delivered through personalized human consultations via in-person meetings, WhatsApp, phone, or video call, with nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Aposentadoria por Idade (Retirement by Age) Legal representation for urban retirement by age for workers meeting the minimum age requirement (65 men, 62 women) and minimum contribution period, including eligibility analysis, document preparation, and INSS administrative or judicial filing. Targeted at individual Brazilian workers aged 55+ planning retirement.
• Aposentadoria por Tempo de Contribuição (Retirement by Contribution Time) Legal representation for retirement by contribution time (30 years women / 35 years men) without a minimum age under applicable transitional rules, with analysis of the most advantageous rule, missing contribution periods, and benefit calculation. For workers who began contributing before 1998 and want to retire earlier.
• Aposentadoria Especial (Special Retirement) Legal representation for special retirement for workers exposed to harmful agents (noise, chemicals, heat) with reduced contribution requirements (15, 20, or 25 years depending on exposure level), including technical documentation and proof of exposure. For workers in hazardous occupations.
• Aposentadoria Rural (Rural Retirement) Legal representation for rural retirement with simplified requirements, including cases where no formal contributions are required, with documentation and proof of rural activity. For rural workers and farmers.
• Aposentadoria da Pessoa com Deficiência (Retirement for Persons with Disabilities) Legal representation for retirement of persons with disabilities with reduced contribution requirements (up to 10 years earlier than standard rules), including assessment and documentation of disability. For individuals with disabilities (PCD).
• Aposentadoria dos Professores (Teachers' Retirement) Legal representation for teachers' special retirement with reduced contribution requirements, covering all rules applicable to education professionals. For teachers and education professionals.
• Aposentadoria por Invalidez (Disability Retirement) Legal representation for permanent disability retirement for workers permanently incapable of working, with or without possibility of rehabilitation, including medical documentation and INSS medical examination support. For workers with permanent incapacity due to disease or accident.
• Auxílio-Doença (Sickness Benefit) Legal representation for temporary sickness benefit paid by INSS to replace income during illness or accident-related inability to work, including eligibility analysis and INSS medical examination support. For workers temporarily unable to work due to health conditions.
• Auxílio Acidente (Accident Benefit) Legal representation for the accident benefit paid to workers who suffer permanent sequelae from work or common accidents, even after clinical recovery. For workers with lasting post-accident limitations.
• Benefício Assistencial – LOAS/BPC (Social Assistance Benefit) Legal representation for the monthly minimum-wage benefit (LOAS/BPC) for elderly persons aged 65+ or persons with disabilities in vulnerable situations with limited family income. For elderly or disabled persons in financial vulnerability.
• Pensão por Morte (Survivor's Pension) Legal representation for the survivor's pension paid to dependents of deceased insured persons who had qualifying contributions, including dependency proof and INSS filing. For surviving dependents of deceased INSS contributors.
• Revisão de Aposentadoria (Retirement Revision) Legal analysis and action to correct errors in granted retirement benefits, including review of calculation errors, inclusion of special contribution time, benefit ceiling review (teto), "buraco negro" review, review of concomitant activities, and revisions based on labor court decisions, with recovery of retroactive differences. For current INSS benefit recipients who suspect incorrect benefit values.
• Planejamento Previdenciário (Social Security Planning) Comprehensive analysis of the client's contribution history, simulation of different retirement scenarios, and personalized strategy development to identify the most advantageous retirement path before applying. Core advisory offering for individuals planning retirement.
• Orientação de Perícia Médica (Medical Examination Guidance) Expert guidance and preparation for INSS medical examinations, including document organization and strategy for proving disability. For clients facing INSS medical evaluations for incapacity or disability benefits.

Quantifiable outcome

• Over R$1 billion in social security benefits secured for clients.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• External Legal Professionals (Accountants, Engineers, Occupational Health Physicians)supportingImplementation/ SI/ Consulting PartnerThe firm works with external professionals including accountants, engineers, and occupational health physicians to support the execution of legal services. According to the privacy policy, these partners are engaged for specific service delivery purposes including occupational health evaluations and technical calculations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tozzini Freire: Large Brazilian full-service law firm with a social security and benefits practice. Comparable to Bocchi in handling INSS-related advisory, but anchored in corporate/transactional work rather than high-volume consumer-facing retirement representation.
• Demarest: Full-service Brazilian law firm with previdenciário and labor practices. Overlaps with Bocchi in social security law, but serves enterprise and high-net-worth clients rather than mass-market individuals, and combines this with broader corporate/M&A offerings.
• Mattos Filho: One of Brazil's largest full-service law firms with a recognized previdenciário (social security) practice. Comparable to Bocchi as a competitor for social security work, but operates a much broader corporate/corporate-finance practice serving enterprise clients rather than mass-market consumer retirement cases.
• Stocche Forbes: Reputable Brazilian full-service law firm with a previdenciário and benefits practice. Overlaps with Bocchi in social security law expertise, but operates primarily at the high-end of the corporate market rather than direct-to-consumer retirement representation.
• Machado Meyer: Major Brazilian full-service law firm with an established social security and benefits practice area serving corporate clients. Overlaps with Bocchi in previdenciário advisory, but serves a fundamentally different customer base (corporate HR/legal teams vs. individual workers and retirees).
• Nelson Wilians Group: Large Brazilian law firm group with a network of offices and a consumer-facing practice. Comparable to Bocchi in mass-market Brazilian legal services and multi-office footprint, with overlap in INSS/labor matters.

Direct peers

• Brandão Cancian Advogados: Brazilian law firm focused on social security and INSS matters, serving individual workers and retirees. Direct peer to Bocchi in practice specialization, client type, and content-driven acquisition strategy, though at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BocchiAdvogados
• Facebookfacebook.com/bocchiadvogados
• Instagraminstagram.com/bocchiadvogados
• Xx.com/bocchiadvogados
• LinkedInlinkedin.com/company/bocchi-advogados

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bocchi