Colonial Craft Kitchens

What Colonial Craft Kitchens does

Colonial Craft Kitchens, Inc. is a private, founder-owned custom cabinetry manufacturer founded in 1983 by Jerry Hoffsmith in Annville, Pennsylvania. The company designs, manufactures, installs, and remodels fully custom, all-wood cabinetry for high-end residential homeowners in the Mid-Atlantic region, primarily Pennsylvania and New Jersey. Its manufacturing facility is located in Hershey, Pennsylvania, while the original Annville building at 344 West Main Street was converted into a two-story showroom featuring more than 20 inspirational custom cabinetry displays. The company operates the Colonial Craft Hideaways USA division, established in 2008, which produces secret passage furniture, TV lifts, pocket-door cabinets, and concealed storage solutions, and markets these at consumer trade shows including the Eastern Sports and Outdoors Show and the Dallas Safari Club Show. The product range spans framed (American traditional) and frameless/European (full-access) cabinet construction, with customization across wood species (Redwood, Oak, Maple), door styles, hardware, paints, stains, and coordinated countertop templating and installation. A signature '343 Table' furniture line is also produced from reclaimed lumber sourced from a historic 1840s Annville property.

The business runs on a quote-based, project-by-project pricing model with no publicly disclosed rates; customers progress through initial contact, showroom or virtual design consultation, design development, presentation, selections, and a formal agreement that bundles cabinetry with professional installation. The go-to-market is exclusively direct sales through the Annville showroom, on-site home consultations for renovations, and a post-COVID free virtual design consultation channel. Distribution is wholly direct — the company delivers in its own vehicles and employs its own installers, coordinating with builders, contractors, and partners such as H&M Glass for full renovation projects. Revenue mechanics come from one-time custom cabinetry projects, professional installation services, and full kitchen/bathroom remodeling engagements. Marketing leans on earned media (notably the HGTV 'America's Top 10 Amazing Kitchens' feature), client referrals described as the company's number-one source of leads, showroom traffic, and social sharing via the company website gallery.

Competitive differentiation rests on a 40+ year accumulated craft talent base, the proprietary 6-step finishing procedure emphasizing tactile quality, the tactile showroom sales asset, and brand credibility reinforced by NKBA membership. The company has 11-50 employees, no external funding, no parent company, and operates as a closely held independent. Pricing is bespoke per project, limiting revenue visibility and emphasizing the importance of showroom conversion and referral-driven demand in the regional addressable market.

Name

Colonial Craft Kitchens

Legal name

Colonial Craft Kitchens, Inc.

Website

https://colonialcraftkitchens.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Colonial Craft Kitchens is a Pennsylvania-based custom cabinetry manufacturer founded in 1983 that designs, builds, and installs handmade all-wood kitchens, baths, and hidden passage furniture for high-end residential homeowners in the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Custom Cabinetry Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wood Household Furniture, (No Upholstered) (2511), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Cabinet Installation (New & Replacement) (HSAPAIAC), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom cabinetry
• Kitchen remodeling
• Cabinet manufacturing
• Custom wood furniture
• Built-in cabinetry

Headquarters

HQ city

Annville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinetry Manufacturing and Sales: Fully custom, all-wood cabinetry manufactured to each client's specific project specifications. Revenue is generated through the sale of custom cabinetry including design, manufacturing, and professional installation services.
2. Installation Services: Professional installation coordinated with builders or contractors. The company coordinates everything necessary to complete the project including delivery and installation of cabinetry and coordination of countertop templating and installation.
3. Kitchen Remodeling Services: Full kitchen remodeling services including cabinetry updates and coordination of all trades necessary to complete renovation projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Colonial Craft Kitchens designs, manufactures, and installs fully custom, handmade all-wood cabinetry for residential homes, including kitchen cabinets, bathroom cabinetry, built-in units, and specialty hideaway systems. The company operates a two-story showroom and an in-house manufacturing facility, with services spanning design consultation, custom build, professional installation, and full kitchen remodeling coordination.

Product overview

Colonial Craft Kitchens is a custom cabinetry manufacturer offering handmade, all-wood, fully custom cabinetry for distinguished homes. The core product is Custom Cabinetry, complemented by Cabinet Lines (Framed and Frameless construction), in-house Manufacturing, professional Installation, and Remodeling services. The company operates Colonial Craft Hideaways USA (established 2008), a specialized division for secret passage and TV lift cabinets. Product components include Wood Types, Door Styles, Hardware, Paints & Stains, and Counter Tops. The company also offers Virtual Design Consultation for remote project planning and manufactures The 343 Table, a vintage reclaimed lumber furniture piece.

Differentiator

Problem solved

Functional benefit

Brands

• Colonial Craft Hideaways USA: A division specializing in hidden passage systems, secret furniture, TV lifts, and concealed storage solutions for clientele seeking innovative hideaway designs.

Products and services

• Custom Cabinetry Handmade, all-wood, fully custom cabinetry built locally for each client's specific needs, including kitchen cabinets, built-in cabinetry, and freestanding pieces with intricate carvings and moulding details.
• Cabinet Lines

Quantifiable outcome

• 100% client satisfaction emphasized on every project

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NKBA (National Kitchen & Bath Association)minorOthersColonial Craft Kitchens displays the NKBA association logo on their website footer, indicating membership in the National Kitchen & Bath Association. This membership provides industry credibility and access to industry standards and networking.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kemper Cabinetry: Indianapolis-based manufacturer of custom and semi-custom kitchen and bath cabinetry with framed and frameless construction lines. Comparable product breadth and customization offering.
• Omega Cabinetry: Mount Olive, NC-based manufacturer of semi-custom and full-custom cabinetry distributed through dealers and designers. Comparable custom-cabinet positioning and designer-led go-to-market.
• Fabuwood Cabinetry: Jersey City, NJ-based premium kitchen cabinet manufacturer serving residential and contractor customers with custom and ready-to-assemble lines. Comparable product category and nearby geography (NJ) with overlapping mid-to-premium customer base.
• Plain & Fancy Custom Cabinetry: Schaefferstown, PA-based custom cabinet manufacturer serving high-end residential customers with handmade, all-wood kitchen and bath cabinetry since 1968. Closest geographic and operating analog to Colonial Craft's PA-based, designer-led custom model.
• Wood-Mode Fine Custom Cabinetry: Kempton, PA-based premium custom cabinet manufacturer with in-house manufacturing, multiple construction styles (framed/frameless), and designer-driven showroom sales — functionally and geographically comparable.
• Dura Supreme Cabinetry: Howard, PA-based custom and semi-custom cabinet manufacturer offering framed and frameless construction with designer-dealer networks. Comparable premium-positioned custom cabinetry competitor in adjacent PA geography.
• Wellborn Cabinet: Ashland, AL-based family-owned semi-custom and custom cabinet manufacturer with in-house finishing and a strong dealer-designer channel. Comparable founder-led, premium-cabinet brand.

Broad incumbents

• MasterBrand Cabinets: Industry-leading cabinet manufacturer (parent of KraftMaid, Diamond, Merillat) serving mass-premium residential remodelers. Significantly larger and broader in portfolio but defines the competitive set above the high-end custom shops.
• American Woodmark: Public, large-scale manufacturer of kitchen and bath cabinetry for new construction and remodeling through big-box retailers (Home Depot, Lowe's). Comparable in product category but opposite in scale, channel, and customization depth.

Regional players

• Naperville Kitchen & Bath Design Group: Midwest US regional custom kitchen and bath design-build firm offering cabinetry design, sourcing, and full renovation services. Comparable end-to-end designer-led model with a similar high-end homeowner focus, though serving a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ColonialCraftKitchens

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colonial Craft Kitchens