Santa Cruz Natural

What Santa Cruz Natural does

Santa Cruz Natural LLC, doing business as Santa Cruz Organic, is a U.S. organic food and beverage manufacturer founded in the early 1970s by John Battendieri in the Santa Cruz Mountains. The company produces and markets a portfolio of more than 40 USDA Organic, Non-GMO Project Verified SKUs across fruit juices, flavored lemonades and limeades, not-from-concentrate pure citrus juices, applesauces in jars, cups, and pouches, reconstitutable juice concentrates, and the Craft Bar Collection of non-alcoholic cocktail mixers. Manufacturing occurs at two TRUE Platinum Zero Waste certified facilities in Chico, California and Havre de Grace, Maryland, with a low-pressure fruit juice concentration process used to preserve aroma and enable year-round product availability.

The company operates under parent TruRoots Company (headquartered in Dedham, Massachusetts), which also owns R.W. Knudsen Family and TruRoots brands. Santa Cruz Organic sells through a multi-channel distribution architecture: mainstream mass retailers including Walmart and Target, the natural foods channel, a brand-owned e-commerce storefront, and the Dot Foods foodservice network that supplies the Craft Bar Collection to bars and restaurants nationwide. Sourcing is anchored in long-term relationships with hundreds of certified-organic growers across thousands of acres. Customer segments are primarily health-conscious family consumers, with secondary reach into craft cocktail enthusiasts and professional bar and restaurant operators. The company generates revenue through transactional retail and foodservice sales at undisclosed pricing; no public revenue, funding history, or unit-volume data is available.

Name

Santa Cruz Natural

Legal name

Santa Cruz Natural LLC

Website

https://santacruzorganic.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Santa Cruz Organic, a brand under TruRoots Company, manufactures and sells 40+ USDA Organic, Non-GMO Project Verified juices, lemonades, applesauces, and craft cocktail mixers through national mass retailers, natural food stores, and foodservice distributors in the United States.

Ownership category

akta.pro rank

Product category

Organic Beverages

NAICS

Soft Drink Manufacturing (312111), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB), Juice Concentrates & Fruit Bases (AFAFAGAB), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Organic fruit juices
• Organic lemonades
• Organic applesauce
• Cocktail mixers
• Citrus juice concentrates

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Beverage Sales: Sale of organic juices, lemonades, and citrus juices through grocery stores, natural food retailers, and mass market channels. Products are sold in various sizes (16oz and 32oz bottles) at retail price points.
2. Craft Bar Collection Cocktail Mixers: B2B and B2C sales of ready-to-use cocktail mixers for bars and restaurants, distributed nationally through foodservice suppliers
3. Apple Sauces: Retail sales of organic applesauces in jar and cup formats, sold through grocery and natural food retailers
4. Concentrates: Sale of concentrated fruit juices (lime, lemon, tart cherry, cranberry) that consumers dilute at home

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Santa Cruz Natural manufactures and sells certified USDA Organic fruit juices, lemonades, applesauces, craft cocktail mixers, and pure citrus juice concentrates under the Santa Cruz Organic brand. Products are sold in single-serve and family-size formats to retail consumers, alongside a B2B Craft Bar Collection supplied to bars and restaurants through Dot Foods foodservice distribution.

Product overview

Santa Cruz Natural (Santa Cruz Organic) is a pioneering organic food and beverage company offering a portfolio of more than 40 organic juice, lemonade, applesauce, and cocktail mixer products. The core offerings include Fruit Juices (various 100% organic juice blends), Lemonades (classic and flavored organic lemonades and limeades), Pure Citrus Juices (not-from-concentrate lemon and lime juices), Applesauces (USDA Organic applesauce in jars, cups, and pouches), Craft Bar Collection (non-alcoholic organic cocktail mixers for commercial use), and Concentrates (reconstitutable juice concentrates). All products are Certified USDA Organic and Non-GMO Project Verified, with gluten-free and kosher options available.

Differentiator

Problem solved

Functional benefit

Brands

• Craft Bar Collection: A line of organic non-alcoholic cocktail mixers including margarita, bloody mary, paloma, and other cocktail bases.

Products and services

• Santa Cruz Organic Fruit Juices Certified USDA Organic single-serve and family-size fruit juices sold to retail consumers through mass-market retailers (Walmart, Target), natural food stores, and brand e-commerce.
• Santa Cruz Organic Lemonades Certified USDA Organic lemonades sold in single-serve and family-size formats to retail consumers through grocery and natural food channels.
• Santa Cruz Organic Applesauce Certified USDA Organic applesauce pouches and cups sold to retail consumers as a shelf-stable organic pantry item.
• Craft Bar Collection (Cocktail Mixers) Organic craft cocktail mixers and pure citrus juices sold to bars, restaurants, and hotels via Dot Foods foodservice distribution for use in on-premise beverage programs.
• Santa Cruz Organic Pure Citrus Juice Concentrates Concentrated organic pure citrus juices produced via a proprietary low-pressure concentration process, sold for retail and foodservice applications.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Stemlit GrowerscoreStrategic or Co-development PartnerStemlit Growers have been a Santa Cruz Organic partner for over 10 years. Compost is the cornerstone to their organics; it's what they feed their trees and it's essential to the sustainability of the orchard. From this rich organic compost grows the juicy delicious organic apples used in Santa Cruz Organic juice and apple sauce.
• TruRoots CompanycoreOthersSanta Cruz Organic is part of the TruRoots Company family of brands, which also includes R.W. Knudsen Family (gold standard in fruit & vegetable juices) and TruRoots (organic grain-based foods). TruRoots is the parent company operating the Santa Cruz Organic website and holding the privacy policy and terms of use.
• Quality Assurance International (QAI)coreOthersQAI performs organic certification for Santa Cruz Organic. QAI is an accredited certifying agent under the USDA's National Organic Program.
• Dot FoodscoreChannel Partner/ Reseller/ DistributorDot Foods serves as the national distribution partner for Santa Cruz Organic Craft Bar Collection cocktail mixers, enabling nationwide distribution to bars and restaurants across the United States.
• Green Business Certification Inc.coreOthersGreen Business Certification Inc. awards TRUE Platinum Zero Waste Certification to Santa Cruz Organic's manufacturing facilities in Chico, CA and Havre de Grace, MD, the highest level of zero waste certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/santacruzorganic
• Instagraminstagram.com/santacruzorganic/?hl=en
• Xx.com/santacruzjuice

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Cruz Natural