What Evdance does

EVDANCE is a privately held direct-to-consumer e-commerce company, founded in 2011 by Richard Lee, that supplies portable electric vehicle (EV) charging equipment including Level 1 and Level 2 chargers, EV extension cords, and charging adapters. The company targets individual EV owners across North America (US and Canada) and Europe, selling through regional websites evdances.com (USD) and eu.evdances.com (EUR), the Amazon marketplace, and an Awin affiliate program. Fulfillment operates from a warehouse in Rancho Cucamonga, California and a Canada warehouse operated under the AURIC sub-brand in Concord, Ontario. EVDANCE has accumulated over 50,000 verified customers with a 4.7-star review rating across multiple product categories.

The product portfolio spans entry-level 12A Level 1 chargers (starting at $119.95), 24A-40A portable Level 2 chargers ($229.95-$439.95), wall-mounted Level 2 units (40A-50A), 21-40FT extension cords for parking-distance limitations, and a comprehensive adapter family covering NACS-to-CCS (up to 250KW), Tesla-to-J1772, CCS-to-NACS, and V2L adapters for Hyundai Ioniq 5/6 and Kia EV6. All chargers carry ETL certification to UL2594 with UL2251, FCC, CSA C22.2, and CE compliance, plus IP66 weather resistance, a 9-layer protection system, and silver-plated copper connectors rated for 15,000+ uses. November 2025 launches introduced a smart charger line with Wi-Fi connectivity, mobile app control, remote scheduling, and 3.5-inch TFT displays. The e-commerce platform is built on Shopify with PayPal, Ocean Payment, Google Analytics, Klarna, and Seel integrations.

EVDANCE operates a product-led growth model with self-serve D2C purchasing, multi-channel digital marketing (Facebook, X, Instagram, YouTube, TikTok, blog, email), and community engagement through a Facebook group and Discord server. Revenue is unit-based hardware sales with optional Klarna BNPL financing. Geographic restrictions exclude Alaska, Hawaii, Puerto Rico, and several US territories. The company remains founder-owned and bootstrapped with no disclosed funding rounds, no institutional investors, and no public revenue figures.

Name

Evdance

Legal name

EVDANCE

Website

https://evdances.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

EVDANCE is a bootstrapped D2C e-commerce company, founded in 2011, that designs and sells portable EV chargers, extension cords, and adapters to individual EV owners across North America and Europe.

Ownership category

akta.pro rank

Product category

EV Charging Equipment

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

Car Chargers & Vehicle Power Adapters (CRACATAB), E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• Portable EV chargers
• EV extension cords
• EV charging adapters
• Level 2 EVSE
• Home EV charging

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. EV Charger Sales: Sale of portable Level 1 and Level 2 EV chargers including wall-mount and plug-in variants with NACS and J1772 connectors
2. Extension Cord Sales: Sale of EV extension cables in various lengths (21FT-40FT) and amperage ratings (32A-50A) for both Tesla/NACS and J1772 vehicles
3. Adapter Sales: Sale of charging adapters including NACS to J1772, CCS1 to NACS, NACS to CCS, and V2L adapters for various EV compatibility needs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EVDANCE manufactures and sells portable and wall-mounted Level 1 (12A) and Level 2 (24A-50A) EV chargers, EV extension cables up to 40FT, and NACS/J1772/CCS charging adapters for home and travel use. Products are UL2594/ETL-certified with IP66 weatherproofing and optional Wi-Fi/app-enabled smart charging, sold directly to individual EV owners via own e-commerce sites and Amazon.

Product overview

EVDANCE is a portable EV charging solutions provider offering a diversified portfolio of products including Wall-Mount chargers, Portable EV Chargers, EV Extension Cords, and EV Adapters. The core product lineup consists of Level 1 (12A) and Level 2 (24A-50A) portable chargers supporting NACS (Tesla), J1772, and CCS connector standards. Key product lines include the Flux Pro Home wall-mounted 40A charger, the Flux Level 2 portable series (40A with Wi-Fi/app control), the 50A Tesla extension cable/cord series (21-40FT lengths), J1772 extension cords (32A-50A in multiple lengths), and various adapters including NACS-to-CCS (500A/250KW), Tesla-to-J1772, and V2L adapters. All products are ETL-listed and certified to UL2594/UL2251 safety standards. The company positions its products for home, garage, driveway, and travel use cases, serving both Tesla and non-Tesla EV owners.

