Elmia

Name

Elmia

Legal name

Elmia AB

Website

https://www.elmia.se

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Elmia offers a natural meeting place for trade fairs, events, congresses, conferences, and meetings.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Construction, Building Materials & Real Estate Shows Organizers (THAHABAG), Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Trade fair organization
• Exhibition management
• Conference and congress hosting
• Event venue operations
• B2B trade show services

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition and Trade Show Services: Elmia generates revenue through organizing and hosting trade shows and conferences across multiple industry verticals. Revenue is derived from exhibitor booth fees, visitor tickets, sponsorship packages (gold/silver packages), and related event services including booth construction, marketing materials, and advertising opportunities at the exhibition venues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Elmia operates a multi-hall exhibition and conference venue in Jönköping, Sweden, organizing a portfolio of industry-specific trade fairs, exhibitions, congresses, and conferences across verticals such as agriculture, automation, 3D manufacturing, horticulture, caravanning, dog events, rail infrastructure, circular economy, and custom motorsports. The company sells exhibitor booth space, sponsorship packages, visitor tickets, and related event services such as booth construction and marketing materials.

Product overview

Elmia operates as a multi-sector trade fair, exhibition, and conference organizer based in Jönköping, Sweden. Its portfolio comprises a suite of named trade shows spanning agriculture (Elmia Lantbruk), horticulture (Elmia Garden), additive manufacturing (Elmia 3D), industrial automation (Elmia Automation), caravanning (Elmia Husvagn Husbil), canine events (Elmia Game Fair and Elmia Hund), rail infrastructure (Elmia Infra Rail), circular economy (Elmia Cirkulär), child health congress (Barnveckan), cleaning/facility management (Clean & Facility), and custom motorsports (Custom Motor Show). Each event targets a distinct industry vertical, and Elmia also facilitates participation in international trade fairs through partnerships such as the Nordic Innovation Pavilion at Agritechnica. The company provides exhibition venues, booth booking platforms, marketing services, and visitor programs for exhibitors and attendees across its events.

Differentiator

Problem solved

Functional benefit

Brands

• Elmia Lantbruk: Agricultural exhibition and trade fair
• Elmia 3D
• Elmia Automation
• Elmia Garden
• Elmia Husvagn Husbil
• Elmia Game Fair
• Elmia Hund
• Elmia Cirkulär
• Elmia Infra Rail
• Clean & Facility
• Custom Motor Show
• Barnveckan

