JAMaROO Kids

What JAMaROO Kids does

JAMaROO Kids is a privately held, founder-led early childhood enrichment company founded in 2004 by Jamaica Stevens and headquartered in San Anselmo, California, with physical operations concentrated in the San Francisco Bay Area. The company's core business is a mobile enrichment service that dispatches a team of educators to over 170 schools, childcare centers, and community venues across 8 Bay Area counties to deliver in-person classes in dance, music, yoga, art, story time, and bilingual programming for children aged 6 months to 6 years. The proprietary curriculum is organized around five developmental areas (Cognitive, Speech & Language, Gross Motor, Fine Motor, and Social/Emotional) and underpins a cultural-diversity-focused story time program that introduces traditions from around the world.

The company operates a multi-channel model that combines B2B in-school delivery, two branded physical Kids Club locations in San Francisco (Cow Hollow at 2116 Union Street and Noe Valley at 3870 24th Street) offering drop-in classes and open play, and a global digital footprint. The digital footprint includes the "Anytime, Anywhere" VIP online subscription at $12.99 per month or $140 per year (plus a $35 one-time startup fee), a YouTube channel that has reached nearly 4 million viewers, a Teachers Pay Teachers storefront selling downloadable lesson plans and educational resources, an Amazon storefront for physical products, a teacher training program for professional development, and seasonal outdoor classes in local parks. Revenue is generated through a mix of recurring subscriptions, per-class fees, marketplace transaction revenue, and consumer product sales, with no disclosed institutional funding and ownership remaining with the founder and core team.

Name

JAMaROO Kids

Legal name

JAMaROO Kids

Website

https://jamarookids.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

JAMaROO Kids is a founder-led, private early childhood enrichment company that delivers in-person dance, music, yoga, art, and bilingual classes to children aged 6 months to 6 years at 170+ schools and two San Francisco Kids Club locations, supplemented by a global online VIP subscription and digital marketplace channels.

Ownership category

akta.pro rank

Product category

Early Childhood Enrichment Education

NAICS

Child Care Services (62441), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• Early childhood education
• Children's enrichment classes
• Preschool music programs
• Kids yoga classes
• Parent child activities

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online VIP Membership (Anytime, Anywhere): Monthly or annual subscription for unlimited access to pre-recorded dance, music, and yoga classes for children aged 6 months to 6 years. Includes ad-free content, unreleased music, and homeschooling resources.
2. In-Person Class Fees: Weekly in-person enrichment classes delivered at schools, childcare centers, and community venues. Classes include dance, music, yoga, art, storytime, and parent-tot programs.
3. One-time Startup Fee: One-time $35 startup fee for VIP membership enrollment.
4. Teacher Resources (Teachers Pay Teachers): Sale of lesson plans, worksheets, art lessons, coloring pages, and flash cards through Teachers Pay Teachers marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

JAMaROO Kids provides in-person and online enrichment programs for young children aged 6 months to 6 years, offering classes in dance, music, yoga, art, storytime, and bilingual instruction. Classes are delivered at over 170 schools, childcare centers, and community venues throughout the San Francisco Bay Area, and at two physical Kids Club locations in San Francisco (Cow Hollow and Noe Valley). The company also operates a digital subscription VIP program (Anytime, Anywhere) with on-demand video classes and sells downloadable teacher resources through the Teachers Pay Teachers marketplace.

Product overview

JAMaROO Kids is an enrichment education company offering in-person and online programs for young children (infants to 6 years old). The core offering consists of in-person classes in Art, Music, Dance, Yoga, Story Time, and Parent Tot programs delivered at schools, childcare centers, and community venues throughout the San Francisco Bay Area's 8 counties. Physical Kids Club facilities operate in Noe Valley and Cow Hollow neighborhoods. The digital portfolio includes an "Anytime, Anywhere" online VIP subscription providing on-demand video classes, plus downloadable educational resources sold through Teachers Pay Teachers marketplace. The company also offers professional development through teacher training programs.

Differentiator

Problem solved

Functional benefit

Brands

• JAMaROO Kids Club: Physical kids club locations offering classes, open play, and events for young children
• Anytime, Anywhere VIP Program
• JAMaROO Kids Studio

Products and services

• In-Person Enrichment Classes
• Kids Club Facilities
• Anytime, Anywhere Online VIP Program
• Teacher Training Program
• Teacher Pay Teachers Resources
• Outdoor Classes in the Park

Quantifiable outcome

• Over 100,000 children and families served over 20+ years
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Google Shopping ExpressminorGTM or Marketing Partner · 1 October 2014JAMaROO Kids partnered with Google Shopping Express in October 2014 for a Baby Music Circle class program. The partnership involved same-day delivery of instruments, props, puppets, and books used in classes, with a special promotional rate of $10/class for infants to 16 months offered every Wednesday.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Little Gym: The Little Gym offers motor-skill and gymnastics-based enrichment classes for children from infancy through early elementary ages. It is comparable to JAMaROO Kids because both deliver structured developmental movement and learning programs to young children at franchised/partner locations.
• My Gym: My Gym runs structured physical development and motor-skill classes for children from infancy through early elementary. It overlaps with JAMaROO Kids in delivering age-tiered early-childhood movement programming, though My Gym's franchise footprint is substantially larger.
• Gymboree Play & Music: Gymboree Play & Music operates play, music, and art enrichment classes for young children globally. It is the closest scaled incumbent to JAMaROO Kids with an overlapping early-childhood developmental class model, though it has a much broader geographic footprint and brand recognition.

Emerging players

• Ms. J's Music and Movement: Ms. J's Music and Movement offers music and movement classes for young children. It is comparable to JAMaROO Kids as a small, founder-led early-childhood music and movement enrichment provider with a similar class format and parent-tot focus.
• Bach to Rock: Bach to Rock offers music education programs for kids and adults including early-childhood group classes. It is comparable to JAMaROO Kids as an early-years music instruction provider, though it skews older and is broader in instrument scope.
• BabySparks: BabySparks provides app-based developmental activities and milestone tracking for infants and toddlers, with subscription digital content. It is comparable to JAMaROO Kids because both target the 0–6 age segment with developmental programming and have built digital subscription extensions to in-person offerings.

Direct peers

• Music Together: Music Together provides research-based music and movement classes for children birth through age 8, typically delivered through licensed centers. It directly parallels JAMaROO Kids' music and parent-tot offerings, including a similar early-childhood developmental curriculum and licensing model.
• Kindermusik: Kindermusik delivers music and movement curricula for young children through licensed educators worldwide. It is comparable to JAMaROO Kids as a curriculum-licensed early-childhood music education provider with both in-person and digital class offerings.
• Romp n' Roll: Romp n' Roll operates franchised children's enrichment centers offering gym, music, art, and party programs for kids under five. It is comparable to JAMaROO Kids' Kids Club and in-person enrichment model with a similar early-childhood age range and class mix.

Regional players

• Children's Creativity Museum: Children's Creativity Museum is a San Francisco-based children's museum offering hands-on creative and multimedia programs. It is comparable to JAMaROO Kids as a Bay Area early-childhood enrichment venue and is also identified as a previous employer of a JAMaROO instructor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jamarookids
• YouTubeyoutube.com/user/jamarookids
• Facebookfacebook.com/JAMaROOKids
• LinkedIngoo.gl/Mm3bcI
• Instagraminstagram.com/jamaroo.kids/?hl=en
• Pinterestpinterest.com/jamarookids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAMaROO Kids