Differentiator

Problem solved

Functional benefit

Products and services

• EVDANCE Level 1 Portable EV Charger 12A Entry-level 12A Level 1 portable EV charger that plugs into a standard 120V NEMA 5-15 household outlet for daily use. ETL-listed and UL2594 certified. For individual EV owners seeking a portable, plug-and-play charging solution.
• EVDANCE Level 2 NEMA 10-30 Portable EV Charger 24A 24A Level 2 portable EV charger compatible with NEMA 10-30 dryer outlets for faster home charging. ETL-listed with UL2594 certification. For EV owners seeking faster charging from existing dryer circuits without dedicated installation.
• EVDANCE Level 2 NEMA 14-30 Portable EV Charger 24A 24A Level 2 portable EV charger compatible with NEMA 14-30 outlets commonly found in homes. ETL-listed with UL2594 certification. For EV owners needing faster charging from existing household outlets.
• EVDANCE Level 2 Smart Charger 40A High-power 40A Level 2 portable EV charger with Wi-Fi/app control for remote monitoring, scheduling, and energy tracking. ETL-listed and UL2594 certified, available with Tesla NACS or J1772 connectors. For EV owners wanting smart charging features without a fixed wall installation.
• EVDANCE Flux Pro Home Level 2 NACS Wall-mounted 40A EV Charger 40A Level 2 wall-mounted EV charger with NACS connector for Tesla and NACS-compatible EVs, delivering up to 9.6kW via NEMA 14-50 outlet. Features Wi-Fi connectivity, 3.5-inch TFT display, adjustable amperage (6-40A), app control, and IP66 waterproof rating with 25ft cable. For Tesla owners wanting a permanent home charging solution.
• EVDANCE Home Level 2 EV Charger J1772 Wall-mounted 50A Hardwired Hardwired 50A Level 2 wall-mounted EV charger with J1772 connector for permanent installation. ETL certified for high-power home charging applications. For non-Tesla EV owners needing a fixed high-amperage home charger.
• EVDANCE 50A Tesla EV Charging Extension Cable/Cord High-capacity 50A Tesla/NACS extension cord available in 21FT and 40FT lengths, IPX6 waterproof with PC and silver-plated copper construction, rated for 15,000+ uses. For Tesla owners who need additional reach from their wall connector or destination charger.
• EVDANCE Nexus Reach Tesla EV Charging Extension Cords 40A 40A rated Tesla/NACS extension cord in 21FT length for extended-reach charging at Tesla destination chargers. For Tesla owners needing additional cable length for non-standard parking positions.
• EVDANCE J1772 EV Extension Cord Series J1772 EV extension cords in 32A, 40A, and 50A ratings with lengths from 21FT to 40FT. IP65+ rated, made from 100% copper with silver-plated connectors. For non-Tesla EV owners needing extended reach from a J1772 EVSE.
• EVDANCE NACS to CCS Pulse Fusion Adapter with Interlock 500A-rated adapter enabling Tesla/NACS vehicles to charge at CCS DC fast charging stations including Tesla Superchargers, with an interlock mechanism for secure connection. For Tesla owners needing access to CCS fast-charging infrastructure.
• EVDANCE Tesla (NACS) to J1772 Charging Adapter Adapter allowing non-Tesla EVs with J1772 ports to charge at Tesla destination chargers and wall connectors. Includes security lock and supports up to 22kW charging. For non-Tesla EV owners wanting to use Tesla destination chargers.
• EVDANCE Mini Tesla (NACS) to J1772 Charging Adapter Compact Tesla-to-J1772 adapter enabling non-Tesla EVs to use Tesla charging stations. Supports up to 80A and 250V for fast charging capability. For non-Tesla EV owners seeking a portable adapter for Tesla destination chargers.
• EVDANCE CCS1 to NACS Adapter 250KW High-power 250KW adapter allowing CCS-equipped vehicles to charge at Tesla Superchargers using the NACS standard. For non-Tesla EV owners needing high-power Supercharger access.
• EVDANCE V2L Adapter for Hyundai Ioniq 5, Ioniq 6, Kia EV6 Vehicle-to-load adapter enabling bidirectional charging (powering appliances from the EV) for Hyundai Ioniq 5, Ioniq 6, and Kia EV6, rated for 15A. For owners of compatible Hyundai/Kia EVs who want to use their vehicle as a power source.

Quantifiable outcome

• 9X faster charging (adds 20-30 miles of range per hour)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Emporia Energy: Emporia sells smart Level 2 EV chargers integrated with home energy monitoring. Its app-controlled charging and energy-management features compete with EVDANCE's Wi-Fi-enabled Flux Pro smart charger line.
• Grizzl-E: Grizzl-E offers smart Level 2 EV chargers (Avalanche, Unity) with Wi-Fi/app control targeted at homeowners seeking durable, weather-resistant home chargers. It overlaps with EVDANCE's wall-mount and smart charger lines.

Broad incumbents

• Webasto: Webasto is an established automotive supplier offering EV charging solutions including portable and wall-mounted Level 2 chargers. Its broad automotive-supplier footprint brings scale and OEM relationships that EVDANCE lacks.
• Wallbox: Wallbox is a publicly-traded smart EV charging company offering Pulsar Plus and other Level 2 chargers with strong app ecosystems and bidirectional capability. It competes at the higher end of EVDANCE's smart charger portfolio.
• ChargePoint Home: ChargePoint is a leading EV charging network and hardware provider. Its Home Flex Level 2 charger competes in the same residential market EVDANCE addresses, with stronger commercial-network brand recognition.
• Blink Charging: Blink Charging manufactures and operates EV charging hardware across residential, commercial, and fleet segments. Its residential product line competes with EVDANCE's home charging offerings from a network-operator position.
• JuiceBox (Enphase Energy): JuiceBox, now part of Enphase, offers smart Level 2 EV chargers (formerly JuiceBox) integrated with solar and home energy systems. It targets the same homeowner segment as EVDANCE but with broader energy platform integration.

Direct peers

• Splitvolt: Splitvolt focuses on EV charging adapters and smart splitter solutions that enable dryer-outlet and shared-circuit charging. Its adapter and portable-charger product mix competes directly with EVDANCE's accessory line.
• Mustart: Mustart manufactures and sells portable Level 1 and Level 2 EV chargers primarily through Amazon and DTC channels. Its product range, pricing tiers, and target buyer (residential EV owners) closely overlap EVDANCE's core offering.
• Lectron: Lectron sells portable EV chargers and a wide range of adapters (NACS to J1772, Tesla to CCS) through a DTC e-commerce model very similar to EVDANCE. It competes head-to-head across nearly every product category EVDANCE offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/evdancesupport
• YouTubeyoutube.com/@evdancesofficial
• Facebookfacebook.com/EVDANCEsupport
• Instagraminstagram.com/evdancesofficial
• TikToktiktok.com/@evdanceofficial_

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evdance