Products and services

• Custom Motor Show A custom vehicle and motorsport trade show featuring modified cars, racing equipment, and automotive customization products.
• Elmia Lantbruk A major agricultural trade fair held at Elmia's facility in Jönköping, Sweden, featuring exhibitors covering farm machinery, animal husbandry, renewable energy, grain storage, milking equipment, and crop harvesting tools. Also hosts national exhibitions, farmer's markets, career networking, and evening celebrations for the agricultural community.
• Elmia Garden A garden and horticulture trade fair featuring plant nurseries, garden equipment, greenhouse technology, fertilizers, garden decor, and related retail solutions. Includes the Elmia Garden Award recognizing innovative garden products.
• Elmia 3D A trade fair focused on additive manufacturing and 3D printing technologies, featuring exhibitors across 3D printing machines, materials, software, scanning, and post-processing. Includes Innovation Arena and Kompetens Arena for startups and skills development.
• Elmia Automation A trade fair for industrial automation technologies, showcasing robotics, sensors, control systems, autonomous mobile robots (AMR/AGV), collaborative automation, artificial intelligence solutions, and Industry 4.0 innovations. Features an AMR Arena and a humanoid robot on the exhibition floor.
• Elmia Husvagn Husbil Sweden's largest caravan and motorhome exhibition, featuring new vehicle models, accessories, destinations, camping equipment, and culinary offerings. Includes a camping area and family activities.
• Elmia Game Fair One of Europe's largest dog events, held at Elmia, featuring dog breed shows, competitions, exhibitor booths, and companion events.
• Elmia Infra Rail A railway and infrastructure trade fair covering rail technology, infrastructure systems, and related engineering solutions for the rail industry.
• Elmia Cirkulär An exhibition focused on circular economy and sustainable business practices, featuring a foyer exhibition and display opportunities for sustainability-focused companies.
• Elmia Hund A dog-focused trade fair at Elmia featuring exhibitors, activities, and events related to canine care, training, and products.
• Barnveckan A congress week focused on child and youth medicine, targeting healthcare professionals including those preparing for specialist examinations. Includes scientific programming, keynote speakers, and an exhibition for medical companies.
• Clean & Facility A trade fair for cleaning and facility management professionals, covering cleaning equipment, hygiene products, and facility services.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• BoMill ABminorGTM or Marketing Partner · 4 November 2025BoMill AB, a Swedish grain sorting technology company, is collaborating with Elmia Lantbruk as part of the Nordic Innovation Pavilion at Agritechnica 2025. BoMill showcased its BoMill InSight™ system which sorts grain kernels based on internal protein content.
• Agtech SwedencoreStrategic or Co-development PartnerAgtech Sweden collaborates with Elmia Lantbruk as part of Nordic cooperation in agricultural innovation. The partnership facilitates joint exhibition efforts at international trade fairs like Agritechnica.
• Linköping UniversityminorStrategic or Co-development PartnerLinköping University partners with Elmia Lantbruk and Agtech Sweden to showcase Nordic agricultural innovation at international trade fairs, promoting academic-industry collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stockholmsmässan: Sweden's other major trade fair and congress organizer, operating the Stockholmsmässan venue in Stockholm with a similar multi-vertical trade show portfolio. Most directly comparable peer given shared Swedish market, similar B2B exhibition model, and competing for Nordic exhibitor budgets.
• Messukeskus Helsinki (Helsinki Expo and Convention Centre): Finland's leading trade fair and conference venue operator, hosting industry exhibitions across similar verticals (construction, agriculture, consumer goods). Directly comparable as a Nordic trade fair venue operator competing for similar exhibitor audiences.
• Easyfairs: European trade fair organizer specializing in vertical-specific exhibitions across multiple industries. Comparable for its multi-vertical specialized trade show portfolio and venue-light operating model.
• MCH Group (Messe Schweiz): Swiss-based international exhibition and event marketing group operating major trade fairs including Art Basel and Swissbau. Comparable as a multi-vertical European trade fair organizer with venue-based operations.
• GL events: French international events group operating venues and organizing trade shows and conventions across multiple verticals worldwide. Comparable as a venue operator and trade fair organizer with similar multi-vertical strategy.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers operating flagship shows across consumer goods, textiles, automotive, and industrial verticals. Comparable as a multi-vertical trade fair incumbent with deeper international reach and broader exhibitor networks than Elmia.
• RX Global (Reed Exhibitions): Global trade show and events organizer operating hundreds of exhibitions annually across industries including manufacturing, technology, and lifestyle. Comparable as a broad incumbent with far greater international exhibitor pull in the same verticals Elmia targets.
• Koelnmesse: Major German trade fair organizer hosting leading international exhibitions in industries including food, furniture, and industrial equipment. Comparable as a large multi-vertical incumbent with established venue infrastructure and international exhibitor base.
• Messe Düsseldorf: Leading German trade fair organizer hosting flagship exhibitions in plastics, packaging, medical, and industrial verticals. Comparable for its venue-based multi-vertical exhibition model serving both B2B exhibitors and consumer attendees.
• Deutsche Messe (Hannover Messe): Global trade fair organizer best known for Hannover Messe, the world's leading industrial technology exhibition. Comparable as an incumbent in industrial automation, additive manufacturing, and energy — directly overlapping with Elmia Automation and Elmia 3D verticals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elmia-ab
• Xx.com/elmiaab
• Facebookfacebook.com/ElmiaAB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmia